Peekshare is bringing ephemeral photo sharing to the rapidly growing mobile market in Latin America in a uniquely private, data efficient, battery efficient, and extremely easy to use way. We're targeting a market that is hyper-sensitive to data usage and app efficiency, and is running Android devices that are far less advanced than users in North America and Europe.

1. peekshare
Daniel Idzkowski | CEO
team@peekshare.com
www.peekshare.com
The Data efficient Social Network

2. In Latin America, 75%+ of
mobile users are on prepaid
data plans. Smartphone
adoption and broadband
coverage are growing steadily,
but data is still too expensive
relative to income (i.e. 23% of
annual income for bottom 40%
in Bolivia).

3. As a result, popular social apps
like Snapchat aren’t commonly
used among this demographic
because of data consumption
(~600MB / week). For
reference typical prepaid plans
range from 10MB / day - 2GB /
month.

4. Storage: 76MB,
Avg content
200-300KB
SnapchatPeekshare
Storage: 7MB,
Avg photo
20-30KB
Meet Peekshare

5. Our Platform
Ephemeral social networking app with…
- Flexibility of a platform application with
messaging and photo sharing (both
network and hyper-local) in a market
where competitors like Snapchat are
unviable alternatives.
- Order of magnitude more efficient in
terms of download size and data usage.
- Gives prepaid users a social
networking option with minimal data
usage.

6. Our Advantages
First mover advantage into markets with high amounts
of data sensitive users, creating a switching cost.
Distribution strategy that is perfectly complimentary
with the target market. We are a data efficient app
being distributed through channels that are meant for
data sensitive users (using mCent, Hyperlocal FB, etc.).
Brand congruency to data efficiency (big name
competitors in this space struggle with this because of
previously established congruence to large amounts of
data consumption).

7. Our distribution
strategy enables us to
achieve CPI’s that are
1/3rd of the regional
price averages, creating a
highly efficient marketing
and sales engine.
Average CPI
Average CPI Source: Chartboost
$0.47
$0.46
$0.44
$0.16
$0.15
$0.16
$0.16
$0.32
$0.19
$0.15
$0.20
$0.53
$0.70
$0.72
Our avg mCent CPI
Our avg Hyper FB / 3rd party CPI
Distribution

8. Hyper-Local Ad Content
Target users down to 1 meter
radius in some instances.
Access to price sensitive users for
Ad distribution that can’t be found
on other social advertising platforms.
Potential ads: Local events,
locational ads, restaurant deals,
deal / discount conversions etc.
Business Model

9. Product
Daniel Idzkowski
Chief Executive Officer
Leading product development, strategy,
customer development, user adoption,
recruiting, company structuring / financing,
and strategic planning.
- Has experience helping startups with
business development and strategy, and
applying an iterative process to product
development and design
- Passionate user experience architect with
a business background and deep
knowledge of the photo sharing and
social networking space
Morgan McQuown
Chief Design Officer
Leading product user interface design and
asset execution on iOS, Android, and Web
Platforms as well as LATAM mobile market
research.
- Creative lead executing the user interface
designs with a progressive and vertical
approach to mobile app design.
- Dreams in Adobe Illustrator / Photoshop, and
Sketch. Executes asset generation for mobile
UI development.
- Leading research and strategy in LATAM’s
emerging mobile market

10. Technology
Yves Perrenoud
Chief Technology Officer
Leading implementation of API, web
services, and core logic development,
as well as server side security.
- Veteran back-end developer and technical
leader with 15 years of experience in software
development
- Led software development and engineering
teams at Bloomspot (Acquired by JP
Morgan), Convirture, nCircle, and Oracle
Tomasz Pado
Chief Information Officer
Leading front-end development
support, dev-ops, and application client
side security.
- Experienced systems engineer and front-end
application developer with over 15 years of
experience in systems development.
- Has managed and engineered large systems
and applications for GAP Inc., nCircle, Scient,
OpenWave, and Engage

11. Marketing
Nellie Luna
Marketing and PR
Leading execution of LATAM marketing
strategy and through our ad partners.
- Product and social marketing professional
with experience in copywriting and digital ad
campaigning
- Knowledge of LATAM markets and deep
understanding of customer needs
Kaneja Muganda
Brand and Community
Leading brand awareness strategies
and maintaining strong community
partners through outreach.
- Experienced brand and community
professional with vast network
- Has managed and led business development
outreach to strengthen brand

12. peekshare
Supporting Data
The Data efficient Social Network

13. Across LATAM, prepaid
data plans with limited
set data dominate.
Bolivia
9%
91%
Venezuela
13%
87%
Mexico
17%
83%
Colombia
18%
82%
Ecuador
19%
81%
Paraguay
19%
81%
Brazil
21%
79%
Peru
24%
76%
Chile
24%
76%
Argentina
30%
70%
Uruguay
32%
68%
Contract / Prepaid Ratio
(% OF SIM CONNECTIONS)
Source: GSMA Intelligence
Prepaid Contract

14. Note: Mobile broadband is based on a 500MB prepaid plan. Handset cost is based on entry level smartphone (Nokia 215).
Source: GSMA Intelligence, World Bank, ITU
5% Target level cost of mobile ownership
as a share of income
Guatemala
Bolivia
Ecuador
Dominican Republic
Colombia
Paraguay
Peru
Mexico
Panama
Brazil
Chile
Argentina
Uruguay
42%
4%
4%
3%
3%
2%
2%
2%
1%
1%
1%
1%
1%
1%
34%
23%
23%
21%
17%
12%
11%
10%
10%
8%
8%
5%
Affordability of mobile ownership in LATAM
Cost of mobile ownership, bottom 40%
Cost of mobile ownership, top 20%

15. Growth in overall
smartphone subscriptions
will remain at an average
of ~10% YOY up to 2021.
100
100
300
400
500
600
700
200
0
2011 2012 2017 20212020201920182016201520142013
Mobile subscriptions per device (million)
Smartphones Mobile PCs, tablets, mobile routers
Source: Ericsson
Basic Phones

16. Growth in mobile
broadband
adoption at a
current rate of ~5%
YOY (relative to
total connections).
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2012 2020
3G Adoption 4G Adoption
Source: GSMA Intelligence
Percentage of total connections
Mobile Broadband adoption across LATAM and Carribean

17. Target Market size ~124.2m or ~80% of unique prepaid
smartphone subscriptions.
~207m unique smartphone subscribers
in Latin America
Prepaid Smartphone
Market ~155.25m
Contract Smartphone
Market ~51.75m
Our Market (bottom
80% in prepaid) ~124.2m

18. peekshare
Daniel Idzkowski | CEO
team@peekshare.com
www.peekshare.com
The Data efficient Social Network