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Research into
production logos
A production logo is a logo used by film
studios and television production
companies to brand what they produce.
Production logos are usually seen at the
beginning of a theatrical movie or video
game (an "opening logo"), or at the end
of a television program or TV movie (a
"closing logo"). They are always
included in film trailers to give the
audience a suggestion of what the film
could be like based on past productions.
Many production logos have become
famous over the years, such as the 20th
Century Fox's monument and
searchlights, Paramount Pictures'
mountain, Universal Studio's spinning
globe, Columbia Pictures's
personification of Columbia, MGM's Leo
the Lion, and Walt Disney Pictures'
fantasy castle. Unlike logos for most
other media, production logos can take
advantage of motion and synchronized
sound, and almost always do.
I like both of these simple production logos. I like the simplicity of the colour scheme (mainly
just black and white). Also I like the thin white font, it stands out and is easy to read. Both of
these logos incorporate the colour blue just to add something else to the logo making it
appear less boring. I also love the idea of using ‘film’ instead of ‘productions’ like Strada.
I like this logo because of the
illustration, it gives a kind of
vintage feel and the colours
used are striking yet simple so
the image sticks in your mind
which is a important
specification that my logo
needs to have in order for the
film to attract a large audience
and create a large revenue.
I like the distressed
effect used on this
logo however I think
that this logo would
suit films made that
fit the
action/thriller/horror
genre rather than my
romance/drama
genre.
I think this logo is
interesting as the title
‘blooming’ cleverly fits
the design of the film
roll shaped into a
flower. Clever
techniques and ideas
like this are the types
of thing that the
audience are likely to
remember.
I have started to look at films with a similar genre and feel to the trailer I wish to
create, and have researched into their production companies so that I have a deeper
understanding of what I need to incorporate in my production logo, name etc.
1. The Perks Of Being A Wallflower – Mr. Mudd
The Perks Of Being A Wallflower is a teen drama
that tackles issues that go with mental health and
coming of age. Its produced by Mr. Mudd
productions, a film production company founded
in 1998 by Lianne Halfon, John Malkovich, and
Russell Smith. The production company is also well
known for producing three films Ghost World,
Juno and The Perks of Being a Wallflower, all
three of which received critical acclaim.
2. Safe Haven – Relativity Media, Temple Hill Entertainment (as
Temple Hill), Nicholas Sparks Productions.
Relativity Media LLC is a global media company located in
Beverly Hills, California. Founded in 2004 by Ryan
Kavanaugh, the studio is the third largest mini-major film
studio in the world. Its full scale film studio acquires,
develops, produces and distributes films, and produces
television programs.
3. The Notebook and If I Stay – New
Line Cinema
New Line became a unit of Warner Bros.
Entertainment in March 2008. The company
maintains separate development, production,
marketing, distribution and business affairs
operations, but coordinates those functions with
Warner Bros. to maximize film performance and
operating efficiencies.
New Line produced the Oscar Award-winning The
Lord of the Rings film trilogy.
Next I have looked into films which target a similar theme/issue such as mental health specifically
degenerative brain disorder as this is what I'm thinking about tackling. I have decided to look at these films
production companies as producing films with these types of topic could affect the design and names of the
companies.
4. Still Alice – Killer Films
Created in 1995 by current principals Christine Vachon and Pam Koffler, Killer Films has
established itself at the forefront of American independent cinema. Known for delivering
challenging, thought-provoking and original movies from filmmakers with distinctive visions,
Killer Films has produced over 60 films for both the large and small screen.
5. The Vow – Spyglass Entertainment and Screen Gems
A car accident puts Paige in a coma, and when she wakes up with severe memory loss, her husband Leo
works to win her heart again.
Screen Gems is an American film production company and division company
of Sony Pictures Entertainment's Sony Pictures Motion Picture Group that
has served several different purposes for its parent companies over the
decades since its incorporation.
Spyglass Entertainment was an American film production company, co-founded by Gary Barber
and Roger Birnbaum in 1998.

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Research into production logos

  • 2. A production logo is a logo used by film studios and television production companies to brand what they produce. Production logos are usually seen at the beginning of a theatrical movie or video game (an "opening logo"), or at the end of a television program or TV movie (a "closing logo"). They are always included in film trailers to give the audience a suggestion of what the film could be like based on past productions. Many production logos have become famous over the years, such as the 20th Century Fox's monument and searchlights, Paramount Pictures' mountain, Universal Studio's spinning globe, Columbia Pictures's personification of Columbia, MGM's Leo the Lion, and Walt Disney Pictures' fantasy castle. Unlike logos for most other media, production logos can take advantage of motion and synchronized sound, and almost always do.
  • 3. I like both of these simple production logos. I like the simplicity of the colour scheme (mainly just black and white). Also I like the thin white font, it stands out and is easy to read. Both of these logos incorporate the colour blue just to add something else to the logo making it appear less boring. I also love the idea of using ‘film’ instead of ‘productions’ like Strada.
  • 4. I like this logo because of the illustration, it gives a kind of vintage feel and the colours used are striking yet simple so the image sticks in your mind which is a important specification that my logo needs to have in order for the film to attract a large audience and create a large revenue. I like the distressed effect used on this logo however I think that this logo would suit films made that fit the action/thriller/horror genre rather than my romance/drama genre. I think this logo is interesting as the title ‘blooming’ cleverly fits the design of the film roll shaped into a flower. Clever techniques and ideas like this are the types of thing that the audience are likely to remember.
  • 5. I have started to look at films with a similar genre and feel to the trailer I wish to create, and have researched into their production companies so that I have a deeper understanding of what I need to incorporate in my production logo, name etc. 1. The Perks Of Being A Wallflower – Mr. Mudd The Perks Of Being A Wallflower is a teen drama that tackles issues that go with mental health and coming of age. Its produced by Mr. Mudd productions, a film production company founded in 1998 by Lianne Halfon, John Malkovich, and Russell Smith. The production company is also well known for producing three films Ghost World, Juno and The Perks of Being a Wallflower, all three of which received critical acclaim.
  • 6. 2. Safe Haven – Relativity Media, Temple Hill Entertainment (as Temple Hill), Nicholas Sparks Productions. Relativity Media LLC is a global media company located in Beverly Hills, California. Founded in 2004 by Ryan Kavanaugh, the studio is the third largest mini-major film studio in the world. Its full scale film studio acquires, develops, produces and distributes films, and produces television programs. 3. The Notebook and If I Stay – New Line Cinema New Line became a unit of Warner Bros. Entertainment in March 2008. The company maintains separate development, production, marketing, distribution and business affairs operations, but coordinates those functions with Warner Bros. to maximize film performance and operating efficiencies. New Line produced the Oscar Award-winning The Lord of the Rings film trilogy.
  • 7. Next I have looked into films which target a similar theme/issue such as mental health specifically degenerative brain disorder as this is what I'm thinking about tackling. I have decided to look at these films production companies as producing films with these types of topic could affect the design and names of the companies. 4. Still Alice – Killer Films Created in 1995 by current principals Christine Vachon and Pam Koffler, Killer Films has established itself at the forefront of American independent cinema. Known for delivering challenging, thought-provoking and original movies from filmmakers with distinctive visions, Killer Films has produced over 60 films for both the large and small screen. 5. The Vow – Spyglass Entertainment and Screen Gems A car accident puts Paige in a coma, and when she wakes up with severe memory loss, her husband Leo works to win her heart again. Screen Gems is an American film production company and division company of Sony Pictures Entertainment's Sony Pictures Motion Picture Group that has served several different purposes for its parent companies over the decades since its incorporation. Spyglass Entertainment was an American film production company, co-founded by Gary Barber and Roger Birnbaum in 1998.