Melting ice caps, catastrophic hurricanes, floods and drought plunging entire regions into crisis: the drastic images usually conveyed by the media. What we hardly hear is what is actually being done to halt global warming. In this session we explored the challenges facing the media in covering climate protection.

1. Global Media Forum •
23 June 2010
UNU Media Studio Presents
The UN’s leading environmental web magazine
Our World 2.0
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2. UNU
Think Tank for the UN System
Interlinking UN and
international academic community
Building Capacity in developing countries
and transition countries
UNU Media Studio
Specialists in
Web, Graphic Design, Documentary,
Multimedia Production, E-learning,
Instructional Design
Innovative interactive content
and video documentaries
We seek to Engage, Entertain and Educate.
UNU Media Studio 2
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3. "If global mean temperature increase is to be
stabilized between 2.0-2.4°C, then CO2 emissions
must peak by 2015."
- Rajendra Pachauri, Nobel Peace Prize winner
and head of International Panel Climate Change - December 2008
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4. "Even if demand remained steady, the world would have to
find the equivalent of four Saudi Arabias to maintain
production ... between now and 2030."
- Fatih Birol , IEA Chief Economist
at the launch of the World Energy Outlook 2008
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5. "Food prices are set to rise as much as 40% over the
coming decade amid growing demand from emerging
markets and for biofuel production."
OECD-FAO Agricultural Outlook 2010-2019
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6. "Current trends are bringing us closer to a number of
potential tipping points that would catastrophically reduce
the capacity of ecosystems to provide these essential
services ... food, fresh water, health and recreation..."
Global Biodiversity Outlook 3
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7. We want to affect change !
We want to share the solutions !
How can we do this on a wide scale ?
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8. 1.4 billion Internet users world wide
300 million user spent more than
5 hours daily on social networks
Over 9000 hours of video are uploaded to
YouTube everyday
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9. web magazine 9

10. map

11. Age Distribution of our readers
79% below 40 years old
Mainly digital natives
< 18 18-22 23-29 30-39 40-49 50-59 60 >
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12. Educational level of our readers
68% bachelors or above
Well-educated digital natives?
High School College Bachelors Masters Doctorate
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13. 238,000 visits
per year Online learning resources
160,000 visits
per year
Events, screenings
film festivals
Community Comments
Video
TV
Broadcast
distribution
1,000,000
907 fans 2327 followers possible viewers
1,058,252 viewers
241,955 embed loads per broadcast
embedded video
podcasts available
to download 500,700 views
External blogs and websites per year
network

14. Work with us!
Create a low carbon,
post fossil fuel world...
... and reach the leaders
of the future.
OurWorld - behind the scenes 37
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