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1 of 40
Spring




         2
Awareness: Open Access




http://www.flickr.com/photos/communityfriend/2342578485/   3
Open Access (2)
• http://thecostofknowledge.com/ 12,319
• We The People petition 28,066
• US Federal Research Public Access Act
• (Harvard) Faculty Advisory Council
  Memorandum on Journal Pricing
  • “Consider submitting articles to open-access journals, or
    to ones that have reasonable, sustainable subscription
    costs; move prestige to open access”


                                                                4
Open Access (3)
• “I realise this move to open access presents a
  challenge and opportunity for your industry, as you
  have historically received funding by charging for
  access to a publication. Nevertheless that funding
  model is surely going to have to change…. To try to
  preserve the old model is the wrong battle to
  fight.”




                                                        5
Certification: Peer Review
• Pre-review
• Traditional review
• Post-review




                              6
Archiving: Data Curation &
       Data Repositories
• Linking of datasets is key; more and more
  repositories providing DOIs for data




                                              7
Rewarding: Impact Factor;
       Alternative Metrics
• Impact Factor becoming less... Impactful
• Many alternative metrics, including article-
  level metrics
  • #altmetrics
  • http://article-level-metrics.plos.org/




                                                 8
Technology




             9
What Can You Do? (1)




                                                      10
http://www.flickr.com/photos/ramkarthik/4022566308/
Monitoring: Blogs to Read
• LSE Impact Blog
• T. Scott Plutchak
• Scholarly Kitchen
• Science in the Open
• Michael Nielsen




                             11
Monitoring: Journals to Watch
• PLoS
  • PLoS ONE
• eLife
  • “We commit to serving authors and advancing careers in
    science. At eLife, Publishing is just the beginning.”
• PeerJ
  • “The $99 Sustainable Model”



                                                             12
Be Small
• Small is good
• Agility
• Experimentation




                          13
Be Big
• Open Source
• Off-the-shelf software (COTS)
• “The Cloud”




                                  14
A Fad?




                                                    15
http://www.flickr.com/photos/toastkid/5172547797/
New Rules




                                                    16
http://www.flickr.com/photos/cynthia_/7008786615/
A New Universe




                                                                   17
http://commons.wikimedia.org/wiki/File:The.Matrix.glmatrix.2.png
There Are Many Copies




                                              18
  http://www.flickr.com/photos/kk/18112585/
Digital Just Means Numbers




                             19
Network




                                                     20
http://www.flickr.com/photos/sjcockell/3251147920/
Machine Readable




                                                  21
http://www.flickr.com/photos/lisovy/4678126767/
Discovery




            22
Rapid Growth & Rapid Change




                                                                 23
http://commons.wikimedia.org/wiki/File:Facebook_popularity.PNG
Consequences




                                                                 24
http://en.wikipedia.org/wiki/File:Vesta_from_Dawn,_July_17.jpg
Consequences (2)
•   End of record stores (but not music)
•   End of video stores
•   End of book stores
•   End of film developers
•   End of physical money
•   Re-examination of any content communications
    system
    • Enormous challenges for academic libraries
    • Enormous challenges for scholarly communication
    • Enormous challenges for universities


                                                        25
What Can You Do? (2)




                                                      26
http://www.flickr.com/photos/ramkarthik/4022566308/
Web 1.0, Web 2.0, Web 3.0
• Each of these has a different “reader”;
  know your audience(s)




                                            27
Be on the web and be OF the web
• http://scholar.google.com/intl/en/scholar/inclusion.html
• Great content up front
• Properly structured behind the scenes




                                                             29
Social Life




              30
Social Life (2)
• Just write about what you are doing, and have
  conversations about it.
• Remember it’s about community.




                                                  31
Linked Data




              32
Analytics




            33
Analytics (2)




                34
Unique Identifiers




                                                        35
http://www.flickr.com/photos/87106931@N00/4631356861/
Raw Data




           36
New Channels
• Audio
• Video
• Graphics (Visualization)




                             38
Summary
• Fundamental change due to properties of the
  digital environment – impacting all of our culture
• Need to understand audience: both machines and
  humans
• Many basic steps in order to be a healthy part of
  the digital ecosystem
• Disruption of each aspect of scholarly communication
• Monitor the ongoing experiments
• Opportunities for adaptive organisations

                                                         39
Springtime for publishers - 20120711

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Springtime for publishers - 20120711

  • 1.
  • 2. Spring 2
  • 4. Open Access (2) • http://thecostofknowledge.com/ 12,319 • We The People petition 28,066 • US Federal Research Public Access Act • (Harvard) Faculty Advisory Council Memorandum on Journal Pricing • “Consider submitting articles to open-access journals, or to ones that have reasonable, sustainable subscription costs; move prestige to open access” 4
  • 5. Open Access (3) • “I realise this move to open access presents a challenge and opportunity for your industry, as you have historically received funding by charging for access to a publication. Nevertheless that funding model is surely going to have to change…. To try to preserve the old model is the wrong battle to fight.” 5
  • 6. Certification: Peer Review • Pre-review • Traditional review • Post-review 6
  • 7. Archiving: Data Curation & Data Repositories • Linking of datasets is key; more and more repositories providing DOIs for data 7
  • 8. Rewarding: Impact Factor; Alternative Metrics • Impact Factor becoming less... Impactful • Many alternative metrics, including article- level metrics • #altmetrics • http://article-level-metrics.plos.org/ 8
  • 10. What Can You Do? (1) 10 http://www.flickr.com/photos/ramkarthik/4022566308/
  • 11. Monitoring: Blogs to Read • LSE Impact Blog • T. Scott Plutchak • Scholarly Kitchen • Science in the Open • Michael Nielsen 11
  • 12. Monitoring: Journals to Watch • PLoS • PLoS ONE • eLife • “We commit to serving authors and advancing careers in science. At eLife, Publishing is just the beginning.” • PeerJ • “The $99 Sustainable Model” 12
  • 13. Be Small • Small is good • Agility • Experimentation 13
  • 14. Be Big • Open Source • Off-the-shelf software (COTS) • “The Cloud” 14
  • 15. A Fad? 15 http://www.flickr.com/photos/toastkid/5172547797/
  • 16. New Rules 16 http://www.flickr.com/photos/cynthia_/7008786615/
  • 17. A New Universe 17 http://commons.wikimedia.org/wiki/File:The.Matrix.glmatrix.2.png
  • 18. There Are Many Copies 18 http://www.flickr.com/photos/kk/18112585/
  • 19. Digital Just Means Numbers 19
  • 20. Network 20 http://www.flickr.com/photos/sjcockell/3251147920/
  • 21. Machine Readable 21 http://www.flickr.com/photos/lisovy/4678126767/
  • 22. Discovery 22
  • 23. Rapid Growth & Rapid Change 23 http://commons.wikimedia.org/wiki/File:Facebook_popularity.PNG
  • 24. Consequences 24 http://en.wikipedia.org/wiki/File:Vesta_from_Dawn,_July_17.jpg
  • 25. Consequences (2) • End of record stores (but not music) • End of video stores • End of book stores • End of film developers • End of physical money • Re-examination of any content communications system • Enormous challenges for academic libraries • Enormous challenges for scholarly communication • Enormous challenges for universities 25
  • 26. What Can You Do? (2) 26 http://www.flickr.com/photos/ramkarthik/4022566308/
  • 27. Web 1.0, Web 2.0, Web 3.0 • Each of these has a different “reader”; know your audience(s) 27
  • 28.
  • 29. Be on the web and be OF the web • http://scholar.google.com/intl/en/scholar/inclusion.html • Great content up front • Properly structured behind the scenes 29
  • 31. Social Life (2) • Just write about what you are doing, and have conversations about it. • Remember it’s about community. 31
  • 33. Analytics 33
  • 35. Unique Identifiers 35 http://www.flickr.com/photos/87106931@N00/4631356861/
  • 36. Raw Data 36
  • 37.
  • 38. New Channels • Audio • Video • Graphics (Visualization) 38
  • 39. Summary • Fundamental change due to properties of the digital environment – impacting all of our culture • Need to understand audience: both machines and humans • Many basic steps in order to be a healthy part of the digital ecosystem • Disruption of each aspect of scholarly communication • Monitor the ongoing experiments • Opportunities for adaptive organisations 39

Editor's Notes

  1. Submitted abstract in February. Screenshot from April.Spring = fresh, new growth, new opportunity, reawakeninghttp://www.guardian.co.uk/science/2012/apr/09/wellcome-trust-academic-spring
  2. Just changes how you pay.http://www.flickr.com/photos/communityfriend/2342578485/http://creativecommons.org/licenses/by-nc-nd/2.0/By Community Friend
  3. http://thecostofknowledge.com/http://en.wikipedia.org/wiki/Federal_Research_Public_Access_Acthttp://isites.harvard.edu/icb/icb.do?keyword=k77982&tabgroupid=icb.tabgroup143448https://wwws.whitehouse.gov/petitions#!/petition/require-free-access-over-internet-scientific-journal-articles-arising-taxpayer-funded-research/wDX82FLQ
  4. http://www.bis.gov.uk/news/speeches/david-willetts-public-access-to-researchAwaiting Finch report in June.Jimmy Wales (Wikipedia) to assist.
  5. https://twitter.com/#!/search/%23altmetrics
  6. Many companies trying to compete in the currently unfilled “medium size” (7”) slot.Apps and Content Marketplaces.Scholarly publishers also looking at “apps market” ideas.
  7. http://www.flickr.com/photos/ramkarthik/4022566308/
  8. Transformational change or temporary fashion?http://www.flickr.com/photos/toastkid/5172547797/ByAleksKrotoskiCC BY-NC-SAhttp://creativecommons.org/licenses/by-nc-sa/2.0/
  9. Rise of fantasy and SFhttp://www.flickr.com/photos/cynthia_/7008786615/CC BY-NC-NDhttps://creativecommons.org/licenses/by-nc-nd/2.0/By Cynthia Isabel
  10. http://commons.wikimedia.org/wiki/File:The.Matrix.glmatrix.2.pngThe copyright holder of this file, Jamie Zawinski, allows anyone to use it for any purpose, provided that the copyright holder is properly attributed. Redistribution, derivative work, commercial use, and all other use is permitted. Attribution: Jamie ZawinskiDifference between culture (fashion) and fundamental change.
  11. http://www.flickr.com/photos/kk/18112585/https://creativecommons.org/licenses/by-nc-sa/2.0/Screencap from PDF of my presentation Service-Oriented Architecture for Libraries http://www.slideshare.net/scilib/serviceoriented-architecture-for-librariesSlide 8
  12. Everything in the digital world is just a number. E.g. a photograph is just one long giant number.Crop from http://www.flickr.com/photos/rakerman/6852523143/Trying to stop copying in a digital environment is like trying to stop mathematics.Consequences of first language of digital being numeric.Numérique
  13. Mitotic Cell Cycle network from Reactome. Visualized in Cytoscape via Pathway Commons.http://www.flickr.com/photos/sjcockell/3251147920/Name: Simon CockellCC-BYhttp://creativecommons.org/licenses/by/2.0/“Rule”: Network means information can be connected, copied.
  14. http://www.flickr.com/photos/lisovy/4678126767/CC BY-NC-SAhttp://creativecommons.org/licenses/by-nc-sa/2.0/Derivative (cropped)IBM Punch CardBy lisovyRostislavLisovyIn the world of the machine, you must first provide information the machine can understand.Everything else is just a presentation layer.
  15. Research tool from Google Docs
  16. “exponential”http://commons.wikimedia.org/wiki/File:Facebook_popularity.PNGThis file is licensed under the Creative CommonsAttribution-Share Alike 3.0 Unported license. You are free: to share – to copy, distribute and transmit the workto remix – to adapt the workUnder the following conditions: attribution – You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work).share alike – If you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar license to this one.User:Tatiraju.rishabhhttps://en.wikipedia.org/wiki/User:Tatiraju.rishabh Growth of bandwithGrowth of storageGrowth of computationGrowth of number of usersGrowth of mobile devices
  17. End of all physical content container stores: record stores, video stores, book stores End of physical money – penny, credit card, MintChip, pay-by-phone NFC End of the phone as voice deviceKaboom. Disruption.4 Vestahttp://en.wikipedia.org/wiki/File:Vesta_from_Dawn,_July_17.jpghttps://en.wikipedia.org/wiki/4_Vesta
  18. http://www.flickr.com/photos/ramkarthik/4022566308/
  19. Trying to be too much like paper
  20. https://developers.google.com/webmasters/Google WANTS your pages to be structured for discovery.
  21. Facebook, Twitter, G+ shares, and comments.Talking to people.
  22. First we connected content (hypertext links, the web). – Web 1.0Then we connected people (social media). – Web 2.0Now we connect concepts / things (Semantic Web / Linked Data / Knowledge Graph). – Web 3.0http://en.wikipedia.org/wiki/Linked_datahttp://googleblog.blogspot.co.uk/2012/05/introducing-knowledge-graph-things-not.html
  23. Screen capture of part of CISTI Facebook analytics.
  24. Digital makes new things possible.https://kindle.amazon.com/most_popular
  25. http://www.flickr.com/photos/87106931@N00/4631356861/http://creativecommons.org/licenses/by-nc/2.0/By mhoblWe give cars unique identifiers that we bolt on – license plates.007 unique ID for personORCIDDataCiteDomain-specific unique IDs.Know when you’re talking to machines.
  26. Open DataMachine Readable Datahttp://www.flickr.com/photos/keso/161762043/http://creativecommons.org/licenses/by-nc-nd/2.0/keso s
  27. Facebook.iPhone apps.Trying to be too much like a specific device.