ANDREW GOODWINS THEORYBAND OF HORSES – KNOCK KNOCK
WHAT IS GOODWINS THEORY?Andrew Goodwin found that there are key characteristicsand features that are commonly found in music videos.These include: A relationship between the lyrics and the visuals. A relationship between the music and the visuals. A demonstration through visuals of genre characteristics. The demands of record labels to include close ups of the artists and anything promotional. A frequent reference to notions of looking. Intertextual references to other media areas such as film or TV.
RELATIONSHIP BETWEEN LYRICS ANDVISUALS This music video is an example of something that is disjuncture. Disjuncture is where the visuals of the music video do not relate to the lyrics of the song. This is usually executed if the video that has been produced has a good concept and is there for mainly visual entertainment purposes. The song is about some sort of relationship breakup, yet the video is filmed as if it is some sort of wildlife documentary. The is common for an indie band to create a disjuncture music band, possibly as a way to keep away from the mainstream.
RELATIONSHIP BETWEEN MUSIC AND VISUALS As the song begins a long shot of the band performing is shown. As the music chorus kicks in various close up shots of the band performing are shown. Both narrative and performance shots are cut to the tempo of the song
GENRE CHARACTERISTICS Band of Horses would come under the Indie genre. Indie music is know to try to be different and more creative than most other genres. The video contains a range of narrative and performance elements. Throughout the video there are a range of performance scenes of the band which is very common for the genre. The narrative of the video is an example of disjuncture which is typical considering the genre.
NOTIONS OF LOOKING There are various examples of notions of looking in the music video. These scenes give the sense to the audience that they are there and part of the action, this helps the audience to feel almost connected to the band.
DEMANDS OF RECORD LABEL Throughout the video there are various close ups of the band. This helps identify who the band members are to the audience. The whole band is dressed in clothes that would be considered to be indie, this helps create a visual image to the band that audiences can relate or inspire to
INTERTEXTUAL REFERENCES Toward the beginning of the video there are references to TV/Film by the use of text overlays on the video displaying the title and introducing characters of the music video. There is also a clip of narrative the beginning of the video before the music starts which introduces the music video as though it was a film.