Essay Assignment 1: Documented Literary Analysis Your literary analysis essay will be on the novel Sula by Toni Morrison. You can choose from any of the topics listed below (recommended) or explore further topics in the chapter on Sula, in the book How to Write about Toni Morrison ( linked here for your convenience). Your literary analysis should be between 2 ½ and 3 pages (600 to 750 words), not including the Works Cited page, should be double spaced in Times New Roman 12-point font and must meet the following criteria: · A clearly articulated thesis that states, somewhere in your introduction, the assertion (position, interpretation) that your paper will prove · An introduction, a minimum of 3 body paragraphs, and a conclusion · At least two quotes from the novel itself that are integrated into your discussion · At least two citations of outside sources (such as literary criticism on the novel). At least one source should come from the MDC databases. All sources must be academic. · Topic sentences that focus the discussion of the body paragraphs · Examples, details, explanations in the body paragraphs that clearly support your thesis · Clear connections between ideas from paragraph to paragraph and within paragraphs · Proper MLA style format in the heading, in the in-text citations, and in the Works Cited page (see the template for the heading and margins in this lesson) · Works Cited page includes articles from two sources and from the novel for a minimum of three total listed sources · Standard usage, grammar, and mechanics IMPORTANT INFORMATION: · You will submit your final draft through the Turn-it-in drop box designated for this purpose in the course. Please be aware, that although Turn-it-in does allow for similarities for quotations up to 24% of your paper, any similarity above 24% is considered too high for an original paper and will be flagged as plagiarism. · You can get help with your paper at any of the campus writing centers (see the link in the course with this information), and you can also receive online help via SmartThinking, the online tutoring service provided by the College. This service is available by clicking on SmartThinking in the left-hand menu bar of the course under Tools & Resources. Choose any ONE of the following 10 topics: 1. Analyze the ending of the novel. What are the “circles of sorrow” that Nel experiences? Is the ending pessimistic, optimistic, or something else altogether? 2. Nel and Sula’s friendship is central in the novel. As children, the girls develop their self-concept through the friendship. When they are adults, Nel feels betrayed when Sula sleeps with Jude, but Sula has also felt betrayed by Nel during the Chicken Little incident. How did Nel betray Sula as regards Chicken Little’s death and what is the significance of this mutual betrayal in their lives? 3. How do people who are intensely individualisti ...

1. Essay Assignment 1: Documented Literary Analysis
Your literary analysis essay will be on the novel
Sula by Toni Morrison. You can choose from any of the
topics listed below (recommended) or explore further topics in
the chapter on
Sula, in the book
How to Write about Toni Morrison (
linked here for your convenience).
Your literary analysis should be between 2 ½ and 3 pages (600
to 750 words), not including the Works Cited page, should be
double spaced in Times New Roman 12-point font and must
meet the following criteria:
· A clearly articulated thesis that states, somewhere in your
introduction, the assertion (position, interpretation) that your
paper will prove
· An introduction, a minimum of 3 body paragraphs, and a
conclusion
· At least two quotes from the novel itself that are integrated
into your discussion
· At least two citations of outside sources (such as literary
criticism on the novel). At least one source should come from
the MDC databases.
All sources must be academic.
· Topic sentences that focus the discussion of the body
paragraphs
· Examples, details, explanations in the body paragraphs that
clearly support your thesis
· Clear connections between ideas from paragraph to paragraph
and within paragraphs
· Proper MLA style format in the heading, in the in-text
citations, and in the Works Cited page (see the template for the
heading and margins in this lesson)
· Works Cited page includes articles from two sources and from
the novel for a minimum of three total listed sources

2. · Standard usage, grammar, and mechanics
IMPORTANT INFORMATION:
· You will submit your final draft through the Turn-it-in drop
box designated for this purpose in the course. Please be aware,
that although Turn-it-in does allow for similarities for
quotations up to 24% of your paper, any similarity above 24% is
considered too high for an original paper and will be flagged as
plagiarism.
· You can get help with your paper at any of the campus writing
centers (see the link in the course with this information), and
you can also receive online help via SmartThinking, the online
tutoring service provided by the College. This service is
available by clicking on SmartThinking in the left-hand menu
bar of the course under Tools & Resources. Choose any ONE of
the following 10 topics:
1. Analyze the ending of the novel. What are the “circles of
sorrow” that Nel experiences? Is the ending pessimistic,
optimistic, or something else altogether?
2. Nel and Sula’s friendship is central in the novel. As children,
the girls develop their self-concept through the friendship.
When they are adults, Nel feels betrayed when Sula sleeps with
Jude, but Sula has also felt betrayed by Nel during the Chicken
Little incident. How did Nel betray Sula as regards Chicken
Little’s death and what is the significance of this mutual
betrayal in their lives?
3. How do people who are intensely individualistic fare in the
novel? Is it possible to break away from the values of the
community and to be one’s own person Answer the question
with reference to at least two of the novel’s characters.
4. How and by whom is love expressed in the novel? In what
ways does the love in the novel ease the suffering of the
characters? How is love not enough to diminish the suffering of

3. the characters? Answer the question by discussing at least two
characters in the novel.
5. In what ways are the various characters in the novel alienated
from the community? How do they cope with their loneliness,
their preoccupations, and other effects of feeling alienated?
6. Compare and contrast the journey of self-discovery for two
characters in the book. Remember to take a position in your
thesis that establishes the significance of the comparison and
contrast.
7. Contrast Nel’s relationship to her mother and Sula’s
interaction with her mother. Remember to take a position in
your thesis that establishes the significance of the contrast.
8. Trace the use of three symbols in the novel and explain their
connection to a theme in the novel.
9. What does Shadrack’s character teach us about the effects of
war and the ways mentally ill people can be ostracized from a
community?
10. Although no one has ever joined Shadrack on National
Suicide Day, in the chapter titled “1941,” much of the town
marches toward the tunnel where they have not been able to
work, and, in their rage, they try to “kill, as best they could, the
tunnel they were forbidden to build” (160). What is the
significance of the event at the tunnel and the resulting deaths
there?
2
Marketing Plan
Name of student

4. Institution affiliation
Name of instructor
Course code
Due date
What do you want to market?
The beauty industry has been evolving and growing each day
with the advancement of technology. Therefore, have been
interested in investing in the beauty industry. I intend to sell
makeup and skin care products. Makeup and skincare products
are getting a lot of attention in the market, and many companies
have produced these products differently. Therefore, my product
will be unique because I have already done the market research
to determine the gap in the market. I realized that many
companies have been making makeup products that do not
benefit the skin. My goal is to ensure that makeup products
have skin benefits. So that a customer will be wearing a
foundation that moisturizes and nourishes the skin (Stevens et
al., 2021); on the other hand, my skincare products are

5. developed for all skin types and conditions.
What is your target market?
My target market is mostly women. Women are the major
consumers of beauty products. My products will mainly target
women aged 16 to 40 years. The goal of my brand is to inspire
beauty through enhancement. My goal is to inspire women to be
confident in their true beauty by enhancing it. I target this
segment because women in this age bracket care much about
their looks and are very aware. Therefore, it would be important
for my brand to inspire these women and to show them that true
beauty means being comfortable its one’s features. My makeup
is inclusive; unlike traditional makeup, it is not meant to make
customers fairer. The aim is to enhance the person's beauty by
enhancing their features through makeup; their color is not
changed, or theirs features. Our skin care products also I’m t
healing skin conditions such as cane, blemishes, and breaking
out. It leaves the skin looking healthy and nourished hence
giving the customer confidence.
Where do you want to market your product?
Social media is one place that has turned business around. There
is a huge market found in social media. In addition, my target
market is largely found on social media. Therefore, I will use
social media platforms for advertising my products (Opresnik,
2018). through social media, I will hold campaigns to market
my products. I will also organize events with people who have a
huge following on social media platforms. By doing third, I will
be able to create awareness around my brand. Other advertising
platforms will also be used to ensure more awareness is created
around the brand. These will include TV shows and billboards.
However, the main advertising platform will be social media.
Why market to that target market in that physical environment?
The targeted segment is a large consumer of makeup products.
Therefore, targeting them is the best decision because it is a
potential market. Secondly, people of the targeted age are aware
and care about their looks. Therefore, my brand will be able to
help them appreciate their beauty more by enhancing it. My

6. marketing strategy also fits the demographic because these
people are mostly on social media platforms.
References
Stevens, R. E., Loudon, D. L., Wrenn, B., & Warren, W. E.
(2021). Marketing planning guide. CRC Press.
Opresnik, M. O. (2018, July). Effective Social Media Marketing
Planning–How to Develop a Digital Marketing Plan. In
International Conference on Social Computing and Social Media
(pp. 333-341). Springer, Cham.
2
Complete marketing plan Name of student
Institution affiliation
Name of instructor
Course code
Due date

7. Market demographics
The beauty industry is comprised of many people of different
ages and characteristics. My product, however, targets women
mainly. These are women from the age of 16 to 40 years. This
demographic has different characteristics. Firstly, people in this
bracket and gender are self-aware and care about their looks.
Unlike men, women prefer to enhance beauty. Since time
immemorial, women have been using products to enhance
beauty; this is because women are visual human beings. They
care about how they look and believe beauty revolves around
any things. Therefore, making a product that allows them to
enhance beauty correctly gets their attention quickly. Another
characteristic is that it can inspire people in this bracket if the
products are of good quality. The segment welcomes products
depending on their effectiveness. Therefore, coming up with the
best product can get the segment's attention because it is easy to
inspire them and capture their attention (Chernev, 2020).
Targeting this segment is also sensible because it is a working-
class segment. In many countries, people start working at 18
years; in other countries, people at 16 years and in high school
are allowed to work. This means targeting a segment that is
earning. This benefits the brand because the customers make
their own consumption decisions and know where to put their
money. Therefore, even marketing strategies are focused on the
targeted segment, which helps the brand to reach the segment
correctly. This segment is also dealing with skin conditions due
to hormones and adolescence. Our skin care products will help
this demographic deal with such problems. Therefore, the
demographic targeted is women who are working and in need of
makeup and skincare products. This segment is targeted because

8. the brand aims to inspire women and enhance beauty to boost
women's confidence.
Market needs
There are several market needs of the targeted segment. The
brand has exploited these needs fully to ensure they meet the
customers' needs. These needs include the need to enhance
beauty. As stated before, women are interested in products that
enhance their beauty. Women are willing to invest in good
products which make them appear more beautiful. This is
because, to women, beauty is associated with confidence. This
is one important market need that the brand aims to meet. The
products are of good quality to meet the customer's needs. There
have been makeup products in the market that completely
change the user's appearance instead of enhancing beauty. This
leads to many people not wanting to use the products for fear of
looking different. The aim of makeup should be to maintain real
and natural beauty while enhancing it. Therefore, our brand has
done good work ensuring this problem is dealt with (Han et al.,
2019). Customers feel included because they can find their
shades and also the shades that they prefer. Our products do not
change the color of people’s skin but match it to give a perfect
look.
On the other hand, our skincare products do not bleach. They
nourish the skin and make it healthier. This leads to the
customer looking more beautiful without changing their skin
color. Much research has been done to ensure inclusivity and
that skins of all different types are included when making any
of our products. Customers have different needs; for instance,
some customers retire products for sensitive skin while others
require products for dry skin. All these factors are consi dered,
and the needs are included so every customer can find their
desired product.
SWOT analysis
Strengths
Several strengths are properly exploited to bring the best
results. The brand's biggest strength is its inclusivity, which

9. focuses on meeting its customers' needs. The brand targets a
significant segment in the market. The segment's needs have
been studied, and the brand aims to meet them. This is very
important because it attracts loyal customers. Customers love
and stick with the brand when they know their needs will be
met.
Weaknesses
A distribution channel can be a weakness. The brand must
develop a strong distribution channel to ensure it reaches many
people on different continents. Inclusivity is vital for the brand;
hence, all people from all locations must be included
(Sumarwan, 2019).
Opportunities
There are opportunities to continue exploiting different areas of
marketing, learning more about the segment and the products
they require. The brand can continually expand by learning
more about the customers' needs and meeting them.
Threats
There is a threat of other brands copying the formulas used in
making the products and competing unfairly. The brand targets
international markets, and some countries do not have
restrictions on counterfeit goods; therefore, copying might
occur.
References
Chernev, A. (2020).
The marketing plan handbook. Cerebellum Press.
Han, Y., Qu, S., Wu, Z., & Huang, R. (2019). Robust consensus
models based on minimum cost with an application to the

10. marketing plan.
Journal of Intelligent & Fuzzy Systems,
37(4), 5655-5668.
Sumarwan, U. (2019).
Pemasaran Strategik: Perspektif perilaku konsumen dan
Marketing plan. PT Penerbit IPB Press.