The word career covers all types of
Employment Ranging from semi-skilled
through skilled, and semi professional to
The term careers has often been restricted
to suggest an employment commitment to a
single trade skill, profession or business firm for
the entire working life of a person.
WHAT IS CAREER COUNSELING
Counseling is the means by which one person
helps another through purposeful conversation.
Counseling is a method of identifying
practical solution to an identified problem.
NEED FOR CAREER COUNSELING
To survive in this competitive
environment in world, it is not important to
be the best, but also to keep evolving to
say the best.
COMPONENTS IN CAREER COUNSELING
Career planning is the process by
which one selects career goals & the
path to these goals. It means helping the
employees to plan their career in terms of
their capacities with in the context of
Career planning is a subset of career
management. Career planning applies
the concepts of Strategic Planning
and Marketing to taking charge of one's
“Career development is a Formal approach
used by organization to ensure that people with proper
qualifications and experiences are available when
In Organizational Development
In Personal Development
how individuals manage their careers within and
and how organizations structure the career progress
of their members, it can also be tied into succession
planning within some organizations.
IN ORGANIZATIONAL DEVELOPMENT CAREER DEVELOPMENT LOOKS AT
IN PERSONAL DEVELOPMENT CAREER DEVELOPMENT IS
The total constellation of psychological, sociological,
educational, physical, economic, and chance factors that
combine to influence the nature and significance of work
in the total lifespan of any given individual."
The lifelong psychological and behavioral processes
as well as contextual influences shaping one’s career
over the life span. As such, career development involves
the person’s creation of a career pattern, decision-making
style, integration of life roles, values expression, and
life-role self concepts."
THE PROCESS OF CAREER DEVELOPMENT
Lack of time to plan their careers
Lack to undertake training and development
Lack of leadership support for career management
Lack of career opportunities within the
organization for employees.
BARRIERS TO CAREER DEVELOPMENT
Career management is an ongoing
process of preparing, implementing and
monitoring career plans undertaken by the
individual alone or in concert with the
organization’s career systems.
FACTORS MUST REMEMBERED WHILE SELECTING A CAREER
THE GOALS TO ACHIEVE IN GUIDANCE
1. Exploring self
2. Determining Values
3. Setting goals
4. Explore the world of work
5. Improving efficiency
6. Building relationship
7. Accepting responsibility for the future
To excel in the above factors, one has to
have proper guidance and motivation in an
WHAT IS SWOT ANALYSIS?
A technique that enables a group
or individual to move from everyday
problems and traditional strategies to
a fresh perspective.
SWOT IS AN ACRONYM
S – Strengths
W – Weaknesses
O – Opportunities
T – Threats
Any existing or potential resources or capability
within the organization that provides a competitive
advantage in the market.
• Strong distribution network
• Intense Staff commitment and loyalty
• Increasing profit margin
Any existing or potential force which could
serve as a barrier to maintaining or achieving
a competitive advantage in the market.
• Lack of a clear company strategy
• Lack of training opportunities for using a new software
Any existing or potential force in the external
environment that, if properly leveraged, could
provide a competitive advantage.
• Organization's geographic location
• New technology
Any existing or potential force in the external
environment that could erode a competitive
• A new competitor entrant
• A recession, rising interest rates, or tight credit lines
AIM OF SWOT ANALYSIS
Take advantage of strengths and opportunitie
Minimize weaknesses and eliminate threats
WHO NEEDS SWOT
A department/business unit
When revenue, cost and expense targets are
not being achieved;
Market share is dropping;
Industry conditions are unfavorable;
Want to launch a new business venture; etc
When the team has not met its targets;
Customer service can be better;
A new business unit to pursue a new business;
A new team leader is appointed; etc
A DEPARTMENT/BUSINESS UNIT
When supervisor has issues with work output;
Assigned to a new job;
New financial year – fresh targets;
Job holder seeks to improve performance on the job; etc.
HOW TO DO SWOT ANALYSIS?
A SWOT analysis is useful only when action plans and
strategies are developed from the results
Step 1 Step 2 Step 3
BENEFITS OF SWOT ANALYSIS
Developing strategies for achieving the organization'
objectives and mission
KEY INGREDIENT FOR SWOT
SWOT analysis will be useful if:
You are thinking outside the box
Availability of varied perspectives – group discussion
Liberty to say your mind
Willingness to break away from traditional methods
Appetite for change
Everyone must participate
No idea is stupid, everyone’s contribution is
valid and important
You don’t have to agree with anyone else
Build on the ideas of others- use initial ideas
as a jumping -off point for more ideas
Always ask questions
Seek first to understand before being understood
SOME BRAINSTORMING RULES
Which strengths are
unique to the team?
What are we good at
What are the things that
had gone well?
What should be done
better in the future?
What knowledge do we
Which skills do we lack?
What system do we need
What are the key success
Which additional services
can we offer?
What new market should
Barriers to progress
What are the possible
impacts of what
competitors are doing?
Which regulatory issue
might cause us concern?
SAMPLE QUESTIONS FOR SWOT