2. At Scarlett PR we use our expertise, industry knowledge and second to none UK & International contacts to create bespoke, effective and engaging print,
digital and social media campaigns for Luxury Lifestyle brands, Spa & Wellness Retreats and the Luxury Hotels & Villas which we represent.
In order to generate consistent high quality editorial coverage, we liaise daily with the luxury glossy magazines, the broadsheets and weekend
supplements on and off line. Put simply our little black book of journalists, bloggers and opinion formers is one of the best in the business!
Services Include
* Brand Building
* Digital PR & Social Media Campaigns
* Group & Individual Press Trips
* Launch Campaigns
* Blogger Engagement
What We Do
* Event Organisation & Management
* Content Creation
* Sponsorship
* Celebrity Endorsement
3. Who We Are
Juliet Wheater & Jane Couchman, co-founders of Scarlett PR, are a dedicated and enthusiastic duo who have worked in the PR industry for all of their
working lives, a combined 35 years and counting! Exceptional practitioners, both are trusted and respected by clients and the press alike.
Scarlett PR is a real, relevant and results driven agency. We build strong long lasting relationships with clients and the level of service that we offer is
consistent and devoted.
Some properties and brands that we have worked with and introduced into the UK & International media arena include: the three Historic House
Hotels, The Goring, The Capital, family owned Durrants Hotel in Marylebone, SenSpa at Careys Manor and their Waitrose sold, in-house skincare line,
the Montagu Arms Hotel with its Michelin star under Matthew Tomkinson, The Royal Crescent in Bath, Jesmond Dene House, Galgorm Resort & Spa,
Thai Square Spa and Thai Square Restaurants and many more. With press trips having consisted of: Golfing in the Algarve, Port tasting in Porto,
Watching the opera in Vienna and Diving in the Turks & Caicos to name but a few.
4. Case Study - Jesmond Dene House, Newcastle
BRIEF
Scarlett PR won a four way pitch for the Jesmond Dene House account. The brief was to emphasise the unique location of the Arts & Crafts property, in that it is a
stunning Country House Hotel but is also very near to the bustling, cosmopolitan quay side city of Newcastle. Messages were to include: the unstuffiness and service
flexibility of its 3 AA Rosette Restaurant, the luxury accommodation that it offers the business person and leisure weekender. Ultimately to establish the property
as the only independent boutique hotel in Newcastle.
STRATEGY
Scarlett PR developed several press releases to attract differing genres of publication. A mini moon release demonstrated to the bridal press for example, the
unique and luxurious guest rooms, one being roof top with a private terrace! Foodie releases such as: Champagne Breakfast (to coincide with the new house
champagne) was picked up and reviewed by many local award winning blogs and local glossies. An Afternoon Tea release saw the hotel being noted in ‘Britain’s
Best Afternoon Tea’s by The Daily Telegraph and ‘Cosiest Afternoon Tea’s with The Times. Scarlett PR has also led a successful campaign with Visit Britain’s New
York office when United Airlines introduced a new route from New York to Newcastle and the Rugby World Cup games at St James’ Park were exploited for editorial
purposes also!
RESULTS
Through its representation by Scarlett PR, Jesmond Dene House has increased its brand awareness and now regularly features within the national and glossy press
such as: The Times, Daily Mail, Daily Express, The Financial Times, The Guardian’s Weekend magazine, The Sunday Times magazine, Fabulous magazine, Smooth
Radio, Olive magazine, Director magazine, You & Your Wedding, Perfect Wedding, Huffington Post, Sainsbury’s magazine, Woman & Home magazine, Woman
magazine, OK! magazine, as well as key regional press such as: Manchester Evening News, The Yorkshire Post and Wales on Sunday etc. The vast majority of
journalist visits now showcase their stays in ‘real time’ via social media, with editorial reviews and their devised website links, now regularly being shared also.
Latest awards include: North East England ‘Small Hotel of the Year’ and Trip Advisors’s Certificate of Excellence for the 5th year in a row as well as within their Top
25 UK Hotels. Having retained Scarlett PR for the past few years, the owner comments ‘ I believe your work has had a significant positive impact’. Our efforts show
percentage increases in turnover being 6.6 (2014) and 8.4 (2015).
5. Case Study - Thai Square Spa, London
BRIEF
Scarlett PR was delighted to win the account to launch Thai Square Spa, a new day spa in the heart of Covent Garden. Strong competition at that time
came from the neighbouring The Sanctuary Spa, so the agency was to establish the authentic Thai spa in its own right. Whether you are looking to raise
brand awareness, drive sales or are seeking bespoke marketing and PR strategies, we will tailor our services to meet your companies brief.
STRATEGY
Scarlett PR knew to focus and have the press sample for themselves, the wonderfully unique treatments that Thai Square Spa offer: Seven Pollen Facial
for example was highlighted as a particular interest to the press because of its interesting and exotic ingredients.
RESULTS
The Golden Maharani Facial, proved another stand out treatment, which The Daily Mail featured for their ‘Day in the Life of James Bond’ article. Other
titles that reviewed it included: Hello magazine, Harpers Bazaar, Time Out magazine and The Daily Express etc. The day spa appears regularly in high
end UK and International media, including: Vogue, Grazia, Conde Nast’s Glass magazine, Perfect Wedding, You & Your Wedding, Good Spa Guide, Mail
on Sunday’s – You magazine, Stylist, The Telegraph’s Stella magazine, Huffington Post, Expedia’s City Diaries, Time Out magazine with The Telegraph
declaring ‘it is one of the best spa’s in the UK’.
We continue to generate brand awareness for the spa as they have recently relocated to a new larger site on Northumberland Avenue with further
extensive facilities such as: a Himalayan Salt House.
Scarlett PR has also been awarded the opportunity to launch their in-house bath & body line iMantara by Thai Square Spa, for which the agency provided
copywriting from conception of the body care brand right through to its brochure and website.
6. ClientTestimonials
“Since engaging Scarlett PR our profile has boomed beyond all recognition! Hardworking, professional and fun, the dynamic team quickly and
efficiently took on our brand in 2009 and have not only increased our travel, food and drink and local/regional press coverage but continue to
introduce the resort as it expands and develops, to other influential international and spa media. Their database and relationship building knows
no bounds!
They have supported the Resort as we have grown from a boutique 74 bedroom property to a 122 bedroom Resort gaining international recognition
through their innovative approach to PR. It is without doubt one of the most successful elements of our marketing mix, generating monthly AVE
figures of between £20-£60K marking a significant return on our investment. To those seeking to develop their brand advocacy, I would highly
recommend the services of Scarlett PR & Marketing.”
Beth Greenan, Head of Sales & Marketing – Galgorm Resort & Spa
“Juliet is a consummate professional and a lovely person who brings wit, humour and a wealth of experience with her. Juliet, along with her Scarlett
PR business partner Jane, has contributed real value to our business over the years and I have no hesitation recommending her.”
LINA LOTTO, SPA DIRECTOR – SENSPA
7. What Journalists Say About Us
“Scarlett are great at quietly pushing their clients without it ever seeming that way. Always great to chat to, they’re efficient, responsive and
generally make a journalists job that much easier.”
Jeremy Lazell – Sunday Times
“Working with Juliet is a real joy. She is hugely competent, ridiculously nice and extremely helpful. I often think how lucky her clients are to have her
tirelessly working so brilliantly on their behalf. Coupled with this, she’s a really lovely person.”
Rachel Southwood, Editorial Director – Wedding Ideas magazine
“I have always found Scarlett PR a pleasure to work with. Juliet is helpful and accommodating and always quick to deal with any requests. I have also
found the company to be proactive in approaching me with new clients and would not hesitate to recommend them.”
Lisa Pollen – OK! magazine
8. Contact Us
With over 35 years of industry knowledge, passion and commitment, the team at Scarlett PR & Marketing are results driven and consistently secure
maximum relevant and high quality exposure for clients. Get in touch to see how we can grow your business.
Email
Juliet Wheater - juliet@scarlettpr.co.uk
Jane Couchman - jane@scarlettpr.co.uk
Phone
+44 1372 200 111
Scarlett PR & Marketing
www.scarlettpr.co.uk
123 Overdale, Ashtead, Surrey, KT21 1PZ
@ScarlettPRLoves Scarlett PR & Marketing
