2. 02Mongoose Pacific
Content Marketing & Special Projects
Content Marketing is media and publishing
communication designed to capture the attention of a
desired audience. The purpose of our work is to engage,
inspire and create a dialogue between your brand and
your customers with the ultimate goal of selling your
products and services.
• Digital Innovation
• Content Solutions
• Outstanding Design
• Multiple Platforms
3. PenangKnow more.Do more.
Insider’s Guideto
2014/15
RM38 SingaporeS16 UAEDhs40 BahrainBHD4.00 United KingdomGBP5.99 USAUSD10 HongKongHK$90 AustraliaAUD18 IndiaINR350 BeijingRMB100 IndonesiaRp110,000 EuropeEuro10
INSIDE &
ONLINE
LISTINGS1,000+
In association with
MAKE THE MOST OF YOUR CITY www.timeoutkl.comMAKE THE MOSTT OFOFOFOFOOOOFOFOFOFOOFOOOFOOOOFOFOFOFOFOOFFO YYOUO R CICCCCCCCCCCCCCCCC TY www.tiimemmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm outkl.cococococccococcccom
THE BEST RESTAURANTS AS VOTED BY YOU
PLUSChristopher Nolan
on ‘Interstellar’
+ The most useful gift
guide –by budget
+ Christmas and
New Year’s Eve
dinners and
parties
DECEMBER 2014
Issue 81
RM6.90
15BEST
DISHES+ KL’s rising food stars
+ Top food trends
of the year
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APRIL 2015
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EDITIONRM6.80A FLAT BELLY IN JUST 15 MINUTES!
03Mongoose Titles
REAL FACES, BRAND NEW PLACES
ISSN 1823-805XRM12
FEBRUARY 2015
on balancing business and friendship
Rachael
Meckel
Emma
Holcroft&
EAST MEETS WEST
Holidaying in Hong Kong & Macau
FIT FOR TWO
Top partner workouts
CHINESE NEW YEAR
Your guide to the must-try dishes
BRILLIANT BOUDOIRS
The best expatriate homes
ower
airings
KL’s
PS TO R I E S O F S I B L I N G S U C C E S S ,
F R I E N D S I N FA S H I O N A N D
L O V E T H R O U G H S P O R T
MALAYSIA
ELLE.MY FEBRUARY 2015
RM8.90
CAN YOU
(AND
SHOULD
YOU)
REALLY
CHANGE
A MAN?
The new ways to wear
fresh florals,
dreamy pastels
and pretty ginghams
on the
PLANET
products
BEAUTY
The 15 bestRM50,000
designer giveaway!
STELLA MCCARTNEY
ALEXANDER WANG
LANVIN & more
ROSIE
HUNTINGTON-
WHITELEY
IN SPRING'S
TOP TRENDS
LOVE
LOOKSTO
We publish six
of Malaysia’s most successful, influential magazines.
Many of the world’s most renowned publishers have
chosen us to produce the Malaysian edition of their
esteemed brand.
4. OUR PARTNERS
BBKLCC
CIMB
Hong Leong
Malaysia Golf
Tourism Association
Maybank Malaysian
Open
Mid Valley Megamall
PGA Tour
Robinsons
Royal Selangor Golf Club
Samsung
Sime Darby
Sunway Pyramid
TalentCorp
Tropicana Corporation
Wardrobe
Sime Darby
We are proud
to partner with some of the most successful
and influential organisations in Malaysia. These
famous names entrust us to represent their
brands and grow their business. We go to every
length to deliver for them.
Monthly magazine for Private Circulation to Members of The Royal Selangor Golf Club (351-D)
Tradition
of Excellence
since 1893
DECEMBER 2013
p26
WHAT A
MONSTER!
Ducati Monster 795,
the perfect balance of
looks,performance
and price
CHRISTMAS
GIFT GUIDE
A round-up of the
season’s best gifts
KIDS RULE
At the 3rd Leg
KlangValley
Junior Golf
Circuit
CHRISTMAS FEASTS,
DELICIOUS TREATS
LE TOILET ART
Publika turns
toilets into
galleries
I I IARTEAT PLAYSHOP
EAT DRINK
WONDERLAND
Bite into our
food picks
HAPPINESS
FOR SALE
Novelty shops
you’ll love
EMERGING
ARTISTS
Upcoming
names to know
PUBLIKAN
THE
ISSUE1
ISSN 2289-5655
ISSUE T01 JAN / JUN 2014
A Tropicana Newsletter Volume #14 January - June 2014
Tropicana 218 Macalister
Luxury living amidst Penang’s
old world charms
MAYBANK
MALAYSIAN
OPEN2014
KUALA LUMPUR
GOLF & COUNTRY CLUB
APRIL 17-20
A T R O P I C A N A M A G A Z I N E
KDN No 1505 (7892)
Bimonthly Magazine
Volume #91 Sept - Oct 2013
THE
GASTRONOMY
ISSUELife tastes good
Beautiful ladies, bright futures
Tropicana presents
Miss
MALAYSIA
TOURISM
2013
pg58
pg64
pg68 NOBU MAGIC
The amazing fusion of Japan,
Peru & Hollywood
Wine paired feasts of Bordeaux
THE FRENCH ODYSSEY
TROPICANA METROPARK
the future of urban living
5. 05
06. Our Process
08. Custom Publishing
22. Digital and Multimedia
30. Creative Solutions
and Branded Content
40. Awards
42. Contacts
Contents
6. OurProcess
Idea
We listen to your desires,
look at your company and think
of ideas that will stand out
in the market.
Proposal
A proposal will be presented
including all aspects of service
clearly explained.
Ë
06
7. 07
Blood, Sweat, Tears
Once the idea is agreed and the
guidelines are decided, we do
everything we can, using all our
extensive resources available to
create a remarkable product.
Delivery
We agree on a time frame
and make sure you have
what you need when you
need it. No exceptions.
Ë Ë
8. 08
Brochures // Booklets // Branded
Content // Syndicated Content //
Magazines
CustomPublishing
We produce
high quality custom
publications, outstanding
editorial and excellent
design. Always original
work, inspired by our award
winning magazines.
9. 09
The Address Magazine
The Address (renamed “Tropicana
Magazine” from early 2015) is
a corporate lifestyle magazine
produced for Tropicana Corporation.
It is read by residents of all
developments by Tropicana
Corporation Berhad, distributed
throughout all Tropicana
developments and given to clients
and contacts of the corporation.
The magazine strongly
communicates the aspirational
values of the Tropicana brand, as
well as promotes the businesses
operating within the properties
owned by Tropicana.
Custom Publishing Tropicana Corporation The Address
Magazine
Brief
The Client had an existing
magazine with an established
distribution model that carried
corporate messages and
advertisements. Tropicana
wanted something that would
modernise their brand, make it
more impressive, and engage
with more readers.
10. 10Custom Publishing
IFESTYLE/NEW OPENINGS/
TY/GADGETS & HOME LIVING/
C/MOVIES/ THE DIARY/COVER
Delivered
The Address was heavily
invested in with world class
editorial, art direction and
photographic shoots.
The core elements of the
brand were retained and
enhanced. Advertising increased
substantially after
the re-launch, including premier
brands such as Rolls-Royce.
11. 11
Editorial Contents
The publication was updated
with robust, independent, original
features, leveraging on our network
of journalists, photographers and
designers. Significant changes
include the regular profile of a
Tropicana resident, inspiring stories
of individual excellence (a core
principle of Tropicana living) from
around the world, top class fashion
and luxury shoots, and interesting
feature articles that inspire readers.
The result is an audience that
follows because what they are
reading is valuable and consistent.
Custom Publishing Tropicana Corporation The Address
Magazine
FASHION/
BOOKS/
STORY/THE HOME/THE HOME
68 TA | SEP/OCT 2014
A T R U E F A M I L Y M A N by
12. 12
Directions
Tropicana Corporation
produces a twice-annual
newsletter for their clients
and investors called Tropicana
Newsletter (originally entitled
Directions until early 2015).
We took on the title, injecting
an original design and smart
layouts that showcased the
quality of the properties and
investment opportunities within
the Tropicana Corporation.
Custom Publishing Tropicana Corporation Directions
14. 14
The Circular
The Circular is the official
membership magazine of The
Royal Selangor Golf Club, Asia’s
oldest sporting and social club. It is
sent out directly to more than 7,000
of Malaysia’s elite from the Royal
Family to Ministers and the key
opinion leaders in Malaysia.
Brief
Reinvent the way the
RSGC and the clubs members
are viewed and produce a better
quality membership magazine
that more members would read.
Custom Publishing Royal Selangor Golf Club The Circular
16. 16Custom Publishing Royal Selangor Golf Club The Circular
Delivered
Before we took on The Circular
it was 40 pages of staple-folded,
basic club news. We transformed
it into a 90-page, glossy, feature-
led magazine that highlights the
best of the lifestyle enjoyed by
affluent members of the RSGC.
Commercially the publication is
now self-sufficient and carries
luxury advertising such as Rolex
in every issue.
17. 17Custom Publishing Royal Selangor Golf Club The Circular
Mongoose Pacific are professional, experienced and a pleasure to work with.
Five years ago Mongoose began producing our Membership magazine
“The Circular” and the positive response from our members was immediate.
Mongoose work with us to ensure our content and messages are given the
importance they need, while also producing high quality articles of their own.
As a result, our members read the magazine more than ever and have
a publication they can be proud of. Ramesh Menon Former General Manager, RSGC
18. 18
24 - 27 October
Kuala LumpurGolf & Country Club
CIMBClassic2013
OFFICIAL
PROGRAMME
From 24 to 27 October
at Kuala Lumpur Golf & Country Club
CIMB Classic 2013
O F F I C I A L P R O G R A M M E
Custom Publishing The CIMB Classic/PGA Tour Official
Programme
The CIMB Classic
The CIMB Classic is the biggest
golf event on The PGA Tour
outside of the USA. It is an annual
event bringing the world’s best
golfers to Malaysia. We have
produced the souvenir programme
for the CIMB Classic since it was
established as a permanent part of
the tour in 2012. We do so on time
and on budget.
19. 19
MAYBANK
MALAYSIAN
OPEN2014
KUALA LUMPUR
GOLF & COUNTRY CLUB
APRIL 17-20
Maybank Malaysian Open
The MMO is the national golf
open of Malaysia, attracting the
best players on the European and
Asian Tours. We have successully
produced their souvenir
programme since 2010.
Custom Publishing Maybank Malaysian Open Official
Programme
20. 20
HE
WHO
DARES
WINS
ISSUE T01
JAN / JUN 2014
ISSN 2289-5655
Wardrobe
Wardrobe are iconic tailors in
Malaysia. Their bespoke suits are
among the country’s finest and
have a distinct style that appeal to
an informed audience.
AUGUST · DECEMBER 2014
Custom Publishing Wardrobe
OBC Patterns
Wardrobe
Magazine
0123456789 €$
W/Stencil typeface was comissioned to achieve a sense of unicity.
21. 21
WARDROBE
Icon
WARDROBE
Vision
WARDROBE
Adventure
WARDROBE
Travel
WARDROBE
Art
Custom Publishing Wardrobe
Brief
We were asked to create
a vibrant, twice-yearly journal
of male excellence with sartorial
content at its core.
The publication has been
shared with an international list
of discerning clients in order to
inform and highlight the brand’s
connection with timeless style,
and independent thinking.
Delivered
The most stylish, original,
accomplished custom
magazine in Malaysia. With
numerous original fashion
shoots and smart features
that provoke a sharp response
from its 6,000 recipients.
YOUR
K
EY TO ELEG
A
NCE
2 0 1 4
Wardrobe
Magazine
WARDROBE
Design
22. 22
Websites // Video //
Social Media // Apps
We use our international, award-
winning expertise to create websites and
digital platforms that incorporate global
best practices in design, to maximise
brand communication consistency and
functional interactive experience.
Digital&Multimedia
23. 23Digital & Multimedia Hong Leong Bank Website
Hong Leong Bank
We won a tender to produce a
website for Hong Leong Bank’s
brand new Mach Card. The
challenge was to build a digital
lifestyle website for the credit card
to attract authentic interest and
promote ideas that would result
in increased use of Hong Leong
Mach cards. We conceptualised,
built, developed and generated
content for the portal entitled “the
mach life”. The card - and portal
- are aimed at a young, outgoing,
demanding demographic,
very similar to the Time Out KL
readership. When creating the
content, we utilised both original
content and repurposed the best
of our material from Time Out KL.
Delivered
An impactful, attractive and
engaging portal was delivered
on time, with extensive, on-brand
content in the areas of Travel,
Dining, Lifestyle, Nightlife and
Entertainment. Offers from Hong
Leong to their cardholders were
used to supplement and enhance
this content and drive more
business from their customers.
25. 25Digital & Multimedia Video
Video
As the digital landscape continues to
evolve, so does Mongoose Pacific.
Our award winning content and design
translate perfectly into high quality video
content, such as behind-the-scenes
shoots, interviews, advice, or original
client-led videos.
Leveraging on our expertise in editorial
content, Mongoose Pacific videos draw
on our pool of creative talents to create
original and outstanding videos that
speak directly and effectively to our
clients’ desired audience.
In 2014, Mongoose won a WAN-IFRA
Digital Media Award for Time Out Kuala
Lumpur’s video on Kopitiam culture.
26. 26Digital & Multimedia MGTA Website
Malaysian Golf
Tourism Association
A website with hundreds of pages
of resource, refreshed every day
with integrated multimedia, and a
daily-updated Facebook channel to
reach and inspire a defined golfing
audience from all over the world.
Going Further
We created a brochure
in four languages for the MGTA
(Chinese, Japanese, Korean &
German). We also produced
an original map of the 204 golf
courses and hundreds of tourist
attractions in the country, the only
countrywide map with individual
destination maps of Malaysia ever
produced.
Mongoose delivered
beyond our expectations.
No other company in
Malaysia boasts the digital
expertise, cutting edge
design and content ideas
they have shown.
The MGTA website is
one of the best of its kind
in the world.
Paul Gibbons
Ex-President, MGTA
28. 2828
BBKLCC
BBKLCC is the prime shopping
district in Kuala Lumpur, which
includes world class malls such
as Suria KLCC, Pavilion KL and
Fahrenheit 88, among others. They
wanted a portal and social media
channel that would alert shoppers
to promotions, offers and important
information about the malls and
their tenants.
Digital & Multimedia BBKLCC Website
29. 2929
BBKLCC
Digital & Multimedia BBKLCC Website
Delivered
We curated promotional
information sent by the malls and
created social media posts and
updates to deliver important
corporate messages to the
premium mass market to maximise
their experience in BBKLCC.
30. 30
Creative Design // Original Branded
Booklets // Creative Advertising
Campaigns // Creative Features
& Syndicated Editorial
CreativeSolutions
&BrandedContent
Want to leverage a
credible, trustworthy voice
to share messages with
your customers? How better
than utilising the expertise
of a Mongoose brand
or editorial team?
31. 31Creative Solutions
& Branded Contents
TalentCorp Website
TalentCorp
TalentCorp was established to
facilitate the public and private
sector in their collaborative efforts
to create, motivate and retain
skilled workforce in Malaysia.
With this comes MYWorkLife, a
website dedicated to attracting
international talent who are looking
to call Malaysia their new home as
well as to bring back professional
Malaysians who are residing
overseas with articles on the beauty
of Malaysia as well as news on the
growing economy.
Delivered
We deliver a fixed number of
articles, on pre-agreed subjects
each month. The articles appeal to
intelligent, internationally-minded
people and their families. As a
platform, MYWorkLife offers an
insight into the lives of Malaysians
who participated successfully in the
TalentCorp programme, as well as
showcasing the many reasons why
Malaysia is a vibrant and attractive
location for professionals and their
families. Each article supplied is
SEO-friendly, written to make it rank
highly on search engines.
33. 33
A
s u p p l e m e n t
o f
Mid Valley City
Food&Drinks
EXPLORE
Exclusively with
UPDATED
Now
with more
than 200
listings!
Creative Solutions
& Branded Contents
Mid Valley City Booklet
Time Out EXPLORE
Mid Valley City
One of Kuala Lumpur’s most
popular, vibrant shoping districts,
comprising of Mid Valley Megamall
and The Gardens Mall and Mid
Valley City engaged Mongoose to
create a Time Out KL guide to their
food and drink outlets.
Delivered
A handbag-sized book with
recommendations and full listings
of all the food and beverage
outlets in Mid Valley Megamall, The
Gardens Mall and The Gardens
Hotel & Residence. Branded under
the name “Time Out Explore”, the
book was bundled and distributed
with the full print run of Time Out
KL. We also delivered additional
run-on copies for distribution at
the Centre Court of Mid Valley
Megamall, where thousands of
visitors picked them up. As a
result, visitors were given ideas as
to where they could spend their
money onsite.
Going Further
We have updated, reprinted and
redistributed the Time Out Explore
guide to Mid Valley City food and
drinks every quarter to ensure
copies are up-to-date.
34. 34Creative Solutions
& Branded Contents
ELLE for LPGA Special Edition
ELLE LPGA
To coincide with the fifth
anniversary of the Sime Darby
LPGA Malaysia we conceptualised
and produced a golf edition of
ELLE magazine to be distributed
at their GALA Dinner; informing
attendees of the events during
competition week, while retaining
ELLE’s glamorous appeal. This was
the first and only edition of its kind
for the ELLE brand anywhere in the
world.
Delivered
An LPGA edition of the ELLE
magazine was produced under the
theme of ‘Women With Drive’. This
unique magazine featured all of the
Sime Darby LPGA Malaysia 2014’s
event details as well as high quality
ELLE features and ELLE inspired
interviews and features of players
and key members of the LPGA.
36. 36Creative Solutions
& Branded Contents
ELLE ROBINSONS Special Edition
ELLE Robinsons
Robinsons approached Mongoose
with two requirements. The first;
to attract a new and qualified
audience. The second requirement
was to reinvent their Christmas
catalogue. The project involved
multiple stakeholders, intricate
photo shoots and synergy between
Robinsons and ELLE.
Delivered
The ELLE Malaysia team was
brought in to work with Special
Projects to co-produce an
outstanding booklet that was
inserted into the December 2014
edition of ELLE (MY). In doing so,
Robinsons were able to attract a
new sophisticated audience of
buyers. ELLE Malaysia’s award
winning design and editorial
was incorporated into every
page, resulting in a beautiful and
engaging publication.
38. 38
Cartier
The famous luxury brand
recognised synergy with Esquire
Malaysia. Cartier identified the
‘Manual’ section of the magazine as
an original opportunity to co-create
fitting content whilst placing Cartier
products in to the magazine’s
pages. Our challenge was to
maintain the integrity of the Manual
whilst finding innovative ways of
connecting the editorial to Cartier’s
core messages and products.
Creative Solutions
& Branded Contents
Cartier Esquire Manual
Delivered
We developed a suitable theme,
allocated different models to
appropriate pages and matched
a variety of factual information,
practical guides and interesting
quotes to each model. The Cartier
content effectively highlighted
the messages Cartier wanted to
share. It was the first partnership of
its kind between the two brands,
involving international negotiation
between offices in the USA and
Paris. All parties were more than
satisfied with the results.
40. 4040
Awards
Mongoose is a world class, multi-
award winning communications
company who publish many
of Malaysia’s best known and
most successful magazines and
websites. We create the authentic
connection that you desire with
your audience. And we do so
by demanding the same level of
quality for your platform as we do
for our award winning international
magazines and websites.
Mongoose Pacific are
Special Project & Brand Solution
specialists.
41. 41
MPA MALAYSIA
2014 - Time Out KL: 1 Gold and 1 Bronze Award for
Best Cover, 1 Bronze Award for Best Design, 1 Gold
and 2 Silver Awards for Best Editorial Feature
Esquire MY: 2 Gold Awards and 1 Silver for Best Cover,
1 Silver and 2 Bronze Awards for Best Design, 2 Silver
Awards for Best Editorial Feature
Expatriate Lifestyle: 1 Silver Award for Best Cover,
2 Silver Awards for Best Editorial Feature
2013 - Time Out KL: 1 Bronze and 1 Silver for Best
Editorial, 1 Gold for Best Design, 1 Gold for Best Cover
Esquire MY: 1 Gold, 1 Silver and 1 Bronze for Best
Editorial, 1 Gold for Best Design, 1 Gold and 1 Bronze
for Best Cover
Expatriate Lifestyle: 1 Silver for Best Design, 1 Bronze
for Best Cover
2012 - Time Out KL: 3 Awards for Best Editorial, 3
Awards for Best Design and 2 Awards for Best Covers
Esquire MY: 2 Awards for Best Cover, 3 Awards for
Best Editorial, 3 Awards for Best Design
Expatriate Lifestyle: 3 Awards for Best Editorial,
1 Award for Best Design
MPAS SINGAPORE
Mongoose Publishing:
Media Publishing Company of The Year 2014
Time Out Singapore:
Digital Media Product of the Year 2013
Esquire Singapore:
Best Front Cover (September 2012 Issue)
: Integrated Media Brand of the Year 2012
: Consumer Magazine of the Year 2012
Time Out Singapore:
Bronze Award - Best In Online Media - Magazine
Website 2012
WAN-IFRA
2014 - Esquire MY: Gold Award - Best Magazine Cover
- April 2013 Issue
2014 - Mongoose Publishing: Singapore’s Media
Publishing Company Of The Year 2014
2013 - Time Out KL: Gold Award - Best In Online
Media - Magazine Website
SOPA AWARDS
2014 - Excellence in Lifestyle Coverage -
Time Out KL ‘Broke In KL’
SPARK AWARDS
2014 - Mongoose Publishing: Best Content Team
42. Mongoose Pacific (M) Sdn Bhd (403251-M)
Level 36 Menara AmBank
No. 8 Jalan Yap Kwan Seng
50450 Kuala Lumpur
Tel +603 2166 6650
Fax +603 2166 6651
www.mongooseasia.com
Contacts
Jack Newberry
Editor & Producer
jnewberry@mongooseasia.com
Matthew Bellotti
Chief Content Officer
mbellotti@mongooseasia.com
