Innovation & Experience Differentiation as a Strategic Road Map For Success in a world of change and disruption. Created By Sameer Issa A strategic Advisor on Innovation & Experience Design. http://www.sameerissa.com

1. Sameer Issa | Strategic Advisor on Innovation & Experience Design
Innovation & Experience Differentiation
The Key for Success in aWorld of
Disruption & Change
1Innovation & Experience Differentiation

2. Sameer Issa | Strategic Advisor on Innovation & Experience Design
“Its is not the strongest species that survives,not the most
intelligent,but the one most responsive to change”
Charles Darwin
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Innovation,The Key for Success in a World of Change

3. Sameer Issa | Strategic Advisor on Innovation & Experience Design
The Power of the universe,life & through
all forms of creations.
3
Innovation,The Key for Success in a World of Change
Evolution;Adaptabilitytochange

4. Sameer Issa | Strategic Advisor on Innovation & Experience Design 4
Innovation,The Key for Success in a World of Change
The Key ofThe Universe

5. Sameer Issa | Strategic Advisor on Innovation & Experience Design
“The arrogance of
success is to think that
what you did yesterday
will be sufficient for
tomorrow.”
William Pollard
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Innovation,The Key for Success in a World of Change

6. Sameer Issa | Strategic Advisor on Innovation & Experience Design
Maintaining Relevancy toThe
Increasing Level of Change!
Todays’Most Critical Challenge
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Innovation,The Key for Success in a World of Change

7. Sameer Issa | Strategic Advisor on Innovation & Experience Design
ForcesofDisruption
18th-21st Century
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Innovation,The Key for Success in a World of Change
Industry
Technology
Experiences &
Innovation
18th Century 19th Century 20th Century 21st Century
DisruptionLevel
LowHigh
Product Focus
Information
People

8. Sameer Issa | Strategic Advisor on Innovation & Experience Design
BusinessChallengesinTheWorldofToday
Globalized Competition
Slowing Economy
Technology Disruption
Behavior Changes
Differentiation
Increasing Expenses
Shrinking Profits
Fragmentation
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Innovation,The Key for Success in a World of Change

9. Sameer Issa | Strategic Advisor on Innovation & Experience Design
Everyone has a strategy until
he gets punched down in the
face. Change takes everyone
by a storm;businesses, brands,
communities & Governments.
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Innovation,The Key for Success in a World of Change
Change hits by a Storm

10. Sameer Issa | Strategic Advisor on Innovation & Experience Design 10Innovation,The Key for Success in a World of Change
Political disruption in the Middle East!

11. Sameer Issa | Strategic Advisor on Innovation & Experience Design
Most of your competitors don’t even exist yet
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Innovation,The Key for Success in a World of Change
Disruptive Change
Innovation is about managing
the uncertainty of tomorrow

12. Sameer Issa | Strategic Advisor on Innovation & Experience Design
Innovation= Creativity X Commercialization
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Innovation,The Key for Success in a World of Change
More than 50% of revenue in the next five years will come
from resources that don’t exist today.That is why
innovation is todays biggest business challenge.
More than 75% of CEO’s name innovation
as one of top business challenges

13. Sameer Issa | Strategic Advisor on Innovation & Experience Design
Great Products are not enough anymore
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Innovation,The Key for Success in a World of Change
In a disrupted business landscape of today,
differentiation around products,services or price is no
longer possible,Not anymore!
Raising the challenge Bar

14. Sameer Issa | Strategic Advisor on Innovation & Experience Design
Innovation,The Key for Success in a World of Change
The Surplus Society
The‘surplus society’has a surplus of similar
companies,employing similar people,with similar
educational backgrounds,working in similar jobs,
coming up with similar ideas,having access to same
resources,producing similar things with similar
prices and similar quality.
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15. Sameer Issa | Strategic Advisor on Innovation & Experience Design
Innovation,The Key for Success in a World of Change
Greater Customer Expectations
We now live and operate in a fiercely competitive
and globalized world where the pace of change
increases daily.Super savvy customers now expect,
by default,great products and services as standard
so it's no longer a point of difference.
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16. Sameer Issa | Strategic Advisor on Innovation & Experience Design 16
Innovation,The Key for Success in a World of Change
Differentiation Around Experiences
“ To create great products, start
by customer experiences, and
then work your way backwards
to technology”- Steve Jobs
Moving away from what
we do to how we do things

17. Sameer Issa | Strategic Advisor on Innovation & Experience Design
Innovation Initiatives
Constantly Redefining the core business
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Innovation,The Key for Success in a World of Change

18. Sameer Issa | Strategic Advisor on Innovation & Experience Design 18
Innovation,The Key for Success in a World of Change
Thebiggestbrandintheworld
builtentirelyoninnovation

19. Sameer Issa | Strategic Advisor on Innovation & Experience Design
Innovation,The Key for Success in a World of Change
Google Innovative Projects
The core business of google has been built around
search and advertising.However,over the past five
years,Google’s revenue from search and advertising
has dramatically dropped to below 65%! So,what has
Google been doing about this?
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Googleglasses,wearabletechnology,Android,Google
Balloon..etc

20. Sameer Issa | Strategic Advisor on Innovation & Experience Design
Innovation,The Key for Success in a World of Change
Google Innovative Projects
Google has a policy to have at any given time at least
100 different projects,Realizing the fact that 90 will
most likely fail,google embraces the bigger picture;it’s
the 10 projects which succeed that counts the most as
it will not only generate huge revenue to cover the
overall investment,but also explore strategic areas
where the core business of Google will be defined
around tomorrow.
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21. Sameer Issa | Strategic Advisor on Innovation & Experience Design
Innovation changes everything
within the context of innovation,all traditional
business,management,communications and
media principles are not viable anymore.
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Innovation,The Key for Success in a World of Change
Thinking Big

22. Sameer Issa | Strategic Advisor on Innovation & Experience Design
Innovation is not invention!
innovation is not about inventing new
technologies but rather putting
existing things to work differently
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Innovation,The Key for Success in a World of Change
Rethinking Everything

23. Sameer Issa | Strategic Advisor on Innovation & Experience Design
Culture is the Key to Innovation
Culture,Collaboration,Insights,Variety,tolerance to
Risk,are essential keys to innovation
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Innovation,The Key for Success in a World of Change
innovation starts with culture

24. Sameer Issa | Strategic Advisor on Innovation & Experience Design 24
Innovation,The Key for Success in a World of Change
Innovation is about People

25. Sameer Issa | Strategic Advisor on Innovation & Experience Design
Innovation is the capacity to keep
constantly re-inventing your
business and agility to respond to
increasing changes
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Innovation,The Key for Success in a World of Change

26. Sameer Issa | Strategic Advisor on Innovation & Experience Design
Innovate or Die!
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Innovation,The Key for Success in a World of Change

27. Sameer Issa | Strategic Advisor on Innovation & Experience Design
Strategic Services
27Innovation,The Key for Success in a World of Change
Helping Smart Organizations Succeed through
Innovation & Differentiated Experiences

28. Sameer Issa | Strategic Advisor on Innovation & Experience Design
Innovation,The Key for Success in a World of Change
Innovation LearningWorkshops
• Leading for innovation requires new sets of skills not
applicable within the norms of traditional management.
• Traditional management approaches are simple not
viable within the context of Innovation,because
management by definition means dealing with what
already exists,while leading for innovation is based
around the unknown and the uncertainty of tomorrow
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For Leaders,CEO’s and Executive teams.

29. Sameer Issa | Strategic Advisor on Innovation & Experience Design
Innovation,The Key for Success in a World of Change
Digital InnovationWorkshops
• Helping organizations to grow & monetize their digital
media engagement and define new unseen
opportunities through worlds’leading methodologies
and proven Digital Innovation strategies.
• Vertical workshops for traditional media organizations to
help define results-driven digital innovation strategies
and engagement.
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For Digital ExecutivesTeams

30. Sameer Issa | Strategic Advisor on Innovation & Experience Design
Innovation,The Key for Success in a World of Change
Strategic Consulting
• Building Internal organizational innovation capacity
through proven innovative strategies.
• Remove innovation killers,build organizational culture to
support innovation.
• Re-engineer business components & business Model
Design.
• Optimize innovation to impact business button line and
grow its metrics
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31. Sameer Issa | Strategic Advisor on Innovation & Experience Design
Innovation,The Key for Success in a World of Change
Country Branding & Governmental
Innovation
• Helps governments and communities to build internal
responsive capacity for change through embedding
innovation principles within its core decision making
processes.
• Engineer Country Branding initiatives creating livable
differentiated experiences to capitalize on unseen
opportunities and positively impact economical,social,
political and cultural dynamics.
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32. Sameer Issa | Strategic Advisor on Innovation & Experience Design
Innovation,The Key for Success in a World of Change
Innovation Projects & Initiatives
• Helping organizations explore new markets and
capitalize on unseen opportunities within both online
and offline spaces through leading innovation
initiatives and projects.
• Design differentiated customer experiences and re-
define products, media,and communications
strategies around such experiences.
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33. Sameer Issa | Strategic Advisor on Innovation & Experience Design
CHANGING THE WORLD;
one business at a time
33Innovation,The Key for Success in a World of Change