Advantage And Disadvantage Of Android

Advantage And Disadvantage Of Android
Abstract – This document contains the details of research and market survey carried out by Sugoi
Labs Pvt. Ltd in partial fulfilment of the requirement of BMS College of Engineering for the
creation of an Android application that automates a fitness centre's entire business process.
Keywords– Fitness Centre, Business Process Automation, Mobile Application, Android SDK
I. INTRODUCTION The fitness industry is a rapidly evolving industry today. Being fit itself has
evolved from a luxury to being a basic necessity. As a result a lot of fitness centres have
mushroomed up across cities. Being individual or small–medium operations, these centres lack a
regularized operations model, with payments being made in instalments, attendance of client being
random, with the fitness regimes following a similar modus operandi. As a result the stakeholders of
fitness centres the owners/managers and the customers themselves are at a loss, with the
owners/managers ... Show more content on Helpwriting.net ...
Continuous internet connection
b. Advertising
As shown above, the advantages clearly outweigh the disadvantages and hence our inclination
towards using android
History of Android and the SDK[2]–[6]
Open Handset Alliance which is led by Google created Android. There was mixed feedback on
developing applications for the Android platform. The various issues cited include bugs, inadequacy
of documentation, QA infrastructure, and it was found that there was no public issue–tracking
system. Google promulgated an issue tracker on January 18, 2008. Android–targeted applications
began to appear the week after the platform was announced. The snake game was the first publicly
available application. A SIM–unlocked and hardware–unlocked device that is designed for advanced
developers is the Android Dev Phone. Regular consumer devices purchased at retail can be used by
developers to test and use their applications; some developers may choose not to use a peddle
device, favoring an unsealed or no–contract
... Get more on HelpWriting.net ...

Micro Max Branding and Positioning
THE BRAND BUILDING CHALLENGE
Key points to be incorporated in the presentation as per the case study synopsis In the absence of
meaningful difference on product quality, consumers generally choose by name Key values are not
marketing but what the core values of the product are How a particular brand evolved and grew and
in turn became a powerful brand in today's competitive market
Contents expected in Case Study as per Prof. Majumdar
Your chosen Brand's Identity, Personality and Symbolism Strategic decisions taken to build the
same brand Consumer insights & perceptions used to create its values Factors that shaped the brand
during its life cycle Role of advertising in this brand ... Show more content on Helpwriting.net ...
Hansets switiching networks from GSM to CDMA using gravity sensors Operator Branded 3G
handsets OMH CDMA Handsets
Lessons learnt by founders from first success If they give something to people which helps them in
day to day life they will buy it Even though there were 50 companies in India selling mobile phones
which is dominated by more than 60 percent share from Nokia there were still features, niches and
categories that could be carved out by the new entrants They realised that competing on price alone
with Big 3 players (Nokia, Samsung and LG) was not going to help They wanted to create their own
new unexplored categories They also realised that fierce competition among mobile operators for
subscribers would lead to multiple connections per user hence came the dual– SIM phone which
became their second killer category (mentioned above)
Strategy to sustain in long term The team were thinking well ahead of time and did not want to be
tagged as "One time Wonder" company so they deployed a smart distribution sales strategy.
They were very careful in their product strategy, though Micromax where at the lower end of the
pricing spectrum the brand was focussing on adding more features at a reasonable price. The focus
was more on "Value" than "Price", Innvation, Cost Effective, Credible and Insightful R&D There
were certain USP in their products which offered more value. The

History Of Hotel Lodging
Hotel and lodging sector is one of the oldest parts that make up the hospitality industry. The origins
of the industry can be traced to the earliest of times known to mankind. "The history of hotels is
intimately connected to that of civilizations; facilities offering guests hospitality have been in
evidence since early biblical times" (Levy–Bonvin, 2003, para.1). While the most ancient hotels did
not have all the modern amenities that consumers have become accustomed to receiving when
frequenting the various hotel brands and companies, the ancient hotels helped create the industry
that is still growing and evolving today.
At the start of the hotel industry, there was not of actual facilities that would resemble the hotels that
consumer is accustomed to seeing nowadays. Many of the accommodations offered to travelers
where bare bones, and the providers of the lodging were mostly concerned with providing a safe
place for the travelers to rest in between major outposts for a civilization that didn't have the modern
transportation methods. The modern ease of traveling was not afforded to the customers of that time,
which meant that the act of traveling from one city to another was very hazardous. Travelling during
that time was progressively more hazardous, which helped to spur the gradual appearance of inns
across much of Europe (Levy–Bonvin, 2003, para.5). Thus, the start of the industry revolved around
offering a safe resting spot for the newfound travelers

Docomo Case Essay
––––––––––––––––––––––––––––––––––––––––––––––––– Strategic Innovation 1231.3635.01
Case Questions: (1) How did DoCoMo create distinctive value at low cost? How did DoCoMo
combine the strength of the mobile phone and the PC–Internet? How did the value curve of
DoCoMo's i–mode differ from those of the mobile phone and PC–internet? (2) Where and how did
i–mode create new buyer utility? What is i–mode's business model? (3) How did NTT DoCoMo
make profits out of its i–mode service? (1) DoCoMo broke "Red Ocean" by ignoring the technology
race and price competition in highly crowded voice–based market. The industry has reached a
maturity stage and by taking a Breakaway positioning approach DoCoMo succeeded to reposition a
mature ... Show more content on Helpwriting.net ...
* Later games platform introduction was also based on strategic alliance with Sun. * In order to
overcome organizational hurdles that might have blocked the blue ocean, DoCoMo took the
Organization Separation approach, created a dedicated project and staffed it with leaders recruited
from outside (the unthinkable move for Japanese culture) DoCoMo reconstructed market boundaries
and created a new market between the PC–internet market and the cell phone by combining their
strengths: * Mobile strengths: Voice–based services, gadget positioning that was so popular for
Japanese market, small size of the phone, mobility and everywhere access, cheap but well designed
device were available by using the same improved DoCoMo's product as a baseline platform and
only adjusting it to support non–voice data communication offering. * PC–Internet strengths: access
to variety of information and entertainment content avoiding the limited radio bandwidth constraint,
answering the emerging customer need for communication, information, knowledge and
entertainment were possible * by improving the Network – Packet based telecommunication and *
by supporting c–HTML format which allows integration with all content providers The value curve
compares performance/value across various factors of competition: * Mobile phones value curve
concentrated on high mobility, ease–of–use, weight,

Features Of A Operating System
An operating system, also known as OS, is a software on the hard drive that allows the hardware of
a computer to communicate and operate with the computer software. The OS is the most important
software running on a computer because it handles the memory, processes and all of its software and
hardware. The OS helps coordinate all the programs that can access your CPU, memory and storage
so that each program gets what it needs. Without the operating system a computer and its software
would be completely useless. Figure 1 depicts the OS programs that lie between the applications
software and the computer hardware. It also shows how the application software links with the OS
link with the hardware. Within the OS there is a supervisor ... Show more content on
Helpwriting.net ...
o Several programs can be in operation at once. o Found in Microsoft's Windows and Apple's
MacOS. Multi–user: o Multiple users to take advantage of the computer's resources at the same
time. o Determines if each program is using sufficient and separate resources so if there is a problem
with one user it wouldn't affect all of the users. Operating systems come preloaded on any computer
you purchase and it is possible to upgrade or change the OS. There are three Operating Systems that
will be explained further on, Microsoft Windows, Chrome OS, and Android. Android is different
than Microsoft Windows and Chrome OS because it is an operating system for mobile phones and
tablets. Microsoft Windows or Windows OS is a computer operating system developed by the
Microsoft Corporation to run PCs and was introduced in 1985 and is one of the most dominate
operating systems for personal computers today. Windows OS provides a graphical user interface or
GUI, virtual memory management, multitasking and support for many devices. MS DOS was one of
the earliest operating system for consumers. Windows was seen as a graphical user–interface or GUI
that allowed users an easier and more visually pleasing way to use MS–DOS. Windows is different
than other OS because they were able to have various windows operating more than one program or
process simultaneously on the computer screen. Figure 2

Mobile Phones And Its Impact On The Field Of Versatile...
In October 2003, a gathering of youthful computing specialists met up to set up a product
improvement organization that would go ahead to alter the phone cellular telephone as we was
already aware it. The item they would make would set up mind blowing strength in the field of
versatile registering. In the second from last quarter of 2014, worldwide shipments of Android–
based cell phones came to 268 million, significantly outpacing the rate of offers for iPhones,
Android 's nearest rival. Before the end of 2014, offers of Android gadgets this year alone could
surpass one billion. Amid the second quarter of 2014, Android controlled a mind blowing 84.7
percent piece of the pie of the worldwide cell phone industry, well in front of iPhone, Windows
Phone and the BlackBerry. Android has even been overwhelming in the circle of tablet PCs; around
62 percent of the almost 195 million tablet PCs sold amid 2013 were Android gadgets.
In our progressing scope of prevalent purchaser hardware paving the way to Black Friday, we 're
taking some time today to profile a brief history of Google 's Android working programming for cell
phones. Android was not the first contestant into the business sector keeping in mind there are the
individuals who may contend that Android hasn 't culminated the portable stage, particularly
according to dedicated iPhone fans, it is hard to contend its ubiquity as confirm by the inconceivable
deals insights recorded previously.
Interestingly, the Android

Android : A Mobile Operating System Based On A Linux...
When Android was launched it was primarily a mobile operating system based on a Linux kernel
developed and backed financially by Google. The plainness of user interface played a momentous
role in spreading the use of Android. The end user could manipulate the on – screen objects by real –
world actions such as swiping, tapping, pinching and many other actions to make Android an
compliant platform. Its main use was seen mainly in smartphones. With the growth of time, Android
found its way in tablet computers, television, cars and wrists watch. These were some of the
characteristics that in my idea led to use of Android in gaming consoles, camera and other
electronics.
Smartphone users have a wish not just for games in broad, but for class games that provide them
entertainment. Games need to be build in a way that is well thought out and organized to provide the
user with the best talent possible. In order for all of these pieces to fit together, planning is necessary
in coming up with a game architecture that satisfies all of the requirements for a excellence game.
They also need to be original so as to offer a unique experience that stands out from the mass of
other applications pushed out into the Android market. In determining how the player, balloons,
opposing characters, and input all interact with one another, it is important to use a mean that is
simple, yet successful. That way, all of the pieces fit together nicely, making the code easier to read
and modify. It is

A Breif Look at the Android Mobile Platform
Senior Project Literature Review
Introduction
Tremendous growth in the smart phone can be observed in the recent years ,There is no doubt that
smart phones establish a significant leap in science and technological applications, the smartphone
market is growing exponentially , And highlights the importance of phone applications, which
contributed greatly to change our perception and the way we deal with mobile devices. It is
becoming a key factor in changing our contemporary reality, and provide services to various sectors
of society, whether medical, educational, engineering, etc.
This chapter will begin with a brief look on Android mobile platform and the way it works, the
following section contains a comparison between similar applications.
Android Mobile Platform
What is Android
Android is an operating system based on the Linux kernel , and designed primarily for touchscreen
mobile devices such as smartphones and tablet computers. Initially developed by Android, Inc.,
which Google backed financially and later bought in 2005, Android was unveiled in 2007 along with
the founding of the Open Handset Alliance–a consortium of hardware, software, and
telecommunication companies devoted to advancing open standards for mobile devices. The first
publicly available smartphone running Android, the HTC Dream, was released on October 22, 2008.
Development approach
One of the most difficult decision to make before starting developing the application was to

Nokia Connecting People: Connecting Advantage
Nokia Connecting People COMPETITIVE ADVANTAGE Nokia competitors are primarily in the
Wireless Telecommunications Equipment Manufacturing industry. Nokia also competes in the Wired
Telecommunications Equipment Manufacturing, Billing & Service Provisioning Software, and
Customer Relationship Management, Marketing & Sales Software sectors. Nokia competitors
include: Samsung Electronics, Apple inc., Stephen Elop said Nokia is surrounded by a 'fire of
competition ', according to a company memo: Nokia 's chief executive has said that the mobile
phone giant is "standing on a burning platform" surrounded by a fire of competition, according to a
leaked memo sent to staff.The unusually frank document, sent by newly appointed Stephen ... Show
more content on Helpwriting.net ...
* Nokia Corporation is very strong financially as the company has a working capital of almost €
3.18 million and assets of € 39,123 million which will provide Nokia the ability to finance its new
project. * Nokia Corporation has 132,430 employees working worldwide in 120 countries which is
also a strong resource that ensures that the company will succeed in achieving its strategic goals. *
Nokia Corporation has the world's most advanced production technology and is referred as the
Mobile Giant with production units in 10 countries round the globe and with a production capacity
of 325 million handsets per production unit which tells us that Nokia Corporation will face no
difficulty in manufacturing the new mobile phones. Weaknesses Through this strategy Nokia plans
to overcome the following weaknesses. * A major weakness of Nokia Corporation is that it has been
dependent on the same Symbian operating system for more than a decade and now days Symbian
based mobile phones are experiencing a decline in the global market share (44.6% – 34.6%) which
is a major threat to the organization as it greatly relies on the Symbian Software. * Also through this
strategy Nokia Corporation plans to compete against the new Android operating system which is a
major threat to Nokia Corporation as it has gained popularity and acceptance in the world and also
this

Android Essay
|Google Android |November 15 |
| |2011 |
|An operating system for mobile devices such as smartphones and tablet computers. Developed by
the Open |Operating System |
|Handset Alliance led by Google. | |
Table of Contents
Introduction 3
About 4
Architecture 7
System Threading 11
CPU ... Show more content on Helpwriting.net ...
Applications: These are applications written in Java. Some of basic applications include a calendar,
email client, SMS program, maps, making phone calls, accessing the Web browser, accessing your
contacts list and others.
[pic]
2. Application Framework: This is the skeleton or framework which all android developers has to
follow. The developers can access all framework APIs an manage phone's basic functions like
resource allocation, switching between processes or programs, telephone applications, and keeping
track of the phone's physical location. The architecture is well designed to simplify the reuse of
components. Think of the application framework as a set of basic tools with which a developer can
build much more complex tools.
[pic]
3. Libraries: This layer consists of Android libraries written in C, C++, and used by various systems.
These libraries tell the device how to handle different kinds of data and are exposed to Android

developers via Android Application framework. Some of these libraries include media , graphics,
3D, SQLite, web browser library etc. The Android runtime layer which includes set of core

Apple Maps Case
Apple Maps Case
Apple Inc is a multinational company headquarter in Cupertino, California. Apple Inc was founde
on April 1, 1976, and incorporated as Apple Computer Inc. On January 3, 1977. The word
"computer" was removed from its name on January 9, 2007. Apple Inc designs, develops, and sells
consumer electronics, computer software and personal computers. Its best–known hardware
products are the Mac line of computers, the iPod music player, the iPhone smartphone, and the iPad
tablet computer. Its software includes the OS X and iOS operating systems, the iTunes media
browser, the Safari web browser, and the iLife and iWork creativity and production suites.
Famous product from Apple that use an maps application is iPhone, but the maps ... Show more
content on Helpwriting.net ...
The national park is 43 miles away from their desires destination. There is no water supply within
the park and the temperatures can reach as high as 46 degrees celcius.
The reason why Apple Maps failed is because they try to compete directly with google maps that
already have a good database on their Google Maps. Apple aware of their competitor since 2007
when they first use Google Maps on the first generation iPhone. When Google launched its open
handset alliance to take android into direct competition with Apple, the previous CEO Steve Jobs
only watched all of this, he decided to pass on moving big into Maps back then. After the Google
Maps getting stronger and stronger and year after year, more iPhone users helped the Google to
improve the Google Maps experience.
Apple was to late before Steve Jobs died to realize how strategically important Maps were for
Apple. When they realize they try to acquisitions and patent filing toward about 24 maps oriented
companies such as TomTom, C3, and Poly 9 but these companies are "C–grade suppliers" of a map
data. Not only because of they lack in data, they also lack in the huan resource to build the good
Maps application, Aple only have a small team of human being behind their Maps project. Their
competitor Google Maps have 7000 people that working on their mapping. This is a big different in
termof human resources.
The biggest

Mobile Phones And Its Impact On Modern Society
The modern society is living in the communication age, and not only PC´s, common phones and
ordinary mail service provides communication between people. Nowadays services such as internet
access, common messages (SMS´s) and social network messages like WhatsApp, video call´s, geo–
location, common calls, etc. are activities that have been evolved more and more over time through
modern mobile phones, which can provide all these services with the advantage of mobility,
becoming extremelly attractive to the public. A recent article published by the website Smartinsights
(1) concludes that all activities related with the use of mobile phones by the public as
communication method have experienced rapid growth, surpassing even the use of the traditional
methods like PC´s. In relation to the mobile phones market and how the number of devices sold is
increasing every year, an article published last year by the website Statista (2), suggest that total of
mobile devices sold worldwide from 2007 to 2014 was 1,244.89 million units, and sales growth is
expected in 2015. It also describes the prediction of global mobile phone shipments from 2010 to
2019, making it clear that the increase in sales and user will continue the next years (3). Considering
the previous information, it is not too difficult imagine that some important data for the final user,
stored on the mobile phone memory can be deleted accidentally (for instance from a device
physically damaged, manually data deleted, etc.),

Htc
INTRODUCTION
HTC Corporation, formerly High Tech Computer Corporation, is a Taiwan–based manufacturer of
smartphones founded in 1997. The company initially made smartphones based primarily on
Microsoft 's Windows Mobile software, but in 2009 it began to shift its focus away from Windows
Mobile devices to devices based on the Android operating system.
HTC is also a member of the Open Handset Alliance, a group of handset manufacturers and mobile
network operators dedicated to the advancement of the Android mobile device platform.The HTC
Dream, marketed by T–Mobile in many countries as the T–Mobile G1, was the first phone to the
market that uses the Android mobile device platform.
HISTORY
Although initially the company made notebook ... Show more content on Helpwriting.net ...
They released the worlds first 4G phone,the Evo 4G.The phone is one of the most powerful phone in
the world today and its planning to capture the market by being ready for 4G out of the box.
Long term plans:
Women who want to surf while watching the telly in their living room are a prime market for tablets
according to HTC.
Market research conducted by the smartphone manufacturer found that likely users of the expensive
drink trays were women who wanted to communicate with friends with a tablet on their lap while
watching their favourite television programmes.
"HTC views Microsoft as a strategic partner and Windows Phone 7 as a promising smart phone
operating system platform; and we plan to rollout our first Windows Phone 7 based smart phone
before the end of year," a statement by HTC reads.
"We are talking about three form factors at this stage. There 's going to be one available at launch,
which is big touch screen, gigahertz processor, dedicated graphics chip. And only touch, no
keyboard entry. Chassis two is going to be slide with a keyboard, so looking more like the Palm
Treo, touch screen plus a QWERTY keyboard. Chassis three, I don 't think we 've released any data
as about yet but they 're the three in total we 're going to

The Wireless Ecosystem Includes Mobile Carriers
Android Write Up
Alvin Cahyadi, Devyani Rana, Emmeline Tjong 1) The wireless ecosystem includes mobile carriers,
software providers, chipset and handset manufacturers, and application providers. They interlock to
create a process where consumers purchase phones and subscribe to plans through mobile carriers.
Chipset and handset manufacturers integrate operating systems created by software providers into
phones that are sold to these carriers. Application developers then use the software as a platform to
upload their creation for smartphone users.
This industry relies very heavily on the performance of each other, making each stakeholder
complements to the other. As each part of the ecosystem improves, it positively affects the industry
as a whole. Mobile carriers gain revenues from intensive use of data, thus allowing carriers to
capitalize on the ARPU rather than selling phones at a high margin. As more smartphones are
bought as bundles with carriers, chipset and handset manufacturers would also directly benefit from
the increase in data sales. Similarly, software providers and application developers would have the
opportunity to reach a large audience by integrating their creation into these devices. Thus, it is a
cycle where the success of one would entail the success of another in the ecosystem.
In 2008, Android released G1 and Nokia acquired Symbian with the hopes to release a similar open
source software license. As explained above, these would impact the ecosystem

T-Mobile G1
Individual Assignment no.2
GOOGLE'S ANDROID : WILL IT SHAKE UP THE WIRELESS INDUSTRY IN 2009 AND
BEYOND?
Course Title : Product and Service Innovation[BIZ3182]
Instructor : Sung Joo Bae, Assistant Professor
Student name : Su Hyun Yoo, #2008122320
Submission date : Oct/5th/2010
Introduction
In September 24, 2008 T–mobile G1 was introduced to the market. Some are saying that Google
phone may be more of a game changer from an industry perspective. Will it be successful in the
smart–phone market?
Google's main source of revenue has been the advertising products based on the internet. Some may
ask why did dive into the mobile phone industry with the huge risk. The reason is that their business
model in based on the internet, and ... Show more content on Helpwriting.net ...
For example, forking, loyalty, and warranty issues are all posed by its openness. 4. NOKIA IS
MAKING A MOVE ; Strong competitor 'Nokia' is launching same business model with same vision
* Nokia is a strong competitor like apple, but more dangerous because of its huge power in
telecommunications market. 5. CARRIER ALIGNMENT means the resistance from the operators
who are afraid of them losing their control over consumers. The carrier losing their control over
consumers is a natural progress of changing market environment. There was no such model like
'app–store' which consumers can participate in. Now the rule of game changed, and I think they
have nothing to do besides taking in the change.
Analysis of options 1. About the 'openness', Google can take 3 motions– do nothing, lessen the
openness, or modify the openness. If Google pose nothing to the current problems, there is high risk
that the system may get marred or lose its competitiveness due to losing qualified developers. If
Google tries to lessen the current system's openness, it's like losing its own competitive edge, and
losing the company's vision. 2. About the competitor, Google can take 2 actions – hostility or
friendly. If Google takes hostile action to Nokia's move, as most companies did in traditional
market, it would go through bloody competition and lose some pie of the market.

Recommendations 1. Modify the current openness
– Empower the

Apple Keeps On Pursuing The Pc
1– Apple keeps on pursuing the PC advertise however not as eagerly as in the prior years. It has
picked to change headings a little by wandering into the music world through the showcasing of
iPod, an advanced music player, and iTunes. The opening of 65 new retail outlets, incorporating one
in Japan, has hastened its turn into this new world. Apple keeps on dealing with giving creative
items to its clients yet advertising to, for example, little market has brought on a few issues. Its piece
of the pie has been decreased to underneath 5% and its working framework contrasts significantly
from the Wintel working framework utilized my prevailing Microsoft. (Tilley, 2017). Expenses of
keeping up this distinction have expanded in contrast with ... Show more content on Helpwriting.net
...
Through which the outer and inside examination of the Apple consolidation will be specified. It will
cover Porter 's five powers and give knowledge of the open doors and dangers that Apple faces. The
business structure will be destroyed with the goal that market measure, dissemination channels,
most grounded and weakest contenders, and foreseen key moves of opponents is caught. Economies
of scale and key achievement variables will be recorded alongside financials so that a heading can
be consistently inferred. An inner examination will likewise be incorporated so that Apple 's main
goal, vision, and money related targets are caught on. Items and administrations will be
dismembered, as will its corporate culture, qualities, and ethics. The center skills will be noted
together with esteem chain examination so Apple can better characterize it genuine focal points for
proceeded with effective operation later on. Proposals will be given, posting the upsides and
downsides of every, so that Apple administration can consider usage for reinforcing their position
inside the PC and advanced music enterprises. At long last it will incorporate the over a significant
time span vital choices utilized by the organization and our suggested procedures with their
expected positive and negative results. The prescribed procedures execution process will be
experienced in the investigation with the control and assessment courses for best

Htc Company Analysis
Running head: HTC CORPORATION
1
HTC CORPORATION INSHA SHAH UNIVERSITY OF AKRON
Running head: HTC CORPORATION
2
HTC AT A GLANCE HTC Corporation (originally High Tech Computer Corporation) is a smart
phone manufacturer founded in 1997 and based in Taiwan, as an outsourcing company. HTC
Corporation prides itself on offering open source mobile phones which are easy for both developers
and users, and has quickly established its reputation as a leading company behind many of the
markets most popular operated branded–devices. According to the HTC profile on the Wikipedia
Online Encyclopedia HTC retains approximately 13,000 employees. They follow the typical tall
organizational structure with many layers between workers and the ... Show more content on
Helpwriting.net ...
They want users to be able to talk to friends and relatives, read books and access the internet on one
device. With their smartphone they have started to see this vision come true ("HTC.Com"). HTC's
values:    Excellence in everything they do Commitment to clients, brands, projects and
industry. Honor in dealing with clients, suppliers, employees ("fastcompany.com")
CULTURE AT HTC HTC prides itself on its cutting–edge technology and innovative spirit. From
studying its own website, HTC's culture is competitive and diverse. Under the "Careers" tab, nine
different employees' pictures are featured with a video advertising HTC's appeal as an employer.
Five of the nine employees pictured are women; three are women of color, and all nine employees
appear to be under the age of 40. HTC's culture is hip, diverse, and fastpaced. The video stressed
that technology is constantly improving and the "best idea" rather than the "biggest title" moves
forward. This shows that the culture at HTC values creativity and competition ("HTC.Com"). HTC
makes annual donations to the Social Welfare and Charity Foundation or Educational Foundation.
This foundation funds leadership and character training for elementary, junior high and senior high
students, cosponsors local community development and urban cultural revitalization efforts, targets
the special needs of disadvantaged groups, and provides disadvantaged

Japan Net Bank Case Analysis
HKU178
op y
01/24/02
Japan Net Bank: Japan 's First Internet–only Bank
Yoshiyuki Miyai had a vision. He wanted to establish a completely new standard of banking in
Japan – that of Internet–only banking. As president of Japan Net Bank (JNB), the first
Japanese online bank with no physical branches, Miyai emphasised that customer satisfaction
should be the focus of JNB 's business – his customers should enjoy convenient access to accounts,
competitive rates, customisation and secure transmission of information over the
Web. To bring out the best services, he saw to it that JNB was run with low operation costs, a flat
management structure, flexible computer systems and a small workforce – all drastically
different ... Show more content on Helpwriting.net ...
The bank provided commercial and investment banking services, including credit and equity
derivatives, loan trading and financial advisory services. As of 1 April, 2001, it had 27 million
accounts, 578 domestic branches and approximately 7,600 Automatic Teller Machines (ATMs) in
Japan.
tC
Fujitsu Limited (www.fujitsu.com, 10% stake)
No
Computers and information technology accounted for more than two–thirds of sales of Fujitsu
Limited. The company was one of Japan 's top two PC makers and a leading maker of servers,
software, storage devices and peripherals such as printers and scanners. Its information technology
services included systems installation and management. The company also made communications
systems, consumer electronics, semiconductors and electronic components.
Fujitsu reported consolidated revenues of ¥5.48 trillion for the fiscal year ended 31 March,
2001. It consisted of 517 consolidated subsidiaries with operations in more than 100 countries. Its
subsidiary, Nifty Corp., was an Internet Service Provider that offered a comprehensive Internet

service called @nifty. @nifty 's sites and services included ecommerce portals, forums, auction
sites, member homepages and Internet access. As of
January 2001, @nifty had 4.4 million subscribers.
Nippon Life Insurance Co. (Nissay, www.nissay.co.jp, 10% stake)
The world 's third–largest insurance

Branding Strategies Of Samsung Mobile Essay
A RROJECT RERORT ON BRANDING STRATEGIES OF SAMSUNG MOBILE RHONES
SUMITTED FOR BACHELOR OF BUSINESS ADMINISTRATION (M&S) OF AMITY
UNIVERSITY NOIDA SESSION–(2014–2017) UNDER THE GUIDANCE OF SUBMITTED BY
Dr. Mitushi Singh LUN SURI FACULTY GUIDE Enrollment No.–A3914714002 AMITY
SCHOOL OF BUSINESS ACKNOWLEDGEMENT I am highly indebted to,Dr. Mitushi Singh for
her naluable inputs at the narious stages of the project and for proniding naluable adnice in
designing and implementing narious research tools to collect relenant data. I am thankful to those
indiniduals who gane in their precious time in filling the questionnaire and proniding their immense
cooperation without which the project would not hane been possible. Finally, I would like to state
that the project not only fulfilled an academic requirement, but would also help me in future
endeanors in the years to come LUV SURI DECLARATION I the undersigned solemnly declare
that the Report of the Rroject Work entitled RBANDING STRATEGIES OF SAMSUNG MOBILE
RHONES, is based my own work carried out during the course of my study under the supernision
and guidance of Dr. Mitushi Singh I declare that the statements made and conclusions drawn are an
outcome of my Rroject Work. I further declare that to the best of my knowledge and belief the
Rroject Report does not contain any part/work which has been submitted for the award of Bba(m&s)
degree. (Signature of the Candidate) Name of the Candidate : LUV SURI Enrollment No.–
A3914714002

Japan Net Bank: Japan‚Äôs First Internet-Only Bank
15th Bled Electronic Commerce Conference eReality: Constructing the eEconomy
Bled, Slovenia, June 17 – 19, 2002
Japan Net Bank:
Japan's First Internet–Only Bank – A Teaching Case
Ali F. Farhoomand
Centre for Asian Business Cases, University of Hong Kong,
Hong Kong
Ali@business.hku.hk
Vincent Mak
University of Hong Kong,
Hong Kong
VincentMak@business.hku.hk
Abstract
Japan Net Bank (JNB), Japan's first Internet bank without physical branches, began operation in
October 2000. It attracted mainly young customers looking for convenient, round–the–clock bank
services with much more competitive interest rates and transaction charges than traditional Japanese
banks. Its access channels included the mobile Internet service ... Show more content on
Helpwriting.net ...
He also worked at the Sakura Research Institute, where he founded and headed the "Center for
Aging and Environmental Studies".
1
US$1=¥120
2
Kakuchi, Suvendrini (2001), "Economy–Japan: First On–line Bank takes on financial giants,"
Interpress Service, 25 January.
673
Ali F. Farhoomand, Vincent Mak

2.1
Stakeholders
At the time of JNB's launch, Sakura Bank, as the major stakeholder, owned 50% of the shares, with
Sumitomo Bank, Fujitsu and Nippon Life Insurance each holding
10%. Mitsui & Co., NTT East, NTT DoCoMo and Tokyo Electric Power each held
5% of the shares. After Sakura and Sumitomo Banks merged on 1 April, 2001, to become Sumitomo
Mitsui Banking Corp. (SMBC), the major stakeholder of JNB was SMBC, with a 60% stake [see
Exhibit 1 and Exhibit 2].
2.2
Business Principles
JNB was one of the core Internet businesses of parent company SMBC – 80% of its full–time staff
were transferred from SMBC. However, it aimed to build up its own, independent brand name and
aspired to become the de facto standard of the
Japanese–style "Internet Specialised Bank" for the 21st Century's Internet community. Miyai put
forward as the guiding vision of JNB's business the
"customer–centric" principle, i.e., the Company and its services should be focused on customer
satisfaction. He said:
In the Internet world ... customers should be treated better than in the actual world. ... We, as a
company, have to seriously adopt

Designing A Different Operating System
You can't know where you're going unless you know where you been, this saying rings true when
thinking of Lunix. In order to know the start of Lunix one would have to travel back in time quite a
bit. In this paper, I will research the start of Linux, the growth, and the future. When thinking of
computers imagine they are as big as the tallest building or stadium. While the size of those
computers posed problems, there was the one thing that made them worse: every computer had a
different operating system. Software was customized to serve a certain purpose, and software didn't
run from one system to another. This was painful for both the system administrators and users alike.
Computers were so expensive back then, and so many sacrifices had to made even after the original
big purchase just to get the users to understand how the parts worked together. Technology at that
time was not so advanced, so this was the way of life for another decade or so. In 1969, the
beginning of finding a solution to the software problem began. The first developer Ken Thompson is
an American pioneer in computer science. He started out working at Bell Labs for most of his
career. Dennis Richie is the second developer who was a computer scientist that created the C
programming language and, with Ken Thompson and created the "Unix" project. Thompson and
Richie came together to address the compatibility issues and develop a new operating system. The
key points that they wanted to instill was to

Android
Android operating system revolution in mobile technology
Published: 23, March 2015
Android (Operating System) – Revolution in Mobile Technology
Abstract
Android's mobile operating system is based on the Linux kernel and it is a software stack for mobile
devices. This operating system is one of the world's best–selling Smartphone platform.
Android involves many developers writing applications that helps in extended the functionality of
the devices. There are currently over 1,50,000 applications available for Android. Android Market is
the online application store run by Google, though applications can also be downloaded from third–
party sites. Developers write in the Java language.
The unveiling of the Android distribution on 5 November ... Show more content on Helpwriting.net
...
2.Application Framework Layer:
Android applications are written in the Java programming language. By the help of SDK tools
Android's code is compiled with data and resource file. An archive file has .apk extension. All the
code in a single .apk file is considered to be one application. By the help of this file, Android
devices use to install the application.
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Android provides the ability to build extremely rich and innovative applications due to open source
platform. These are the services which are provided by it like device hardware, access location
information, run background services, set alarms, add notifications to the status bar, and much more.
Developers have full access to the same framework APIs used by the core applications. The
application architecture is designed to simplify the reuse of components; any application can publish
its capabilities and any other application may then make use of those capabilities .This same
mechanism allows components to be replaced by the user.
Underlying all applications is a set of services and

Developing Mobile Web Based Application
Developing Mobile Web Based Applications: An Introduction
Date: 10/11/2013
Unit Title:
Unit Number: H17J34
Word Count: 1279
Contents Page
Introduction
In this essay I will examine and discuss the following areas; the structure of the mobile industry, the
differences between the ranges of platforms available, the target device range along with design
principles, product development and design solutions.
Structure of the Mobile Industry
A mobile device is relatively small, handheld computing device that usually consists of a touch
screen and/or miniature keyboard. Prime examples of these are the Apple iPhone or the Samsung
Galaxy although there are many others that also fall into the category. ... Show more content on
Helpwriting.net ...
UMPCs have a screen size of less than 7" and weigh less than two pounds. UMPCs tend to run on
fully–fledged operating systems such as Windows XP although can be known to run off Windows
CE or other specialized operating systems. Devices like these are popular as they allow the user to
run software typically found on a traditional computer unlike that on a tablet or smartphone.
Design Principles of Mobile Web Applications
CSS
For maximum compatibility mobile websites should be laid out using Cascading Style Sheets (CSS)
and not tables.
Resolution
Mobile devices come in a range of different sizes and aspect ratios. Developing your website with
this in mind can help to ensure that users do not have to scroll left and right to view the whole of
your webpage.

Design with fingers in mind
By creating click targets a minimum of 30–40px in size and making use of whitespace in between
these can help to make navigating around your website a whole lot easier for your users.
Download Time
Keep download times to a minimum for example by using lower resolution images and storing them
in a single CSS file. This is necessary for users connecting to the web on traditional mobile data
connections such as 3G.
Plug Ins
Most mobile browsers do not support plugins or extensions especially those such as flash, apart
from compatibility these can also be a massive drain on the devices battery.
Forms
Filling out forms on mobile devices can be

The Birth of Android
1. INTRODUCTION
Android is a software stack for mobile devices that includes an operating system, middleware and
key applications. Android is a software platform and operating system for mobile devices based on
the Linux operating system and developed by Google and the Open Handset Alliance. It allows
developers to write managed code in a Java–like language that utilizes Google–developed Java
libraries, but does not support programs developed in native code.
The unveiling of the Android platform on 5 November 2007 was announced with the founding of
the Open Handset Alliance, a consortium of 34 hardware, software and telecom companies devoted
to advancing open standards for mobile devices. When released in 2008, most of the Android
platform ... Show more content on Helpwriting.net ...
Frame flattening converts founded frames into single one and loads into the browser. These features
increase speed and usability browsing the internet via mobile phone.
4. Optimized Graphics
As Android has 2D graphics library and 3D graphics based on OpenGL ES 1.0, possibly we will see
great applications like Google Earth and spectacular games like Second Life, which come on Linux
version. At this moment, the shooting legendary 3D game Doom was presented using Android on
the mobile phone.
5. SQLite
Extremely small (~500kb) relational database management system, which is integrated in Android.
It is based on function calls and single file, where all definitions, tables and data are stored. This
simple design is more than suitable for a platform such as Android.
6. Handset Layouts
The platform is adaptable to both larger, VGA, 2D graphics library, 3D graphics library based on
OpenGL ES 1.0 specifications, traditional smart phone layouts. An underlying 2D graphics engine is
also included. Surface Manager manages access to the display subsystem and seamlessly composites
2D and 3D graphic layers from multiple applications
7. Data Storage

SQLite is used for structured data storage

Advantages Of Apple's Retail Strategy
5. Market Entry Modes Used and Their Justification
When we look in to Apples retail strategy we can find that over last year's its main area of focus has
been international markets. The first Apple retail stores opened in 2001. Since then, the company
has been expanding its retail footprint at a dramatic pace. But until 2003 it didn't open a single
international store. However after 2009 more than half of its openings were in international markets.
In 2010 it grew to 62% and in 2012, international market share of apple reached to 83%.
So for such move they should follow an international strategy where it applicable to all markets.
Firms can gain various benefits from international strategies such as increased market size, greater
returns on ... Show more content on Helpwriting.net ...
The entry strategy of Apple iPhone was through a tie–up with two major telecommunications
service providers in India, namely, Bharti Airtel and Vodafone. What was the role of the hand–
picked telecommunications service providers in the success of the iPhone in India? This launch was
hailed by many analysts as an innovative marketing strategy adapted by Apple, challenging the other
handsets available in the Indian mobile market. They felt that Apple had a long way to go to realise
its ambition of becoming a major player in the Indian mobile phone market, considering that the
market had some very dynamic competitors, with decades of experience. An Economic Times report
says that the iPhone maker has set up around 100 small stores in India based on a franchise model.
These stores will be branded as "Apple Authorized Resellers" and will be 450 to 500 square feet in
size, according to the

Sony Ericsson from Joint Venture to Wholly Owned Subsidiary
The Sony Ericsson joint venture is a case study that can be used to explore key international
business strategies and concepts. 1. Sony & Ericsson's motivations behind the joint venture
(JV) The Swedish telecommunications company Ericsson, one of the "Big Three" mobile handset
manufacturers in the 1990s, started to reach difficulty as it entered the new millennium. In 2001,
Ericsson's sales dropped by 52%, recording a $1.39 billion loss which preceded an announcement
that would lay off 20% of their workforce. Ericsson found itself losing market share to "Big Three"
rivals Nokia and Motorola and eventually even to Siemens. Analysts attributed this downfall to
Ericsson's stagnant phone designs, slow time to market and their inability ... Show more content on
Helpwriting.net ...
A joint venture with Sony allows a large R&D division focusing on mobile, which is vital to
ensure its network business stays in touch with consumer demands. Sony has a strong reputation on
the domain of digital and audio technology. However, Sony was a marginal player in the handset
industry with 2% of market share. Previous attempts to enter the US and European markets both
failed due to poor knowledge on mobile technology. Sony was too slow to move away from its
traditional businesses such as music stereos, televisions, VCR and DVD, hence a partner who could
provide expertise knowledge was needed. Joint ventures have further benefits. Joint ventures are
based on sharing individual ability and resources for the purpose of achieving a mutually beneficial
objective. Sony gains access to Ericsson's market share and their network of infrastructure and
handset technology. Ericsson can acquire Sony's experience on consumer electronics, fashionable
designs and production processes. Hence, the joint venture overcomes Sony's low market share and
strengthens Ericsson's ability of research and product development. Thus joint ventures resolve the
opportunism issue with OEM, licensing and franchising. In addition, both companies gain access to
foreign markets. Joint ventures allow Sony to get back to global business by

Creativity and Innovation in the Workplace
Creativity and Innovation in the Workplace
"Identify and organisation that you consider to be innovative. Briefly describe the organisation you
have chosen and its approach to innovation."
James Devine
213733
Word Count: 2,649
–––––––––––––––––––––––––––––––––––––––––––––––––
Executive Summary
This report was to investigate how the Nokia Corporation has been innovative since it was originally
founded as Nokia AB in 1865. This report also looks into what Nokia has done to be considered
innovative, how that innovation has paid off and what challenges the company faces now, and in the
future.
The main findings were that Nokia has been very innovative politically, strategically and through
new creations. The main focus of ... Show more content on Helpwriting.net ...
The new company was involved in many industries, producing at one time or another paper
products, car and bicycle tires, footwear (including rubber boots), communications cables,
televisions and other consumer electronics, personal computers, electricity generation machinery,
robotics, capacitors, military communications and equipment (such as the SANLA M/90 device and
the M61 gas mask for the Finnish Army), plastics, aluminium and chemicals. Each section of the
business had its own Director who reported to the President of the corporation Bjorn Westerlund.
Westerlund was responsible for Nokia first going into telecommunications. Over the next twenty
years Nokia dabbled in telecommunications but in 1990, Nokia left everything else behind to focus
on telecommunications, selling off the other sections of the corporation.
Nokia Corporation has grown from a small mill in Finland to being listed as the 14th most valuable
global brand in the Interbrand/BusinessWeek Best Global Brands list of 2011. The way this
company has grown is through a series of innovations which we will look at in this report.
–––––––––––––––––––––––––––––––––––––––––––––––––
Why is Nokia Innovative?
From the 1970s Nokia has been working within the telecommunications industry. In 1979, Nokia

formed the radio telephone company Mobira Oy (Mobira Ltd) alongside Finnish television
manufacturer Salora. This helped put the company in

The Epidemic Of Cell Phone Forensics
Cell Phone Forensics
Cell phones have become an important part of everyone's daily life in America. You can hardly find
anyone over the age of 15 and younger than 80 years old these days without one. It is said that cell
phones outsell personal computers 3 to 1. With numbers like that, it is important for law
enforcement to understand the laws and resources needed to legally and properly conduct cell phone
forensics to document, examine, and present for court purposes the evidence needed to substantiate
a criminal case.
When most people think of the history of cellular phones, they think back to the 1990's when
cellular phones became popular to the market for personal use. Others will remember the car phones
and brick phones in the 1980's, which were primarily owed by executives and government officials
who had a need for this kind of portable technology. In fact Dr. Martin Cooper invented the portable
phone known as Motorola Dyna–Tac. He traveled to New York City and on, April 3, 1973 he made
the first public cell phone call. ... Show more content on Helpwriting.net ...
In 1917 German soldiers used what was called a field phone were used to coordinate military
movements. In 1945, the first mobile radio telephone service was created in St. Louis, Missouri.
Although the project was approved by the Federal Trade Commission, the equipment barely worked
due to massive interference. In 1947, AT&T introduced the first radio car phone, which could only
be used on the highway between New York and Boston. Due to the large amount of interference and
the phones not working the way they were intended and AT&T considered this project a

What Are The Pros And Cons Of Android Operating System
Introduction of Mobile Operating system
An Operating System is the software that manages the sharing of the resources, processes system
data and user input, and responds by allocating and managing tasks and internal system resources as
a service to users and programs of the system (UzEE, 2007).
A mobile OS is a set of data and programs that runs on a computer or mobile device. It undertakes
all the hardware and improves the value of the application software in the device (Viswanathan,
2014). Apple iOS, Google Android, Research in Motion's BlackBerry OS, Nokia's Symbian, and
Microsoft's Windows Phone OS are the Examples of different mobile OS. (Rouse, 2011)
Current Scenario of Mobile OS
In the current state, mobile operating systems are getting ... Show more content on Helpwriting.net
...
Figure 9: Pros and Cons of iOS (Ogbodu, 2014)
 Android:
Some of the basic pros and cons of Android operating systems are shown in the below figure. Figure
10: Pros and Cons of Android (Ogbodu, 2014)
Analyze on the basis of performance and Security
As the above describes Architecture, Features and some pros & cons of the Android and iOS
Operating System we can analyze it by performance and Security.
On the basis of performance if we compare the loading time between the iOS and android mobile
phones then we can say that an iOS takes less loading time as compared to the loading time taken by
the android . And therefore, due to the several beneficial features of an iOS, it is more in demand.
Since, iOS controls its hardware the accessory maintenance is easy whereas the Google Android is a
simple platform that functions on different platforms and because of it is not easy to support
accessory here. Android has a drag and drop screen that alerts user in case of any occurrence that
allows to continue with past work. But in case of iOS it also alerts user in any case of instances but
some features forces the user to end up the task he is

A Paper On Marketing Management
Blackberry
A paper submitted to Webber International University in partial fulfillment for the
Bachelor of Science degree in Marketing Management
By: Aleema Jack
Date: December 4, 2014
Course: ECO–2412 Instructor: Patricia Wiseman
Semester: Fall 2014
History and Demographics
Blackberry; also known as Research in Motion, was founded in 1984 by Mike Lazardis. The
business was created with financial assistance from friends, eventually resulting into more than one
million dollars in sales by the early 1990s. Within the 90s, Research in Motion produced wireless
devices. Eventually, they created applications that would perform with Mobitex wireless system
(Marqueses, 2013). RIM received an academy award and gained some success along their journey.
The company attempted to increase interests in consumers and introduced the pager in 1996. It
allowed consumers to send emails and faxes. Blackberry has worked to raise awareness competing
with competitive brands such as Apple. They changed mobile communications inventing
applications and other features that smart phones use. They also looked at new ways to improve
their product but nothing seemed to be successful.
An increase in the population of middle class has put a different perspective on things for
Blackberry. Africa is a continent that supports Blackberry very strongly. Blackberry owns 23

The Google Motorola Acquisition: Case Study Of The Google...
The Google Motorola Acquisition
On August 15, Google declared its intentions on procuring Motorola Mobility (MMI), centered in
Libertyville, Illinois, for $40 per share or a collective sum of about $12.5 billion. The business deal
gave a premium of 63% to the closing price of Motorola Mobility shares on Friday, August 12,
2011. The transaction was approved unanimously by the boards of directors of both companies. The
deal resulted from a strenuous effort from Google to obtain regulatory approvals without conditions.
It was a Vertical Merger (where companies at different places in a chain of products join together).
The Hardware Client (Motorola) was acquired by the Software Client (Google). Google's open–
sourced operating system, Android, had recently started ... Show more content on Helpwriting.net ...
Apple has come a long way since 1997 when its shares traded at $3.19 and it was nearing
bankruptcy. Apple's market cap today is greater than the combined market caps of IBM, Microsoft ,
Hewlett Packard (HP ) and Dell with about $40 billion in market cap to spare.
From May 3, 2010 through August 1, 2012, Apple's cumulative EPS growth has outgrown the
cumulative share price appreciation. This gap is expected to widen over the next twelve months.
Apple is slowly transforming into a more conservative and a rather sure investment choice with
shareholders seeking a mix of growth and income from their investment choices.
Since November 1, 2010, Apple's share price appreciation on a quarterly basis has fallen behind the
rate of growth in earnings per share. While generally speaking, a lagging share price performance
relative to earnings growth is not usually a welcomed outcome. One would at least want the share
price growth to be in accordance with the earnings growth indicating strong market presence.
However with the Apple iPhone to be launched soon, it provided the support for the share price as
Apple's overall market cap continued to rise at a higher

Evolution Of Android Essay
INTRODUCTION:
There are numerous advancements in technology since past few years especially in Mobile
technology. A great evolution has also been done in operating systems as well. Different Mobile
operating systems are available in the market for smartphones which includes Android, IOS,
Windows mobile, Blueberry OS, Symbian OS and many more. The most popular among all are
Apple IOS but the newest and popular as well is Android. It doesnot only contains Operating system
but also middle ware and key applications. It is the First Open Source Operating system. The OS of
android is based on Linux Kernel and it was developed by OHA (Open Handset Alliance). An
abstraction layer is provided by Linux kernel between Hardware and the rest Stack. Furthermore,
Android SDK also gives the necessary APIs and tools in order to develop android applications using
the java programming language. Special user interfaces of android exist like Android TV that for
television channels, Android wear for wrist watches and Android Auto for cars. HISTORY:
Android incorporation was founded in October 2003 in Palo Alto, California However, it was
bought by Google later on 17August, 2005. Android was founded by Andy Rubin along with Chris
white, Nick Sears worked in collaboration on the mobile platform which is based on Linux Kernel.
Along with the inauguration of OHA, android was shown up officially in the year 2007. It (OHA) is
a kind of consortium that comprises of various software and hardware

Htc Assignment
BAHRIA UNIVERSITY ISLAMABAD CAMPUS Marketing Management Course Code: MKT–
510 Class: MBA–2(A) Date: 2/11/2011 Submitted By: Submitted To: Name: Zeeshan Iqbal Name:
Mr. Atif Enrollment No: 01–120111–063 Visiting Faculty DEVELOPING MARKETING
STRATEGIES AND PLANS Marketing and Customer Value The Value Delivery Process HTC is
one of the leading manufacturers of smartphones. One of the HTC's key selling points is its ability
to enhance the user experience through applications. Since HTC has redesigned their products with
the accordance of Google's Operating System, its market share has been increased rapidly. Yet they
are designing the high–end smartphones in the industry that are equipped with most advance ...
Show more content on Helpwriting.net ...
Differentiation focus, Collaborative, Integrated innovative, Cost–reduction, Collaborative, Own
brand strategies. Division Level Strategy Customized pull strategy, Flexible production platform,
Improve production technology, Strategic supply chain management Product: HTC's own brand.
OEM and provides Otek with own brand products. Price: High–price business products. High–price
business mobile phones and mid–range general consumer mobile phones Place: Collaboration with
telecommunications providers from Europe, U.S and Japan. Expand collaboration with
telecommunications providers in Korea and China to create own brand place. Promotion: Done by
distributors. HTC sense and media promotion Defining the Corporate Mission HTC 's mission is to
become the leading innovative supplier of mobile information and communication devices by
providing value–added design, world–class manufacturing and logistics and service capabilities.
Diversification is a key element in corporate strategy (Viney and Gleadle, 2006) and highlights a
move away from a single industry and a relationship with other organizations, which HTC has
indeed accomplished with Google. Strategic Business Units After a hefty search I founded that HTC
Corporation has no SBU (Strategic Business Unit) so this topic is skipped. Assessing Growth
Opportunities HTC is driven by innovation. This should be maintained as the core focus for HTC's

Apple Inc. in 2010
[pic]
9–710–467
APRIL 13, 2010
DAVID B. YOFFIE RENEE KIM
Apple Inc. in 2010
On April 4, 2010, Apple Inc. launched its eagerly anticipated iPad amid great hype. The multimedia
computer tablet was the third major innovation that Apple had released over the last decade. CEO
Steve Jobs had argued that the iPad was another revolutionary product that could emulate the
smashing success of the iPod and the iPhone. Expectations ran high. Even The Economist displayed
the release of the iPad on its magazine cover with Jobs illustrated as a biblical figure, noting that,
"The enthusiasm of the Apple faithful may be overdone, but Mr. Jobs's record suggests that when he
blesses a market, it takes off."1
The company started off as "Apple ... Show more content on Helpwriting.net ...
It sparked a computing revolution that drove the PC industry to $1 billion in annual sales in less than
three years.5 Apple quickly became the industry leader, selling more than 100,000 Apple IIs by the
end of 1980. In December 1980, Apple launched a successful IPO.
Apple's competitive position changed fundamentally in 1981 when IBM entered the PC market. The
IBM PC, which used Microsoft's DOS operating system (OS) and a microprocessor (also called a
CPU) from Intel, was a relatively "open" system that other producers could clone. Apple, on the
other hand, practiced horizontal and vertical integration. It relied on its own proprietary designs and
refused to license its hardware to third parties.
IBM PCs not only gained more market share, but they also emerged as the new standard for the
industry. Apple responded by introducing the Macintosh in 1984. The Mac marked a breakthrough
in ease of use, industrial design, and technical elegance. However, the Mac's slow processor speed
and lack of compatible software limited sales. Apple's net income fell 62% between 1981 and 1984,
sending the company into a crisis. Jobs, who was often referred to as the "soul" of the company, was
forced out in 1985.6 The boardroom coup left John Sculley, the executive whom Jobs had actively
recruited from Pepsi–Cola for his marketing skills, alone at the helm.

The Sculley Years, 1985–1993
Sculley pushed the Mac into new markets, most notably in desktop

Java Essay
6. TECHNOLOGIES TO BE USED JAVA: Java has been tested, refined, extended, and proven by a
dedicated community of Java developers, architects and enthusiasts. Java is designed to enable
development of portable, high–performance applications for the widest range of computing
platforms possible. By making applications available across heterogeneous environments,
businesses can provide more services and boost end–user productivity, communication, and
collaboration– and dramatically reduce the cost of ownership of both enterprise and consumer
applications. The original and reference implementation Java compilers, virtual machines, and class
libraries were originally released by Sun under proprietary licenses. As of ... Show more content on
Helpwriting.net ...
MYSQL: MySQL is the most popular Open Source Relational SQL Database Management System.
MySQL is one of the best RDBMS being used for developing various web–based software
applications. MySQL is developed, marketed and supported by MySQL AB, which is a Swedish
company. MySQL is the most popular Open Source Relational SQL Database Management System.
MYSQL Enterprise edition includes the most comprehensive set of advanced features &
management tools for MYSQL. MYSQL is the world's most popular open source database. Whether
you are a fast–growing web property, technology ISV or large enterprise, MYSQL can cost–
effectively help you deliver high performance, scalable database applications MYSQL is popular
choice of database for used in web application & is a central component of widely used LAMP open
source web application software stack. MYSQL Query Analyzer: To optimize performance by
visualizing query activity and fixing problem SQL code. SQLite: SQLite is a relational database
management system contained in a small (~350 KiB) C programming library. In contrast to other
database management systems, SQLite is not a separate process that is accessed from the client
application, but an integral part of it. SQLite is ACID–compliant

Google Case : Google, Inc.
Running head: Google
Case Study: Google, Inc
Lionell Henderson and Leon Tate Northwood University
DeVos Graduate School of Management
Cedar Hill, TX
Dr. Adam Guerrero, PhD
MBA 662– Satisfying Shareholders II
April 22, 2015
Abstract
Google's mission is to organize the world's information and make it universally accessible and
useful. Google has long held a very human–centric point–of–view, and their mission statement
reflects their dedication to user experience in their promise to "provide the most relevant and useful
search results...independent of financial incentives." To date, Google has four major areas of focus:
establishing and improving web search capabilities, development of innovative search domains,
grow through advertisement, and create relevant software applications. Our objective of this case
study is to apply learned concepts by examining some of the issues that Google will face going
forward and proposing alternative actions for a sustained competitive advantage.
Executive Summary
The mission of Google– "to organize the world's information and make it universally accessible and
useful"– is broad enough that it allows for Google to use any means possible to organize
information. This means that they are neither limited to, search nor are they limited to using the
internet in its current form. Google has long held a very human–centric point–of–view, and their
mission statement reflects their dedication to user experience in

The Brand of Mobile Phone Using Android Os
Table of Contents Executive Summary 2 Content What is Android OS? 3 Founder &
Background of Company 4–5 The Brand of Mobile Phone Using Android OS 6 –8 Functions &
Features of Android OS 9&10 Advantages and Weakness of Android OS 11 Comparison of
Operating System 12–14 Conclusion 15 Reference 16&17 Appendix 18–22 Executive
Summary In the first place, the purpose of this assignment is to introduce about what is Android
operating system. In 2005, the initial developer of the software, Android Inc acquired by Google and
developed by the Open Handset Alliance led by Google. It is an operating system for mobile devices
such as smartphones and tablet computers. Google's Android delivered a complete set of ... Show
more content on Helpwriting.net ...
At Google, Rubin with his teammate developed a mobile device platform which powered by the
Linux kernel. Google marketed the platform to handset makers and carriers on the premise of
providing a flexible, upgradable system. Google had lined up a series of hardware component and
software partners and signaled to carriers that it was open to various degrees of cooperation on their
part. On December 2006, according to the reports from the BBC and The Wall Street Journal noted
that Google wanted its search and applications on mobile phones and they were working hard to
deliver that. Print and online media outlets soon reported rumours that Google was try to develop a
Google–branded handset and some deduced that as Google was defining technical specifications, it
was showing prototypes to cell phone manufacturers and network operators. Almost two and a half
years later, on November 5, 2007, Google took the mobile device world by storm again after the
Apple's iOS by announcing their new Linux–based mobile handset operating system named
Android. They not only introduce an entirely new mobile OS, but also announced that it was open–
source which can surpass the monopoly of Apple. This was a direct result of the collaborative efforts
of the newly formed Open Handset Alliance. In order to counter the tension from Apple, several
companies quitted out from Symbian or Windows and joined this alliance, such as Google,
Samsung,

Sprint And T-Mobile Merger Analysis
Many companies in the United States are struggling to survive. These companies are experiencing
significant decreases in revenue, reduced assets, and increases in liabilities. Companies that already
filed, or are at–risk for filing bankruptcy are struggling with keeping up with their competitors,
causing the companies to lose their value. When a company files for bankruptcy, the company no
longer gets to make the business decisions. The bankruptcy courts begin to make the decisions for
the companies in efforts to restore the businesses. If the company is unable to revive itself from
bankruptcy status, the company goes out of business. If this occurs, the company must sell
everything it owns in order to compensate its shareholders and repay ... Show more content on
Helpwriting.net ...
This means that the next 3–5 years for the company, currently known as Sprint, looks promising.
The merger may not create perfect business conditions for the company, but financial improvements
will appear evident and Sprint's legacy is likely to survive. However, if the merger does not go
through, Sprint Corporation is still at–risk for closing its doors within the next couple of years. If
Sprint does not merge with T–Mobile, and the executive leaders fail to develop effective strategies
to revive its current financial situation, I am predicting that Sprint Corporation will no longer exist
in the near

Marketing Strategy for Nokia India
Nokia
PRODUCT:–
The product is the centre of the marketing mix and the other three P 's are based around it.
Consumers purchase goods and services for a variety of individual reasons and a company must be
aware of all of these when selling a product (that is why they conduct market research). Nokia does
exactly the same and comes up with innovative phones almost every six months. The new phones
that Nokia launches have some new feature or price difference, thus appealing to the consumer.
Sometimes, Nokia launches special and limited editions of its mobile phones, on special occasions
such as the Olympics. In short they offer phones of great variety with various designs and high
quality.
Variety: In every series of Nokia there are ... Show more content on Helpwriting.net ...
With N73 mobile offer 2500Rs original Blue tooth free
3. With 6220 offer leather Wallet
4. With 6300 offer caps and shirts
Public relation:
1. Nokia spot light
2. Road shows
3. N–gage.com for game lovers
4. Nokia football crazy
Nokia strategy for promotion is "Eye level is buy level"
STP ANALYSIS
SEGMENTATION AND TARGETING:–
 Entry level: (Rs 1,200–6,000):– Nokia targeted low income people and first time mobile buyers in
this series. Sets include are 1200, 1208, 1100, 1110, 1112 etc
 Classic Series: (Rs 7,000–17,000):– Nokia targeted decent people in this series. Sets include in
this series are 6300,6233,6120,3120 etc
 N gage Series: (Rs 8,000–16,000):– Nokia targeted game lovers in this series .These sets include
game like play station, PSP and Xbox.
 N– Series: (Rs 7000–35,000):– Nokia targeted the young generation who wanted to possess
mobiles with the latest technologies such as a 5 MP camera, a decent music player, GPRS, etc. This
series is also called multimedia computer. Named as on step ahead multimedia. Sets include N72,
N81, N95, N96, N97, etc
 E–Series: (Rs 10,000–60,000):– These mobiles were launched for people who needed mobile
computing on the go especially business people. These phones are enabled with word, spreadsheet

and presentation softwares. They also are equipped with GPRS/ EDGE technologies thus
functioning as a palmtop. Sets include E90, E75, E61, E62, etc


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