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  • Tadaaaaaaaaa......(Dalo)‏
  • Bluevibe@Fsc1

    1. 1. BluevibeProximity Marketing - Services<br />Bluevibe<br /><br />
    2. 2. Roadmap<br />StartUpfounded in Heraklioin 2006<br />Founded by two computer scientists and Cytech Ltd<br />Cytech gets 25%<br />Goal: to create and market a Bluetooth marketing and services platform<br />Initial assets: A prototype with innovative features and Cytech&apos;s experience in the field of the mobile marketing field<br />2 0 0 6 <br />
    3. 3. Roadmap<br />After one year the prototype becomes a product<br />Robust hardware<br />Stable software<br />Marketing material<br />First presentations and demos in Greek potential customers. Mainly existing Cytech&apos;s customers<br />First demo installations at greek expositions<br />Taxi show<br />Executive cars expo<br />one year later<br />
    4. 4. Roadmap<br />Participation in exhibitions<br />Mobile Marketing Conference<br />Enada - Rome<br />First sales in Greece<br />Pilot installation at the Athens International Airport<br />Constant evolution of the platform and presentation of the first proximity services platform with interactivity over bluetooth<br />Installations <br />
    5. 5. Roadmap<br />Cytech re-invest in Bluevibe getting 20% more<br />Bluevibe creates and supports an open source project for developing mobile applications, called FIRE<br />Advertising and marketing outside Greece begins<br />Google Ads<br />Bluetooth Magazine<br />First sales abroad<br />Jordan, South Africa<br />USA, Skopje, <br />Netherlands, Brazil<br />Re-Invest<br />
    6. 6. Bluevibe becomes a well know brand in its field<br />Value Added Resellers&apos; plan is presented<br />First VARs come in<br />Ireland<br />Greece<br />New unique feature is presented: Web Access over Bluetooth<br />VAR plan is revised and a new one is presented<br />Roadmap<br />Resellers plan <br />
    7. 7. New VARs come in<br />Indonesia<br />Singapore, Hong Kong, Malaysia<br />Version 2.1 of the Bluevibe platform is presented supporting not only Bluetooth but also WiFi services at the same time<br />Currently Bluevibe is one of the oldest and most complete platforms<br />Roadmap<br />New Version<br />
    8. 8. Roadmap<br />More aggressive expansion abroad<br />Large deployments to crowded public places<br />Airports<br />Stadiums<br />Introduction of new products based on Bluevibe at Q1 2010<br />Integration with Cytech&apos;s sms platform creating a complete mobile marketing platform<br />Future Plans <br />
    9. 9. Overview<br />
    10. 10. Benefits<br />Rich interaction:<br />Multimedia content<br />(video, mp3, images, text, etc.)‏<br />Full blown websites<br />Access to the same content from everywhere<br />Contact consumer directly on their most personal device<br />Immersive experience<br />Supports Bluetooth and WiFi devices<br />Central, real-time campaign management<br />Real-time Live Statistics – Measurable Results<br />
    11. 11. Incoming message<br />from Bluevibe<br />User authorisation<br /> for content reception<br />Message from Bluevibe<br />received<br />Bluevibe Hotspot<br />Click to open image<br />Message stored<br /> at Inbox<br />Content Push Example<br />
    12. 12. Bluevibe Hotspot<br />(bluetooth & wifi enabled smart mini-pc)<br />Bluevibe Manager<br />(web-based management tool)<br />Bluevibe Mobile<br />(mobile application for interactive services)<br />Bluevibe System<br />
    13. 13. Bluevibe Hotspot 2.1<br />Fast: 21 - 42 simultaneous Bluetooth connections<br />WiFi: Can serve WiFi enabled devices<br />Captive portal functionality<br />Compatible with ~&gt;400 Bluetooth devices<br />Small: fits anywhere<br />Easy:zero configuration<br />Range: of up to 80 meters<br />Affordable:2 years free support & hosting<br />Two modes of operation<br />Online<br />Standalone<br />
    14. 14. Real-time campaign management<br />Can work as WiFi Internet access point<br />Ideal for large deployments<br />Real-time monitoring & statistics<br />Smart bandwidth usage ideal for GPRS/3G networks<br />Bluevibe Hotspot 2.1: Online mode<br />Online mode<br />
    15. 15. No permanent Internet connection required<br />Only needs a power supply<br />Can serve locally stored website<br />Portability: Simply load the campaign data & take it with you<br />Combined statistics from all your Hotspots (online and standalone)<br />Bluevibe Hotspot 2.1: Standalone<br />Standalone mode<br />
    16. 16. Bluevibe Hotspot<br />(bluetooth & wifi enabled smart mini-pc)<br />Bluevibe Manager<br />(web-based management tool)<br />Bluevibe Mobile<br />(mobile application for interactive services)<br />Bluevibe System<br />
    17. 17. Central management and administration<br />Hotspot configuration<br />Push and interactive campaign creation and monitoring<br />Campaign statistics and reports<br />Captive portal configuration<br />Full auditing<br />Bluevibe Manager (1/3)<br />
    18. 18. Bluevibe Manager<br />Content management for multimedia content<br />Images, mp3, videos<br />Upload Hotspot Local content(multimedia files or website)<br />Time schedule and hotspot selection per content<br />Show current nearby users of each hotspot<br />Bluevibe Manager (2/3)<br />
    19. 19. Bluevibe Manager<br /><ul><li>User profiles for permission marketing campaigns
    20. 20. Helpful tools
    21. 21. Business card creator (vcf)
    22. 22. Manual Push
    23. 23. Update Bluevibe Mobile Theme</li></ul>Bluevibe Manager (3/3)<br />
    24. 24. Bluevibe Hotspot<br />(bluetooth & wifi enabled smart mini-pc)<br />Bluevibe Manager<br />(web-based management tool)<br />Bluevibe Mobile<br />(mobile application for interactive services)<br />Bluevibe System<br />
    25. 25. Bluevibe Mobile<br />Java mobile application<br />(based on Open Source Fire UI Engine)<br />More than 200 devices supported<br />The first and only mobile browser with Bluetooth Web Access<br />Interactive applications<br />poll, trivia,<br />games,<br />downloads<br />
    26. 26. Mobile Web (xHTML) support<br />Stay connected<br />Access to thousands of websites<br />Create your own mobile website<br />Free Access via Bluetooth<br />Bluevibe Mobile (xHTML)<br />
    27. 27. Access to popular sites<br />Flickr<br />Facebook<br />Wikipedia<br />Instant Messenger<br />(MSN, Yahoo, GTalk, etc)<br />Runs across platforms:<br />Compatible with majority of mobile phones<br />not only PAN enabled mobiles<br />Bluevibe Mobile (WWW)<br />
    28. 28. Bluetooth Communication<br />alternatively GPRS/3G/WiFi, for remote access<br />Add your own services to Bluevibe Browser on-the-fly<br />No need to repackage and redistribute the application<br />Fully Theme-able<br />Custom-made, branded application development<br />Bluevibe Mobile (Customization)<br />
    29. 29. Madefor Johnnie Walker<br />Took place at the major squares of Athens<br />Mobile application containing all public transit information send via Bluevibe<br />Through this application users could call a taxi or know the timetable of metro and bus lines<br />Examples - Don’t Drink and Drive<br />Don’t drink & Drive<br />
    30. 30. Seven Bluevibe Hotspots at key places<br />Mobile application send via Bluevibe<br />Flight Information provided real time<br />Retail shops presented<br />Alert system for announcements <br />Examples - Athens Airport<br />Athens Airport<br />
    31. 31. Provided by Bluevibe VAR in Ireland<br />Internet over Bluetooth and WiFi inside the bus<br />Passengers get a free service<br />System owner can add advertisements at the Bluevibe Mobile as a revenue stream<br />Examples -Bluetooth Internet <br />Bluetooth Internet <br />
    32. 32. Science & Technology Park of Crete,<br />Heraklion, P.C. 71110<br />Crete, Greece<br />Tel: +30 2810 391940<br />Fax: +30 2810 391941<br />Web: -<br />E-mail:<br />Facebook Group<br />Linkedin Group<br />Contact<br />