Penelope james PR - Profile


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Penelope James PR
Who we are
What we do
Key services & skills
What the clients say

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Penelope james PR - Profile

  1. 1. Penelope James Public Relations is a full service, PR Consultancy. It offers clients - from established companies to start-ups - a range of creative and effective communications solutions, tailored to meet their individual PR and marketing needs as well as their budget, whether big or small. We believe in building a sound reputation for our clients and their products, one which gives them a distinctive edge in an increasing hostile and competitive environment. We subscribe to the maxim "If you always do what youve always done, youll always get what youve always got." (Henry Ford, founder of the Ford Motor Company), so developing new ideas and initiatives are central to our approach. We are professional, creative, enthusiastic and straight-talking and work hard at providing our clients with the very best service possible. Successful and lasting PR bears fruit over the long term, it is not a “quick fix” discipline. We are proud of what we have achieved since PJPR was established in 1995 and the results speak for themselves: many of our clients have retained our services for more than ten years.
  2. 2. Corporate communicationsMedia RelationsBusiness-to- business PREvent managementSponsorshipWeb site development and management
  3. 3. MediaArtsSportTransportEvents
  4. 4. • Corporate public relations – advising on strategy and developing, directing and implementing PR programmes• Business-to-business public relations – devising, directing and implementing B2B campaigns which support clients’ marketing and public relations objectives• Media relations - arranging media events, writing and issuing of news release and features, media interviews, photocalls• Media Training• Media Evaluation• Event Management• Sponsorship Management• Crisis Management• Photography• Design / Print / Production of - brochures…newsletters…flyers…advertisements…exhibition stands• Web Site - design and copy• Social media
  5. 5. Here are just a few of the clients we have represented:Represented the UK’s first national commercial radio station from launch for two years and directed a full service PR programme which included corporate,consumer and B2B PR programmes. The period saw listenership grow to 4.7 million listeners a week, the creation of the stations own CD label, the launch ofits Summer Music Festival, the purchase of three radio stations in Europe and a host of award wins including Campaigns Medium of the Year Award.Working principally with the Editorial, Advertising, Circulation & Marketing, and Special Events Departments, we directed a full service PR programme acrossthe three national newspaper titles – Daily Express, Sunday Express and Daily Star. Activities included promoting breaking news stories and features, in-papercompetitions, and high profile events including the Daily Express Sports Awards, the Sunday Express Book of the Year Award and the Daily Star Gold Awardswhich involved 10 Downing Street and the Prime Minister, as well as developing stories for marketing, advertising and retail trade media.RAJAR, the radio industrys audience research body, is jointly owned by the BBC and the RadioCentre. Initially hired to devise and implement a PRprogramme to introduce a new system for measuring radio audiences to media journalists and the media industry in 1998, PJPR continued to advise RAJARon all media and public relations issues until 2012, during which time we organised RAJAR’s first industry conference and successfully defended theorganisation’s reputation during a high profile court case.
  6. 6. Molten, based in Japan, is the biggest inflatable ball manufacturer in the world. We currently run a B2B and consumer marketing & PR programme to establisha profile across the range of Molten products in the UK and Ireland and provide PR support to sponsorship programmes which range from the GB BasketballTeam to Basketball Ireland to the British University & Colleges Sports and the London Youth Games.Disc-Lock Europe is the European franchise for a US-based company which manufactures wheel nuts and washers for a range of heavy industries includingthe transport industry. Activities have included a business-to-business PR and marketing programme to introduce, establish and maintain a high profile in theUS, UK and Europe for the Disc-Lock Safety Wheel Nut - a safety wheel nut which has been specifically designed for commercial vehicles - as well as a rangeother Disc-Lock fastener products. The brief was to raise the profile of this world class children’s orchestra in national media and music publications and we succeeded in placing features and interviews in all leading music titles. Coverage was also obtained in relevant nationaland youth media and Classic FM secured as the orchestra’s media sponsor.Directed PR campaigns to promote two of the companys highly successful sponsorship programmes:• Sainsburys Choir of the Year Competition, which attracted over 13,000 singers nation-wide and was broadcast on BBC 2• Sainsburys Awards for Arts Education - an award scheme created to develop arts education in schools
  7. 7. “PJPR has represented Disc-Lock since 1995 and Penelope’s contribution, in terms of PR and marketing, to our company during that time has beenimmeasurable. With a limited budget she has succeeded in establishing our product as a “household brand” within the transport industry, helped us to win awardsand increase our sales and turnover many, many times over. We wouldn’t be where we are today without her.” JEAN HARVEY, Sales Director“Penelope offers a confident and collegiate approach to deliver excellent results and always impressed me by driving new ideas and initiatives. Her work forRAJAR included ensuring extensive and credible reporting of results and activity across the media industry; the organising and delivering very effective and wellattended press conferences; working closely with both the BBC and Commercial Radio senior personnel; as well as a high profile, very successful, PR defenceagainst an industry protagonist. It was a pleasure working with her.” SALLY DE LA BEDOYERE (former CEO of Radio Joint Audience Research)“Penelope has an incredible knack of becoming an essential element of the team and knowing exactly what is required and when. She is enthusiastic,knowledgeable, shrewd and creative as well as being thoroughly professional in everything that she undertake. She does not try to blind one with marketingjargon and she has a wry sense of humour.” BOB HOPE, Chairman“Penelope is personable, diligent and most reliable and her PR experience is considerable. She quickly understood the main aspects and issues of our businessand undertook all tasks with an intelligent enthusiasm and flair. We were very pleased with the results and I would whole-heartedly recommend Penelope and herPR services. “ ROGER ALLEN, Director
  8. 8. “The service and professionalism that we have received from PJPR have been excellent.” DAVID JACKSON, Managing Director“Penelope is a consummate professional, working for blue chip clients at the very highest level. She is completely focused and handles business with the utmost discretion and calm. She hasan extensive portfolio of contacts and deeply founded expertise, and I would not hesitate to recommend her to anyone looking for the best possible guidance in PR. She is, without doubt, thebest” .GRISELDA MUSSETT, Owner,
  9. 9. PJPR has over 20 years experience of public relations practice in the UK and Ireland in corporate, business-to-business, event and sponsorship PRfor high profile organisations and companies including Express Newspaper Group, Classic FM, BBC Radio 3, RadioCentre, Prudential Corporation,Sainsbury’s, Champion Spark Plug Company, the Royal Tournament, Cuervo European Wakeboard Pro Tour 2000 and the National Children’sOrchestra of Great Britain.Prior to establishing PJPR in 1995, Penelope worked as a PR practitioner both in-house and for consultancies in the arts, charities and commercialsectors. She is a generalist but has significant experience in the following industries: media, arts, sport, transport, events, and sponsorship publicrelations.Penelope James holds: M.A. in Russian and French from Trinity College, Dublin Associate of the London College of Music Associate of the Imperial Society of Teachers of DancingAnd is a member of: Chartered Institute of Public Relations Women in Public Relations National Union of JournalistsShe is a director of: Bob Hope TV Productions
  10. 10. For more information or simply to make an enquiry contact:Penelope James atinfo@penelopejamespr.comWootton HouseWoottonCanterburyKentCT4 6RPTel: +44 (0) 1303 844555 / +44(0)7860 162231Web: