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The Event App Bible 2017: REBOOT1
THE
EVENT APP
BIBLE 2017
R E B O O T
FREE
DOWNLOAD
The Event App Bible 2017: REBOOT2
TABLEOFCONTENTS
INTRODUCTION 4
AreEventAppsDoomed? 6
THEMAJORTRENDSINEVENTAPPS 8
1.DeepLearning 8
2.Chatbots/Concierge 8
3.VoiceActivation 10
4.VerticalvsHolisticApps 10
5.SocialExtension 10
6.MatchmakingandNetworking 10
7.VirtualRealityGateways 11
8.Support 11
THENEWBENEFITSOFUSINGAMOBILEAPPATEVENTS 13
ConnectingRemoteAttendees 14
DivestorRe-allocateTemporaryStaff 14
ANewWaytoCheckonProgress 15
Real-time,ActionableData 15
DOYOUNEEDANEVENTAPP?(FLOWCHART) 17
HOWTOEVALUATEIFANEVENTAPPISWORTHWHILEFORYOUREVENT 19
1.KnowYourAudience 21
2.AnalyzetheEventObjectives 22
3.ConsiderSpecificAppObjectives 23
4.SegmentYourUsers 24
5.ResearchtheOptions 25
6.WorkOuttheTotalInvestmentCost 25
7.UndertakeaCost-BenefitAnalysis 25
8.AddressConcernsfromtheEventTeam 26
9.UndertakeaRiskAnalysis 27
10.InvestigatePeerReviews 27
11.HaveaDemo 28
12.TestItFirstHand 28
13.SetUpaFocusGroup 28
14.DoaCompetitorAnalysis 29
15.Lookatreal-timeDataandAnalytics 29
16.ConsiderFutureReturnsontheInvestment 29
PURCHASINGFACTORS 31
PriceandCost 31
AppProviderLocation 32
WebvsNative 33
LookingatFeatures 34
CheckingAppProviderCredentials 35
VITALTHINGSYOURORGANIZATIONSHOULDCONFIRMBEFOREINVESTINGINANAPP 36
26QuestionstoAnswerInternallyBeforeProgressingYourEventApp(Checklist) 38
TRICKYSUBJECTSTODISCUSSWITHYOURMOBILEAPPPROVIDER 39
43QuestionstoAskEventAppProviders(Checklist) 42
CHATBOTSPECIFICCHALLENGES 43
16QuestionstoAskChatbotProviders(Checklist) 45
ISSUINGANEVENTAPPREQUESTFORPROPOSAL(RFP) 46
EventAppRFPSampleTemplate 47
PROJECTTIMELINETOPREPAREYOUREVENTAPP 50
WHATTODOWHENTIMEISLIMITED 51
FEATURETABLES 54
MOBILEAPPANDFEATURESGLOSSARY 61
GEOLOCATIONTABLES 67
EVENTPROFSURVEYRESULTS 72
ABOUTTHEAUTHORS 73
CMPCREDITS 74
CREDITS 75
DISCLAIMER 76
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The Event App Bible 2017: REBOOT4
INTRODUCTIONJulius Solaris
2017 is the year that will be remembered in the event app world. It will
be the year when event apps started to change. That is why we called
this year’s edition The Event App Bible, Reboot.
2017 is the before and after date for event apps. When we started this
report 5 years ago, the event industry was very different. Apps were
the latest cool thing. Things have massively changed. In what we
have referred to as the second wave of event technology after online
registration, event apps have been the most talked about, adopted and
invested in type of technology for the event industry in a while.
2016 has been a very defining year. A combination of technological
advancement and market saturation have impacted on event apps
massively. Here are some of the factors that contributed to the change
in event apps:
Tech.The recent developments in technology, the widespread
adoption of artificial intelligence and machine learning are
profoundly changing the current technological landscape.
UserExperience.The massive rise of voice activated platforms
is deeply changing the way we interact with smartphones and
intelligent devices.
Market.As we have diligently reported in the past editions, the
growth in apps for event providers has been 20% year on year. With
so much competition, the market has seen a lot of companies going
out of business, downsizing or being acquired.
GeneralAppAdoption.While apps may have been the
most exciting tech in 2009, we cannot expect the same buzz 8 years
in. Apps are now a commodity. Numbers for app adoption are
substantially down in the consumer market. Some could argue that
event apps are needed to navigate what’s happening, some others
could reply that most don’t bother downloading them as everything
will be over in a matter of days.
www.evenium.com contact@evenium.com
San Francisco / Paris
ConnexMe helped us bring a collaborative element
both to general presentations and to
team-building workshops.
ConnexMe greatly facilitates the interaction
between the speaker and his audience.
Franck COHEN
President of Europe, Middle East & Africa, SAP
Engage Your Corporate Event Attendees
ConnexMe brings a new dimension to our
events. They become less formal and more
immersive for the guests.
Isabel SOUTO
Events Manager, BNP Paribas
with Evenium ConnexMe
Céline CARRERAS
Head of Internal Communication, Eurotunnel
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The Event App Bible 2017: REBOOT6
Are Event Apps Doomed?
You would be massively wrong to think so. The very fact they have
become a commodity makes them essential for most events. Moreover,
the recent changes in technology put them back into the hot spot,
making them once again buzzworthy and exciting for events.
In fact, event apps are one of the most exciting areas of event
technology, once again with the biggest potential to disrupt events.
2017 is the year event apps changed forever. Just like when we
saw responsive design put websites back on the radar of event
professionals, event apps have changed the way we experience events.
Curious to know why? Read on.
The Event App Bible 2017: REBOOT6
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The Event App Bible 2017: REBOOT8
THEMAJORTRENDS
INEVENTAPPSJulius Solaris
The 2017 reboot of event apps is defined by major trends in
technology affecting the event applications market. There is a
substantial growth in both what app providers offer and what event
professionals want that is rapidly reshaping the market.
So what are these trends in event apps and what should you look
for when selecting the next app for your event?
1.DeepLearning
Artificial Intelligence (AI) is not something new. It’s been around
for a while in many forms and applications. AI defines 2017 in its
different application. Deep learning is one of the most exciting
developments in artificial intelligence that is affecting the way we
interact with technology. The ability of apps to learn from data,
voice, signs is the number one trend for apps in 2017. The shift is
massive and it impacts the very way we use apps. Deep learning
is powering the evolution of event apps by providing immediate
responses and actionable items for event professionals using apps
by analyzing and sometimes predicting responses.
2.Chatbots/Concierge
Chatbots are the most visual application of artificial intelligence.
They are computer powered chat interfaces where the user seems
to interact with a person. The application of chatbots is immediately
relevant for events. I don’t want to tap 5 different screens before
getting an information.
Chatbotsorconciergeapps,helpingettingrelevantresponses
immediately.Weaskedifproviderswereofferingchatbotorconcierge
featuresintheirapps.Weusedbothterminologiesastheyareboth
adopted.14%oftheproviderslistedinthereportofferthisfunctionality.
The Event App Bible 2017: REBOOT8
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The Event App Bible 2017: REBOOT10
3.VoiceActivation
Voice is yet again another facet of artificial intelligence. With the
growth of voice activated platforms and increasing role of assistants
such as Siri, Cortana, and Alexa, the event app of 2017 is definitely
taking advantage of voice recognition. The apps that offer concierge
services often offer voice interaction. Why is voice so revolutionary
for event apps?
Once again it is a matter of convenience. What is more efficient,
tapping away or just ask a question to your smartphone? Nobody
prefers looking through pages of show guides over just asking a
question to a member of staff. Voice recognition is one to watch in
2017.
4.VerticalvsHolisticApps
A result of the explosion of apps in recent years, the market has
adjusted to reflect either a verticalization of offering or a more
holistic approach. Some apps have focused on very specific
technology that helps in a defined area of the event, some others
are becoming 360-degree tools that deliver a plethora of functions
and options.
While there may be a business case for both approaches,
integration seems to be the core requirement of whether you
decide to adopt one or the other. How well your app provider
integrates with your current technological infrastructure seems
to be paramount, as once again suggested from our research with
event professionals.
5.SocialExtension
Social walls are by far one of the fastest growing extension of event
mobile apps. Whether it is by means of integrated, on-screen feed
within the app or via live display application, taking advantage of
social media is key for all apps to retain attendees within the apps.
As we have reported in previous editions, the use of social media
in-app has a positive impact on app usage and attendee retention.
6.MatchmakingandNetworking
We have highlighted in previous research how the attendee to
attendee interaction is deeply connected to how we evaluate and
10
The Event App Bible 2017: REBOOT11
engage with events. Despite networking being one of the original
features why apps were born, just half of the apps surveyed offer
networking capabilities.
That comes as a shocker in an era where apps such as Tinder
are facilitating matchmaking. Event app providers do not seem
to embrace something that the audience of event professionals
demands quite heavily.
7.VirtualRealityGateways
Virtual reality, mostly by means of 360-degree (live) video is the
biggest opportunity for events in 2017. How can you involve remote
attendees that could not attend? Those event apps that offer
virtual reality or 360-degree live video integration are the ones that
immediately provide another opportunity for event professionals
willing to involve remote audiences.
8.Support
Insuchasaturatedmarket,whatmakesthedifferencewhen
adoptingeventmobileapps?Consistentlyourresearchshowsthat
havingreliablesupport,possiblyevenonsitesupportattimesis
necessarytoimplementsuccessfuleventappprograms.Those
companiesabletoguideeventprofessionalsandtroubleshootwhen
thingsgowrong(becauseoftentheywill)aretobefavoredin2017.
Simple online support may not cut it for a very time sensitive
type of event technology that requires a number of technological
factors to be successful.
The Event App Bible 2017: REBOOT
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The Event App Bible 2017: REBOOT13
THENEWBENEFITSOF
USINGAMOBILEAPP
ATEVENTSJulius Solaris
We conducted a research with over 300 event professionals sharing
their opinion on the use of event apps. Their insights are extremely
valuable in establishing the role event apps have today in the event
industry.
47% of the surveyed event professionals still don’t use apps but 75% of
them intend to adopt them, signaling a continued interest and growth
opportunity for apps in events. What is driving that interest may be very
different today from 6 or 7 years ago.
Some of the basic drivers behind event app selection remain the same.
Above all, ditchingpaperguides remains one of the strongest reasons
why event professionals turn to apps. The inherent cost effectiveness
together with the incredible market penetration of smartphones makes
apps a commodity for many events.
The Event App Bible 2017: REBOOT13
The Event App Bible 2017: REBOOT14
The ability to connectinreal-time with attendees and push
notifications about the event makes apps very palatable for many
event professionals. The more attendees get to know about what
is happening and understand the unfolding of the event the better
they will connect with the objectives of the event planner.
Liveengagement and feedback are cardinal reasons as to why
event planners turn to apps. With many apps embracing audience
response and feedback generation, event apps are effective allies
in getting attendees to interact with the content presented and to
gather feedback.
This is nothing new if you’ve read previous editions of this report.
So what are the new benefits of event apps? What are trends such
as artificial intelligence and virtual reality bringing to the plate?
Connecting Remote Attendees
Events that have stagnated for a while on growth should embrace
the opportunities brought along by the recent developments in
live video. With Facebook, Twitter and Youtube embracing live
streaming as well as 360-degree live video, we finally have the
opportunity to deliver a properly immersive experience to those
willing to follow online.
The anachronistic thought that live would cannibalize attendance
is finally behind us. With phenomena like FOMO (fear of missing
out) being the direct results of audiences experiencing events on
social media, we can expect only positive things by involving online
audiences. Apps are at the epicenter of this action. Whether it is
by means of integration or by their own proprietary software, apps
should be considered to extend the reach of our events.
Divest or Re-allocate Temporary
Staff
The biggest benefit of chatbots and concierge features is to replace
a human interaction on functional information. While no software
will ever be able to calm down an angry customer or to connect
with another individual on a personal level, software can be used
to give trivial information. This is an evolution of what we already
use apps for, but on steroids. Basic information such as where is
something or what session is next is why we use apps as digital
show guides. Artificial Intelligence brings along a whole new level
of speed and user experience to the plate.
The Event App Bible 2017: REBOOT
The Event App Bible 2017: REBOOT15
Apps should now be evaluated as an extension of your team, to
save on temporary staff costs or to re-allocate temp staff budget
to more sensible tasks such as security, one of the most pressing
issues for event professionals in 2017.
A New Way to Check on Progress
While most of the benefits of event apps seem to involve
attendees first, many event professionals have pointed out in our
research how going through setting up event applications has
helped in streamlining the event planning process.
“Weuseeventappsbecausetheyhelpstreamlineourwork
andcutdowncostsincertainplaces/instances.
Eventappshavecomealongwayinthepastcoupleofyears
andtheyhavechangedthewholewayweworkasevent
professionals.”
Sean Mash, Social Media Marketing Manager, Grooveyard Event
Management
Many apps offer very visual project management tools and
progress monitoring tools. For a great part of the event industry,
still relying on complex and fragmented spreadsheets to plan an
event, this is a considerable step up. While this is not the most
immediate benefit of using event apps, it is a very tangible result
the widespread use of apps is having on event planners.
Real-time, Actionable Data
The deep learning, artificial intelligence component of new
event mobile apps is bringing along the ability to deliver fast and
actionable data about an event. If voice, data and face recognition
are combined, event professionals could access a new whole
array of tools to quickly exploit marketing opportunities or act on
security issues.
The Event App Bible 2017: REBOOT1515
Mobile Event Apps
Be more relevant. More engaging. More personalized than
ever before. Your Cvent mobile event app can do it for you:
Personalized Schedule | Activity Feed | Live Q & A | Polling
4.3 Million+
Unique App Users in 2016
Your Next Event
Just Got More Engaging.
See the app in action.
DOWNLOAD A DEMO
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The Event App Bible 2017: REBOOT17
DOYOUNEEDANEVENTAPP?Becki Cross
Have you used an event app before?
What did you learn?
What would you change?
Was your adoption
(download) rate good?
If you didn’t take time to analyse and understand the data last time, consider
if you will have more time to invest in the app this time.
Was data and
reporting available to you?
How can you improve this for next time?
How will you change your strategy?
Can the app provider offer
guidance, tips and tricks?
Think about what will encourage attendees to download the app.
What are the benefits to them? How will you effectively communicate and
market the app to your attendees?? How will you support those
who are unsure how to download and use the app?
Will there be support for those that need it?
Was your engagement
(usage) rate good?
If the app didn’t give you this reporting
and data, look to research and
work with another provider next time.
It is important to analyse and understand
the data provided. How can you ensure
you will have more time to invest
in the app next time? Can you start the process
earlier? Can you allocate extra resources?
Were you happy with the provider?
Would you work with them again?
What would you change?
How can you improve this for next time?
How will you change your strategy?
Can the app provider offer guidance, tips and tricks?
Was data and reporting
available to you?
If the app didn’t give you this
reporting and data,
look to research and rethink
your options.
Think about what will encourage attendees
to engage with the app? What are the benefits to them.
What are the unique content and cool features available?
How will you support those who are unsure how to use the app?
Is the WiFi robust at the venue or does the app work offline?
What is your main reason for having an event app?
Not sure
Seems like a cool thing to do
The app will solve all of our problems
Our competitor used an event app
To increase engagement
To meet CSR objectives
To deliver rich event analytics
To improve and simplify information distribution
To provide a revenue stream
To increase exposure for sponsors and exhibitors
To offer better problem solving and matching to attendees
To improve customer service
Investing in an event app might not
be right for you at this time. Think about
more solid objectives and motivations.
YES
YES
YES
NO
NO
NOTSURE
YES NO
YES NO
NOTSURE
NO
FLOWCHART
The Event App Bible 2017: REBOOT18
Have you clarified your other key
objectives for wanting an event app? Read and answer
Vital Things Your Organization Should
Confirm Before Investing in an App
Do you have buy-in from
your boss or board
or client?
Read
How to Evaluate if an Event App
is Worthwhile for Your Event?
Do you know what budget
is available
to invest in the event app?
Confirm your allocated maximum budget. Also consider the bigger
picture such as staff time and extras such as WiFi costs at the venue.
Do you know which features
you are particularly interested in?
Mobile App and Features Glossary
may be useful
Have you got enough staff
time and resources to allocate to the app?
Although it isn’t a possibility for this event why not
start planning ahead for next year/your next event?
Are you looking for a native or web-enabled app?
Are you aware that it may take up to 2 weeks
for native apps to gain approval from Apple?
Do you have plenty of time?
Have you got enough time and resources to create
the app content, get it published, apply updates and then
market the app to your participants?
At least you know now before investing
money into an app you cannot do justice to.
Although it isn’t a possibility for
this event why not start planning ahead
for next year/your next event?
The Project Timeline for an Event App
will be useful.
Have you researched which
app(s) may be most suitable?
Could a chatbot be the solution for you?
Read Chatbot Specific Challenges
The Features Tables and Online Tables
will be helpful in narrowing down your search.
Have you issued an RFP
to the best fit companies?
Read Tricky Subjects to Discuss
with Your Mobile App Provider
Read Issuing an Event App Request
For Proposal (RFP)
Are the shortlisted apps compatible with your other systems, e.g. CRM, registration?
Does this matter?
Back to the drawing board to
choose an app which fits your
organization better.
Is data easy to upload? Have you identified the winning app?
Time to look at the reasons why,
refine, reassess and start the
process again.
CONGRATULATIONS! The Project Timeline for an Event App
will be useful to your own bespoke schedule. Read
Chatbot Specific Challenges if you are interested in concierge features.
Here is an
Event App RFP Sample Template
You could consider a chatbot or a web-based app instead of
a native app to save time waiting for approval if lead times are
really short. Read other tips in What to Do When Time is Limited
YES
YES
YES
YES
NO
NO
YES
NO
NO
YES
NO
NO
YES NO
NO NO
NO
NO
NO
NO
YES YES
YES
YES
NO YES
YES
NOTSURE
NOTSURE
NATIVE WEB-ENABLED
YES
The Event App Bible 2017: REBOOT19
HOWTOEVALUATE
IFANEVENTAPPIS
WORTHWHILEFOR
YOUREVENTBecki Cross
Many event planners responding to our survey flagged up uncertainty
whether an event app could add enough value to justify the expenditure.
An event app can be a big commitment to make in terms of the event
budget and also the time and resources which need to be invested. It
seems that many eventprofs are still far from convinced. Chatbots are
still a relatively new innovation for the event industry too so the benefits
of having bot functionality may not be widely understood. Before
pressing ahead it is vital to look at the bigger picture to be assured that
you are making the right decision for your event.
Opinions from the survey were divided, as some of these quotes
highlight:
“Eventappsdonerightsavetimeandmoney.Theysimplify
communicationtoandfromattendees.
The Event App Bible 2017: REBOOT19
The Event App Bible 2017: REBOOT20 The Event App Bible 2017: REBOOT
“Eventappsareoneofthebestinventionsfornetworkingand
productivityintheeventplanningspace.
“Attendeeslovedthemobileappatour2016conference.
“We’veeliminatedpaperprogramsandrelystrictlyonanevent
appnow.Thechangehassavedusatonofmoney,wecanmake
instantchangesiftheschedulechangesandattendeesseemto
loveit.
“Itmakesaneventmoreinteractive,alive,realandinteresting
forattendees,theyareINtheprocess,notseparatedfromwhat
ishappening.Ourexperienceissuccessfulinthisfield.
“Surveyresultsshowourattendeeswouldnotuseone.
“Theyarenotused,notraffic.
“Wehavetriedeventappsthreetimes,2014,2015and2016
Conferences.Theusewasdismal.TheAppwaspushedquite
hardbothyears,butjustnotutilized.Thecostcouldnotbe
justifiedfor2017.
“Exceptforcurrentclients,wewillnolongeroffereventapp
development.
“Triedapps-thecostvsthereturnwastoolow.
“Itisdifficulttogetexecutivebuy-n.
Event planners probably know their event and the audience
better than anyone. Often you will have a “gut feeling” whether
an approach, such as implementing an event app, is the right
fit, or not. Although more often than not your intuition may be
correct, this is not sufficient to get others, who may be much
more skeptical, on your side.
Even if you are certain that investing in an event app is right for
your event there could still be resistance and reluctance from
your boss, your client, the board or the rest of your team before
you can implement an event app strategy. For the best chance
of success, you need to take the time to research and present
all the evidence. A rational, critical and professional approach,
backed up by data, facts and figures has the potential to win the
approval and investment of the wider event working group.
This section gives a framework for how to make your case and
confidently address some of the most common concerns raised.
Going through this evaluation process should mean that you can
The Event App Bible 2017: REBOOT21
have all the answers ready and can come to an informed decision
everyone is happy with.
1.KnowYourAudience
If you have used an event app previously at your event you should
have access to really useful data including who downloaded the
app, what devices the app was accessed on, how well the app was
used and what the most visited content was.
If not, you will need to be a lot more creative in trying to get a clearer
picture about your audience, particularly if this is a brand new event,
rather than a repeated, established event. To gauge how tech-savvy
your delegates are, some of the things to think about might be:
GG When you send out email campaigns what percentage are
accessed from mobile versus desktop? Is this higher or lower
than other events/markets you work with?
GG What is the seniority level of those attending in the past
and registering to attend for this year? Are they high-level
executives? Operations personnel?
GG What do you know about the audience demographics? Do you
have an idea of the age range of those attending?
GG At past events was interaction on social media high?
GG Is there an active social media interest, following and response?
GG At previous events did you notice people checking their phones?
Did people seem to be using more than one device? Was there a
high demand for charging points?
GG What has the response been to online and electronic
information issued? Are they receptive to online surveys for
example? Do you receive many calls for support with people
having difficulty with your online registration system or other
such warning signs?
GG Can you ask your audience if they would be interested in an
event app via a quick poll on social media or a survey? Can you
pick up the phone and ask a few attendees if they have a few
minutes to give their honest feedback?
These are of course only indicators, but hopefully, it could start to
give a clearer picture of how receptive or not your audience may be.
For some industry sectors, security and confidentiality are taken
extremely seriously and it may be very complex or impossible
to try to introduce an event app. These markets may include
pharmaceuticals, medicine, banking, the military and government.
21
The Event App Bible 2017: REBOOT22
2.AnalyzetheEventObjectives
Look at your overall event objectives; what do you want to achieve
and could an event app help to deliver? Here are some examples
of wider event objectives and how an app may contribute:
GG Event objective
To grow your customer base and increase customer loyalty.
An event app is one of the ways potential attendees can evaluate
your event and whether they should attend, before even booking
a place. It is also a way to cement your brand and company
personality. This could be particularly true if you use a chatbot as
it emulates a human relationship and communications.
GG Event objective
To be seen as the top innovator and thought leader in your
industry.
Using a groundbreaking app or chatbot could help to differentiate
your event from competitors, but most importantly it could also
offer greater feedback and insights from those attending through
polling, Q&A, surveys, reporting, content curation, data analytics,
etc. If you use a chatbot you should have access to the chat log
history to see the specific questions attendees are asking your bot.
By having your finger on the pulse and access to this privileged and
insightful information you can gain a better understanding of your
audience and use this data to your advantage, for example when
programming content for next year’s event or deciding what to
invest in.
If you go down the route of a chatbot this can be seen as a bold
and innovative move as, depending on the industries you work in,
you may be an early adopter and it is probably something your
competitors haven’t implemented yet. A certain kudos could come
from being the first to offer the technology to your event attendees,
in the same way, event apps were a big talking point for the thought
leaders that first introduced them to their events many years ago.
GG Event objective:
To create a green event in line with CSR objectives.
An app can help to vastly reduce the amount of printing required
by removing the need for a printed event brochure and abstract
guide. Many organizations are committing to going paperless and
reducing their carbon footprint so an event app supports these
ideals but ensure that the attendee has all the information they
need in one place. It can go further than just the event printing
The Event App Bible 2017: REBOOT
The Event App Bible 2017: REBOOT23
too. If attendees can connect and share contact details via the
app, this reduces the reliance on paper business cards and
sharing hard copies of their research.
GG Event objective:
To create more business opportunities for attendees,
sponsors and exhibitors.
The app may be able to offer intelligent matchmaking, 1-to-1
appointment setting, lead retrieval, and to offer more robust
statistics which can help recruit new revenues (e.g. exhibitors
and sponsors) in the future. For example, you may be able to
analyze footfall and movement across the venue, the number
of leads generated by each exhibitor, the number of downloads
of content, the number of clicks on sponsor banners and so
forth. If your app has chatbot capabilities the bot may be able to
specifically highlight people you should meet at the event and
could even set up a meeting for you.
GG Event objective
To make a profit.
Although there is likely to be a cost for the app, does it also
offer significant potential savings and opportunities to generate
revenue? For example, by automating processing does it cut
down staff time spent on manual tasks such as matchmaking
and appointment setting and considerably cut costs? Apps often
give precedence to your sponsors and detailed analytics, which
could encourage them to come on board and support the event
in the first place. See 7. Undertake a Cost-Benefit Analysis for
more information about this
3.ConsiderSpecificAppObjectives
It is useful to formulate specific objectives for the event app too.
What would prove that the event app was a success? What will
give a positive ROI and satisfy your boss and the event board
members?
Think about the opportunities an event app will give you to
measure data more scientifically. Particularly look ahead to the
future and gather data that will help you to sell your event to
sponsors, partners and attendees next year. Some of the stats
which could be useful include:
GG The adoption and engagement rate with the app
23
The Event App Bible 2017: REBOOT24
GG The amount of activity before, during and after the event
GG Click-through rate to sponsors and exhibitors
GG Downloads and favorites
GG Most popular sessions
GG Exhibitor lead retrieval
GG The number of positive matches identified by the app
GG Connection requests and private messages sent
GG Appointments scheduled via the app
GG In-app searches
GG Poll results, questions submitted, session ratings, surveys and
feedback
GG Chatbot query log
GG The amount of user-generated content such as photos, videos,
social media updates
GG The content that attendees engaged with most
4.SegmentYourUsers
Think about the different groups that will use and benefit from the
app, such as the attendees, speakers, exhibitors, sponsors, press,
VIPs and the event management team. Each of these will have very
different and specific requirements from an app.
GG Segment the main user groups and look at an event app from
each perspective:
GG What would be their motivation to use your event app?
GG Think about what their pain points are and how an app can
address these.
GG How will the event app make their lives easier or better?
GG Why should they bother to download and use the app?
Some apps allow you to create different profiles which give
different permissions and functions to different users, so this is
something to think about now in terms of how to satisfy different
target users. For example, within a single app: exhibitors may be
able to use it for lead retrieval, the press could have access to press
releases and downloads, event managers could moderate live
questions submitted, and VIPs could use it to access special areas
on the event floor.
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5.ResearchtheOptions
Whatever your specific event requirements, there is likely to be
an app out there which can meet all (or most) of your essential
demands. If you can determine your anticipated needs you will
then be able to get an idea of which app providers offer a good fit.
Vitally this can also start to give an indication of the likely costs
involved so you know if it is within reach.
It is much easier to pitch your case for an event app to your boss
based on precise, tangible products on the market, rather than
your wish list or what you think is available. By undertaking
detailed research into products it can also open your eye to other
useful functionality which would be useful but you didn’t even
know was possible.
6.WorkOuttheTotalInvestmentCost
The cost of an app can vary from free to over $100,000 if you
require a bespoke build. Keep in mind too that the off-the-shelf
starting price advertised for an app may differ substantially from
the end price if modifications, a custom build, support and extras
are required. Ensure that the cost you are sharing with your boss
is as close as possible to the complete anticipated end price,
otherwise, you may get agreement for an app that can’t actually
be delivered within your agreed projected budget.
Don’t forget that your boss will want to know the bigger picture
too. The cost of the app itself does not give the full true cost of
the investment - for example, the staff hours required to set up
the app within the team, costs such as upgrading the WiFi at
the venue and providing extra support staff on site to answer
questions attendees may have about the app.
7.UndertakeaCost-BenefitAnalysis
A cost-benefit analysis is a useful exercise to undertake and to
present the hard financial facts to your boss. Although there is
an outlay in terms of the investment in the app and the time and
resources required, there may also be cost-savings to be made,
for example:
GG Reducing printing costs by removing the need for items such
as the event brochure, daily updates/press, abstract catalog,
delegate list, sponsor inserts, evaluation forms.
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GG Potentially removing the need for event badges if check in is via
the app or only printing badges on demand to ensure there is
no waste.
GG Eliminating the need for conference folders or bags.
GG Reducing staff time dedicated to tasks which can be
automated via the app such as matchmaking and appointment
scheduling.
GG Removing the requirement for staff to “stuff” delegate folders/
bags.
GG Cutting out the delivery and shipping costs for the items listed
above.
It is interesting to start considering these other potential knock-
on savings to the event budget. The larger the event the more
cost effective an event app is likely to become. Large conventions
sometimes find that an event app saves them money when the
hefty design and printing costs are removed. Some event app
providers offer a cost saving calculator via their website which will
do this cost analysis for you.
8.AddressConcernsfromtheEventTeam
Particularly in the lead up to the live event, event planners can
work ridiculously long hours. It is understandable therefore for
resistance from management if they believe it will increase their
wage bill and/or possibly reduce staff morale by placing extra
demands on staff. Likewise, if team members are worried about
an event app adding to their workload and causing extra pressure,
they are less likely to embrace it enthusiastically.
Look for app solutions which are easy to set up and avoid extra
work or duplication. Some apps may integrate or easily pull
data from your event registration site or allow easy importing
of data from a CSV or Excel file. Others will need data to be re-
entered manually or supplied in different formats to allow it
to be imported. As an event planner you probably have all the
information required at your fingertips, but making this process
as pain-free as possible is good.
There may be other worries too, so take time to listen and
address these specifically. Other real concerns might be
around operational issues. For instance, if there is slide sharing
functionality, how quick and easy is it for slides to be imported
and how will this affect the deadlines for speakers submitting
their presentations? What happens if there are last-minute
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changes to the presentation on the day of the event?
Consider that having an event app may change people’s
behavior too. As people are aware that an app can often be
updated in real-time and is more flexible to update than a
printed event guide they may be less respectful of deadlines and
submit data late. Even if your team or event partners can add
and update information directly themselves it may still need a lot
of chasing to ensure that it is done promptly. No one wants an
unpopulated or out of date event app.
9.UndertakeaRiskAnalysis
Appreciate that there are potential risks in taking the decision
to use an event app or any event technology, and be prepared
to answer tricky questions from your boss. It may help to
undertake a written risk analysis addressing some common
concerns, large and small, and determining what the backup
plan is. For example:
GG What if there is a mistake in the content on the app?
GG What would we do in case of WiFi fail?
GG What if no one downloads and uses the app?
GG What happens if the app fails completely?
GG What if the app goes over budget?
GG What if there is a data security breach?
GG What if we find it is incompatible with specific phones/
operating systems?
GG What if the bot can’t answer the attendees’ queries?
By looking at the worse case scenarios you will be better placed
to deal with any problems effectively in the moment. You want
to ensure that the decision to use an event app was made and
agreed for all the right reasons. Undertaking an honest and
comprehensive review of the potential opportunities for things to
go wrong is a very important exercise.
10.InvestigatePeerReviews
Ask app providers for case studies and evidence from events
similar to your own. Can they provide testimonials, proven data
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and reviews? This body of evidence can be revealing and useful.
You don’t just want to take their word for it though. Ideally, the
app company may be able to put you in contact with previous
clients who have used the app and are willing to have a short,
private conversation with you and your boss so you can find out
the low down and discuss any specific concerns.
Don’t forget to check how the app is rated in the app stores too.
11.HaveaDemo
Every app provider should be able to invite you to have a
demonstration of their product. This is the best way to
understand the capabilities and potential that an event app can
offer and navigate around the back system. If possible encourage
your boss and wider team to join you for the demo of the product
too. This can hopefully show how easy it is to set up the app,
to make quick updates and also demonstrate the features
and capability that a delegate, or your different users, would
experience.The provider can also answer specific concerns and
questions and focus on the unique selling points of the product
over their competitors.
12.TestItFirstHand
All providers should be able to recommend a live event app for a
similar event project using their platform for event planners to
download and test out. This is useful in terms of appreciating the
navigation and customization, however, this won’t necessarily give
an insight to any live event capability such as polling and live Q&A.
If you attend an event yourself and are impressed with the event
app they are using, find out the provider and enquire for further
information. This is particularly useful if you are able to test first-
hand functions such as slide sharing, Q&A, polling, lead retrieval
and location based notifications in a live event environment.
When creating your own app some providers also offer a test
version or a 14-day free trial so you can see exactly what your
app could look like, before committing to any payment.
13.SetUpaFocusGroup
It is important to find out what your key stakeholders think, be
they exhibitors, sponsors, speakers, attendees or event staff.
Consider having a small focus group to gauge the reaction
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towards a few test apps and learn what they like and don’t like
and what they would want to see in your event app. The results
may give the confidence to progress with an event app or may
reveal that it isn’t the right time for your audience. It may show
that the expectations from an event app and the reality of what
is available and what can be afforded do not match. Or you may
realize that actually a simple app focused on a few key features
is what is really needed.
14.DoaCompetitorAnalysis
It isn’t always easy to know what your competitors are
planning and having an event app just to keep up with them is
a poor reason to implement an event app. Copying others is a
dangerous practice and recipe for disaster. Nevertheless, it is
interesting to know what are they doing, if they have used an
event app or chatbot, or if they are they planning to? It may be
that this impacts your decision and perhaps you will actually
decide not to have an event app or bot if a close competitor is
just introducing one for their event.
Innovate. Don’t imitate.
15.Lookatreal-timeDataandAnalytics
One of the strongest arguments for having an event app is the
possibility for strong data, the opportunity to understand your
audience better and use reporting to gain more revenue and
make better decisions in the future.
Look at your event and app objectives identified earlier in this
process and correlate and compare the real-time data and
analytics available from all event apps you are considering. The
data that can be measured and the reporting and exporting
which is available via the apps you are interested in may identify
a clear winner. Hopefully, there will be good synergy between
the app and your requirements and any app which is weak in this
area is not likely to be a good investment.
16.ConsiderFutureReturnsonthe
Investment
This is difficult to quantify and not scientific, but you should also
think about ways in which the investment in the app now may
lead to increased potential revenue in the future, such as:
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GG More connections and better attendee networking, helping
to fulfill the main objective of attending the event for many
participants.
GG Targeted messages to change attendee behaviors e.g. to
encourage greater footfall to exhibitors or deal with a room
change more efficiently.
GG Greater satisfaction of exhibitors and hopefully more business
done as a result of better matchmaking, appointment
scheduling and lead retrieval.
GG Valuable event pictures, video and other content shared via
the app.
GG A greater insight into the pain points/interests/requirements
of the attendees via audience response or chatbot capability,
which may help with future programming decisions.
GG Better feedback to make improvements to the event -
hopefully resulting in increased demand/greater ticket sales
in future years.
GG Information available to attendees via the app or chatbot 24
hours a day, 7 days a week.
GG Opportunities to personalize and improve the service you can
offer attendees through machine learning.
GG More robust analytics to assist with future exhibitor sales and
sponsorship negotiations.
GG An opportunity to expand the life cycle of the event by keeping
the community engaged via the event app and more inclined
to purchase tickets.
These considerations may appeal to a forward-thinking boss,
looking ahead to the future.
Investing in any #eventtech needs to be a well thought out
decision rather than a nice to have, a gut feeling or keeping up
with your competitors. By undertaking this evaluation process
you can be certain that it is the right move for your event,
attendees and stakeholders. You might have only one chance
to sell an event app to your boss, client or board so by going
through this detailed analysis you will be well prepared to give
all the answers.
Good luck!
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PURCHASINGFACTORSJulius Solaris
Once you have established the need for an event app and have defined
a clear mobile event app strategy it is time to make an actual decision
on which app to choose. This is usually where confusion kicks in. In
fact, the offerings are so numerous and diverse that it is almost too
much to take in.
After learning about hundreds of event professionals’ experiences
with selecting apps we came to the conclusion that five factors usually
influence the decision.
					
Evaluating the following selection criteria will help to simplify your
decision-making process.
		 	 	 		
Price and Cost
					
For event professionals using an event app for the first time price is a
major factor influencing the decision. In fact, a good model is to start
with a small investment in year one and then build into larger app
programs. We cannot emphasize enough the difference between the
app price and actual cost to your organization. The latter includes the
price of the app plus the time needed to roll the app out.
					
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While price usually drives overall costs, it’s also good practice
to look at the time needed to set up the app and what support is
available from the app provider.
					
The online tables include pricing (at least of those apps that
disclose such information) yet it is still difficult to offer an
objective overview of the actual cost to your company. That cost
usually depends on the structure, size and skills of your team.
Looking at the app price is an excellent start but we encourage
you to look at the full picture before making a decision, that
includes delving into the features, trying the product and carefully
evaluating the support you will receive.
					
Low-cost or free apps are usually a good place to investigate
initially. ‘Freemium’ models, where you can get started for free
and then upgrade later, provide a low-risk way to get started and
a pathway to keep investing if your app program is successful.
Also, consider that some of the apps listed as pricing Not
Disclosed in our online tables are in fact free or low-cost apps
offered by a registration provider. The deal is that if you use their
registration platform the event app is offered at little or no cost
and is fully integrated with the back-end data provided. This could
be an appealing option to many eventprofs.
App Provider Location
The second factor influencing app program decision-making is
geographic location and the support network of the app provider.
The availability of the app provider in the country where your
event is held may be key for a successful app program.
					
If this is the first time you are going to use an app for your event you
will want the app provider to be readily available in your timezone to
contact for troubleshooting should anything go wrong.
					
Thesameistrueifyourunaverycomplexapp.Therisksassociated
withorganicapparchitecturesareusuallyhigh.Havingtheprovider
athandmayhelptoensurethateverythinggoestoplan.
					
While the country of origin of the app is a good indication of the
time zone where the provider operates, sometimes large app
providers feature wider support programs, custom setup, and
dedicated event teams. Therefore, we strongly suggest you give
consideration to geographic location and to refer to individual app
providers to find out more about their support network.	
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Web vs Native
The decision to use a web-based or native app is not
straightforward. There are many factors involved and each
alternative has different pros and cons for event planners.
A Native App, which is developed specifically for each operating
system (e.g. iOS, Android) offers many benefits in terms of
functionality, user experience, reliability and responsiveness. Apps
must be approved by the app stores before being available for
download. With Apple, this could take 1 or 2 weeks for approval.
Native apps can offer more sophisticated features on the whole
than web applications. Users must agree to the permissions of
the application to download a native app but this can enable the
app to integrate with the smartphone’s hardware and data such as
camera, address book, microphone and accelerometer (automatic
screen rotation).
Native apps allow the use of push notifications, alerting users
when their attention is required or when new content is available.
This gives an opportunity to regularly engage and bring your
audience back to the app.
The downsides of a native app are that space is required on the
device to download, which not all attendees may be willing to do
for a one off event and possible concern about what data the app
is extracting from the device about the user. The user must also
download it from the specific store, typically consisting of them
searching for the app within the store and downloading it to their
device of choice.
Another thing to consider when choosing a mobile app, is that all
content should be dynamic. This ensures a seamless transition
for the user in the case of information changes, additions or
deletions.. However, consider that if a structural issue exists,
an app update is required, which of course varies per mobile
ecosystem. For example on Apple, an app update is required to
be sent off to Apple to re-test and ensure the app follows their
guidelines of app development (this takes as long as it takes for
Apple to get around to reviewing your application, there is no set
timeframe). A web app, on the other hand, consists of the user
navigating to a specific web address on their mobile device, which
of course can be updated in real-time without any need for user
intervention or agreement. However, it proves more difficult when
wanting to include some form of persistence to the application,
typically this is where you want to store the user’s login, or
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information such as favoriting content to be viewed when no data
connection is available.
Web-based apps operate across multiple platforms, operating
systems and devices rather than being developed natively.
Users do not need to download the app, although some web-
based apps may offer a shortcut which looks like an app icon.
This potentially removes the issue of users being unwilling to
download due to limited storage space on their phone.
The benefits of web apps are fast and easy updates from the
event planner and for the end user, quick availability (particularly
important if lead times for your event are short) and perhaps also
cost.
Web apps can however only access a limited amount of native
features. It can be more difficult to build a loyal user base from
web apps as you cannot send push notifications. Also as web
apps don’t appear on the app store you may be missing an
opportunity for marketing your event and app.
Web apps are however less of a privacy and security risk as they
do not require permissions on download like a native app but can
ask for permissions as required without requiring an update or
re-installation.
There are also benefits of the desktop and mobile experience
being streamlined.
Some web apps also allow content to be stored and accessed
even when offline.
A Hybrid App (web and native) can potentially offer an almost
native experience but with benefits of speed of development and
cost. Offering a seamless experience to attendees whether they
are using their desktop, smartphone or tablet will be appealing to
many Event Planners, however, a truly native app will always be
the most responsive and intuitive option.
Looking at Features
Features usually are the strongest decision-making factor in
the app selection process. By matching features to pricing most
consumers usually have a clear idea of what they are getting.
					
It is also important to carefully assess the features offered. In
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fact, there are often different levels of complexity found for the
same feature. Saying that you should check which features are
offered is sterile. Looking at how these features are implemented
is a better course of action.
					
While the feature tables in this guide and the online tables will
help you to quickly assess whether or not an app has a feature you
are looking for, we suggest to further investigate how this feature
is implemented before making your final decision.		
We cannot stress enough how more is not necessarily better.		
	
Checking App Provider Credentials
					
Some event and meeting professionals give substantial weight to
the credentials of the app provider. Usually, this is one of the most
detailed sections of the app Request For Proposal (RFP).
We believe that checking app provider’s credentials is extremely
important. We invite you to use this report as a starting point to
visit app websites, ask for client references and search social
networks for opinions. This is especially true if you are looking for
a highly supported app.
					
With such a large and competitive market, there is a lot of hype by
providers to emphasize their own credibility. We believe that the
technology of the app should be carefully reviewed in conjunction
with the reputation of the company.
					
In those cases where you are comparing companies and the
technology provided is exactly the same, huge price discrepancies
are not justified by reputation alone.
The final decision is a mixture of the above five factors, your team’s
skills, time available, the size of your event, your budget, your
mobile program objectives and last, but by no means least, your
gut feeling.
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VITALTHINGSYOUR
ORGANIZATIONSHOULD
CONFIRMBEFORE
INVESTINGINANAPPBecki Cross
There are several vital pieces of information which should be
confirmed internally within your organization or event team before
progressing your event app. If the evaluation process has confirmed
that implementing an event app is the right thing to do it will also have
opened dialogue and helped to start defining your requirements more
clearly, which may differ entirely from what you originally thought your
needs would be. At this stage, if you can determine answers to these
vital questions before approaching (or re-opening) discussions with
event app providers and issuing a Request For Proposal (RFP), you
will be in a much stronger position to communicate your event app
strategy and achieve what you want.
Priorities
From the evaluation process, your priorities for having an event app
should be much clearer to everyone. If you can list the importance or
weighting of your main objectives for having an app this will make it
easier to shortlist the potential app solutions that fit your criteria and
to ensure everyone is in agreement and support of the final decision.
Users
If you have identified users with different needs, certain app users
may take priority. For example, the needs of your paying partners -
such as sponsors and exhibitors - may need to be given preference
over the things your attendees would ideally like to see in the app.
You may be happy with one app to meet everyone’s needs or you may
prefer to segment how different groups use and access the app, so
this needs to be given some thought.
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Chatbots and Artificial Intelligence (AI)
You may have identified that you are most interested in a chatbot
or in an event app which offers chatbot capabilities. If so you need
to give some thought to how this will be most useful. For example,
voice control may not be required but you may be looking for
features powered by AI to enable better problem solving and
greater personalization.
Roles and Responsibilities
The staff that have been identified to manage and input into the
event app should be confirmed at this stage. To ensure that they
are fully up to speed before a final decision is taken, it makes
sense to involve them in the reviewing process. Even if the app
allows exhibitors to upload data directly themselves it is still likely
to need some chasing to prompt people to submit. It will also
help to identify early on who will be responsible for updates and
queries on site at the live event.
Budget
Now is the time to identify the true budget you have available to
spend on the event app, any contingency that is available and to be
realistic about the other resources which may be required, such
as investment in boosting the WiFi strength.
Success and Failure
Consider what you expect for the event app to be recognized as
a success, and what would be seen as a failure. By visualizing
different outcomes you will be able to ask more probing questions
to the event app providers.
Communication
Start to think about communicating the app to your attendees and
the reasons that will encourage them to download and use the
app.
Timescales
Map out the key milestones for the event, including when you will
have data to populate the app, when you would like to announce
the app to attendees and the different opportunities to remind
people to download.
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The Event App Bible 2017: REBOOT38 The Event App Bible 2017: REBOOT
©© Whatareyourtop3prioritiesforimplementinganeventappin
orderofimportance?
©© Whoarethedifferentusergroups?
©© Doyouneedanapptoofferdifferentaccesstodifferentusers?Or
canitbethesameforallusers?
©© Isitimportanttosatisfyspecificuser’sneedsasapriority?
©© Whatfeaturesaremostimportanttodifferentusers?
©© Doyouknowwhatdevicesyourattendeesareusing?
©© Areyoulookingforaneventapporchatbot?
©© Doyouwantchatbotfunctionstobeavailablewithinyourapp?
©© Isvoicecontrolrequired?
©© IsAIimportanttoyou?
©© Whowilltaketheleadontheapp?
©© Whichteammemberswillsupportontheapp?
©© Whowillmakeupdatesonthedayoftheevent?
©© Whowillberesponsibleforchasingupexhibitors,sponsors,etcfor
information?
©© Shouldstakeholdersbeabletoaddinformationdirectly
themselves?
©© Whatisthetotalbudgetavailable?
©© Isanycontingencyavailable?
©© Whatotherresourceswillbemadeavailabletomaketheappa
reality?
©© Definewhatsuccesswilllooklikeintermsofyoureventapp?
©© Definewhatfailurewilllooklikeintermsofyoureventapp?
©© Howwillyoucommunicatetoattendeesabouttheapp?Whatis
thecommunicationsplan?
©© Whatwillencourageyourattendeestodownloadandusetheapp?
©© Whatistheleadtime?
©© Whatarethekeydeadlinesyouareworkingtowards?
©© Howwillthedataandstatsfromtheappbeused?
©© Ispasswordprotectionrequired?
CHECKLIST
38
26QUESTIONSTOANSWERINTERNALLY
BEFOREPROGRESSINGYOUREVENTAPP
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TRICKYSUBJECTSTO
DISCUSSWITHYOUR
MOBILEAPPPROVIDERBecki Cross
You will already have lots of questions to ask the event app providers
you are considering working with, however, this section highlights
some difficult questions you may also want to discuss before making
a final decision.
Lead Time
The event app providers you are talking to will be in the best position
to let you know how much lead time is required, or recommended, to
get the most from the investment. They will know from experience how
long it generally takes an event planner from signing the contract to
populating the app. They will also be submitting apps to Apple every day
and so will have a fairly accurate idea of the current wait times (all iOS
apps need to get approval from Apple, which varies but can take over a
week). Often the more time that is available the better the response in
terms of encouraging downloads and usage prior to the event.
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Set Up
If the app integrates with your registration platform you may be
able to pull the data that way to populate the app or to import the
data via CSV or Excel files. The app may need you to manipulate
the data you have into a specific format, which can be time-
consuming in itself. It is important to know the options and how
complex this is likely to be, otherwise, you might be typing in all
the event details manually.
Support
It is vital to know what support is available to event planners and
attendees. Even if it is a self-service product you are looking for
the peace of mind that someone is available to help when you
need it. This is also why location can still be an important factor
when deciding on an event app provider as operating in the same
time zone will give you the best chance of being able to reach the
support team when you need help.
Adoption and Engagement
Probe the event app providers in terms of the download and usage
rates you should realistically expect from the app and ask for tips
on how to ensure the best chance of success. Ask for their help and
advice for how to increase usage before, during and after the event.
Revenue Generation and Cost Savings
The best apps offer opportunities for increased revenue to be
generated by offering extra exposure and features which are of
interest to your sponsors and exhibitors. Most importantly it also
enables engagement to be tracked and analyzed for accurate
reporting to your stakeholders. At the same time, the app should
enable you to save money too in terms of reduced staff input,
conference bag and printing costs.
Pitfalls
Don’t be afraid to ask event app providers what the downsides of
the app are. It should be easy to see the benefits but you also want
to be aware of anything that lets it down too, for example, things
that it doesn’t do, any negative feedback received and areas they
are working on improving. They might be surprised to be asked
this question but hopefully, they will give an honest answer so that
you are prepared.
WiFi
We all know that WiFi is still notoriously slow, unreliable and
unstable in many venues when under pressure from numerous
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event attendees, despite what they tell you on the site visits. It is
important to find out exactly what functions are reliant on WiFi
and what happens it the signal drops out completely.
ReviewsfromOtherPlanners
Talking to planners of similar event projects who have used the app
is the best way of getting the honest lowdown on the product and
learning from their experience. It is also the sign of a genuine app
provider if they are happy to connect people, as it means that they
are confident in the product they are offering.
UserDataandPrivacyPolicy
If you are accessing user data ensure that this is clearly defined in
your Privacy Policy. Apps must request permission to access data
from the user but this can be offputting to some of your audience
who will prefer not to download the event app if they are not happy
with the level of access being requested.
Security,LegislationandCompliance
WhetheryouarelookingforaneventapporChatbotitislikelythatyou
willbehandlingpersonaldataandsoyoumustensurethatyouare
workingwithinthelaw.Over100countriesworldwidehaveadopted
comprehensivedataprotectionandprivacylawstoprotectpersonal
dataheldbyprivatebodies.Thelawsapplytopersonalinformation
heldinbothelectronicandphysicalformandtoallornearlyallsubject
areas.Moreinformationcanbefoundhere:NationalComprehensive
DataProtection/PrivacyLawsandBills2016.
The legislation will vary depending on the country you operate
and the type of data you are handling but you may need to ensure
compliance with the following, as relevant:
PaymentCardIndustryDataSecurityStandard(PCIDSS)-Worldwide
DataProtectionAct1998(DPA)-UK
EUGeneralDataProtectionRegulation(GDPR)-Europe
HealthInsurancePortabilityandAccountabilityActof1996(HIPAA)-US
Sarbanes–OxleyAct(SOX)-US
FamilyEducationalRightsandPrivacyAct(FERPA)-US
PersonalInformationProtectionandElectronicDocumentsAct
(PIPEDA)-Canada
The Privacy Act 1988 - Australia
ReportingandAnalytics
Accessing and exporting real-time data is one of the big benefits of
using an event app. Check exactly what reporting and statistics are
available, particularly the valuable information that will be helpful to
feedback to event stakeholders, sponsors and exhibitors.
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©© Whatoperatingsystemsanddevicesdoes
theappworkon?
©© Whatleadtimeisrequired?
©© Whatismaximumandminimumleadtime
youwouldrecommendforthebestresults?
©© HowlongisApplecurrentlytakingtoapprove
yourappsonaverage?
©© Doestheappintegratewitharegistration
provider?Canitextractthedatathatway?
©© ArethereotherintegrationsandAPIs
available?
©© Whatotherresourcesareneeded,e.g.
barcodescanners,tablets,robustWiFi,
chargingpoints?
©© Whatcontentcanbeadded?
©© Whatformatsaresupportede.g.HTML,
video,pictures,downloads,links?
©© Howcantheeventdetailsbepopulated?
©© Whatopportunitiesdoesyourappofferfor
revenuegeneration?
©© Doyouhaveacost-benefitcalculator
availableonyourwebsite?
©© Isiteasytoaddspeakersandexhibitors
confirmedlateintheday?
©© Canexhibitorsandsponsorsbegranted
accesstoaddtheirdatadirectly?
©© Whatsupportisavailabletoeventplanners?
©© Howcansupportbecontacted?
©© Duringwhathoursarethesupportteam
contactable?
©© Whattimezonedoyouworkon?
©© Howquicklyshouldaneventplanneror
attendeeexpectaresponsetoasupport
request?
©© Isthereanoptionfortheapptobesetupon
yourbehalf?
©© Whatdoesthiscost?
43QUESTIONSTOASKEVENTAPP
PROVIDERS
CHECKLIST
©© Do you have support available for app users
and are the support channels the same as for
an event planner?
©© Aretherevideos,picturetutorials,text
instructions,webchat,ahelplinenumber,etc?
©© Canyouprovideanon-siteeventsupport
team?
©© Whatdownloadandusageratesyoushould
realisticallyexpectfromtheapp?
©© Howcanyouensurethebestchanceof
successintermsofadoption?
©© Howcanyouencourageengagementbefore,
duringandaftertheevent?
©© Whatarethe‘cons’oftheapp?
©© WhatfeaturesrelyonWiFi?
©© Whathappensifthesignaldrops?
©© Cantheappoperateviaphonesignal(3G/4G)?
©© Whatcheckscanbedonetocheckthe
bandwidthatthevenue?
©© Cantheappuselocationfeaturessuchas
beacons?
©© Isitcompatiblewithwearabledevices?
©© How,andinwhatformats,candatabe
exportedfromtheapp?
©© Canyouputmeincontactdirectlywithevent
plannersofsimilareventsthathaveusedyour
app?
©© Cantheappbeusedformultipleevents?
©© Isdataheldsecurelyandsafely?
©© Whatmeasuresareinplacetoavoiddatabeing
hacked?
©© Istheappcompliantwithallrelevantdata
protectionlegislation?
©© CanyouprovideasamplePrivacyPolicy?
©© Arepasswordsencrypted?
©© Isfinancialandpasswordinformationkept
separatetopersonaldetails?
The Event App Bible 2017: REBOOT43
CHATBOTSPECIFIC
CHALLENGESBecki Cross
Set Up
Ask the provider how information should be provided to get the
chatbot operating. Set up times are generally much quicker than
a traditional event app and some allow you to name and brand
the event app to fit your event. It may operate within an event
app and/or through Facebook Messenger, your standard mobile
texting app, WhatsApp, webchat, or other popular messaging
providers so check how it operates.
Machine Learning
The more queries asked to a chatbot the more accurate the
responses can become as you can add new solutions and
information to the library as they are flagged up. The provider will
be able to advise how much time and input is required to ensure
you have a helpful bot.
Brand Voice
Ensure that your bot speaks the same language. For example, a
cool event brand aimed at the younger generation may encourage
‘text speak’ and emojis in a way that would not be suitable in a bot
aimed at high-level executives.
The Event App Bible 2017: REBOOT43
The Event App Bible 2017: REBOOT44 The Event App Bible 2017: REBOOT
Artificial Intelligence
AI can be used to offer more intelligent matchmaking, problem
solving and logic. Discuss with the app provider the ways AI is
used within the app to make better decisions or offer better
solutions to users.
Personalization
A big bonus of chatbots is that it can be used to personalize
the experience for the attendee through personal
recommendations and learning the user’s likes and dislikes.
Ask the provider how this works in practice and what this
means for the future.
Chatbot User Data and Privacy
If your chatbot works through other apps and channels such
as Facebook Messenger, text, or WhatsApp the user is likely
to already have this app installed on their device and they will
not, therefore, be asked for permission to access data (as they
would when installing a native event app for the first time). It
is vital therefore that if your event chatbot operates through
third-party applications that you make clear to users any data
that you will access and what you will do with this data. It is vital
to be transparent, trustworthy and have a robust privacy policy
in place.
Chatbot Security and Data Protection
Your bot builds up a library of data and history so it is important
to ensure that the data is handled securely and in line with
legislation and regulations (see Security, Legislation and
Compliance).
The Event App Bible 2017: REBOOT45
©© What data should be added initially?
©© What format should this data be provided?
©© How long does it take to get up and running?
©© Which platforms does the chatbot work on?
©© Can the app be named and branded?
©© If the bot cannot answer a question how is this flagged?
©© How can you train the bot to speak in a way that fits your event
and brand?
©© How can you guarantee that the bot will stay true to your brand
voice?
©© Can the bot use emojis?
©© How is AI used to improve the experience?
©© Does the chatbot personalize recommendations?
©© How is data exported? E.g. survey data, chat log.
©© Is security and storage of your chatbot data fully compliant in
line with regulations?
©© How does the chatbot access user data?
©© What privacy policy needs to be put in place outlining any user
data the chatbot will access?
©© How should you make it clear to users how their data will be
used and handled?
CHECKLIST
16QUESTIONSTOASK
CHATBOTPROVIDERS
45
The Event App Bible 2017: REBOOT46
ISSUINGANEVENT
APPREQUESTFOR
PROPOSAL(RFP)Becki Cross
Once you have a shortlist of potential app providers you are interested
in you are likely to need a more formal quotation detailing the exact
costs and what precisely is included in each package. At this stage, it
is usual to issue a Request For Proposal (RFP) as this can be the most
comprehensive way to get detailed information back, in a format that
allows you to easily compare responses.
We have prepared a handy RFP template which you can complete and
issue to the providers you are most interested in.
The Event App Bible 2017: REBOOT46
The Event App Bible 2017: REBOOT47
EVENTAPPRFPSAMPLETEMPLATE
Request For Proposal
From: 	(Organisation name) __________________________________________________________
To: (Event App Provider Name) _______________________________________________________
Date of RFP issue: _________________________________________________________________
Required Response Date: ___________________________________________________________
EVENT DETAILS
Event Name: ______________________________________________________________________
Event Website: ____________________________________________________________________
Date: ____________________________________________________________________________
Format (e.g. Plenary Sessions, Breakout Sessions, 5 tracks running concurrently): _____________
Venue Full Address: ________________________________________________________________
Number of Attendees: ______________________________________________________________
Number of Exhibitors: ______________________________________________________________
Level and Number of Sponsors: ______________________________________________________
Event Brief Overview: ______________________________________________________________
Target Audience and Overview: _______________________________________________________
Audience Devices/Technology: _______________________________________________________
Details of Event Apps Used in the Past (providers, uptake, most popular features, etc): __________
Primary Objectives of the Event:
1. ______________________________________________________________________________
2. ______________________________________________________________________________
3. ______________________________________________________________________________
4. ______________________________________________________________________________
5. ______________________________________________________________________________
EVENT APP
Primary Objectives of the Event App
1. _____________________________________
2. _____________________________________
3. _____________________________________
4. _____________________________________
5. _____________________________________
Must Have Features
1. _______________________________________________________________________________
2. _______________________________________________________________________________
3. _______________________________________________________________________________
4. _______________________________________________________________________________
5. _______________________________________________________________________________
6. _______________________________________________________________________________
7. _______________________________________________________________________________
8. _______________________________________________________________________________
9. _______________________________________________________________________________
10. ______________________________________________________________________________
PRINT ME
The Event App Bible 2017: REBOOT48
Budget (if this can be disclosed): ______________________________________________________
Information Requested from the App Provider
Lead Contact Name: _______________________________________________________________
Email: ___________________________________________________________________________
Phone: __________________________________________________________________________
Website: _________________________________________________________________________
Overview of the App
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
What operating systems and devices does the app work on?
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
Features and Functionality Offered
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
Key Menu Options and Content
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
How is content added?
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
How quickly do changes and updates show up?
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
How can the app be used for communication with attendees?
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
What opportunities are available for revenue generation?
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
The Event App Bible 2017: REBOOT49
How does your app enable event planners to save money?
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
What integrations do you offer?
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
Which features rely on WiFi to operate?
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
Please provide examples of apps provided for similar event projects?
_______________________________________________________________________________
_______________________________________________________________________________
Please include sample reports of statistics, data and analytics and how the data can be accessed
and exported.
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
Please give details of encryption, security and data protection compliance.
_______________________________________________________________________________
_______________________________________________________________________________
What differentiates your app from competitor apps? What are your USPs?
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
Please disclose the price of your app.
_______________________________________________________________________________
_______________________________________________________________________________
What are the payment terms for your app?
_______________________________________________________________________________
_______________________________________________________________________________
When a Decision will be Made
Shortlisting: ______________________________________________________________________
Final Decision: ____________________________________________________________________
How you will be notified: ____________________________________________________________
Person to Contact in Case of Any Questions
Name: ___________________________________________________________________________
Email: ___________________________________________________________________________
Phone: __________________________________________________________________________
The Event App Bible 2017: REBOOT50 The Event App Bible 2017: REBOOT50
PROJECTTIMELINETO
PREPAREYOUREVENTAPP
Becki Cross
It isn’t easy to create a specific timeline for implementing an event app.
Lead times, your event requirements, demands and timescales are
different for native, web-enabled, hybrid apps and chatbots. Every event
is different and every app has unique features and nuances. We have
however tried to look past this and create a basic project timeline as a
useful starting point.
The plan is an outline for your events when you do have the time and
resources to invest fully in your mobile app program. We have based
this on a 12-month lead time as you may have for an annual event or
large event project. This chart can of course still act as a starting point
for when you are working under much tighter time constraints and for
when time needs to be saved, corners cut and quick decisions made for
it to happen. The template is downloadable in Excel format so you can
adapt to your unique circumstances.
Download the Sample Project Management Template for an Event App
The Event App Bible 2017: REBOOT50
REGISTER* ONOURPORTAL
TOACCESSANEDITABLE
PROJECTMANAGEMENTTEMPLATE
OPEN NOW
*You need to register to access the online portal
The Event App Bible 2017: REBOOT51
WHATTODOWHEN
TIMEISLIMITEDBecki Cross
Event planners don’t always have the luxury of time, in fact, lead times
seem to be forever getting shorter. If timescales are challenging but
you are committed to implementing an event mobile app we would
recommend one or more of these things will help you make the most of
the time available and turn your event app into reality.
GG CutOuttheRFP. It takes time to issue and analyze responses
from a formal RFP process. When time is of the essence consider
requesting information and talking directly with a small number of
suppliers to enable a decision to be made in a shorter timeframe.
Our online tables will help you to make a fast assessment before
deciding who to talk to.
GG SpeaktotheAppProviders.The app providers are experts in app
development, current approval times on the app stores and their
specific product, so talk to them and ask their honest advice and
whether it is feasible. To bypass the sales talk also try to speak
directly to another event planner that has first-hand experience of
using the app and find out how long it really took and how easy it
really was to set up.
The Event App Bible 2017: REBOOT51
The Event App Bible 2017: REBOOT52
GG ChooseaChatbot. A chatbot can be set up much faster than a
traditional event app. If time is tight it may be worth considering
using a bot which can operate through messaging services your
attendees are already using.
GG ReviseYourVision. If time is short perhaps choose a free or low-
cost event app, over a high-end event app. This could be a useful
experiment and learning curve before investing further in an app
in future years. You still need to be confident though that you have
the resources to support it, rather than a half-hearted effort.
GG FocusonaSpecificFeature. Instead of implementing a
comprehensive event app why not choose a simpler app with
fewer features, or specialized in one particular area such as
audience response or slide sharing.
GG PayforFullSupport. Some providers can provide a full set up
service for you which could save you time, although you, or a
member of your team, will need to provide the information to
them in the first place.
GG ChooseanIntegratedApp. Some apps integrate directly with
registration systems or website to pull the data from there.
This can be a great time saver as much of the data required will
already be available.
GG EasyImport/SetUp. When time is short this is even more
reason to prioritize the apps with easy import and set up that
work with your data.
GG FavorWeb-EnabledorHybridApps.To avoid delays with the
app gaining approval from Apple consider going for a web-
enabled app over a native app. Some providers also offer hybrid
apps which don’t require new approvals each time. For instance,
you download the provider master app and attendees put in a
unique password which then pulls the data for your specific
event.
GG LoanDeviceswiththeAppPre-installed. You may want to
consider hiring tablet devices with the app pre-installed to bypass
publishing and approval on the app stores. This is particularly
feasible if the app is for a quiz or some form of gamification,
particularly if it is a team based event.
The Event App Bible 2017: REBOOT
The Event App Bible 2017: REBOOT53
GG GetStarted. When time is of the essence get the app ready and
submitted to the app stores as soon as possible, knowing that
it can take 1-2 weeks for iOS approval. Of course, sometimes it
only takes a few days - there are no guarantees.
GG BoostWiFi.Realize that the nearer to the live event date the
app is published the less time there is for communicating
and encouraging your attendees to download the app. This
increases the likelihood that more people will only download
the app when they get to the event. With this in mind think
about whether the WiFi bandwidth will cope with multiple
simultaneous downloads and consider investing more money to
avoid failure.
GG ConsiderShelvingtheIdeauntilNextTime. If time is really
short, quality is going to be compromised and downloads and
usage are likely to be much lower as a result. Ask yourself if it
is essential to have an app at such short notice or whether it
is best to take proper time and care implementing an app for
future events and bypassing this event.
53
The Event App Bible 2017: REBOOT54
COMPARE
145 PROVIDERS IN A SNAP
*You need to register to access the online portal
145 providers advised us on the functionality of their event apps and
chatbots. We investigated 136 features across 8 key areas (last year we
enquired about 96 features). 48 features were uncommon - offered by
less than 60% of providers across any price point.
We have listed some of the most interesting features within the
following tables. The complete listings with details of all 136 features
surveyed are available in our online tables. The dynamic tables allow
you to search and filter the apps that meet your specific requirements
and budget and other detailed company information.
FEATURETABLES
Register* on our portal to access a full version
of the comparison tables and filter the apps
that meet your requirements
OPEN NOW
The Event App Bible 2017: REBOOT55
10times
Actigage Live Engagement Platform
ActivTouch
AgendaPop
AIDAIO Hub
Akkroo
All In The Loop
Attendease
Attendee Schedule Builder
Attendica
Attendify
Azavista Event App
Beekast
Blispa Events and Festivals
BOABEE
Boomset Lead Retrieval App
Built.io Conference App
BusyConf
ChirpE Premium
Clientry Concierge
ConBop
Concierge EventBot
Confer
Conference Compass
Conferience
Confrenz
ConnexMe
Conversation Starter
Core-apps
CrowdComms
CrowdCompass by Cvent
Crowdlink
Crystal Event App
Crystal Mobile
Dazzmobile
Delegate Select Web App
Delegia Mobile
Digivents
DoubleDutch
EasyTag
Engage
Equilar Engage
ERMobile
Evenbase Free
event app by etouches
Event Apptitude
Event Buddy
Event Mobile Apps by Poken
event2mobile
EventApp360
Eventbase Enterprise
Eventbase Premium
Eventbuizz
eventcloud
Eventdex
Eventdrive by myQaa
EventEdge
EventEye
Eventfuel.io
EventMobi
EventOPlanner
Eventory
Eventpedia
EventPilot Conference App
eventpowwow
EventsCase
eventScribe
Eventsential by Results Direct
Eventtus
eventuosity
evenTwo
EventXP
EventZebra
evenzu
FestApp
Festfeed
Gather Digital
GEVME
Glisser
Goomeo
Grenadine Event Guide
Grip
Guidebook
HelloCrowd
Hobnob
HOO Events
Howdy
IdeasEvent
iEvent App
ITM Mobile
JUBLIA
JUJAMA Networking Platform
KAYO
Krónos
LeaDS
Live Engagement App
Livecube
LOQUIZ
Lumi Show
Meet
MeetApp
Meetee
MeetingPlay
MeetingSift
MeetMatch
Meetoo
mEvent
Mobapplogic
mobLee
Moozup
MyEventApps
Networkapp
NetworkTables.com
Noodle Live
NVOLV
Panelsensor
Pathable
PheedLoop
Pitch and Match
PowerVote Event App
Presdo Match
QuickMobile
QuickTapSurvey
registraid.com
Results at Hand Event App
Sharypic
ShowGizmo
Slido
SpotMe
Superevent
Swapcard
Symposia
Tailgate
TapFuse
Time2
Topi
TripBuilder EventMobile
twoppy
uSummit
Velocevent
Virtual Event Bags
Whova
Wooclap
Yapp
Zuant
NEWEMERGINGFEATURES
LIVESTREAMING
VIRTUALREALITY
AUGMENTEDREALITY
MACHINELEARNING
INSTAGRAM
INTEGRATION
SMS/WHATSAPP
LIVESTREAMING
VIRTUALREALITY
AUGMENTEDREALITY
MACHINELEARNING
INSTAGRAM
INTEGRATION
SMS/WHATSAPP
feature available
feature not available
Providers are cliccable
55
The Event App Bible 2017: REBOOT56
10times
Actigage Live Engagement Platform
ActivTouch
AgendaPop
AIDAIO Hub
Akkroo
All In The Loop
Attendease
Attendee Schedule Builder
Attendica
Attendify
Azavista Event App
Beekast
Blispa Events and Festivals
BOABEE
Boomset Lead Retrieval App
Built.io Conference App
BusyConf
ChirpE Premium
Clientry Concierge
ConBop
Concierge EventBot
Confer
Conference Compass
Conferience
Confrenz
ConnexMe
Conversation Starter
Core-apps
CrowdComms
CrowdCompass by Cvent
Crowdlink
Crystal Event App
Crystal Mobile
Dazzmobile
Delegate Select Web App
Delegia Mobile
Digivents
DoubleDutch
EasyTag
Engage
Equilar Engage
ERMobile
Evenbase Free
event app by etouches
Event Apptitude
Event Buddy
Event Mobile Apps by Poken
event2mobile
EventApp360
Eventbase Enterprise
Eventbase Premium
Eventbuizz
eventcloud
Eventdex
Eventdrive by myQaa
EventEdge
EventEye
Eventfuel.io
EventMobi
EventOPlanner
Eventory
Eventpedia
EventPilot Conference App
eventpowwow
EventsCase
eventScribe
Eventsential by Results Direct
Eventtus
eventuosity
evenTwo
EventXP
EventZebra
evenzu
FestApp
Festfeed
Gather Digital
GEVME
Glisser
Goomeo
Grenadine Event Guide
Grip
Guidebook
HelloCrowd
Hobnob
HOO Events
Howdy
IdeasEvent
iEvent App
ITM Mobile
JUBLIA
JUJAMA Networking Platform
KAYO
Krónos
LeaDS
Live Engagement App
Livecube
LOQUIZ
Lumi Show
Meet
MeetApp
Meetee
MeetingPlay
MeetingSift
MeetMatch
Meetoo
mEvent
Mobapplogic
mobLee
Moozup
MyEventApps
Networkapp
NetworkTables.com
Noodle Live
NVOLV
Panelsensor
Pathable
PheedLoop
Pitch and Match
PowerVote Event App
Presdo Match
QuickMobile
QuickTapSurvey
registraid.com
Results at Hand Event App
Sharypic
ShowGizmo
Slido
SpotMe
Superevent
Swapcard
Symposia
Tailgate
TapFuse
Time2
Topi
TripBuilder EventMobile
twoppy
uSummit
Velocevent
Virtual Event Bags
Whova
Wooclap
Yapp
Zuant
PERSONALIZED
SCHEDULE
MULTI-EVENT
PUSHNOTIFICATIONS
REALTIMEANALYTICS
&REPORTS
PERSONALIZED
SCHEDULE
MULTI-EVENT
PUSHNOTIFICATIONS
REALTIMEANALYTICS
&REPORTS
EVENTMANAGEMENTFEATURES
56
feature available
feature not available
The Event App Bible 2017: REBOOT57
10times
Actigage Live Engagement Platform
ActivTouch
AgendaPop
AIDAIO Hub
Akkroo
All In The Loop
Attendease
Attendee Schedule Builder
Attendica
Attendify
Azavista Event App
Beekast
Blispa Events and Festivals
BOABEE
Boomset Lead Retrieval App
Built.io Conference App
BusyConf
ChirpE Premium
Clientry Concierge
ConBop
Concierge EventBot
Confer
Conference Compass
Conferience
Confrenz
ConnexMe
Conversation Starter
Core-apps
CrowdComms
CrowdCompass by Cvent
Crowdlink
Crystal Event App
Crystal Mobile
Dazzmobile
Delegate Select Web App
Delegia Mobile
Digivents
DoubleDutch
EasyTag
Engage
Equilar Engage
ERMobile
Evenbase Free
event app by etouches
Event Apptitude
Event Buddy
Event Mobile Apps by Poken
event2mobile
EventApp360
Eventbase Enterprise
Eventbase Premium
Eventbuizz
eventcloud
Eventdex
Eventdrive by myQaa
EventEdge
EventEye
Eventfuel.io
EventMobi
EventOPlanner
Eventory
Eventpedia
EventPilot Conference App
eventpowwow
EventsCase
eventScribe
Eventsential by Results Direct
Eventtus
eventuosity
evenTwo
EventXP
EventZebra
evenzu
FestApp
Festfeed
Gather Digital
GEVME
Glisser
Goomeo
Grenadine Event Guide
Grip
Guidebook
HelloCrowd
Hobnob
HOO Events
Howdy
IdeasEvent
iEvent App
ITM Mobile
JUBLIA
JUJAMA Networking Platform
KAYO
Krónos
LeaDS
Live Engagement App
Livecube
LOQUIZ
Lumi Show
Meet
MeetApp
Meetee
MeetingPlay
MeetingSift
MeetMatch
Meetoo
mEvent
Mobapplogic
mobLee
Moozup
MyEventApps
Networkapp
NetworkTables.com
Noodle Live
NVOLV
Panelsensor
Pathable
PheedLoop
Pitch and Match
PowerVote Event App
Presdo Match
QuickMobile
QuickTapSurvey
registraid.com
Results at Hand Event App
Sharypic
ShowGizmo
Slido
SpotMe
Superevent
Swapcard
Symposia
Tailgate
TapFuse
Time2
Topi
TripBuilder EventMobile
twoppy
uSummit
Velocevent
Virtual Event Bags
Whova
Wooclap
Yapp
Zuant
ATTENDEE
MATCHMAKING
APPOINTMENT
SCHEDULING
SOCIALMEDIASIGNIN
LEADRETRIEVALFOR
EXHIBITORS
ATTENDEE
MATCHMAKING
APPOINTMENT
SCHEDULING
SOCIALMEDIASIGNIN
LEADRETRIEVALFOR
EXHIBITORS
NETWORKINGFEATURES
57
feature available
feature not available
The Event App Bible 2017: REBOOT58
10times
Actigage Live Engagement Platform
ActivTouch
AgendaPop
AIDAIO Hub
Akkroo
All In The Loop
Attendease
Attendee Schedule Builder
Attendica
Attendify
Azavista Event App
Beekast
Blispa Events and Festivals
BOABEE
Boomset Lead Retrieval App
Built.io Conference App
BusyConf
ChirpE Premium
Clientry Concierge
ConBop
Concierge EventBot
Confer
Conference Compass
Conferience
Confrenz
ConnexMe
Conversation Starter
Core-apps
CrowdComms
CrowdCompass by Cvent
Crowdlink
Crystal Event App
Crystal Mobile
Dazzmobile
Delegate Select Web App
Delegia Mobile
Digivents
DoubleDutch
EasyTag
Engage
Equilar Engage
ERMobile
Evenbase Free
event app by etouches
Event Apptitude
Event Buddy
Event Mobile Apps by Poken
event2mobile
EventApp360
Eventbase Enterprise
Eventbase Premium
Eventbuizz
eventcloud
Eventdex
Eventdrive by myQaa
EventEdge
EventEye
Eventfuel.io
EventMobi
EventOPlanner
Eventory
Eventpedia
EventPilot Conference App
eventpowwow
EventsCase
eventScribe
Eventsential by Results Direct
Eventtus
eventuosity
evenTwo
EventXP
EventZebra
evenzu
FestApp
Festfeed
Gather Digital
GEVME
Glisser
Goomeo
Grenadine Event Guide
Grip
Guidebook
HelloCrowd
Hobnob
HOO Events
Howdy
IdeasEvent
iEvent App
ITM Mobile
JUBLIA
JUJAMA Networking Platform
KAYO
Krónos
LeaDS
Live Engagement App
Livecube
LOQUIZ
Lumi Show
Meet
MeetApp
Meetee
MeetingPlay
MeetingSift
MeetMatch
Meetoo
mEvent
Mobapplogic
mobLee
Moozup
MyEventApps
Networkapp
NetworkTables.com
Noodle Live
NVOLV
Panelsensor
Pathable
PheedLoop
Pitch and Match
PowerVote Event App
Presdo Match
QuickMobile
QuickTapSurvey
registraid.com
Results at Hand Event App
Sharypic
ShowGizmo
Slido
SpotMe
Superevent
Swapcard
Symposia
Tailgate
TapFuse
Time2
Topi
TripBuilder EventMobile
twoppy
uSummit
Velocevent
Virtual Event Bags
Whova
Wooclap
Yapp
Zuant
SLIDE-SHARING
ABSTRACTS
SLIDE-SHARING
ABSTRACTS
ENGAGEMENTFEATURES+
CONTENTFEATURES
GAMIFICATION
MULTISESSIONLIVE
INTERACTION
SUPPORTSLIVEDISPLAY
GAMIFICATION
MULTISESSIONLIVE
INTERACTION
SUPPORTSLIVEDISPLAY
58
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The Event App Bible 2017: REBOOT59
10times
Actigage Live Engagement Platform
ActivTouch
AgendaPop
AIDAIO Hub
Akkroo
All In The Loop
Attendease
Attendee Schedule Builder
Attendica
Attendify
Azavista Event App
Beekast
Blispa Events and Festivals
BOABEE
Boomset Lead Retrieval App
Built.io Conference App
BusyConf
ChirpE Premium
Clientry Concierge
ConBop
Concierge EventBot
Confer
Conference Compass
Conferience
Confrenz
ConnexMe
Conversation Starter
Core-apps
CrowdComms
CrowdCompass by Cvent
Crowdlink
Crystal Event App
Crystal Mobile
Dazzmobile
Delegate Select Web App
Delegia Mobile
Digivents
DoubleDutch
EasyTag
Engage
Equilar Engage
ERMobile
Evenbase Free
event app by etouches
Event Apptitude
Event Buddy
Event Mobile Apps by Poken
event2mobile
EventApp360
Eventbase Enterprise
Eventbase Premium
Eventbuizz
eventcloud
Eventdex
Eventdrive by myQaa
EventEdge
EventEye
Eventfuel.io
EventMobi
EventOPlanner
Eventory
Eventpedia
EventPilot Conference App
eventpowwow
EventsCase
eventScribe
Eventsential by Results Direct
Eventtus
eventuosity
evenTwo
EventXP
EventZebra
evenzu
FestApp
Festfeed
Gather Digital
GEVME
Glisser
Goomeo
Grenadine Event Guide
Grip
Guidebook
HelloCrowd
Hobnob
HOO Events
Howdy
IdeasEvent
iEvent App
ITM Mobile
JUBLIA
JUJAMA Networking Platform
KAYO
Krónos
LeaDS
Live Engagement App
Livecube
LOQUIZ
Lumi Show
Meet
MeetApp
Meetee
MeetingPlay
MeetingSift
MeetMatch
Meetoo
mEvent
Mobapplogic
mobLee
Moozup
MyEventApps
Networkapp
NetworkTables.com
Noodle Live
NVOLV
Panelsensor
Pathable
PheedLoop
Pitch and Match
PowerVote Event App
Presdo Match
QuickMobile
QuickTapSurvey
registraid.com
Results at Hand Event App
Sharypic
ShowGizmo
Slido
SpotMe
Superevent
Swapcard
Symposia
Tailgate
TapFuse
Time2
Topi
TripBuilder EventMobile
twoppy
uSummit
Velocevent
Virtual Event Bags
Whova
Wooclap
Yapp
Zuant
APPTECHSPECSANDSUPPORTFEATURES+
INTEGRATIONFEATURES
24/7SUPPORT
WORKSOFFLINE
24/7SUPPORT
WORKSOFFLINE
CRMINTEGRATION
ONSITEREGISTRATION&
CHECK-INVIAAPP
CRMINTEGRATION
ONSITEREGISTRATION&
CHECK-INVIAAPP
59
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feature not available
The Event App Bible 2017: REBOOT60
10times
Actigage Live Engagement Platform
ActivTouch
AgendaPop
AIDAIO Hub
Akkroo
All In The Loop
Attendease
Attendee Schedule Builder
Attendica
Attendify
Azavista Event App
Beekast
Blispa Events and Festivals
BOABEE
Boomset Lead Retrieval App
Built.io Conference App
BusyConf
ChirpE Premium
Clientry Concierge
ConBop
Concierge EventBot
Confer
Conference Compass
Conferience
Confrenz
ConnexMe
Conversation Starter
Core-apps
CrowdComms
CrowdCompass by Cvent
Crowdlink
Crystal Event App
Crystal Mobile
Dazzmobile
Delegate Select Web App
Delegia Mobile
Digivents
DoubleDutch
EasyTag
Engage
Equilar Engage
ERMobile
Evenbase Free
event app by etouches
Event Apptitude
Event Buddy
Event Mobile Apps by Poken
event2mobile
EventApp360
Eventbase Enterprise
Eventbase Premium
Eventbuizz
eventcloud
Eventdex
Eventdrive by myQaa
EventEdge
EventEye
Eventfuel.io
EventMobi
EventOPlanner
Eventory
Eventpedia
EventPilot Conference App
eventpowwow
EventsCase
eventScribe
Eventsential by Results Direct
Eventtus
eventuosity
evenTwo
EventXP
EventZebra
evenzu
FestApp
Festfeed
Gather Digital
GEVME
Glisser
Goomeo
Grenadine Event Guide
Grip
Guidebook
HelloCrowd
Hobnob
HOO Events
Howdy
IdeasEvent
iEvent App
ITM Mobile
JUBLIA
JUJAMA Networking Platform
KAYO
Krónos
LeaDS
Live Engagement App
Livecube
LOQUIZ
Lumi Show
Meet
MeetApp
Meetee
MeetingPlay
MeetingSift
MeetMatch
Meetoo
mEvent
Mobapplogic
mobLee
Moozup
MyEventApps
Networkapp
NetworkTables.com
Noodle Live
NVOLV
Panelsensor
Pathable
PheedLoop
Pitch and Match
PowerVote Event App
Presdo Match
QuickMobile
QuickTapSurvey
registraid.com
Results at Hand Event App
Sharypic
ShowGizmo
Slido
SpotMe
Superevent
Swapcard
Symposia
Tailgate
TapFuse
Time2
Topi
TripBuilder EventMobile
twoppy
uSummit
Velocevent
Virtual Event Bags
Whova
Wooclap
Yapp
Zuant
INDOORNAVIGATION
INDOORNAVIGATION
ABILITYTONAME&
BRANDTHEBOT
GATHERSHISTORYFOR
PERSONALIZATION
ABILITYTONAME&
BRANDTHEBOT
GATHERSHISTORYFOR
PERSONALIZATION
INTEGRATIONFEATURES+
VOICECONTROLANDCONCIERGEFEATURES
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The Evebt APP Bible 2017
The Evebt APP Bible 2017
The Evebt APP Bible 2017
The Evebt APP Bible 2017
The Evebt APP Bible 2017
The Evebt APP Bible 2017
The Evebt APP Bible 2017
The Evebt APP Bible 2017
The Evebt APP Bible 2017
The Evebt APP Bible 2017
The Evebt APP Bible 2017
The Evebt APP Bible 2017
The Evebt APP Bible 2017
The Evebt APP Bible 2017
The Evebt APP Bible 2017
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The Evebt APP Bible 2017

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The Evebt APP Bible 2017

  • 1. The Event App Bible 2017: REBOOT1 THE EVENT APP BIBLE 2017 R E B O O T FREE DOWNLOAD
  • 2. The Event App Bible 2017: REBOOT2 TABLEOFCONTENTS INTRODUCTION 4 AreEventAppsDoomed? 6 THEMAJORTRENDSINEVENTAPPS 8 1.DeepLearning 8 2.Chatbots/Concierge 8 3.VoiceActivation 10 4.VerticalvsHolisticApps 10 5.SocialExtension 10 6.MatchmakingandNetworking 10 7.VirtualRealityGateways 11 8.Support 11 THENEWBENEFITSOFUSINGAMOBILEAPPATEVENTS 13 ConnectingRemoteAttendees 14 DivestorRe-allocateTemporaryStaff 14 ANewWaytoCheckonProgress 15 Real-time,ActionableData 15 DOYOUNEEDANEVENTAPP?(FLOWCHART) 17 HOWTOEVALUATEIFANEVENTAPPISWORTHWHILEFORYOUREVENT 19 1.KnowYourAudience 21 2.AnalyzetheEventObjectives 22 3.ConsiderSpecificAppObjectives 23 4.SegmentYourUsers 24 5.ResearchtheOptions 25 6.WorkOuttheTotalInvestmentCost 25 7.UndertakeaCost-BenefitAnalysis 25 8.AddressConcernsfromtheEventTeam 26 9.UndertakeaRiskAnalysis 27 10.InvestigatePeerReviews 27 11.HaveaDemo 28 12.TestItFirstHand 28 13.SetUpaFocusGroup 28 14.DoaCompetitorAnalysis 29 15.Lookatreal-timeDataandAnalytics 29 16.ConsiderFutureReturnsontheInvestment 29 PURCHASINGFACTORS 31 PriceandCost 31 AppProviderLocation 32 WebvsNative 33 LookingatFeatures 34 CheckingAppProviderCredentials 35 VITALTHINGSYOURORGANIZATIONSHOULDCONFIRMBEFOREINVESTINGINANAPP 36 26QuestionstoAnswerInternallyBeforeProgressingYourEventApp(Checklist) 38 TRICKYSUBJECTSTODISCUSSWITHYOURMOBILEAPPPROVIDER 39 43QuestionstoAskEventAppProviders(Checklist) 42 CHATBOTSPECIFICCHALLENGES 43 16QuestionstoAskChatbotProviders(Checklist) 45 ISSUINGANEVENTAPPREQUESTFORPROPOSAL(RFP) 46 EventAppRFPSampleTemplate 47 PROJECTTIMELINETOPREPAREYOUREVENTAPP 50 WHATTODOWHENTIMEISLIMITED 51 FEATURETABLES 54 MOBILEAPPANDFEATURESGLOSSARY 61 GEOLOCATIONTABLES 67 EVENTPROFSURVEYRESULTS 72 ABOUTTHEAUTHORS 73 CMPCREDITS 74 CREDITS 75 DISCLAIMER 76          Page
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  • 4. The Event App Bible 2017: REBOOT4 INTRODUCTIONJulius Solaris 2017 is the year that will be remembered in the event app world. It will be the year when event apps started to change. That is why we called this year’s edition The Event App Bible, Reboot. 2017 is the before and after date for event apps. When we started this report 5 years ago, the event industry was very different. Apps were the latest cool thing. Things have massively changed. In what we have referred to as the second wave of event technology after online registration, event apps have been the most talked about, adopted and invested in type of technology for the event industry in a while. 2016 has been a very defining year. A combination of technological advancement and market saturation have impacted on event apps massively. Here are some of the factors that contributed to the change in event apps: Tech.The recent developments in technology, the widespread adoption of artificial intelligence and machine learning are profoundly changing the current technological landscape. UserExperience.The massive rise of voice activated platforms is deeply changing the way we interact with smartphones and intelligent devices. Market.As we have diligently reported in the past editions, the growth in apps for event providers has been 20% year on year. With so much competition, the market has seen a lot of companies going out of business, downsizing or being acquired. GeneralAppAdoption.While apps may have been the most exciting tech in 2009, we cannot expect the same buzz 8 years in. Apps are now a commodity. Numbers for app adoption are substantially down in the consumer market. Some could argue that event apps are needed to navigate what’s happening, some others could reply that most don’t bother downloading them as everything will be over in a matter of days.
  • 5. www.evenium.com contact@evenium.com San Francisco / Paris ConnexMe helped us bring a collaborative element both to general presentations and to team-building workshops. ConnexMe greatly facilitates the interaction between the speaker and his audience. Franck COHEN President of Europe, Middle East & Africa, SAP Engage Your Corporate Event Attendees ConnexMe brings a new dimension to our events. They become less formal and more immersive for the guests. Isabel SOUTO Events Manager, BNP Paribas with Evenium ConnexMe Céline CARRERAS Head of Internal Communication, Eurotunnel AD
  • 6. The Event App Bible 2017: REBOOT6 Are Event Apps Doomed? You would be massively wrong to think so. The very fact they have become a commodity makes them essential for most events. Moreover, the recent changes in technology put them back into the hot spot, making them once again buzzworthy and exciting for events. In fact, event apps are one of the most exciting areas of event technology, once again with the biggest potential to disrupt events. 2017 is the year event apps changed forever. Just like when we saw responsive design put websites back on the radar of event professionals, event apps have changed the way we experience events. Curious to know why? Read on. The Event App Bible 2017: REBOOT6
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  • 8. The Event App Bible 2017: REBOOT8 THEMAJORTRENDS INEVENTAPPSJulius Solaris The 2017 reboot of event apps is defined by major trends in technology affecting the event applications market. There is a substantial growth in both what app providers offer and what event professionals want that is rapidly reshaping the market. So what are these trends in event apps and what should you look for when selecting the next app for your event? 1.DeepLearning Artificial Intelligence (AI) is not something new. It’s been around for a while in many forms and applications. AI defines 2017 in its different application. Deep learning is one of the most exciting developments in artificial intelligence that is affecting the way we interact with technology. The ability of apps to learn from data, voice, signs is the number one trend for apps in 2017. The shift is massive and it impacts the very way we use apps. Deep learning is powering the evolution of event apps by providing immediate responses and actionable items for event professionals using apps by analyzing and sometimes predicting responses. 2.Chatbots/Concierge Chatbots are the most visual application of artificial intelligence. They are computer powered chat interfaces where the user seems to interact with a person. The application of chatbots is immediately relevant for events. I don’t want to tap 5 different screens before getting an information. Chatbotsorconciergeapps,helpingettingrelevantresponses immediately.Weaskedifproviderswereofferingchatbotorconcierge featuresintheirapps.Weusedbothterminologiesastheyareboth adopted.14%oftheproviderslistedinthereportofferthisfunctionality. The Event App Bible 2017: REBOOT8
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  • 10. The Event App Bible 2017: REBOOT10 3.VoiceActivation Voice is yet again another facet of artificial intelligence. With the growth of voice activated platforms and increasing role of assistants such as Siri, Cortana, and Alexa, the event app of 2017 is definitely taking advantage of voice recognition. The apps that offer concierge services often offer voice interaction. Why is voice so revolutionary for event apps? Once again it is a matter of convenience. What is more efficient, tapping away or just ask a question to your smartphone? Nobody prefers looking through pages of show guides over just asking a question to a member of staff. Voice recognition is one to watch in 2017. 4.VerticalvsHolisticApps A result of the explosion of apps in recent years, the market has adjusted to reflect either a verticalization of offering or a more holistic approach. Some apps have focused on very specific technology that helps in a defined area of the event, some others are becoming 360-degree tools that deliver a plethora of functions and options. While there may be a business case for both approaches, integration seems to be the core requirement of whether you decide to adopt one or the other. How well your app provider integrates with your current technological infrastructure seems to be paramount, as once again suggested from our research with event professionals. 5.SocialExtension Social walls are by far one of the fastest growing extension of event mobile apps. Whether it is by means of integrated, on-screen feed within the app or via live display application, taking advantage of social media is key for all apps to retain attendees within the apps. As we have reported in previous editions, the use of social media in-app has a positive impact on app usage and attendee retention. 6.MatchmakingandNetworking We have highlighted in previous research how the attendee to attendee interaction is deeply connected to how we evaluate and 10
  • 11. The Event App Bible 2017: REBOOT11 engage with events. Despite networking being one of the original features why apps were born, just half of the apps surveyed offer networking capabilities. That comes as a shocker in an era where apps such as Tinder are facilitating matchmaking. Event app providers do not seem to embrace something that the audience of event professionals demands quite heavily. 7.VirtualRealityGateways Virtual reality, mostly by means of 360-degree (live) video is the biggest opportunity for events in 2017. How can you involve remote attendees that could not attend? Those event apps that offer virtual reality or 360-degree live video integration are the ones that immediately provide another opportunity for event professionals willing to involve remote audiences. 8.Support Insuchasaturatedmarket,whatmakesthedifferencewhen adoptingeventmobileapps?Consistentlyourresearchshowsthat havingreliablesupport,possiblyevenonsitesupportattimesis necessarytoimplementsuccessfuleventappprograms.Those companiesabletoguideeventprofessionalsandtroubleshootwhen thingsgowrong(becauseoftentheywill)aretobefavoredin2017. Simple online support may not cut it for a very time sensitive type of event technology that requires a number of technological factors to be successful. The Event App Bible 2017: REBOOT
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  • 13. The Event App Bible 2017: REBOOT13 THENEWBENEFITSOF USINGAMOBILEAPP ATEVENTSJulius Solaris We conducted a research with over 300 event professionals sharing their opinion on the use of event apps. Their insights are extremely valuable in establishing the role event apps have today in the event industry. 47% of the surveyed event professionals still don’t use apps but 75% of them intend to adopt them, signaling a continued interest and growth opportunity for apps in events. What is driving that interest may be very different today from 6 or 7 years ago. Some of the basic drivers behind event app selection remain the same. Above all, ditchingpaperguides remains one of the strongest reasons why event professionals turn to apps. The inherent cost effectiveness together with the incredible market penetration of smartphones makes apps a commodity for many events. The Event App Bible 2017: REBOOT13
  • 14. The Event App Bible 2017: REBOOT14 The ability to connectinreal-time with attendees and push notifications about the event makes apps very palatable for many event professionals. The more attendees get to know about what is happening and understand the unfolding of the event the better they will connect with the objectives of the event planner. Liveengagement and feedback are cardinal reasons as to why event planners turn to apps. With many apps embracing audience response and feedback generation, event apps are effective allies in getting attendees to interact with the content presented and to gather feedback. This is nothing new if you’ve read previous editions of this report. So what are the new benefits of event apps? What are trends such as artificial intelligence and virtual reality bringing to the plate? Connecting Remote Attendees Events that have stagnated for a while on growth should embrace the opportunities brought along by the recent developments in live video. With Facebook, Twitter and Youtube embracing live streaming as well as 360-degree live video, we finally have the opportunity to deliver a properly immersive experience to those willing to follow online. The anachronistic thought that live would cannibalize attendance is finally behind us. With phenomena like FOMO (fear of missing out) being the direct results of audiences experiencing events on social media, we can expect only positive things by involving online audiences. Apps are at the epicenter of this action. Whether it is by means of integration or by their own proprietary software, apps should be considered to extend the reach of our events. Divest or Re-allocate Temporary Staff The biggest benefit of chatbots and concierge features is to replace a human interaction on functional information. While no software will ever be able to calm down an angry customer or to connect with another individual on a personal level, software can be used to give trivial information. This is an evolution of what we already use apps for, but on steroids. Basic information such as where is something or what session is next is why we use apps as digital show guides. Artificial Intelligence brings along a whole new level of speed and user experience to the plate. The Event App Bible 2017: REBOOT
  • 15. The Event App Bible 2017: REBOOT15 Apps should now be evaluated as an extension of your team, to save on temporary staff costs or to re-allocate temp staff budget to more sensible tasks such as security, one of the most pressing issues for event professionals in 2017. A New Way to Check on Progress While most of the benefits of event apps seem to involve attendees first, many event professionals have pointed out in our research how going through setting up event applications has helped in streamlining the event planning process. “Weuseeventappsbecausetheyhelpstreamlineourwork andcutdowncostsincertainplaces/instances. Eventappshavecomealongwayinthepastcoupleofyears andtheyhavechangedthewholewayweworkasevent professionals.” Sean Mash, Social Media Marketing Manager, Grooveyard Event Management Many apps offer very visual project management tools and progress monitoring tools. For a great part of the event industry, still relying on complex and fragmented spreadsheets to plan an event, this is a considerable step up. While this is not the most immediate benefit of using event apps, it is a very tangible result the widespread use of apps is having on event planners. Real-time, Actionable Data The deep learning, artificial intelligence component of new event mobile apps is bringing along the ability to deliver fast and actionable data about an event. If voice, data and face recognition are combined, event professionals could access a new whole array of tools to quickly exploit marketing opportunities or act on security issues. The Event App Bible 2017: REBOOT1515
  • 16. Mobile Event Apps Be more relevant. More engaging. More personalized than ever before. Your Cvent mobile event app can do it for you: Personalized Schedule | Activity Feed | Live Q & A | Polling 4.3 Million+ Unique App Users in 2016 Your Next Event Just Got More Engaging. See the app in action. DOWNLOAD A DEMO AD
  • 17. The Event App Bible 2017: REBOOT17 DOYOUNEEDANEVENTAPP?Becki Cross Have you used an event app before? What did you learn? What would you change? Was your adoption (download) rate good? If you didn’t take time to analyse and understand the data last time, consider if you will have more time to invest in the app this time. Was data and reporting available to you? How can you improve this for next time? How will you change your strategy? Can the app provider offer guidance, tips and tricks? Think about what will encourage attendees to download the app. What are the benefits to them? How will you effectively communicate and market the app to your attendees?? How will you support those who are unsure how to download and use the app? Will there be support for those that need it? Was your engagement (usage) rate good? If the app didn’t give you this reporting and data, look to research and work with another provider next time. It is important to analyse and understand the data provided. How can you ensure you will have more time to invest in the app next time? Can you start the process earlier? Can you allocate extra resources? Were you happy with the provider? Would you work with them again? What would you change? How can you improve this for next time? How will you change your strategy? Can the app provider offer guidance, tips and tricks? Was data and reporting available to you? If the app didn’t give you this reporting and data, look to research and rethink your options. Think about what will encourage attendees to engage with the app? What are the benefits to them. What are the unique content and cool features available? How will you support those who are unsure how to use the app? Is the WiFi robust at the venue or does the app work offline? What is your main reason for having an event app? Not sure Seems like a cool thing to do The app will solve all of our problems Our competitor used an event app To increase engagement To meet CSR objectives To deliver rich event analytics To improve and simplify information distribution To provide a revenue stream To increase exposure for sponsors and exhibitors To offer better problem solving and matching to attendees To improve customer service Investing in an event app might not be right for you at this time. Think about more solid objectives and motivations. YES YES YES NO NO NOTSURE YES NO YES NO NOTSURE NO FLOWCHART
  • 18. The Event App Bible 2017: REBOOT18 Have you clarified your other key objectives for wanting an event app? Read and answer Vital Things Your Organization Should Confirm Before Investing in an App Do you have buy-in from your boss or board or client? Read How to Evaluate if an Event App is Worthwhile for Your Event? Do you know what budget is available to invest in the event app? Confirm your allocated maximum budget. Also consider the bigger picture such as staff time and extras such as WiFi costs at the venue. Do you know which features you are particularly interested in? Mobile App and Features Glossary may be useful Have you got enough staff time and resources to allocate to the app? Although it isn’t a possibility for this event why not start planning ahead for next year/your next event? Are you looking for a native or web-enabled app? Are you aware that it may take up to 2 weeks for native apps to gain approval from Apple? Do you have plenty of time? Have you got enough time and resources to create the app content, get it published, apply updates and then market the app to your participants? At least you know now before investing money into an app you cannot do justice to. Although it isn’t a possibility for this event why not start planning ahead for next year/your next event? The Project Timeline for an Event App will be useful. Have you researched which app(s) may be most suitable? Could a chatbot be the solution for you? Read Chatbot Specific Challenges The Features Tables and Online Tables will be helpful in narrowing down your search. Have you issued an RFP to the best fit companies? Read Tricky Subjects to Discuss with Your Mobile App Provider Read Issuing an Event App Request For Proposal (RFP) Are the shortlisted apps compatible with your other systems, e.g. CRM, registration? Does this matter? Back to the drawing board to choose an app which fits your organization better. Is data easy to upload? Have you identified the winning app? Time to look at the reasons why, refine, reassess and start the process again. CONGRATULATIONS! The Project Timeline for an Event App will be useful to your own bespoke schedule. Read Chatbot Specific Challenges if you are interested in concierge features. Here is an Event App RFP Sample Template You could consider a chatbot or a web-based app instead of a native app to save time waiting for approval if lead times are really short. Read other tips in What to Do When Time is Limited YES YES YES YES NO NO YES NO NO YES NO NO YES NO NO NO NO NO NO NO YES YES YES YES NO YES YES NOTSURE NOTSURE NATIVE WEB-ENABLED YES
  • 19. The Event App Bible 2017: REBOOT19 HOWTOEVALUATE IFANEVENTAPPIS WORTHWHILEFOR YOUREVENTBecki Cross Many event planners responding to our survey flagged up uncertainty whether an event app could add enough value to justify the expenditure. An event app can be a big commitment to make in terms of the event budget and also the time and resources which need to be invested. It seems that many eventprofs are still far from convinced. Chatbots are still a relatively new innovation for the event industry too so the benefits of having bot functionality may not be widely understood. Before pressing ahead it is vital to look at the bigger picture to be assured that you are making the right decision for your event. Opinions from the survey were divided, as some of these quotes highlight: “Eventappsdonerightsavetimeandmoney.Theysimplify communicationtoandfromattendees. The Event App Bible 2017: REBOOT19
  • 20. The Event App Bible 2017: REBOOT20 The Event App Bible 2017: REBOOT “Eventappsareoneofthebestinventionsfornetworkingand productivityintheeventplanningspace. “Attendeeslovedthemobileappatour2016conference. “We’veeliminatedpaperprogramsandrelystrictlyonanevent appnow.Thechangehassavedusatonofmoney,wecanmake instantchangesiftheschedulechangesandattendeesseemto loveit. “Itmakesaneventmoreinteractive,alive,realandinteresting forattendees,theyareINtheprocess,notseparatedfromwhat ishappening.Ourexperienceissuccessfulinthisfield. “Surveyresultsshowourattendeeswouldnotuseone. “Theyarenotused,notraffic. “Wehavetriedeventappsthreetimes,2014,2015and2016 Conferences.Theusewasdismal.TheAppwaspushedquite hardbothyears,butjustnotutilized.Thecostcouldnotbe justifiedfor2017. “Exceptforcurrentclients,wewillnolongeroffereventapp development. “Triedapps-thecostvsthereturnwastoolow. “Itisdifficulttogetexecutivebuy-n. Event planners probably know their event and the audience better than anyone. Often you will have a “gut feeling” whether an approach, such as implementing an event app, is the right fit, or not. Although more often than not your intuition may be correct, this is not sufficient to get others, who may be much more skeptical, on your side. Even if you are certain that investing in an event app is right for your event there could still be resistance and reluctance from your boss, your client, the board or the rest of your team before you can implement an event app strategy. For the best chance of success, you need to take the time to research and present all the evidence. A rational, critical and professional approach, backed up by data, facts and figures has the potential to win the approval and investment of the wider event working group. This section gives a framework for how to make your case and confidently address some of the most common concerns raised. Going through this evaluation process should mean that you can
  • 21. The Event App Bible 2017: REBOOT21 have all the answers ready and can come to an informed decision everyone is happy with. 1.KnowYourAudience If you have used an event app previously at your event you should have access to really useful data including who downloaded the app, what devices the app was accessed on, how well the app was used and what the most visited content was. If not, you will need to be a lot more creative in trying to get a clearer picture about your audience, particularly if this is a brand new event, rather than a repeated, established event. To gauge how tech-savvy your delegates are, some of the things to think about might be: GG When you send out email campaigns what percentage are accessed from mobile versus desktop? Is this higher or lower than other events/markets you work with? GG What is the seniority level of those attending in the past and registering to attend for this year? Are they high-level executives? Operations personnel? GG What do you know about the audience demographics? Do you have an idea of the age range of those attending? GG At past events was interaction on social media high? GG Is there an active social media interest, following and response? GG At previous events did you notice people checking their phones? Did people seem to be using more than one device? Was there a high demand for charging points? GG What has the response been to online and electronic information issued? Are they receptive to online surveys for example? Do you receive many calls for support with people having difficulty with your online registration system or other such warning signs? GG Can you ask your audience if they would be interested in an event app via a quick poll on social media or a survey? Can you pick up the phone and ask a few attendees if they have a few minutes to give their honest feedback? These are of course only indicators, but hopefully, it could start to give a clearer picture of how receptive or not your audience may be. For some industry sectors, security and confidentiality are taken extremely seriously and it may be very complex or impossible to try to introduce an event app. These markets may include pharmaceuticals, medicine, banking, the military and government. 21
  • 22. The Event App Bible 2017: REBOOT22 2.AnalyzetheEventObjectives Look at your overall event objectives; what do you want to achieve and could an event app help to deliver? Here are some examples of wider event objectives and how an app may contribute: GG Event objective To grow your customer base and increase customer loyalty. An event app is one of the ways potential attendees can evaluate your event and whether they should attend, before even booking a place. It is also a way to cement your brand and company personality. This could be particularly true if you use a chatbot as it emulates a human relationship and communications. GG Event objective To be seen as the top innovator and thought leader in your industry. Using a groundbreaking app or chatbot could help to differentiate your event from competitors, but most importantly it could also offer greater feedback and insights from those attending through polling, Q&A, surveys, reporting, content curation, data analytics, etc. If you use a chatbot you should have access to the chat log history to see the specific questions attendees are asking your bot. By having your finger on the pulse and access to this privileged and insightful information you can gain a better understanding of your audience and use this data to your advantage, for example when programming content for next year’s event or deciding what to invest in. If you go down the route of a chatbot this can be seen as a bold and innovative move as, depending on the industries you work in, you may be an early adopter and it is probably something your competitors haven’t implemented yet. A certain kudos could come from being the first to offer the technology to your event attendees, in the same way, event apps were a big talking point for the thought leaders that first introduced them to their events many years ago. GG Event objective: To create a green event in line with CSR objectives. An app can help to vastly reduce the amount of printing required by removing the need for a printed event brochure and abstract guide. Many organizations are committing to going paperless and reducing their carbon footprint so an event app supports these ideals but ensure that the attendee has all the information they need in one place. It can go further than just the event printing The Event App Bible 2017: REBOOT
  • 23. The Event App Bible 2017: REBOOT23 too. If attendees can connect and share contact details via the app, this reduces the reliance on paper business cards and sharing hard copies of their research. GG Event objective: To create more business opportunities for attendees, sponsors and exhibitors. The app may be able to offer intelligent matchmaking, 1-to-1 appointment setting, lead retrieval, and to offer more robust statistics which can help recruit new revenues (e.g. exhibitors and sponsors) in the future. For example, you may be able to analyze footfall and movement across the venue, the number of leads generated by each exhibitor, the number of downloads of content, the number of clicks on sponsor banners and so forth. If your app has chatbot capabilities the bot may be able to specifically highlight people you should meet at the event and could even set up a meeting for you. GG Event objective To make a profit. Although there is likely to be a cost for the app, does it also offer significant potential savings and opportunities to generate revenue? For example, by automating processing does it cut down staff time spent on manual tasks such as matchmaking and appointment setting and considerably cut costs? Apps often give precedence to your sponsors and detailed analytics, which could encourage them to come on board and support the event in the first place. See 7. Undertake a Cost-Benefit Analysis for more information about this 3.ConsiderSpecificAppObjectives It is useful to formulate specific objectives for the event app too. What would prove that the event app was a success? What will give a positive ROI and satisfy your boss and the event board members? Think about the opportunities an event app will give you to measure data more scientifically. Particularly look ahead to the future and gather data that will help you to sell your event to sponsors, partners and attendees next year. Some of the stats which could be useful include: GG The adoption and engagement rate with the app 23
  • 24. The Event App Bible 2017: REBOOT24 GG The amount of activity before, during and after the event GG Click-through rate to sponsors and exhibitors GG Downloads and favorites GG Most popular sessions GG Exhibitor lead retrieval GG The number of positive matches identified by the app GG Connection requests and private messages sent GG Appointments scheduled via the app GG In-app searches GG Poll results, questions submitted, session ratings, surveys and feedback GG Chatbot query log GG The amount of user-generated content such as photos, videos, social media updates GG The content that attendees engaged with most 4.SegmentYourUsers Think about the different groups that will use and benefit from the app, such as the attendees, speakers, exhibitors, sponsors, press, VIPs and the event management team. Each of these will have very different and specific requirements from an app. GG Segment the main user groups and look at an event app from each perspective: GG What would be their motivation to use your event app? GG Think about what their pain points are and how an app can address these. GG How will the event app make their lives easier or better? GG Why should they bother to download and use the app? Some apps allow you to create different profiles which give different permissions and functions to different users, so this is something to think about now in terms of how to satisfy different target users. For example, within a single app: exhibitors may be able to use it for lead retrieval, the press could have access to press releases and downloads, event managers could moderate live questions submitted, and VIPs could use it to access special areas on the event floor. The Event App Bible 2017: REBOOT
  • 25. The Event App Bible 2017: REBOOT25 5.ResearchtheOptions Whatever your specific event requirements, there is likely to be an app out there which can meet all (or most) of your essential demands. If you can determine your anticipated needs you will then be able to get an idea of which app providers offer a good fit. Vitally this can also start to give an indication of the likely costs involved so you know if it is within reach. It is much easier to pitch your case for an event app to your boss based on precise, tangible products on the market, rather than your wish list or what you think is available. By undertaking detailed research into products it can also open your eye to other useful functionality which would be useful but you didn’t even know was possible. 6.WorkOuttheTotalInvestmentCost The cost of an app can vary from free to over $100,000 if you require a bespoke build. Keep in mind too that the off-the-shelf starting price advertised for an app may differ substantially from the end price if modifications, a custom build, support and extras are required. Ensure that the cost you are sharing with your boss is as close as possible to the complete anticipated end price, otherwise, you may get agreement for an app that can’t actually be delivered within your agreed projected budget. Don’t forget that your boss will want to know the bigger picture too. The cost of the app itself does not give the full true cost of the investment - for example, the staff hours required to set up the app within the team, costs such as upgrading the WiFi at the venue and providing extra support staff on site to answer questions attendees may have about the app. 7.UndertakeaCost-BenefitAnalysis A cost-benefit analysis is a useful exercise to undertake and to present the hard financial facts to your boss. Although there is an outlay in terms of the investment in the app and the time and resources required, there may also be cost-savings to be made, for example: GG Reducing printing costs by removing the need for items such as the event brochure, daily updates/press, abstract catalog, delegate list, sponsor inserts, evaluation forms. 25
  • 26. The Event App Bible 2017: REBOOT26 GG Potentially removing the need for event badges if check in is via the app or only printing badges on demand to ensure there is no waste. GG Eliminating the need for conference folders or bags. GG Reducing staff time dedicated to tasks which can be automated via the app such as matchmaking and appointment scheduling. GG Removing the requirement for staff to “stuff” delegate folders/ bags. GG Cutting out the delivery and shipping costs for the items listed above. It is interesting to start considering these other potential knock- on savings to the event budget. The larger the event the more cost effective an event app is likely to become. Large conventions sometimes find that an event app saves them money when the hefty design and printing costs are removed. Some event app providers offer a cost saving calculator via their website which will do this cost analysis for you. 8.AddressConcernsfromtheEventTeam Particularly in the lead up to the live event, event planners can work ridiculously long hours. It is understandable therefore for resistance from management if they believe it will increase their wage bill and/or possibly reduce staff morale by placing extra demands on staff. Likewise, if team members are worried about an event app adding to their workload and causing extra pressure, they are less likely to embrace it enthusiastically. Look for app solutions which are easy to set up and avoid extra work or duplication. Some apps may integrate or easily pull data from your event registration site or allow easy importing of data from a CSV or Excel file. Others will need data to be re- entered manually or supplied in different formats to allow it to be imported. As an event planner you probably have all the information required at your fingertips, but making this process as pain-free as possible is good. There may be other worries too, so take time to listen and address these specifically. Other real concerns might be around operational issues. For instance, if there is slide sharing functionality, how quick and easy is it for slides to be imported and how will this affect the deadlines for speakers submitting their presentations? What happens if there are last-minute The Event App Bible 2017: REBOOT
  • 27. The Event App Bible 2017: REBOOT27 changes to the presentation on the day of the event? Consider that having an event app may change people’s behavior too. As people are aware that an app can often be updated in real-time and is more flexible to update than a printed event guide they may be less respectful of deadlines and submit data late. Even if your team or event partners can add and update information directly themselves it may still need a lot of chasing to ensure that it is done promptly. No one wants an unpopulated or out of date event app. 9.UndertakeaRiskAnalysis Appreciate that there are potential risks in taking the decision to use an event app or any event technology, and be prepared to answer tricky questions from your boss. It may help to undertake a written risk analysis addressing some common concerns, large and small, and determining what the backup plan is. For example: GG What if there is a mistake in the content on the app? GG What would we do in case of WiFi fail? GG What if no one downloads and uses the app? GG What happens if the app fails completely? GG What if the app goes over budget? GG What if there is a data security breach? GG What if we find it is incompatible with specific phones/ operating systems? GG What if the bot can’t answer the attendees’ queries? By looking at the worse case scenarios you will be better placed to deal with any problems effectively in the moment. You want to ensure that the decision to use an event app was made and agreed for all the right reasons. Undertaking an honest and comprehensive review of the potential opportunities for things to go wrong is a very important exercise. 10.InvestigatePeerReviews Ask app providers for case studies and evidence from events similar to your own. Can they provide testimonials, proven data 27
  • 28. The Event App Bible 2017: REBOOT28 and reviews? This body of evidence can be revealing and useful. You don’t just want to take their word for it though. Ideally, the app company may be able to put you in contact with previous clients who have used the app and are willing to have a short, private conversation with you and your boss so you can find out the low down and discuss any specific concerns. Don’t forget to check how the app is rated in the app stores too. 11.HaveaDemo Every app provider should be able to invite you to have a demonstration of their product. This is the best way to understand the capabilities and potential that an event app can offer and navigate around the back system. If possible encourage your boss and wider team to join you for the demo of the product too. This can hopefully show how easy it is to set up the app, to make quick updates and also demonstrate the features and capability that a delegate, or your different users, would experience.The provider can also answer specific concerns and questions and focus on the unique selling points of the product over their competitors. 12.TestItFirstHand All providers should be able to recommend a live event app for a similar event project using their platform for event planners to download and test out. This is useful in terms of appreciating the navigation and customization, however, this won’t necessarily give an insight to any live event capability such as polling and live Q&A. If you attend an event yourself and are impressed with the event app they are using, find out the provider and enquire for further information. This is particularly useful if you are able to test first- hand functions such as slide sharing, Q&A, polling, lead retrieval and location based notifications in a live event environment. When creating your own app some providers also offer a test version or a 14-day free trial so you can see exactly what your app could look like, before committing to any payment. 13.SetUpaFocusGroup It is important to find out what your key stakeholders think, be they exhibitors, sponsors, speakers, attendees or event staff. Consider having a small focus group to gauge the reaction The Event App Bible 2017: REBOOT
  • 29. The Event App Bible 2017: REBOOT29 towards a few test apps and learn what they like and don’t like and what they would want to see in your event app. The results may give the confidence to progress with an event app or may reveal that it isn’t the right time for your audience. It may show that the expectations from an event app and the reality of what is available and what can be afforded do not match. Or you may realize that actually a simple app focused on a few key features is what is really needed. 14.DoaCompetitorAnalysis It isn’t always easy to know what your competitors are planning and having an event app just to keep up with them is a poor reason to implement an event app. Copying others is a dangerous practice and recipe for disaster. Nevertheless, it is interesting to know what are they doing, if they have used an event app or chatbot, or if they are they planning to? It may be that this impacts your decision and perhaps you will actually decide not to have an event app or bot if a close competitor is just introducing one for their event. Innovate. Don’t imitate. 15.Lookatreal-timeDataandAnalytics One of the strongest arguments for having an event app is the possibility for strong data, the opportunity to understand your audience better and use reporting to gain more revenue and make better decisions in the future. Look at your event and app objectives identified earlier in this process and correlate and compare the real-time data and analytics available from all event apps you are considering. The data that can be measured and the reporting and exporting which is available via the apps you are interested in may identify a clear winner. Hopefully, there will be good synergy between the app and your requirements and any app which is weak in this area is not likely to be a good investment. 16.ConsiderFutureReturnsonthe Investment This is difficult to quantify and not scientific, but you should also think about ways in which the investment in the app now may lead to increased potential revenue in the future, such as: 29
  • 30. The Event App Bible 2017: REBOOT30 GG More connections and better attendee networking, helping to fulfill the main objective of attending the event for many participants. GG Targeted messages to change attendee behaviors e.g. to encourage greater footfall to exhibitors or deal with a room change more efficiently. GG Greater satisfaction of exhibitors and hopefully more business done as a result of better matchmaking, appointment scheduling and lead retrieval. GG Valuable event pictures, video and other content shared via the app. GG A greater insight into the pain points/interests/requirements of the attendees via audience response or chatbot capability, which may help with future programming decisions. GG Better feedback to make improvements to the event - hopefully resulting in increased demand/greater ticket sales in future years. GG Information available to attendees via the app or chatbot 24 hours a day, 7 days a week. GG Opportunities to personalize and improve the service you can offer attendees through machine learning. GG More robust analytics to assist with future exhibitor sales and sponsorship negotiations. GG An opportunity to expand the life cycle of the event by keeping the community engaged via the event app and more inclined to purchase tickets. These considerations may appeal to a forward-thinking boss, looking ahead to the future. Investing in any #eventtech needs to be a well thought out decision rather than a nice to have, a gut feeling or keeping up with your competitors. By undertaking this evaluation process you can be certain that it is the right move for your event, attendees and stakeholders. You might have only one chance to sell an event app to your boss, client or board so by going through this detailed analysis you will be well prepared to give all the answers. Good luck! The Event App Bible 2017: REBOOT30
  • 31. The Event App Bible 2017: REBOOT31 PURCHASINGFACTORSJulius Solaris Once you have established the need for an event app and have defined a clear mobile event app strategy it is time to make an actual decision on which app to choose. This is usually where confusion kicks in. In fact, the offerings are so numerous and diverse that it is almost too much to take in. After learning about hundreds of event professionals’ experiences with selecting apps we came to the conclusion that five factors usually influence the decision. Evaluating the following selection criteria will help to simplify your decision-making process. Price and Cost For event professionals using an event app for the first time price is a major factor influencing the decision. In fact, a good model is to start with a small investment in year one and then build into larger app programs. We cannot emphasize enough the difference between the app price and actual cost to your organization. The latter includes the price of the app plus the time needed to roll the app out. The Event App Bible 2017: REBOOT31
  • 32. The Event App Bible 2017: REBOOT32 While price usually drives overall costs, it’s also good practice to look at the time needed to set up the app and what support is available from the app provider. The online tables include pricing (at least of those apps that disclose such information) yet it is still difficult to offer an objective overview of the actual cost to your company. That cost usually depends on the structure, size and skills of your team. Looking at the app price is an excellent start but we encourage you to look at the full picture before making a decision, that includes delving into the features, trying the product and carefully evaluating the support you will receive. Low-cost or free apps are usually a good place to investigate initially. ‘Freemium’ models, where you can get started for free and then upgrade later, provide a low-risk way to get started and a pathway to keep investing if your app program is successful. Also, consider that some of the apps listed as pricing Not Disclosed in our online tables are in fact free or low-cost apps offered by a registration provider. The deal is that if you use their registration platform the event app is offered at little or no cost and is fully integrated with the back-end data provided. This could be an appealing option to many eventprofs. App Provider Location The second factor influencing app program decision-making is geographic location and the support network of the app provider. The availability of the app provider in the country where your event is held may be key for a successful app program. If this is the first time you are going to use an app for your event you will want the app provider to be readily available in your timezone to contact for troubleshooting should anything go wrong. Thesameistrueifyourunaverycomplexapp.Therisksassociated withorganicapparchitecturesareusuallyhigh.Havingtheprovider athandmayhelptoensurethateverythinggoestoplan. While the country of origin of the app is a good indication of the time zone where the provider operates, sometimes large app providers feature wider support programs, custom setup, and dedicated event teams. Therefore, we strongly suggest you give consideration to geographic location and to refer to individual app providers to find out more about their support network. The Event App Bible 2017: REBOOT
  • 33. The Event App Bible 2017: REBOOT33 Web vs Native The decision to use a web-based or native app is not straightforward. There are many factors involved and each alternative has different pros and cons for event planners. A Native App, which is developed specifically for each operating system (e.g. iOS, Android) offers many benefits in terms of functionality, user experience, reliability and responsiveness. Apps must be approved by the app stores before being available for download. With Apple, this could take 1 or 2 weeks for approval. Native apps can offer more sophisticated features on the whole than web applications. Users must agree to the permissions of the application to download a native app but this can enable the app to integrate with the smartphone’s hardware and data such as camera, address book, microphone and accelerometer (automatic screen rotation). Native apps allow the use of push notifications, alerting users when their attention is required or when new content is available. This gives an opportunity to regularly engage and bring your audience back to the app. The downsides of a native app are that space is required on the device to download, which not all attendees may be willing to do for a one off event and possible concern about what data the app is extracting from the device about the user. The user must also download it from the specific store, typically consisting of them searching for the app within the store and downloading it to their device of choice. Another thing to consider when choosing a mobile app, is that all content should be dynamic. This ensures a seamless transition for the user in the case of information changes, additions or deletions.. However, consider that if a structural issue exists, an app update is required, which of course varies per mobile ecosystem. For example on Apple, an app update is required to be sent off to Apple to re-test and ensure the app follows their guidelines of app development (this takes as long as it takes for Apple to get around to reviewing your application, there is no set timeframe). A web app, on the other hand, consists of the user navigating to a specific web address on their mobile device, which of course can be updated in real-time without any need for user intervention or agreement. However, it proves more difficult when wanting to include some form of persistence to the application, typically this is where you want to store the user’s login, or 33
  • 34. The Event App Bible 2017: REBOOT34 information such as favoriting content to be viewed when no data connection is available. Web-based apps operate across multiple platforms, operating systems and devices rather than being developed natively. Users do not need to download the app, although some web- based apps may offer a shortcut which looks like an app icon. This potentially removes the issue of users being unwilling to download due to limited storage space on their phone. The benefits of web apps are fast and easy updates from the event planner and for the end user, quick availability (particularly important if lead times for your event are short) and perhaps also cost. Web apps can however only access a limited amount of native features. It can be more difficult to build a loyal user base from web apps as you cannot send push notifications. Also as web apps don’t appear on the app store you may be missing an opportunity for marketing your event and app. Web apps are however less of a privacy and security risk as they do not require permissions on download like a native app but can ask for permissions as required without requiring an update or re-installation. There are also benefits of the desktop and mobile experience being streamlined. Some web apps also allow content to be stored and accessed even when offline. A Hybrid App (web and native) can potentially offer an almost native experience but with benefits of speed of development and cost. Offering a seamless experience to attendees whether they are using their desktop, smartphone or tablet will be appealing to many Event Planners, however, a truly native app will always be the most responsive and intuitive option. Looking at Features Features usually are the strongest decision-making factor in the app selection process. By matching features to pricing most consumers usually have a clear idea of what they are getting. It is also important to carefully assess the features offered. In The Event App Bible 2017: REBOOT
  • 35. The Event App Bible 2017: REBOOT35 fact, there are often different levels of complexity found for the same feature. Saying that you should check which features are offered is sterile. Looking at how these features are implemented is a better course of action. While the feature tables in this guide and the online tables will help you to quickly assess whether or not an app has a feature you are looking for, we suggest to further investigate how this feature is implemented before making your final decision. We cannot stress enough how more is not necessarily better. Checking App Provider Credentials Some event and meeting professionals give substantial weight to the credentials of the app provider. Usually, this is one of the most detailed sections of the app Request For Proposal (RFP). We believe that checking app provider’s credentials is extremely important. We invite you to use this report as a starting point to visit app websites, ask for client references and search social networks for opinions. This is especially true if you are looking for a highly supported app. With such a large and competitive market, there is a lot of hype by providers to emphasize their own credibility. We believe that the technology of the app should be carefully reviewed in conjunction with the reputation of the company. In those cases where you are comparing companies and the technology provided is exactly the same, huge price discrepancies are not justified by reputation alone. The final decision is a mixture of the above five factors, your team’s skills, time available, the size of your event, your budget, your mobile program objectives and last, but by no means least, your gut feeling. 35
  • 36. The Event App Bible 2017: REBOOT36 VITALTHINGSYOUR ORGANIZATIONSHOULD CONFIRMBEFORE INVESTINGINANAPPBecki Cross There are several vital pieces of information which should be confirmed internally within your organization or event team before progressing your event app. If the evaluation process has confirmed that implementing an event app is the right thing to do it will also have opened dialogue and helped to start defining your requirements more clearly, which may differ entirely from what you originally thought your needs would be. At this stage, if you can determine answers to these vital questions before approaching (or re-opening) discussions with event app providers and issuing a Request For Proposal (RFP), you will be in a much stronger position to communicate your event app strategy and achieve what you want. Priorities From the evaluation process, your priorities for having an event app should be much clearer to everyone. If you can list the importance or weighting of your main objectives for having an app this will make it easier to shortlist the potential app solutions that fit your criteria and to ensure everyone is in agreement and support of the final decision. Users If you have identified users with different needs, certain app users may take priority. For example, the needs of your paying partners - such as sponsors and exhibitors - may need to be given preference over the things your attendees would ideally like to see in the app. You may be happy with one app to meet everyone’s needs or you may prefer to segment how different groups use and access the app, so this needs to be given some thought. The Event App Bible 2017: REBOOT36
  • 37. The Event App Bible 2017: REBOOT37 Chatbots and Artificial Intelligence (AI) You may have identified that you are most interested in a chatbot or in an event app which offers chatbot capabilities. If so you need to give some thought to how this will be most useful. For example, voice control may not be required but you may be looking for features powered by AI to enable better problem solving and greater personalization. Roles and Responsibilities The staff that have been identified to manage and input into the event app should be confirmed at this stage. To ensure that they are fully up to speed before a final decision is taken, it makes sense to involve them in the reviewing process. Even if the app allows exhibitors to upload data directly themselves it is still likely to need some chasing to prompt people to submit. It will also help to identify early on who will be responsible for updates and queries on site at the live event. Budget Now is the time to identify the true budget you have available to spend on the event app, any contingency that is available and to be realistic about the other resources which may be required, such as investment in boosting the WiFi strength. Success and Failure Consider what you expect for the event app to be recognized as a success, and what would be seen as a failure. By visualizing different outcomes you will be able to ask more probing questions to the event app providers. Communication Start to think about communicating the app to your attendees and the reasons that will encourage them to download and use the app. Timescales Map out the key milestones for the event, including when you will have data to populate the app, when you would like to announce the app to attendees and the different opportunities to remind people to download. The Event App Bible 2017: REBOOT
  • 38. The Event App Bible 2017: REBOOT38 The Event App Bible 2017: REBOOT ©© Whatareyourtop3prioritiesforimplementinganeventappin orderofimportance? ©© Whoarethedifferentusergroups? ©© Doyouneedanapptoofferdifferentaccesstodifferentusers?Or canitbethesameforallusers? ©© Isitimportanttosatisfyspecificuser’sneedsasapriority? ©© Whatfeaturesaremostimportanttodifferentusers? ©© Doyouknowwhatdevicesyourattendeesareusing? ©© Areyoulookingforaneventapporchatbot? ©© Doyouwantchatbotfunctionstobeavailablewithinyourapp? ©© Isvoicecontrolrequired? ©© IsAIimportanttoyou? ©© Whowilltaketheleadontheapp? ©© Whichteammemberswillsupportontheapp? ©© Whowillmakeupdatesonthedayoftheevent? ©© Whowillberesponsibleforchasingupexhibitors,sponsors,etcfor information? ©© Shouldstakeholdersbeabletoaddinformationdirectly themselves? ©© Whatisthetotalbudgetavailable? ©© Isanycontingencyavailable? ©© Whatotherresourceswillbemadeavailabletomaketheappa reality? ©© Definewhatsuccesswilllooklikeintermsofyoureventapp? ©© Definewhatfailurewilllooklikeintermsofyoureventapp? ©© Howwillyoucommunicatetoattendeesabouttheapp?Whatis thecommunicationsplan? ©© Whatwillencourageyourattendeestodownloadandusetheapp? ©© Whatistheleadtime? ©© Whatarethekeydeadlinesyouareworkingtowards? ©© Howwillthedataandstatsfromtheappbeused? ©© Ispasswordprotectionrequired? CHECKLIST 38 26QUESTIONSTOANSWERINTERNALLY BEFOREPROGRESSINGYOUREVENTAPP
  • 39. The Event App Bible 2017: REBOOT39 TRICKYSUBJECTSTO DISCUSSWITHYOUR MOBILEAPPPROVIDERBecki Cross You will already have lots of questions to ask the event app providers you are considering working with, however, this section highlights some difficult questions you may also want to discuss before making a final decision. Lead Time The event app providers you are talking to will be in the best position to let you know how much lead time is required, or recommended, to get the most from the investment. They will know from experience how long it generally takes an event planner from signing the contract to populating the app. They will also be submitting apps to Apple every day and so will have a fairly accurate idea of the current wait times (all iOS apps need to get approval from Apple, which varies but can take over a week). Often the more time that is available the better the response in terms of encouraging downloads and usage prior to the event. The Event App Bible 2017: REBOOT3939
  • 40. The Event App Bible 2017: REBOOT40 Set Up If the app integrates with your registration platform you may be able to pull the data that way to populate the app or to import the data via CSV or Excel files. The app may need you to manipulate the data you have into a specific format, which can be time- consuming in itself. It is important to know the options and how complex this is likely to be, otherwise, you might be typing in all the event details manually. Support It is vital to know what support is available to event planners and attendees. Even if it is a self-service product you are looking for the peace of mind that someone is available to help when you need it. This is also why location can still be an important factor when deciding on an event app provider as operating in the same time zone will give you the best chance of being able to reach the support team when you need help. Adoption and Engagement Probe the event app providers in terms of the download and usage rates you should realistically expect from the app and ask for tips on how to ensure the best chance of success. Ask for their help and advice for how to increase usage before, during and after the event. Revenue Generation and Cost Savings The best apps offer opportunities for increased revenue to be generated by offering extra exposure and features which are of interest to your sponsors and exhibitors. Most importantly it also enables engagement to be tracked and analyzed for accurate reporting to your stakeholders. At the same time, the app should enable you to save money too in terms of reduced staff input, conference bag and printing costs. Pitfalls Don’t be afraid to ask event app providers what the downsides of the app are. It should be easy to see the benefits but you also want to be aware of anything that lets it down too, for example, things that it doesn’t do, any negative feedback received and areas they are working on improving. They might be surprised to be asked this question but hopefully, they will give an honest answer so that you are prepared. WiFi We all know that WiFi is still notoriously slow, unreliable and unstable in many venues when under pressure from numerous The Event App Bible 2017: REBOOT
  • 41. The Event App Bible 2017: REBOOT41 event attendees, despite what they tell you on the site visits. It is important to find out exactly what functions are reliant on WiFi and what happens it the signal drops out completely. ReviewsfromOtherPlanners Talking to planners of similar event projects who have used the app is the best way of getting the honest lowdown on the product and learning from their experience. It is also the sign of a genuine app provider if they are happy to connect people, as it means that they are confident in the product they are offering. UserDataandPrivacyPolicy If you are accessing user data ensure that this is clearly defined in your Privacy Policy. Apps must request permission to access data from the user but this can be offputting to some of your audience who will prefer not to download the event app if they are not happy with the level of access being requested. Security,LegislationandCompliance WhetheryouarelookingforaneventapporChatbotitislikelythatyou willbehandlingpersonaldataandsoyoumustensurethatyouare workingwithinthelaw.Over100countriesworldwidehaveadopted comprehensivedataprotectionandprivacylawstoprotectpersonal dataheldbyprivatebodies.Thelawsapplytopersonalinformation heldinbothelectronicandphysicalformandtoallornearlyallsubject areas.Moreinformationcanbefoundhere:NationalComprehensive DataProtection/PrivacyLawsandBills2016. The legislation will vary depending on the country you operate and the type of data you are handling but you may need to ensure compliance with the following, as relevant: PaymentCardIndustryDataSecurityStandard(PCIDSS)-Worldwide DataProtectionAct1998(DPA)-UK EUGeneralDataProtectionRegulation(GDPR)-Europe HealthInsurancePortabilityandAccountabilityActof1996(HIPAA)-US Sarbanes–OxleyAct(SOX)-US FamilyEducationalRightsandPrivacyAct(FERPA)-US PersonalInformationProtectionandElectronicDocumentsAct (PIPEDA)-Canada The Privacy Act 1988 - Australia ReportingandAnalytics Accessing and exporting real-time data is one of the big benefits of using an event app. Check exactly what reporting and statistics are available, particularly the valuable information that will be helpful to feedback to event stakeholders, sponsors and exhibitors. 41
  • 42. The Event App Bible 2017: REBOOT42 ©© Whatoperatingsystemsanddevicesdoes theappworkon? ©© Whatleadtimeisrequired? ©© Whatismaximumandminimumleadtime youwouldrecommendforthebestresults? ©© HowlongisApplecurrentlytakingtoapprove yourappsonaverage? ©© Doestheappintegratewitharegistration provider?Canitextractthedatathatway? ©© ArethereotherintegrationsandAPIs available? ©© Whatotherresourcesareneeded,e.g. barcodescanners,tablets,robustWiFi, chargingpoints? ©© Whatcontentcanbeadded? ©© Whatformatsaresupportede.g.HTML, video,pictures,downloads,links? ©© Howcantheeventdetailsbepopulated? ©© Whatopportunitiesdoesyourappofferfor revenuegeneration? ©© Doyouhaveacost-benefitcalculator availableonyourwebsite? ©© Isiteasytoaddspeakersandexhibitors confirmedlateintheday? ©© Canexhibitorsandsponsorsbegranted accesstoaddtheirdatadirectly? ©© Whatsupportisavailabletoeventplanners? ©© Howcansupportbecontacted? ©© Duringwhathoursarethesupportteam contactable? ©© Whattimezonedoyouworkon? ©© Howquicklyshouldaneventplanneror attendeeexpectaresponsetoasupport request? ©© Isthereanoptionfortheapptobesetupon yourbehalf? ©© Whatdoesthiscost? 43QUESTIONSTOASKEVENTAPP PROVIDERS CHECKLIST ©© Do you have support available for app users and are the support channels the same as for an event planner? ©© Aretherevideos,picturetutorials,text instructions,webchat,ahelplinenumber,etc? ©© Canyouprovideanon-siteeventsupport team? ©© Whatdownloadandusageratesyoushould realisticallyexpectfromtheapp? ©© Howcanyouensurethebestchanceof successintermsofadoption? ©© Howcanyouencourageengagementbefore, duringandaftertheevent? ©© Whatarethe‘cons’oftheapp? ©© WhatfeaturesrelyonWiFi? ©© Whathappensifthesignaldrops? ©© Cantheappoperateviaphonesignal(3G/4G)? ©© Whatcheckscanbedonetocheckthe bandwidthatthevenue? ©© Cantheappuselocationfeaturessuchas beacons? ©© Isitcompatiblewithwearabledevices? ©© How,andinwhatformats,candatabe exportedfromtheapp? ©© Canyouputmeincontactdirectlywithevent plannersofsimilareventsthathaveusedyour app? ©© Cantheappbeusedformultipleevents? ©© Isdataheldsecurelyandsafely? ©© Whatmeasuresareinplacetoavoiddatabeing hacked? ©© Istheappcompliantwithallrelevantdata protectionlegislation? ©© CanyouprovideasamplePrivacyPolicy? ©© Arepasswordsencrypted? ©© Isfinancialandpasswordinformationkept separatetopersonaldetails?
  • 43. The Event App Bible 2017: REBOOT43 CHATBOTSPECIFIC CHALLENGESBecki Cross Set Up Ask the provider how information should be provided to get the chatbot operating. Set up times are generally much quicker than a traditional event app and some allow you to name and brand the event app to fit your event. It may operate within an event app and/or through Facebook Messenger, your standard mobile texting app, WhatsApp, webchat, or other popular messaging providers so check how it operates. Machine Learning The more queries asked to a chatbot the more accurate the responses can become as you can add new solutions and information to the library as they are flagged up. The provider will be able to advise how much time and input is required to ensure you have a helpful bot. Brand Voice Ensure that your bot speaks the same language. For example, a cool event brand aimed at the younger generation may encourage ‘text speak’ and emojis in a way that would not be suitable in a bot aimed at high-level executives. The Event App Bible 2017: REBOOT43
  • 44. The Event App Bible 2017: REBOOT44 The Event App Bible 2017: REBOOT Artificial Intelligence AI can be used to offer more intelligent matchmaking, problem solving and logic. Discuss with the app provider the ways AI is used within the app to make better decisions or offer better solutions to users. Personalization A big bonus of chatbots is that it can be used to personalize the experience for the attendee through personal recommendations and learning the user’s likes and dislikes. Ask the provider how this works in practice and what this means for the future. Chatbot User Data and Privacy If your chatbot works through other apps and channels such as Facebook Messenger, text, or WhatsApp the user is likely to already have this app installed on their device and they will not, therefore, be asked for permission to access data (as they would when installing a native event app for the first time). It is vital therefore that if your event chatbot operates through third-party applications that you make clear to users any data that you will access and what you will do with this data. It is vital to be transparent, trustworthy and have a robust privacy policy in place. Chatbot Security and Data Protection Your bot builds up a library of data and history so it is important to ensure that the data is handled securely and in line with legislation and regulations (see Security, Legislation and Compliance).
  • 45. The Event App Bible 2017: REBOOT45 ©© What data should be added initially? ©© What format should this data be provided? ©© How long does it take to get up and running? ©© Which platforms does the chatbot work on? ©© Can the app be named and branded? ©© If the bot cannot answer a question how is this flagged? ©© How can you train the bot to speak in a way that fits your event and brand? ©© How can you guarantee that the bot will stay true to your brand voice? ©© Can the bot use emojis? ©© How is AI used to improve the experience? ©© Does the chatbot personalize recommendations? ©© How is data exported? E.g. survey data, chat log. ©© Is security and storage of your chatbot data fully compliant in line with regulations? ©© How does the chatbot access user data? ©© What privacy policy needs to be put in place outlining any user data the chatbot will access? ©© How should you make it clear to users how their data will be used and handled? CHECKLIST 16QUESTIONSTOASK CHATBOTPROVIDERS 45
  • 46. The Event App Bible 2017: REBOOT46 ISSUINGANEVENT APPREQUESTFOR PROPOSAL(RFP)Becki Cross Once you have a shortlist of potential app providers you are interested in you are likely to need a more formal quotation detailing the exact costs and what precisely is included in each package. At this stage, it is usual to issue a Request For Proposal (RFP) as this can be the most comprehensive way to get detailed information back, in a format that allows you to easily compare responses. We have prepared a handy RFP template which you can complete and issue to the providers you are most interested in. The Event App Bible 2017: REBOOT46
  • 47. The Event App Bible 2017: REBOOT47 EVENTAPPRFPSAMPLETEMPLATE Request For Proposal From: (Organisation name) __________________________________________________________ To: (Event App Provider Name) _______________________________________________________ Date of RFP issue: _________________________________________________________________ Required Response Date: ___________________________________________________________ EVENT DETAILS Event Name: ______________________________________________________________________ Event Website: ____________________________________________________________________ Date: ____________________________________________________________________________ Format (e.g. Plenary Sessions, Breakout Sessions, 5 tracks running concurrently): _____________ Venue Full Address: ________________________________________________________________ Number of Attendees: ______________________________________________________________ Number of Exhibitors: ______________________________________________________________ Level and Number of Sponsors: ______________________________________________________ Event Brief Overview: ______________________________________________________________ Target Audience and Overview: _______________________________________________________ Audience Devices/Technology: _______________________________________________________ Details of Event Apps Used in the Past (providers, uptake, most popular features, etc): __________ Primary Objectives of the Event: 1. ______________________________________________________________________________ 2. ______________________________________________________________________________ 3. ______________________________________________________________________________ 4. ______________________________________________________________________________ 5. ______________________________________________________________________________ EVENT APP Primary Objectives of the Event App 1. _____________________________________ 2. _____________________________________ 3. _____________________________________ 4. _____________________________________ 5. _____________________________________ Must Have Features 1. _______________________________________________________________________________ 2. _______________________________________________________________________________ 3. _______________________________________________________________________________ 4. _______________________________________________________________________________ 5. _______________________________________________________________________________ 6. _______________________________________________________________________________ 7. _______________________________________________________________________________ 8. _______________________________________________________________________________ 9. _______________________________________________________________________________ 10. ______________________________________________________________________________ PRINT ME
  • 48. The Event App Bible 2017: REBOOT48 Budget (if this can be disclosed): ______________________________________________________ Information Requested from the App Provider Lead Contact Name: _______________________________________________________________ Email: ___________________________________________________________________________ Phone: __________________________________________________________________________ Website: _________________________________________________________________________ Overview of the App _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ What operating systems and devices does the app work on? _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ Features and Functionality Offered _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ Key Menu Options and Content _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ How is content added? _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ How quickly do changes and updates show up? _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ How can the app be used for communication with attendees? _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ What opportunities are available for revenue generation? _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________
  • 49. The Event App Bible 2017: REBOOT49 How does your app enable event planners to save money? _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ What integrations do you offer? _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ Which features rely on WiFi to operate? _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ Please provide examples of apps provided for similar event projects? _______________________________________________________________________________ _______________________________________________________________________________ Please include sample reports of statistics, data and analytics and how the data can be accessed and exported. _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ Please give details of encryption, security and data protection compliance. _______________________________________________________________________________ _______________________________________________________________________________ What differentiates your app from competitor apps? What are your USPs? _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ Please disclose the price of your app. _______________________________________________________________________________ _______________________________________________________________________________ What are the payment terms for your app? _______________________________________________________________________________ _______________________________________________________________________________ When a Decision will be Made Shortlisting: ______________________________________________________________________ Final Decision: ____________________________________________________________________ How you will be notified: ____________________________________________________________ Person to Contact in Case of Any Questions Name: ___________________________________________________________________________ Email: ___________________________________________________________________________ Phone: __________________________________________________________________________
  • 50. The Event App Bible 2017: REBOOT50 The Event App Bible 2017: REBOOT50 PROJECTTIMELINETO PREPAREYOUREVENTAPP Becki Cross It isn’t easy to create a specific timeline for implementing an event app. Lead times, your event requirements, demands and timescales are different for native, web-enabled, hybrid apps and chatbots. Every event is different and every app has unique features and nuances. We have however tried to look past this and create a basic project timeline as a useful starting point. The plan is an outline for your events when you do have the time and resources to invest fully in your mobile app program. We have based this on a 12-month lead time as you may have for an annual event or large event project. This chart can of course still act as a starting point for when you are working under much tighter time constraints and for when time needs to be saved, corners cut and quick decisions made for it to happen. The template is downloadable in Excel format so you can adapt to your unique circumstances. Download the Sample Project Management Template for an Event App The Event App Bible 2017: REBOOT50 REGISTER* ONOURPORTAL TOACCESSANEDITABLE PROJECTMANAGEMENTTEMPLATE OPEN NOW *You need to register to access the online portal
  • 51. The Event App Bible 2017: REBOOT51 WHATTODOWHEN TIMEISLIMITEDBecki Cross Event planners don’t always have the luxury of time, in fact, lead times seem to be forever getting shorter. If timescales are challenging but you are committed to implementing an event mobile app we would recommend one or more of these things will help you make the most of the time available and turn your event app into reality. GG CutOuttheRFP. It takes time to issue and analyze responses from a formal RFP process. When time is of the essence consider requesting information and talking directly with a small number of suppliers to enable a decision to be made in a shorter timeframe. Our online tables will help you to make a fast assessment before deciding who to talk to. GG SpeaktotheAppProviders.The app providers are experts in app development, current approval times on the app stores and their specific product, so talk to them and ask their honest advice and whether it is feasible. To bypass the sales talk also try to speak directly to another event planner that has first-hand experience of using the app and find out how long it really took and how easy it really was to set up. The Event App Bible 2017: REBOOT51
  • 52. The Event App Bible 2017: REBOOT52 GG ChooseaChatbot. A chatbot can be set up much faster than a traditional event app. If time is tight it may be worth considering using a bot which can operate through messaging services your attendees are already using. GG ReviseYourVision. If time is short perhaps choose a free or low- cost event app, over a high-end event app. This could be a useful experiment and learning curve before investing further in an app in future years. You still need to be confident though that you have the resources to support it, rather than a half-hearted effort. GG FocusonaSpecificFeature. Instead of implementing a comprehensive event app why not choose a simpler app with fewer features, or specialized in one particular area such as audience response or slide sharing. GG PayforFullSupport. Some providers can provide a full set up service for you which could save you time, although you, or a member of your team, will need to provide the information to them in the first place. GG ChooseanIntegratedApp. Some apps integrate directly with registration systems or website to pull the data from there. This can be a great time saver as much of the data required will already be available. GG EasyImport/SetUp. When time is short this is even more reason to prioritize the apps with easy import and set up that work with your data. GG FavorWeb-EnabledorHybridApps.To avoid delays with the app gaining approval from Apple consider going for a web- enabled app over a native app. Some providers also offer hybrid apps which don’t require new approvals each time. For instance, you download the provider master app and attendees put in a unique password which then pulls the data for your specific event. GG LoanDeviceswiththeAppPre-installed. You may want to consider hiring tablet devices with the app pre-installed to bypass publishing and approval on the app stores. This is particularly feasible if the app is for a quiz or some form of gamification, particularly if it is a team based event. The Event App Bible 2017: REBOOT
  • 53. The Event App Bible 2017: REBOOT53 GG GetStarted. When time is of the essence get the app ready and submitted to the app stores as soon as possible, knowing that it can take 1-2 weeks for iOS approval. Of course, sometimes it only takes a few days - there are no guarantees. GG BoostWiFi.Realize that the nearer to the live event date the app is published the less time there is for communicating and encouraging your attendees to download the app. This increases the likelihood that more people will only download the app when they get to the event. With this in mind think about whether the WiFi bandwidth will cope with multiple simultaneous downloads and consider investing more money to avoid failure. GG ConsiderShelvingtheIdeauntilNextTime. If time is really short, quality is going to be compromised and downloads and usage are likely to be much lower as a result. Ask yourself if it is essential to have an app at such short notice or whether it is best to take proper time and care implementing an app for future events and bypassing this event. 53
  • 54. The Event App Bible 2017: REBOOT54 COMPARE 145 PROVIDERS IN A SNAP *You need to register to access the online portal 145 providers advised us on the functionality of their event apps and chatbots. We investigated 136 features across 8 key areas (last year we enquired about 96 features). 48 features were uncommon - offered by less than 60% of providers across any price point. We have listed some of the most interesting features within the following tables. The complete listings with details of all 136 features surveyed are available in our online tables. The dynamic tables allow you to search and filter the apps that meet your specific requirements and budget and other detailed company information. FEATURETABLES Register* on our portal to access a full version of the comparison tables and filter the apps that meet your requirements OPEN NOW
  • 55. The Event App Bible 2017: REBOOT55 10times Actigage Live Engagement Platform ActivTouch AgendaPop AIDAIO Hub Akkroo All In The Loop Attendease Attendee Schedule Builder Attendica Attendify Azavista Event App Beekast Blispa Events and Festivals BOABEE Boomset Lead Retrieval App Built.io Conference App BusyConf ChirpE Premium Clientry Concierge ConBop Concierge EventBot Confer Conference Compass Conferience Confrenz ConnexMe Conversation Starter Core-apps CrowdComms CrowdCompass by Cvent Crowdlink Crystal Event App Crystal Mobile Dazzmobile Delegate Select Web App Delegia Mobile Digivents DoubleDutch EasyTag Engage Equilar Engage ERMobile Evenbase Free event app by etouches Event Apptitude Event Buddy Event Mobile Apps by Poken event2mobile EventApp360 Eventbase Enterprise Eventbase Premium Eventbuizz eventcloud Eventdex Eventdrive by myQaa EventEdge EventEye Eventfuel.io EventMobi EventOPlanner Eventory Eventpedia EventPilot Conference App eventpowwow EventsCase eventScribe Eventsential by Results Direct Eventtus eventuosity evenTwo EventXP EventZebra evenzu FestApp Festfeed Gather Digital GEVME Glisser Goomeo Grenadine Event Guide Grip Guidebook HelloCrowd Hobnob HOO Events Howdy IdeasEvent iEvent App ITM Mobile JUBLIA JUJAMA Networking Platform KAYO Krónos LeaDS Live Engagement App Livecube LOQUIZ Lumi Show Meet MeetApp Meetee MeetingPlay MeetingSift MeetMatch Meetoo mEvent Mobapplogic mobLee Moozup MyEventApps Networkapp NetworkTables.com Noodle Live NVOLV Panelsensor Pathable PheedLoop Pitch and Match PowerVote Event App Presdo Match QuickMobile QuickTapSurvey registraid.com Results at Hand Event App Sharypic ShowGizmo Slido SpotMe Superevent Swapcard Symposia Tailgate TapFuse Time2 Topi TripBuilder EventMobile twoppy uSummit Velocevent Virtual Event Bags Whova Wooclap Yapp Zuant NEWEMERGINGFEATURES LIVESTREAMING VIRTUALREALITY AUGMENTEDREALITY MACHINELEARNING INSTAGRAM INTEGRATION SMS/WHATSAPP LIVESTREAMING VIRTUALREALITY AUGMENTEDREALITY MACHINELEARNING INSTAGRAM INTEGRATION SMS/WHATSAPP feature available feature not available Providers are cliccable 55
  • 56. The Event App Bible 2017: REBOOT56 10times Actigage Live Engagement Platform ActivTouch AgendaPop AIDAIO Hub Akkroo All In The Loop Attendease Attendee Schedule Builder Attendica Attendify Azavista Event App Beekast Blispa Events and Festivals BOABEE Boomset Lead Retrieval App Built.io Conference App BusyConf ChirpE Premium Clientry Concierge ConBop Concierge EventBot Confer Conference Compass Conferience Confrenz ConnexMe Conversation Starter Core-apps CrowdComms CrowdCompass by Cvent Crowdlink Crystal Event App Crystal Mobile Dazzmobile Delegate Select Web App Delegia Mobile Digivents DoubleDutch EasyTag Engage Equilar Engage ERMobile Evenbase Free event app by etouches Event Apptitude Event Buddy Event Mobile Apps by Poken event2mobile EventApp360 Eventbase Enterprise Eventbase Premium Eventbuizz eventcloud Eventdex Eventdrive by myQaa EventEdge EventEye Eventfuel.io EventMobi EventOPlanner Eventory Eventpedia EventPilot Conference App eventpowwow EventsCase eventScribe Eventsential by Results Direct Eventtus eventuosity evenTwo EventXP EventZebra evenzu FestApp Festfeed Gather Digital GEVME Glisser Goomeo Grenadine Event Guide Grip Guidebook HelloCrowd Hobnob HOO Events Howdy IdeasEvent iEvent App ITM Mobile JUBLIA JUJAMA Networking Platform KAYO Krónos LeaDS Live Engagement App Livecube LOQUIZ Lumi Show Meet MeetApp Meetee MeetingPlay MeetingSift MeetMatch Meetoo mEvent Mobapplogic mobLee Moozup MyEventApps Networkapp NetworkTables.com Noodle Live NVOLV Panelsensor Pathable PheedLoop Pitch and Match PowerVote Event App Presdo Match QuickMobile QuickTapSurvey registraid.com Results at Hand Event App Sharypic ShowGizmo Slido SpotMe Superevent Swapcard Symposia Tailgate TapFuse Time2 Topi TripBuilder EventMobile twoppy uSummit Velocevent Virtual Event Bags Whova Wooclap Yapp Zuant PERSONALIZED SCHEDULE MULTI-EVENT PUSHNOTIFICATIONS REALTIMEANALYTICS &REPORTS PERSONALIZED SCHEDULE MULTI-EVENT PUSHNOTIFICATIONS REALTIMEANALYTICS &REPORTS EVENTMANAGEMENTFEATURES 56 feature available feature not available
  • 57. The Event App Bible 2017: REBOOT57 10times Actigage Live Engagement Platform ActivTouch AgendaPop AIDAIO Hub Akkroo All In The Loop Attendease Attendee Schedule Builder Attendica Attendify Azavista Event App Beekast Blispa Events and Festivals BOABEE Boomset Lead Retrieval App Built.io Conference App BusyConf ChirpE Premium Clientry Concierge ConBop Concierge EventBot Confer Conference Compass Conferience Confrenz ConnexMe Conversation Starter Core-apps CrowdComms CrowdCompass by Cvent Crowdlink Crystal Event App Crystal Mobile Dazzmobile Delegate Select Web App Delegia Mobile Digivents DoubleDutch EasyTag Engage Equilar Engage ERMobile Evenbase Free event app by etouches Event Apptitude Event Buddy Event Mobile Apps by Poken event2mobile EventApp360 Eventbase Enterprise Eventbase Premium Eventbuizz eventcloud Eventdex Eventdrive by myQaa EventEdge EventEye Eventfuel.io EventMobi EventOPlanner Eventory Eventpedia EventPilot Conference App eventpowwow EventsCase eventScribe Eventsential by Results Direct Eventtus eventuosity evenTwo EventXP EventZebra evenzu FestApp Festfeed Gather Digital GEVME Glisser Goomeo Grenadine Event Guide Grip Guidebook HelloCrowd Hobnob HOO Events Howdy IdeasEvent iEvent App ITM Mobile JUBLIA JUJAMA Networking Platform KAYO Krónos LeaDS Live Engagement App Livecube LOQUIZ Lumi Show Meet MeetApp Meetee MeetingPlay MeetingSift MeetMatch Meetoo mEvent Mobapplogic mobLee Moozup MyEventApps Networkapp NetworkTables.com Noodle Live NVOLV Panelsensor Pathable PheedLoop Pitch and Match PowerVote Event App Presdo Match QuickMobile QuickTapSurvey registraid.com Results at Hand Event App Sharypic ShowGizmo Slido SpotMe Superevent Swapcard Symposia Tailgate TapFuse Time2 Topi TripBuilder EventMobile twoppy uSummit Velocevent Virtual Event Bags Whova Wooclap Yapp Zuant ATTENDEE MATCHMAKING APPOINTMENT SCHEDULING SOCIALMEDIASIGNIN LEADRETRIEVALFOR EXHIBITORS ATTENDEE MATCHMAKING APPOINTMENT SCHEDULING SOCIALMEDIASIGNIN LEADRETRIEVALFOR EXHIBITORS NETWORKINGFEATURES 57 feature available feature not available
  • 58. The Event App Bible 2017: REBOOT58 10times Actigage Live Engagement Platform ActivTouch AgendaPop AIDAIO Hub Akkroo All In The Loop Attendease Attendee Schedule Builder Attendica Attendify Azavista Event App Beekast Blispa Events and Festivals BOABEE Boomset Lead Retrieval App Built.io Conference App BusyConf ChirpE Premium Clientry Concierge ConBop Concierge EventBot Confer Conference Compass Conferience Confrenz ConnexMe Conversation Starter Core-apps CrowdComms CrowdCompass by Cvent Crowdlink Crystal Event App Crystal Mobile Dazzmobile Delegate Select Web App Delegia Mobile Digivents DoubleDutch EasyTag Engage Equilar Engage ERMobile Evenbase Free event app by etouches Event Apptitude Event Buddy Event Mobile Apps by Poken event2mobile EventApp360 Eventbase Enterprise Eventbase Premium Eventbuizz eventcloud Eventdex Eventdrive by myQaa EventEdge EventEye Eventfuel.io EventMobi EventOPlanner Eventory Eventpedia EventPilot Conference App eventpowwow EventsCase eventScribe Eventsential by Results Direct Eventtus eventuosity evenTwo EventXP EventZebra evenzu FestApp Festfeed Gather Digital GEVME Glisser Goomeo Grenadine Event Guide Grip Guidebook HelloCrowd Hobnob HOO Events Howdy IdeasEvent iEvent App ITM Mobile JUBLIA JUJAMA Networking Platform KAYO Krónos LeaDS Live Engagement App Livecube LOQUIZ Lumi Show Meet MeetApp Meetee MeetingPlay MeetingSift MeetMatch Meetoo mEvent Mobapplogic mobLee Moozup MyEventApps Networkapp NetworkTables.com Noodle Live NVOLV Panelsensor Pathable PheedLoop Pitch and Match PowerVote Event App Presdo Match QuickMobile QuickTapSurvey registraid.com Results at Hand Event App Sharypic ShowGizmo Slido SpotMe Superevent Swapcard Symposia Tailgate TapFuse Time2 Topi TripBuilder EventMobile twoppy uSummit Velocevent Virtual Event Bags Whova Wooclap Yapp Zuant SLIDE-SHARING ABSTRACTS SLIDE-SHARING ABSTRACTS ENGAGEMENTFEATURES+ CONTENTFEATURES GAMIFICATION MULTISESSIONLIVE INTERACTION SUPPORTSLIVEDISPLAY GAMIFICATION MULTISESSIONLIVE INTERACTION SUPPORTSLIVEDISPLAY 58 feature available feature not available
  • 59. The Event App Bible 2017: REBOOT59 10times Actigage Live Engagement Platform ActivTouch AgendaPop AIDAIO Hub Akkroo All In The Loop Attendease Attendee Schedule Builder Attendica Attendify Azavista Event App Beekast Blispa Events and Festivals BOABEE Boomset Lead Retrieval App Built.io Conference App BusyConf ChirpE Premium Clientry Concierge ConBop Concierge EventBot Confer Conference Compass Conferience Confrenz ConnexMe Conversation Starter Core-apps CrowdComms CrowdCompass by Cvent Crowdlink Crystal Event App Crystal Mobile Dazzmobile Delegate Select Web App Delegia Mobile Digivents DoubleDutch EasyTag Engage Equilar Engage ERMobile Evenbase Free event app by etouches Event Apptitude Event Buddy Event Mobile Apps by Poken event2mobile EventApp360 Eventbase Enterprise Eventbase Premium Eventbuizz eventcloud Eventdex Eventdrive by myQaa EventEdge EventEye Eventfuel.io EventMobi EventOPlanner Eventory Eventpedia EventPilot Conference App eventpowwow EventsCase eventScribe Eventsential by Results Direct Eventtus eventuosity evenTwo EventXP EventZebra evenzu FestApp Festfeed Gather Digital GEVME Glisser Goomeo Grenadine Event Guide Grip Guidebook HelloCrowd Hobnob HOO Events Howdy IdeasEvent iEvent App ITM Mobile JUBLIA JUJAMA Networking Platform KAYO Krónos LeaDS Live Engagement App Livecube LOQUIZ Lumi Show Meet MeetApp Meetee MeetingPlay MeetingSift MeetMatch Meetoo mEvent Mobapplogic mobLee Moozup MyEventApps Networkapp NetworkTables.com Noodle Live NVOLV Panelsensor Pathable PheedLoop Pitch and Match PowerVote Event App Presdo Match QuickMobile QuickTapSurvey registraid.com Results at Hand Event App Sharypic ShowGizmo Slido SpotMe Superevent Swapcard Symposia Tailgate TapFuse Time2 Topi TripBuilder EventMobile twoppy uSummit Velocevent Virtual Event Bags Whova Wooclap Yapp Zuant APPTECHSPECSANDSUPPORTFEATURES+ INTEGRATIONFEATURES 24/7SUPPORT WORKSOFFLINE 24/7SUPPORT WORKSOFFLINE CRMINTEGRATION ONSITEREGISTRATION& CHECK-INVIAAPP CRMINTEGRATION ONSITEREGISTRATION& CHECK-INVIAAPP 59 feature available feature not available
  • 60. The Event App Bible 2017: REBOOT60 10times Actigage Live Engagement Platform ActivTouch AgendaPop AIDAIO Hub Akkroo All In The Loop Attendease Attendee Schedule Builder Attendica Attendify Azavista Event App Beekast Blispa Events and Festivals BOABEE Boomset Lead Retrieval App Built.io Conference App BusyConf ChirpE Premium Clientry Concierge ConBop Concierge EventBot Confer Conference Compass Conferience Confrenz ConnexMe Conversation Starter Core-apps CrowdComms CrowdCompass by Cvent Crowdlink Crystal Event App Crystal Mobile Dazzmobile Delegate Select Web App Delegia Mobile Digivents DoubleDutch EasyTag Engage Equilar Engage ERMobile Evenbase Free event app by etouches Event Apptitude Event Buddy Event Mobile Apps by Poken event2mobile EventApp360 Eventbase Enterprise Eventbase Premium Eventbuizz eventcloud Eventdex Eventdrive by myQaa EventEdge EventEye Eventfuel.io EventMobi EventOPlanner Eventory Eventpedia EventPilot Conference App eventpowwow EventsCase eventScribe Eventsential by Results Direct Eventtus eventuosity evenTwo EventXP EventZebra evenzu FestApp Festfeed Gather Digital GEVME Glisser Goomeo Grenadine Event Guide Grip Guidebook HelloCrowd Hobnob HOO Events Howdy IdeasEvent iEvent App ITM Mobile JUBLIA JUJAMA Networking Platform KAYO Krónos LeaDS Live Engagement App Livecube LOQUIZ Lumi Show Meet MeetApp Meetee MeetingPlay MeetingSift MeetMatch Meetoo mEvent Mobapplogic mobLee Moozup MyEventApps Networkapp NetworkTables.com Noodle Live NVOLV Panelsensor Pathable PheedLoop Pitch and Match PowerVote Event App Presdo Match QuickMobile QuickTapSurvey registraid.com Results at Hand Event App Sharypic ShowGizmo Slido SpotMe Superevent Swapcard Symposia Tailgate TapFuse Time2 Topi TripBuilder EventMobile twoppy uSummit Velocevent Virtual Event Bags Whova Wooclap Yapp Zuant INDOORNAVIGATION INDOORNAVIGATION ABILITYTONAME& BRANDTHEBOT GATHERSHISTORYFOR PERSONALIZATION ABILITYTONAME& BRANDTHEBOT GATHERSHISTORYFOR PERSONALIZATION INTEGRATIONFEATURES+ VOICECONTROLANDCONCIERGEFEATURES 6060 feature available feature not available