C Suite Communications Capabilities Brochure 0609


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C-Suite Communications Capabilities Brochure

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C Suite Communications Capabilities Brochure 0609

  1. 1. Turn the power of your words into a strategic advantage. C-Suite Communications strategic marketing & communications services  Planning & Positioning  Executive Coaching  Business Writing  Professional Development  Training 1
  2. 2. Make the Smart Move “Chess teaches foresight, b y having to plan ahead; vigilance, b y having to keep watch over the whole chess b oard; caution, b y having to restrain ourselves from making hasty moves; and finally, we learn from chess the greatest maxim in life - that even when everything seems to b e going b adly for us we should not lose heart, b ut always hoping for a change for the b etter, steadfastly continue searching for the solutions to our prob lems.” —Benjamin Franklin C-Suite Communications is a strategic marketing and communications firm that helps you prepare, execute, and deliver highly effective communications to your most important audiences. Communications is a rapidly growing priority in companies today and requires an evolving level of sophistication given the challenges and opportunities emerging in our changing global economy. As the need to communicate grows and internal resources shrink, companies will increasingly need highly experienced, dependable partnerships to supplement their efforts. That’s where we can help. We bring more than 24 years of experience across all disciplines of marketing and communications. The depth and breadth we offer makes us ideal problem solvers and solution providers. We not only execute and deliver to meet your objectives, but are acute business strategists who can look at your big picture and quickly pinpoint the need and supporting details. 2
  3. 3. Communications: A Strategic Advantage Think about it. In the game of chess, it is not only the tactics of moving your chess pieces across the board that ultimately win the game, but the strategy behind where and when you make your moves and how each affects the other. In communications, it is connect-the-dots thinking that underlies each move, therefore strengthening your position and giving you a competitive advantage. We offer diversified services across the communications disciplines. As business thinkers we put a lot of brain power behind the solutions we deliver, whether it’s powerful writing, strategic direction, or project management. We’re thought partners who help you understand which messages you need to deliver and the best ways to deliver them. 3
  4. 4. Experienced, Dependable, Results-Driven At C-Suite Communications, we strongly believe that to get results your communications strategies and messaging must align with your business goals. If they don’t the tactics you employ will be just like moving pieces around the chess board with no clear direction and no winning strategy. That’s why we take an integrated approach to ensure value is delivered from both the big picture perspective and in the details of planning and execution. We bring extensive experience and professional expertise across multiple disciplines of communications. Our experts have worked with some of the top companies in the world and served in leadership roles on a number of globally-recognized initiatives, issues, and business transformations, among them six sigma, outsourcing, and 9/11. 4
  5. 5. Areas of Expertise Companies today are facing a tremendous period of change that will present both opportunities as well as challenges. While it is rarely easy to navigate through change, a strategic, focused communications strategy will help facilitate the paradigm shift and educate, inform, influence, and motivate your most critical audiences. Change Communications At C-Suite Communications, our experiences managing through extensive change and transformation within Fortune 100 companies make us particularly skilled at sensitive communications dealing with restructurings, downsizings, consolidations, mergers/acquisitions, divestitures, and outsourcing activities. Our broad set of competencies ensures decisions are communicated clearly, transitions are managed smoothly, and changes are seamless. Social Media & Technology Tools We are in a continuous learning mode with emerging social media and opportunities to tap into new, cutting edge technologies that foster interactive communications. Our philosophy is that new technologies do not eliminate the need for traditional mindsets regarding the art and science of communicating; more so, there is an evolving need to strategically understand how best to integrate traditional approaches with new ideas, matching the right methodologies with the right audiences. Executive Partnerships We are highly experienced working with and building relationships with C- level executives, senior leaders, on-the-rise executives, and start-up entrepreneurs. We are exceptionally good at serving as thought partners, listening to their needs and translating them into tangible outcomes. We are especially skilled at connecting the vision with the messages, and 5 developing powerful speeches and presentations to deliver those messages.
  6. 6. Seasoned Professionals C-Suite Communications brings a breadth and depth of experience that spans more than 24 years. We are leading experts in change environments and evolving industries, equally skilled at supporting the needs of a major corporation or innovative start-up. Our Leader Anne Witkavitch, president of C-Suite Communications, is an experienced communications professional, leading business thinker, and a respected thought leader recognized for connecting traditional, proven principles of effective marketing and communications with emerging technologies and methodologies, including social media. She is a former communications executive with GE and The Hartford and has advised top executives and business leaders on strategic messaging and global communications. Anne has an M.F.A. in Professional Writing. For more information about Anne, please visit her profile at www.linkedin.com/in/annewitkavitch. Diverse Resources We have established collaborative partnerships with respected vendors, suppliers, art directors, and production companies as a valuable resource to you. No matter how big or small an assignment, we can be your consulting arm or one-stop resource to serve all your needs, from strategy development through print and production. Focus on Quality Trained in quality practices and process efficiency, we apply these methodologies when designing and delivering your communications solutions. Strategic Advisors Our reputation as a valued advisors ensures your confidence and 6 satisfaction in our working relationship at all levels.
  7. 7. Services C-Suite Communications provides diversified services across the communications disciplines: executive and employee, marketing, media and public relations, issues and crisis management, and community affairs. We can serve multiple needs as:  An executive coach and advisor to help prepare you for a presentation, speech, media interview, or to manage a transition.  An expert consultant to brainstorm strategy and messaging in support of transitions, change management, and key initiatives.  A business writer and/or project manager to help develop content for speeches, articles, communications plans, employee Q&A, websites, collateral, and other written communications in support of business objectives.  A facilitator or guest presenter to deliver workshops or speak to your leadership/management teams about communications competencies and organizational transformation.  A professional development and career advisor to ensure you develop the communications skills needed to differentiate, distinguish, and position you for success. 7
  8. 8. Planning & Positioning Most communications efforts fail when tactics are addressed but the strategic link to your business results is missing. At C-Suite Communications, we help you target the big picture, understand how the pieces fit together, and then clearly articulate your vision into actionable communications. Whether you already have a plan in place or wish to formalize your focus, we can help you:  set clear goals and objectives  define your value proposition  identify your key audiences and stakeholders  develop key messaging  advise a strategic execution plan that is measurable and delivers results Services include but are not limited to:  consulting and advising on strategies, issues, engagement, and messaging  facilitating a half, full, or multi-day strategy planning and/or brainstorm sessions with leadership  developing a strategic plan and processes ready for your implementation  assessing current strategies and recommending enhancements  writing, editing, or proofreading a business plan 8
  9. 9. Executive Coaching Executives and business leaders are under fire to communicate strategically, effectively, honestly, and authentically with their most important audiences. C-Suite Communications’ experts have successful experience working with some of the world’s top business leaders in highly visible organizations. Our interactive working style produces confident, collaborative partnerships. Several options are offered:  Solutions-focused laser sessions are 1-2 hours in duration and zero in on a specific topic, issue, or problem.  Half-day sessions help prepare leaders for upcoming meetings, appearances, media interviews, or speaking engagements, involving strategic thinking and message clarity.  Customized coaching packages consist of regularly scheduled sessions for finding long-term solutions that address broader considerations, such as developing a communications strategy or a distinctive leadership style of communicating. 9
  10. 10. Business Writing At C-Suite Communications, we specialize in professional writing for executive and employee communications, media and PR, business planning, and marketing support. We can supply you with just the right words or serve your end-to-end needs, from design to print production, thanks to our collaborative partnerships with respected vendors.  Executive speeches and talking points  PowerPoint presentations  White papers and op-eds  Articles an d features  Employee letters and quarterly updates  Business plans and investment presentations  Annual reports and stakeholder updates  Websites and blogs  Technical and by-line articles  Case studies  Media alerts and press releases  Brochures and publications 10
  11. 11. Professional Development & Training Many leaders, particularly those who are positioned to “rise the ranks” rapidly within their companies or industries, have specific needs related to developing their communicating skills, style, and delivery. C-Suite Communications provides individualized coaching, group coaching programs, and workshop training for these on-the-rise executives and front line managers. We are also ready to facilitate and deliver onsite workshops or in-house programs focused on communications, executive presentations, and business writing as well as change management and cultural transformation. . 11
  12. 12. How We Work Our philosophy is simple. We are in business to provide you with expert, professional marketing and communications services when you need them and in the way that best meets your timing and budgets. Sometimes you’ll need a strategist with whom you can think through an approach, direction, or business plan. Other times you’ll need a hands-on business writer who can write copy or develop a speech. Maybe you’ll need an outside expert to coach an executive for a media event or prepare for a presentation. Perhaps a consultant to help position your start-up or a new initiative. Maybe you need a professional to train your employees to be more effective communicators or speak at your next event or meeting. Whatever the need, we follow a three-step approach to serve you:  Invest time to learn your business, understand your operations, and get to know your customers and competitors.  Set solid objectives that deliver measurable results.  Deliver on our commitment to provide the highest quality service and deliverables on time and within budget. 12
  13. 13. How We Charge At C-Suite Communications, we understand what it’s like to have so many priorities yet limited resources to get the job done We also recognize the value in bringing in outside expertise on select issues. We strive to make it as easy as possible to work together in a collaborative relationship. We offer several fee options based on duration and scope, and are always happy to facilitate an arrangement that best suits your needs : Retainer Basis C-Suite Communications will commit to a specific number of hours per week or month to a specific project or coaching need. The retainer is based on the number of hours you wish us to devote to your needs. Project Basis After an initial meeting to identify your needs, C-Suite Communications will develop a letter of agreement that outlines the project scope and fee. If the project later exceeds the agreed-upon scope, we will most likely need to expand the terms of the agreement. Coaching Fees Services are available short-term and long-term. We will work with you to determine the need, and then establish an hourly or monthly rate. Per-Diem Minimum per-diem projects are one day. 13
  14. 14. Clients C-Suite Communications is here to serve clients. Our goal is to develop long- term relationships with select companies, organizations, small businesses, and start-ups where we can learn the business and industry and serve as a ready resource to support ongoing communications needs. Our growing list of clients includes:  GenNx360 Capital Partners  GE Sensing & Technologies  Image Packaging, Inc.  Independent Realtors  Western Connecticut State University M.F.A. in Professional Writing 14
  15. 15. Testimonials “Anne is a very competent, creative communicator. She is easy to work with and always adds value, whether advising on tough situations or supporting celeb ratory and recognition events. When you’ve worked with someone a long time they b egin to think like you and understand the style and sub stance needed even b efore it’s discussed. This is what has made Anne’s contrib utions even more valuab le and impactful. Her work receives nothing b ut rave reviews.” —Lloyd Trotter, Managing Partner, GenNx360 Capital Partners; Former Vice Chairman, GE (Retired) “Anne has the unique ab ility to take complex, technical information and translate it into a comprehensive finished piece. We've worked together on several articles, b oth technically focused and applications focused. She managed the entire process and produced very nice finished pieces. Anne is a focused, personab le communications expert.” —Lindsay Theile, Communications and Pub lic Relations Manager GE Sensing & Inspection Technologies “One of Anne’s greatest gifts is listening to her clients and zeroing in on their strengths, skills, and experiences…the result was an impressive, well-written resume that set me apart from the pack – and helped me get a new position! I’m finalizing a new role with a Fortune 100 company. I am so glad I contacted Anne to ensure I delivered the right message and b etter prepared myself for my job search." —Kevin Mrozinski, Operations Leader, Manufacturing Industry 15
  16. 16. Contact Us Address: P.O. Box 10 Bethany, Connecticut 06524 USA Telephone: (203)314-9358 Fax: (831)603-8641 Email: AnneWitkavitch@comcast.net Twitter: anneatcsuite LinkedIn: www.LinkedIn.com/in/Anne Witkavitch Website: www.c-suitecommunications.com ©2009 C-Suite Communications 16