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Expanding Your Freelance Business With Automated Marketing Funnels

Expanding Your Freelance Business With Automated Marketing Funnels

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Continuing the Austin WordPress Introverted Freelancer series, Sandi and Nick Batik will take a closer look at those tools in the WordPress ecosystem that help introverted freelancers automate many of the marketing processes we need to expand our customer base.

This month we will examine the step-by-step process of the marketing funnel: Awareness, Interest, Decision, and Action. We will look at the tools you can use on your site to get the automation support a freelancer's needs. The class will conclude with a discussion how Permission Marketing (permission— engagement — call to action) can help you build your loyal tribe of followers, supporters, and clients.

Continuing the Austin WordPress Introverted Freelancer series, Sandi and Nick Batik will take a closer look at those tools in the WordPress ecosystem that help introverted freelancers automate many of the marketing processes we need to expand our customer base.

This month we will examine the step-by-step process of the marketing funnel: Awareness, Interest, Decision, and Action. We will look at the tools you can use on your site to get the automation support a freelancer's needs. The class will conclude with a discussion how Permission Marketing (permission— engagement — call to action) can help you build your loyal tribe of followers, supporters, and clients.

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Expanding Your Freelance Business With Automated Marketing Funnels

  1. 1. EXPANDING YOUR FREELANCE BUSINESS WITH AUTOMATED MARKETING FUNNELS WPATX Deep Dive Discussion June 13, 2016 Sandi Batik - @sandi_batik Nick Batik - @nick_batik
  2. 2. no human will be involved aside and that the lead will purchas
  3. 3. Marketing automation is the process of engaging and nurturing leads over a period of time, until they are ready to make a purchase.
  4. 4. HARSH REALITY 1. Most Content Sucks 2. Content Does Not Promote Itself ( needs to be entertaining, instructive, useful, with great headlines ) 3. You have to demonstrate ROI - Not always money - is it creating growth and engagement? 4. You Can’t Control the Conversation 5. Search Engines Hate Lame Content ( so do Users ) 6. You have to keep feeding the [content] beast Understanding a good content model - the right content for the right person 7. The Internet doesn’t care about You, Your Product, or Your Company You need to attract your core audience and convert them into customer
  5. 5. YOUR CONTENT SHOULD ANSWER THESE QUESTIONS:1.Who are you? 2. What do you have for me? 3. How is this going to help me? 4. Why should I care? 5. What should I do next? ( Call to action )
  6. 6. ATTRACT PEOPLE WHO HAVE PROBLEM YOU CAN SOLVE•Paid Ads - Cost Money •Organic - Hard Work •Referrals - Requires a good reputation When you’re writing you content you need to think about who you need to attract, what people need from you, what’s going to move them forward.
  7. 7. RETENTION • Educate • Entertain • Provide value • Anticipate value to come • THEY have a sense of early progress - quick wins • Build a sense of community People buy in their minds before they buy with their credit card
  8. 8. QUESTIONS YOU NEED TO START WITH: • What are your constraints? What challenges do you face? ( income, profit margin, traffic ) • Things you can improve, things you can capitalize on • What are your assets? What do you have access to that will help?
  9. 9. QUESTIONS YOU NEED TO START WITH: • Work back from your end goal • What is the funnel going to do for your business? • Long term - medium - immediate • What are you going to implement that will get you to what you want • Are you measuring the right thing? What you measure you can manage.
  10. 10. QUESTIONS YOU NEED TO START WITH: • What’s in it for me? What is the funnel going to do for your prospects? • What are the pain-points they are looking to solve? The things that keep them up at night? • It doesn’t have to be a complete solution, just something the gets them to the next step • What’s next?
  11. 11. BUILDING AN AUTOMATED MARKETING FUNNEL TAKES THE “TACKINESS” OUT OF SALES
  12. 12. THE MYTH: Market Automation is too complicated and too intense for small business
  13. 13. THE STEP-BY-STEP PROCESS OF THE MARKETING FUNNEL • Awareness • Interest • Decision • Action
  14. 14. STEPS TO THE PROCESS 1. Social network followers 2. Search engine visitors 3. General content audience 4. Specific email audience 5. Customers and clients 6. Repeat customers and clients Awareness Interest Decision Action
  15. 15. THE 3-PAGE PROCESS
  16. 16. THE FUNNEL CYCLE
  17. 17. IDEAS FOR FUNNELS • Basic Lead Generation Funnel • Webinar Lead Funnel • Free Membership Funnel • Launch Funnel • Dynamic Evergreen Offer Sequence Funnel
  18. 18. FUNNEL “RULES” Deciding what to do under each condition
  19. 19. ONCE THEY ARE IN YOUR CYCLE… Turning Customers into Repeat Customers
  20. 20. WHAT IS PERMISSION MARKETING? • Permission • Engagement • Call to Action Build your loyal tribe of followers, supporters and clients

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