1. SANDY L. ROSEMAN
5321 Ocean #105
Hawthorne, California 90250
(310) 251-1233
sandy_roseman@yahoo.com
SUMMARY OF QUALIFICATIONS
Seasoned Account and Project Manager with over fifteen years of experience in marketing, events, incentive travel and
promotions. Able to manage multi-million dollar budgets while negotiating savings and value-added benefits. Strategic
thinker who is committed to details, flawless execution, and assessing metrics of success. Creative problem solver with
proven ability to multi-task. Personable and persuasive; able to build instant rapport with all levels.
EXPERIENCE
3/10 - Present Maritz LLC, Torrance, California
ACCOUNT MANAGER, TRAVEL
Serve as the primary client contact to plan and execute both domestic and international incentive travel
and business meeting programs with an annual budget of $20 million for groups ranging from 60-2,500
participants. Supervise cross-functional team members in all program elements to ensure successful
operation as measured by post-program surveys. Responsible for enhancing program deliverables to
add value while maintaining agreed to budgets and maximizing gross profit. Ensure all established
timelines, quality control measures and workflows are adhered to.
 Collaborate with internal teams and suppliers to focus on business strategy, manage client
relationships and identify new business opportunities.
 Lead the development, implementation and execution of operational plans for client program by
directing a multi-functional team of subject matter experts.
 Provide direct quality control by reviewing, proofing, and approving all program deliverables.
 Research, propose and develop upcoming travel destinations and venues that will continue to
motivate clients’ employees, create excitement among program participants and ultimately lead to
incremental sales lift.
2/07 - 4/09 SENIOR PROJECT MANAGER, MOTIVATION
Acted as the primary liaison between clients and internal operational, creative, information management,
and production teams to manage cost, quality, and schedules for corporate recognition programs
exceeding $7 million. Maintained highest possible gross profit through understanding project financial
system, monitoring project expenses, and participating in monthly financial reviews.
 Oversaw project teams and implemented tactics to streamline internal processes to be more
efficient resulting in 8% cost savings, on average.
 Analyzed program data and made recommendations to improve project rule structures, web and
database deliverables, print creative, awards, and incentive trips to ensure client objectives were
exceeded.
 Assisted sales team in the development of a proposal which led to $1 million incremental revenue
from a new client who awarded their business to Maritz over the incumbent vendor of 20 years.
1/06 - 2/07 Campos Creative Works, Inc., Santa Monica, California
ACCOUNT MANAGER
Oversaw the development of proposals during the preparation of bid packages in response to RFPs.
Planned, managed, and executed B2B and B2C events to introduce and train attendees about products
and technologies as part of new product launches.
 Served as the primary liaison between client and production teams, creative teams, and other
event suppliers to manage and coordinate a multiple-wave program comprised of four distinct
audiences totaling over 1,200 attendees. The program consisted of ten general sessions, sixteen
breakout meetings, two awards banquets, and four days of hands-on driving to inform and educate
attendees of new technology and encourage them to place pre-orders. On-site orders exceeded
client’s objectives by 30%.
 Served as the day-to-day contact with clients to create and produce all print collateral, website
content, and signage for a 22-city tour. This tour introduced new product features and benefits to
over 7,500 Sales Consultants over a 7-week time period.
 Collaborated with team of creative and set designers to transform a tented hospitality area into a
branded luxury environment showcasing the client’s attention to detail and design. Photos and an
article summarizing the design were highlighted in Event Design magazine.
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2. 12/02 - 1/06 The George P. Johnson Company, Torrance, California
ACCOUNT MANAGER
Oversaw strategic planning and tactical implementation of event marketing programs for a luxury
automotive brand including auto shows, press events, and dealer meetings. Communicated client needs
and objectives to all internal departments to ensure consistent brand messaging across all initiatives.
 Collaborated with a team of designers, engineers, estimators, and production managers to design
and fabricate four new exhibit kits within budget and time parameters. Total exhibit build was in
excess of $3.5 million.
 Coordinated logistics for installation, dismantle, and routing of all exhibit properties for 75 auto
shows annually to ensure all events were successfully executed.
 Partnered with over 20 vendors and outside suppliers to negotiate contracts and provide value-
added services for clients in excess of $300,000 annually.
4/00 - 12/02 the Y&R companies, Irvine, California
SENIOR ACCOUNT EXECUTIVE, Event Marketing and Promotions
As an integral team member, created, developed, negotiated, and executed national promotions and
events for a luxury brand that helped achieve increased brand awareness, drove qualified traffic to
retailers, and ultimately, increased sales. Communicated client needs to cross-functional teams to
ensure integration of marketing plans and maintenance of brand standards. Analyzed data and
researched target market demographics, lifestyle habits, and hobbies to develop alliances, promotions,
and events that would resonate with targeted consumers. Events were in conjunction with client
sponsorships including the US Open Tennis Championships, Pebble Beach Resorts, World Team
Tennis, and the Playboy Jazz Festival.
 Managed budgets for event execution and integration ranging from $200,000 - $20 million.
 Strategized, developed, and managed relevant on-line sweepstakes campaign which generated
over 110% of projected entries and exceeded sales objectives by 12%.
 Developed a “How to Guide” establishing the standards for event execution to ensure client’s
brand was represented appropriately and consistently across 26 regions.
2/99 - 4/00 UNUMProvident Corporation, Glendale, California
SALES ASSOCIATE
Marketed and provided technical expertise to educate and motivate insurance professionals to sell
UNUM’s products to their clients. Produced forecasts and created efficient strategies with support staff to
achieve sales and customer service goals.
 Developed relationships and consulted with brokers regarding plan design and selling strategies to
manage and grow a $5 million territory.
 Conducted educational meetings and seminars which increased brokers’ product knowledge and
brand image by over 20%.
8/95 - 2/99 Maritz Travel Company, St. Louis, Missouri
SENIOR TRAVEL DIRECTOR
Managed and executed all aspects of on-site operations for corporate business meeting and incentive
travel groups. Clients were Fortune 500 companies with budgets of up to $6 million. Assessed and
implemented client needs. Acted as a liaison between client and all outside suppliers to ensure needs
were met. Provided crisis management and troubleshooting to ensure total client and customer
satisfaction which resulted in retaining existing business and gaining additional business opportunities.
Scheduled, managed, and supervised teams of up to 50 co-workers.
 Received two awards honoring commitment to quality service and exceptional execution for
specific events.
 Managed on-site logistics for 30-40 events per year and consistently received post-event ratings
averaging 9.6 out of 10.
 Based on high performance and strong client relations, was requested and assigned to work on
specific clients’ program operations.
EDUCATION
SYRACUSE UNIVERSITY, School of Management, Syracuse, New York.
Graduated Magna Cum Laude, Bachelor of Science in Finance, 3.7 G.P.A.
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