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How To Use eMail Marketing To Grow Your Business H. Sandra Chevalier-Batik Research Analyst & Content Developer Pleiades WebCenter Copyright © 2010 Pleiades Publishing Services, Co http://Pleiadesservices.com
WHY you should be collecting your visitors' information ,[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHY you should be collecting your visitors' information ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHY you should be collecting your visitors' information ,[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHO you should be considering when you build your opt-in strategy ,[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHO you should be considering when you build your opt-in strategy ,[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHO you should be considering when you build your opt-in strategy ,[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHAT to offer your visitors to get them excited about "opting-in” ,[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHAT to offer your visitors to get them excited about "opting-in" ,[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHAT to offer your visitors to get them excited about "opting-in" ,[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHAT to offer your visitors to get them excited about "opting-in" ,[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHAT to offer your visitors to get them excited about "opting-in" ,[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHAT to offer your visitors to get them excited about "opting-in" ,[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHAT to offer your visitors to get them excited about "opting-in" ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHAT to offer your visitors to get them excited about "opting-in" ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHAT to offer your visitors to get them excited about "opting-in" ,[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHAT to offer your visitors to get them excited about "opting-in" ,[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHAT to offer your visitors to get them excited about "opting-in" ,[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHAT to offer your visitors to get them excited about "opting-in" ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHAT to offer your visitors to get them excited about "opting-in" ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHAT to offer your visitors to get them excited about "opting-in" ,[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHAT to offer your visitors to get them excited about "opting-in" ,[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHAT to offer your visitors to get them excited about "opting-in" ,[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHAT to offer your visitors to get them excited about "opting-in" ,[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHAT to offer your visitors to get them excited about "opting-in" ,[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHAT to offer your visitors to get them excited about "opting-in" ,[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHAT to offer your visitors to get them excited about "opting-in" ,[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHAT to offer your visitors to get them excited about "opting-in" ,[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHAT to offer your visitors to get them excited about "opting-in" ,[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHAT to offer your visitors to get them excited about "opting-in" ,[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHAT to offer your visitors to get them excited about "opting-in" ,[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
HOW to promote your opt-in offer ,[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
HOW to promote your opt-in offer ,[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
HOW to promote your opt-in offer ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
HOW to promote your opt-in offer ,[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
HOW to promote your opt-in offer ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
HOW to promote your opt-in offer ,[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
HOW to promote your opt-in offer ,[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
HOW to promote your opt-in offer ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHERE to put the opt-in on your web site ,[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHERE to put the opt-in on your web site ,[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHERE to put the opt-in on your web site ,[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHERE to put the opt-in on your web site ,[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
WHERE to put the opt-in on your web site ,[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
Opt-in Strategy Final Thoughts ,[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
Five E-mail Marketing Myths ,[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
E-mail Marketing Myth #1: E-mail Marketing Is No Longer Effective ,[object Object],[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
E-mail Marketing Myth #2: E-mail Promotions Will Damage My Credibility ,[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
E-mail Marketing Myth #2: E-mail Promotions Will Damage My Credibility ,[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
E-mail Marketing Myth #2: E-mail Promotions Will Damage My Credibility ,[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
E-mail Marketing Myth #3: My Customers Will Think I'm Spamming Them ,[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
E-mail Marketing Myth #3: My Customers Will Think I'm Spamming Them ,[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
E-mail Marketing Myth #4: People Will Unsubscribe From My List If They Receive Promotional eMails ,[object Object],[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
E-mail Marketing Myth #5: E-mail Campaigns Are Difficult To Design And Deliver ,[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
Final Thoughts: ,[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
Final Thoughts: ,[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
Final Thoughts: ,[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com
Final Thoughts: ,[object Object],[object Object],Copyright © 2010 Pleiades Publishing Services, Co. - http://PleiadesServices.com

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