Transformational change or temporary fashion?http://www.flickr.com/photos/toastkid/5172547797/ByAleksKrotoskiCC BY-NC-SAhttp://creativecommons.org/licenses/by-nc-sa/2.0/
Rise of fantasy and SFhttp://www.flickr.com/photos/cynthia_/7008786615/CC BY-NC-NDhttps://creativecommons.org/licenses/by-nc-nd/2.0/By Cynthia Isabel
http://commons.wikimedia.org/wiki/File:The.Matrix.glmatrix.2.pngThe copyright holder of this file, Jamie Zawinski, allows anyone to use it for any purpose, provided that the copyright holder is properly attributed. Redistribution, derivative work, commercial use, and all other use is permitted. Attribution: Jamie ZawinskiDifference between culture (fashion) and fundamental change.
http://www.flickr.com/photos/kk/18112585/https://creativecommons.org/licenses/by-nc-sa/2.0/Screencap from PDF of my presentation Service-Oriented Architecture for Libraries http://www.slideshare.net/scilib/serviceoriented-architecture-for-librariesSlide 8
Everything in the digital world is just a number. E.g. a photograph is just one long giant number.Crop from http://www.flickr.com/photos/rakerman/6852523143/Trying to stop copying in a digital environment is like trying to stop mathematics.Consequences of first language of digital being numeric.Numérique
Mitotic Cell Cycle network from Reactome. Visualized in Cytoscape via Pathway Commons.http://www.flickr.com/photos/sjcockell/3251147920/Name: Simon CockellCC-BYhttp://creativecommons.org/licenses/by/2.0/“Rule”: Network means information can be connected, copied.
http://www.flickr.com/photos/lisovy/4678126767/CC BY-NC-SAhttp://creativecommons.org/licenses/by-nc-sa/2.0/Derivative (cropped)IBM Punch CardBy lisovyRostislavLisovyIn the world of the machine, you must first provide information the machine can understand.Everything else is just a presentation layer.
Research tool from Google Docs
“exponential”http://commons.wikimedia.org/wiki/File:Facebook_popularity.PNGThis file is licensed under the Creative CommonsAttribution-Share Alike 3.0 Unported license. You are free: to share – to copy, distribute and transmit the workto remix – to adapt the workUnder the following conditions: attribution – You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work).share alike – If you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar license to this one.User:Tatiraju.rishabhhttps://en.wikipedia.org/wiki/User:Tatiraju.rishabh Growth of bandwithGrowth of storageGrowth of computationGrowth of number of usersGrowth of mobile devices
End of all physical content container stores: record stores, video stores, book stores End of physical money – penny, credit card, MintChip, pay-by-phone NFC End of the phone as voice deviceKaboom. Disruption.4 Vestahttp://en.wikipedia.org/wiki/File:Vesta_from_Dawn,_July_17.jpghttps://en.wikipedia.org/wiki/4_Vesta
https://developers.google.com/webmasters/Google WANTS your pages to be structured for discovery.
Facebook, Twitter, G+ shares, and comments.Talking to people.
First we connected content (hypertext links, the web). – Web 1.0Then we connected people (social media). – Web 2.0Now we connect concepts / things (Semantic Web / Linked Data / Knowledge Graph). – Web 3.0http://en.wikipedia.org/wiki/Linked_datahttp://googleblog.blogspot.co.uk/2012/05/introducing-knowledge-graph-things-not.html
Screen capture of part of CISTI Facebook analytics.
Digital makes new things possible.https://kindle.amazon.com/most_popular
http://www.flickr.com/photos/87106931@N00/4631356861/http://creativecommons.org/licenses/by-nc/2.0/By mhoblWe give cars unique identifiers that we bolt on – license plates.007 unique ID for personORCIDDataCiteDomain-specific unique IDs.Know when you’re talking to machines.
Open DataMachine Readable Datahttp://www.flickr.com/photos/keso/161762043/http://creativecommons.org/licenses/by-nc-nd/2.0/keso s
Facebook.iPhone apps.Trying to be too much like a specific device.
Springtime for publishers - 20120711
Awareness: Open Accesshttp://www.flickr.com/photos/communityfriend/2342578485/ 3
Open Access (2)• http://thecostofknowledge.com/ 12,319• We The People petition 28,066• US Federal Research Public Access Act• (Harvard) Faculty Advisory Council Memorandum on Journal Pricing • “Consider submitting articles to open-access journals, or to ones that have reasonable, sustainable subscription costs; move prestige to open access” 4
Open Access (3)• “I realise this move to open access presents a challenge and opportunity for your industry, as you have historically received funding by charging for access to a publication. Nevertheless that funding model is surely going to have to change…. To try to preserve the old model is the wrong battle to fight.” 5
Certification: Peer Review• Pre-review• Traditional review• Post-review 6
Archiving: Data Curation & Data Repositories• Linking of datasets is key; more and more repositories providing DOIs for data 7
Rewarding: Impact Factor; Alternative Metrics• Impact Factor becoming less... Impactful• Many alternative metrics, including article- level metrics • #altmetrics • http://article-level-metrics.plos.org/ 8
What Can You Do? (1) 10http://www.flickr.com/photos/ramkarthik/4022566308/
Monitoring: Blogs to Read• LSE Impact Blog• T. Scott Plutchak• Scholarly Kitchen• Science in the Open• Michael Nielsen 11
Monitoring: Journals to Watch• PLoS • PLoS ONE• eLife • “We commit to serving authors and advancing careers in science. At eLife, Publishing is just the beginning.”• PeerJ • “The $99 Sustainable Model” 12
Be Small• Small is good• Agility• Experimentation 13
Be Big• Open Source• Off-the-shelf software (COTS)• “The Cloud” 14
A Fad? 15http://www.flickr.com/photos/toastkid/5172547797/
New Rules 16http://www.flickr.com/photos/cynthia_/7008786615/
A New Universe 17http://commons.wikimedia.org/wiki/File:The.Matrix.glmatrix.2.png
There Are Many Copies 18 http://www.flickr.com/photos/kk/18112585/
Consequences (2)• End of record stores (but not music)• End of video stores• End of book stores• End of film developers• End of physical money• Re-examination of any content communications system • Enormous challenges for academic libraries • Enormous challenges for scholarly communication • Enormous challenges for universities 25
What Can You Do? (2) 26http://www.flickr.com/photos/ramkarthik/4022566308/
Web 1.0, Web 2.0, Web 3.0• Each of these has a different “reader”; know your audience(s) 27
Be on the web and be OF the web• http://scholar.google.com/intl/en/scholar/inclusion.html• Great content up front• Properly structured behind the scenes 29
New Channels• Audio• Video• Graphics (Visualization) 38
Summary• Fundamental change due to properties of the digital environment – impacting all of our culture• Need to understand audience: both machines and humans• Many basic steps in order to be a healthy part of the digital ecosystem• Disruption of each aspect of scholarly communication• Monitor the ongoing experiments• Opportunities for adaptive organisations 39