Introduction “Nothing is as absolute as the truth itself”- M K Gandhi In a world where perception is a synonym to reality it‟s increasingly important to bridge the gap between the two. It does not ask for perception management alone, it also calls for reality checks by Individuals and Institutions. Hence, it is worth noting that a communications advisory not only enhances or manages perception but is also an advisory to bring reality as close to the applauded perception. Public Relations is sanity to each who has some stake in public. It‟s a strategic tool in the communication gamut based on long term goals managing reputation and credence. Public Relations advisories indulge third parties in a manner where the message output is through neutral bodies and hence, comes with great amount of credibility and respect. PR Authenticates!
About Channel PR • Channel PRs core competency is Public Relations. In its short stint of over 4 years in the industry, it has earned recognition for its service standards • Channel PRs Executives are drawn from the fields of public relations, public affairs and advocacy, industry associations, digital marketing, advertising, marketing and journalism - elements that have helped the organization to deliver versatility in their customer service • Channel PRs services customers in the areas of Social/political sector, infrastructure & power, BFSI, real estate, retail, education, telecommunications, travel & tourism, environment, hospitality, film and theatre • Channel PR has a national network, through its own offices as well as tie-ups, to cater to the wide requirements of its customers
Methodology • Channel PR has a strategic approach to PR • Strong brand development programmes through strategic planning, insight sharing and valuable implementation programmes • Channel PR excels in Strategy, Planning and Execution broadly using four delivery channels- • Environment Screening and Feedback Mechanism • Media Initiatives • Non Media Initiatives • Online Reputation Management • Crisis Management
Environment Screening and Feedback Mechanism Our in-depth media and secondary level research along with analytics helps us apprise clients on factors (industry trends, competitor activity and government policy) that govern behaviors or opinions. Our customized strategy helps client address these crucial factors and push the target audience to have favorable behaviors or opinions
Media Initiatives Deep understanding of the Indian media is integral to our key competence – India with its unique socio-political landscape is land to fusion of technical and tactical PR expertise. We understand the client and media and marry the two to come up with the required solutions. We have strong media outreach (deep penetration through out the country from National Media centers as well as regional media centers) through apt strategic understanding of avenues. Forming great work relationships with the Indian media is a definite strength for us
Non Media Initiatives Channel PR helps its clients with various Non-media Opinion Formers initiatives that establish Customers Business Partners credibility, respect and market leadership. Social Responsibilities, Public affairs, Chambers of Trade & Industry working with industry bodies commerce and associations, corporate Individual/ Organization communication and advocacy, organizing and identifying NGOs Government speaker opportunities, networking platforms, liaison areas, events, exhibitions and Commercial Professional conferences are integral to our targets Regional groups non media services and Local community
Online Reputation Management Internet has become an important tool of communication. Considered as strategic and cost effective, internet offers unedited access to the information from anywhere in the world. Online searches and search results are synonymous to reality today. Online image is now considered as a mirror image to reality. With the virtual world becoming more significant online reputation management has become increasingly significant and we at Channel PR understands this and have a dedicated resource unit for the same
Crisis Management We dig deep to capture the root of the problem; evaluate the situation with preferred systems and processes then ensure flow of adequate information. The team at Channel PR is ever so calm and up always with the right communication practices
Testimonials Exceptional commitment to delivery and „client first‟ attitude is what summarizes my experience with Vanita. Payal Kapoor, Internationally Reputed Interior Designer Mridul Chandra is innovative and has the ability to drive effective communication strategies for clients. I would recommend him as a PR partner and my best wishes to Mridul. Dev Amritesh, Senior VP – Marketing, Domino’s Pizza India The Channel PR team is a pragmatic group of professionals, very impressive in the way they manage their clients and works. Anurag Kashyap, Writer & Director, Bollywood I was surprised to see the media interest this team could gather around theatre in Delhi. My heartiest congratulations and wishes. Manoj Bajpayee, Actor, Bollywood
Testimonials Channel Public Relations has been working constantly in best interest of my businesses. They have very strong media relations and communication strategies. I would like to convey my heartiest wishes for future. Keep up the good work! M. S. Malik, MD, Pacetel Communications I was quoted, “Hence forth if I know any PR agency in Delhi its Channel Public Relations Consultancy” This is precisely the impression they left on me. Young, vibrant and very efficient… Best of luck” K. M. Thomas, Country Head, Encyclopaedia Britannica Team Channel PR has done a great job in launching Alcatel ICE3 mobile handsets in India. Clear masters of the trait, I feel they are very good at their job. I wish them success. Praveen Valecha, Country Manager, TCT Mobiles
Why Channel PR • Pro active approach • High on client satisfaction and quality benchmarks • High Return of Investment • Strategic focus • Exceptional implementation • Backed-up by great minds from the communications and media industry • Dedicated attention and efforts to each client
Vision & Mission Vision: To emerge as leading global communications consultants Mission: To make sure each association enables cherished smiles
Our Core Values • We believe that our growth lies in our client‟s growth • We believe, the right mix of various PR tools woven through an effective strategy is the only way for a successful Public Relations Campaign • Channel PR excels in synchronizing public relations‟ strategies with your business pulse • We Truly Value and Think your Business! We always deliver!
Senior Management Vanita Arora (CEO) Mridul Chandra Vivek Upadhyay Prasoon Kr. Ghosh Rohit Rellan Vrinda Mathur (Director (Director – Business (Director – Digital PR) (Director – Business (Director - Operations) –Strategy & Planning) Relations) Development)
Vanita Arora The CEO of Channel Public Relations Consultancy, is a seasoned communications professional. She has an invaluable experience of nearly couple of decades spread across different fields in the communications industry - corporate communications, advertising, public relations and journalism. A Journalist at heart, Vanita‟s journalistic instincts have seen her working with some of the best known lifestyle magazines at senior positions over the years. Starting with Tata Press Yellow Pages as an advertising and PR professional. She has actively worked for Image building of host of companies since then. Throughout her long career Vanita has proven herself to be an unyielding workhorse, an excellent communicator with exemplary writing and design skills, a great coordinator and an able administrator.
Mridul Chandra Director of Strategy & Planning, is the brain behind the innovative and strategic approach carved for its clients at Channel PR. He has extensive experience in all departments of PR in the top PR agencies of the country, Text 100, Rajiv Desai (A Pioneer in PR in India) & Associates and International Fleishmann Hilliard affiliate Lexicon Corporate Communications to name a few He has worked with clients in myriad fields ranging from IT-Telecom, Automobile, Retail, Real Estate, Education, and Hospitality to the highest echelons of Public Affairs with Govt. of Rajasthan during the tenure of Vasundhara Raje and planning for Eurofighter Typhoon Fighter Planes (EADS). He is an alumnus of the one of the best communications institution in India, The Indian Institute of Mass Communications (IIMC).
Vivek Upadhyay Director of Business Relations, Vivek Upadhyay is a leading Corporate Communication professional with a decade of experience with majors in power, infrastructure, real estate sector and industry associations. His expertise area includes public affairs, crisis communication, corporate communication, advocacy and liaison, marketing communication and image management. Vivek has worked with leading infrastructure conglomerate DSC Limited, Impact Projects (promoted by Fortis healthcare family), UTV Network, & Confederation of Indian Industry (CII). Working with leading PR agencies has been integral to his work profile. An MBA by academic qualification Vivek heads business relations and consultancy division at Channel Public Relations Consultancy. A planner, statistical analyser and business consultant Vivek works closely with the Strategy & planning cell of the company.
Vrinda Mathur The Director of Operations; Vrinda has been a core Implementation and Operations person in her successful career as a PR person. A Media Relations expert, she has not only handled big names in Indian industry but also some very illustrious brands internationally like YALE University (US), London Metropolitan University, Diva Cachaca (Brazilian beverage), Greenpeace Foundation (International NGO for Climate Change) Working with such vivid clients across sectors has enabled her to effectively build strong understanding and relations with the Indian and international media. Before joining the prestigious Indian Institute of Mass Communications (IIMC), she also did Bachelor of Journalism and Mass Communication
Prasoon Kumar Ghosh The Director of Digital PR, is a unique fusion of a Software Engineer and a Communications Consultant. Always up for new challenges the B Tech. in Software Engineering left him with a want to do something more innovative and hence came Masters in Mass Communication (Media Management) from top university of the country, Banaras Hindu University Prasoon has worked extensively for some of the country‟s top-notch PR agencies- Comma Consulting of Rajiv Desai (A Pioneer in PR in India) and Corporate Voice Webber Shandwick to name a few. His expertise lies in amalgamating the two fields of Technology and Public Relations from his experience and bringing forth a relatively new branch of Public Relations in India-the Digital Public Relations.
Rohit Rellan The Director of Business Development, is a dynamic and result- driven professional with around a decade of experience in Business Development, Media Marketing and Relationship Management. Rohit with his profound knowledge of communication, media production and business management has the ability to create and execute Marketing Communication Plan for strategic positioning of products/services. Analytical approach and accurate decision-making are the key component of his skills. He is a great team player and persuasive team-builder with exceptional inter-personal skills, able to motivate for achieving exceptional business performance and abilities in establishing beneficial relationships with working partners, trade & target- audience.