The Evebt APP Bible 2017

The Event App Bible 2017: REBOOT1
THE
EVENT APP
BIBLE 2017
R E B O O T
FREE
DOWNLOAD

TABLEOFCONTENTS
INTRODUCTION 4
AreEventAppsDoomed? 6
THEMAJORTRENDSINEVENTAPPS 8
1.DeepLearning 8
2.Chatbots/Concierge 8
3.VoiceActivation 10
4.VerticalvsHolisticApps 10
5.SocialExtension 10
6.MatchmakingandNetworking 10
7.VirtualRealityGateways 11
8.Support 11
THENEWBENEFITSOFUSINGAMOBILEAPPATEVENTS 13
ConnectingRemoteAttendees 14
DivestorRe-allocateTemporaryStaff 14
ANewWaytoCheckonProgress 15
Real-time,ActionableData 15
DOYOUNEEDANEVENTAPP?(FLOWCHART) 17
HOWTOEVALUATEIFANEVENTAPPISWORTHWHILEFORYOUREVENT 19
1.KnowYourAudience 21
2.AnalyzetheEventObjectives 22
3.ConsiderSpecificAppObjectives 23
4.SegmentYourUsers 24
5.ResearchtheOptions 25
6.WorkOuttheTotalInvestmentCost 25
7.UndertakeaCost-BenefitAnalysis 25
8.AddressConcernsfromtheEventTeam 26
9.UndertakeaRiskAnalysis 27
10.InvestigatePeerReviews 27
11.HaveaDemo 28
12.TestItFirstHand 28
13.SetUpaFocusGroup 28
14.DoaCompetitorAnalysis 29
15.Lookatreal-timeDataandAnalytics 29
16.ConsiderFutureReturnsontheInvestment 29
PURCHASINGFACTORS 31
PriceandCost 31
AppProviderLocation 32
WebvsNative 33
LookingatFeatures 34
CheckingAppProviderCredentials 35
VITALTHINGSYOURORGANIZATIONSHOULDCONFIRMBEFOREINVESTINGINANAPP 36
26QuestionstoAnswerInternallyBeforeProgressingYourEventApp(Checklist) 38
TRICKYSUBJECTSTODISCUSSWITHYOURMOBILEAPPPROVIDER 39
43QuestionstoAskEventAppProviders(Checklist) 42
CHATBOTSPECIFICCHALLENGES 43
16QuestionstoAskChatbotProviders(Checklist) 45
ISSUINGANEVENTAPPREQUESTFORPROPOSAL(RFP) 46
EventAppRFPSampleTemplate 47
PROJECTTIMELINETOPREPAREYOUREVENTAPP 50
WHATTODOWHENTIMEISLIMITED 51
FEATURETABLES 54
MOBILEAPPANDFEATURESGLOSSARY 61
GEOLOCATIONTABLES 67
EVENTPROFSURVEYRESULTS 72
ABOUTTHEAUTHORS 73
CMPCREDITS 74
CREDITS 75
DISCLAIMER 76
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INTRODUCTIONJulius Solaris
2017 is the year that will be remembered in the event app world. It will
be the year when event apps started to change. That is why we called
this year’s edition The Event App Bible, Reboot.
2017 is the before and after date for event apps. When we started this
report 5 years ago, the event industry was very different. Apps were
the latest cool thing. Things have massively changed. In what we
have referred to as the second wave of event technology after online
registration, event apps have been the most talked about, adopted and
invested in type of technology for the event industry in a while.
2016 has been a very defining year. A combination of technological
advancement and market saturation have impacted on event apps
massively. Here are some of the factors that contributed to the change
in event apps:
Tech.The recent developments in technology, the widespread
adoption of artificial intelligence and machine learning are
profoundly changing the current technological landscape.
UserExperience.The massive rise of voice activated platforms
is deeply changing the way we interact with smartphones and
intelligent devices.
Market.As we have diligently reported in the past editions, the
growth in apps for event providers has been 20% year on year. With
so much competition, the market has seen a lot of companies going
out of business, downsizing or being acquired.
GeneralAppAdoption.While apps may have been the
most exciting tech in 2009, we cannot expect the same buzz 8 years
in. Apps are now a commodity. Numbers for app adoption are
substantially down in the consumer market. Some could argue that
event apps are needed to navigate what’s happening, some others
could reply that most don’t bother downloading them as everything
will be over in a matter of days.

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Are Event Apps Doomed?
You would be massively wrong to think so. The very fact they have
become a commodity makes them essential for most events. Moreover,
the recent changes in technology put them back into the hot spot,
making them once again buzzworthy and exciting for events.
In fact, event apps are one of the most exciting areas of event
technology, once again with the biggest potential to disrupt events.
2017 is the year event apps changed forever. Just like when we
saw responsive design put websites back on the radar of event
professionals, event apps have changed the way we experience events.
Curious to know why? Read on.

THEMAJORTRENDS
INEVENTAPPSJulius Solaris
The 2017 reboot of event apps is defined by major trends in
technology affecting the event applications market. There is a
substantial growth in both what app providers offer and what event
professionals want that is rapidly reshaping the market.
So what are these trends in event apps and what should you look
for when selecting the next app for your event?
1.DeepLearning
Artificial Intelligence (AI) is not something new. It’s been around
for a while in many forms and applications. AI defines 2017 in its
different application. Deep learning is one of the most exciting
developments in artificial intelligence that is affecting the way we
interact with technology. The ability of apps to learn from data,
voice, signs is the number one trend for apps in 2017. The shift is
massive and it impacts the very way we use apps. Deep learning
is powering the evolution of event apps by providing immediate
responses and actionable items for event professionals using apps
by analyzing and sometimes predicting responses.
2.Chatbots/Concierge
Chatbots are the most visual application of artificial intelligence.
They are computer powered chat interfaces where the user seems
to interact with a person. The application of chatbots is immediately
relevant for events. I don’t want to tap 5 different screens before
getting an information.
Chatbotsorconciergeapps,helpingettingrelevantresponses
immediately.Weaskedifproviderswereofferingchatbotorconcierge
featuresintheirapps.Weusedbothterminologiesastheyareboth
adopted.14%oftheproviderslistedinthereportofferthisfunctionality.

3.VoiceActivation
Voice is yet again another facet of artificial intelligence. With the
growth of voice activated platforms and increasing role of assistants
such as Siri, Cortana, and Alexa, the event app of 2017 is definitely
taking advantage of voice recognition. The apps that offer concierge
services often offer voice interaction. Why is voice so revolutionary
for event apps?
Once again it is a matter of convenience. What is more efficient,
tapping away or just ask a question to your smartphone? Nobody
prefers looking through pages of show guides over just asking a
question to a member of staff. Voice recognition is one to watch in
2017.
4.VerticalvsHolisticApps
A result of the explosion of apps in recent years, the market has
adjusted to reflect either a verticalization of offering or a more
holistic approach. Some apps have focused on very specific
technology that helps in a defined area of the event, some others
are becoming 360-degree tools that deliver a plethora of functions
and options.
While there may be a business case for both approaches,
integration seems to be the core requirement of whether you
decide to adopt one or the other. How well your app provider
integrates with your current technological infrastructure seems
to be paramount, as once again suggested from our research with
event professionals.
5.SocialExtension
Social walls are by far one of the fastest growing extension of event
mobile apps. Whether it is by means of integrated, on-screen feed
within the app or via live display application, taking advantage of
social media is key for all apps to retain attendees within the apps.
As we have reported in previous editions, the use of social media
in-app has a positive impact on app usage and attendee retention.
6.MatchmakingandNetworking
We have highlighted in previous research how the attendee to
attendee interaction is deeply connected to how we evaluate and
10

engage with events. Despite networking being one of the original
features why apps were born, just half of the apps surveyed offer
networking capabilities.
That comes as a shocker in an era where apps such as Tinder
are facilitating matchmaking. Event app providers do not seem
to embrace something that the audience of event professionals
demands quite heavily.
7.VirtualRealityGateways
Virtual reality, mostly by means of 360-degree (live) video is the
biggest opportunity for events in 2017. How can you involve remote
attendees that could not attend? Those event apps that offer
virtual reality or 360-degree live video integration are the ones that
immediately provide another opportunity for event professionals
willing to involve remote audiences.
8.Support
Insuchasaturatedmarket,whatmakesthedifferencewhen
adoptingeventmobileapps?Consistentlyourresearchshowsthat
havingreliablesupport,possiblyevenonsitesupportattimesis
necessarytoimplementsuccessfuleventappprograms.Those
companiesabletoguideeventprofessionalsandtroubleshootwhen
thingsgowrong(becauseoftentheywill)aretobefavoredin2017.
Simple online support may not cut it for a very time sensitive
type of event technology that requires a number of technological
factors to be successful.
The Event App Bible 2017: REBOOT

THENEWBENEFITSOF
USINGAMOBILEAPP
ATEVENTSJulius Solaris
We conducted a research with over 300 event professionals sharing
their opinion on the use of event apps. Their insights are extremely
valuable in establishing the role event apps have today in the event
industry.
47% of the surveyed event professionals still don’t use apps but 75% of
them intend to adopt them, signaling a continued interest and growth
opportunity for apps in events. What is driving that interest may be very
different today from 6 or 7 years ago.
Some of the basic drivers behind event app selection remain the same.
Above all, ditchingpaperguides remains one of the strongest reasons
why event professionals turn to apps. The inherent cost effectiveness
together with the incredible market penetration of smartphones makes
apps a commodity for many events.

The ability to connectinreal-time with attendees and push
notifications about the event makes apps very palatable for many
event professionals. The more attendees get to know about what
is happening and understand the unfolding of the event the better
they will connect with the objectives of the event planner.
Liveengagement and feedback are cardinal reasons as to why
event planners turn to apps. With many apps embracing audience
response and feedback generation, event apps are effective allies
in getting attendees to interact with the content presented and to
gather feedback.
This is nothing new if you’ve read previous editions of this report.
So what are the new benefits of event apps? What are trends such
as artificial intelligence and virtual reality bringing to the plate?
Connecting Remote Attendees
Events that have stagnated for a while on growth should embrace
the opportunities brought along by the recent developments in
live video. With Facebook, Twitter and Youtube embracing live
streaming as well as 360-degree live video, we finally have the
opportunity to deliver a properly immersive experience to those
willing to follow online.
The anachronistic thought that live would cannibalize attendance
is finally behind us. With phenomena like FOMO (fear of missing
out) being the direct results of audiences experiencing events on
social media, we can expect only positive things by involving online
audiences. Apps are at the epicenter of this action. Whether it is
by means of integration or by their own proprietary software, apps
should be considered to extend the reach of our events.
Divest or Re-allocate Temporary
Staff
The biggest benefit of chatbots and concierge features is to replace
a human interaction on functional information. While no software
will ever be able to calm down an angry customer or to connect
with another individual on a personal level, software can be used
to give trivial information. This is an evolution of what we already
use apps for, but on steroids. Basic information such as where is
something or what session is next is why we use apps as digital
show guides. Artificial Intelligence brings along a whole new level
of speed and user experience to the plate.

Apps should now be evaluated as an extension of your team, to
save on temporary staff costs or to re-allocate temp staff budget
to more sensible tasks such as security, one of the most pressing
issues for event professionals in 2017.
A New Way to Check on Progress
While most of the benefits of event apps seem to involve
attendees first, many event professionals have pointed out in our
research how going through setting up event applications has
helped in streamlining the event planning process.
“Weuseeventappsbecausetheyhelpstreamlineourwork
andcutdowncostsincertainplaces/instances.
Eventappshavecomealongwayinthepastcoupleofyears
andtheyhavechangedthewholewayweworkasevent
professionals.”
Sean Mash, Social Media Marketing Manager, Grooveyard Event
Management
Many apps offer very visual project management tools and
progress monitoring tools. For a great part of the event industry,
still relying on complex and fragmented spreadsheets to plan an
event, this is a considerable step up. While this is not the most
immediate benefit of using event apps, it is a very tangible result
the widespread use of apps is having on event planners.
Real-time, Actionable Data
The deep learning, artificial intelligence component of new
event mobile apps is bringing along the ability to deliver fast and
actionable data about an event. If voice, data and face recognition
are combined, event professionals could access a new whole
array of tools to quickly exploit marketing opportunities or act on
security issues.

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DOYOUNEEDANEVENTAPP?Becki Cross
Have you used an event app before?
What did you learn?
What would you change?
Was your adoption
(download) rate good?
If you didn’t take time to analyse and understand the data last time, consider
if you will have more time to invest in the app this time.
Was data and
reporting available to you?
How can you improve this for next time?
How will you change your strategy?
Can the app provider offer
guidance, tips and tricks?
Think about what will encourage attendees to download the app.
What are the benefits to them? How will you effectively communicate and
market the app to your attendees?? How will you support those
who are unsure how to download and use the app?
Will there be support for those that need it?
Was your engagement
(usage) rate good?
If the app didn’t give you this reporting
and data, look to research and
work with another provider next time.
It is important to analyse and understand
the data provided. How can you ensure
you will have more time to invest
in the app next time? Can you start the process
earlier? Can you allocate extra resources?
Were you happy with the provider?
Would you work with them again?
What would you change?
How can you improve this for next time?
How will you change your strategy?
Can the app provider offer guidance, tips and tricks?
Was data and reporting
available to you?
If the app didn’t give you this
reporting and data,
look to research and rethink
your options.
Think about what will encourage attendees
to engage with the app? What are the benefits to them.
What are the unique content and cool features available?
How will you support those who are unsure how to use the app?
Is the WiFi robust at the venue or does the app work offline?
What is your main reason for having an event app?
Not sure
Seems like a cool thing to do
The app will solve all of our problems
Our competitor used an event app
To increase engagement
To meet CSR objectives
To deliver rich event analytics
To improve and simplify information distribution
To provide a revenue stream
To increase exposure for sponsors and exhibitors
To offer better problem solving and matching to attendees
To improve customer service
Investing in an event app might not
be right for you at this time. Think about
more solid objectives and motivations.
YES
YES
YES
NO
NO
NOTSURE
YES NO
YES NO
NOTSURE
NO
FLOWCHART

Have you clarified your other key
objectives for wanting an event app? Read and answer
Vital Things Your Organization Should
Confirm Before Investing in an App
Do you have buy-in from
your boss or board
or client?
Read
How to Evaluate if an Event App
is Worthwhile for Your Event?
Do you know what budget
is available
to invest in the event app?
Confirm your allocated maximum budget. Also consider the bigger
picture such as staff time and extras such as WiFi costs at the venue.
Do you know which features
you are particularly interested in?
Mobile App and Features Glossary
may be useful
Have you got enough staff
time and resources to allocate to the app?
Although it isn’t a possibility for this event why not
start planning ahead for next year/your next event?
Are you looking for a native or web-enabled app?
Are you aware that it may take up to 2 weeks
for native apps to gain approval from Apple?
Do you have plenty of time?
Have you got enough time and resources to create
the app content, get it published, apply updates and then
market the app to your participants?
At least you know now before investing
money into an app you cannot do justice to.
Although it isn’t a possibility for
this event why not start planning ahead
for next year/your next event?
The Project Timeline for an Event App
will be useful.
Have you researched which
app(s) may be most suitable?
Could a chatbot be the solution for you?
Read Chatbot Specific Challenges
The Features Tables and Online Tables
will be helpful in narrowing down your search.
Have you issued an RFP
to the best fit companies?
Read Tricky Subjects to Discuss
with Your Mobile App Provider
Read Issuing an Event App Request
For Proposal (RFP)
Are the shortlisted apps compatible with your other systems, e.g. CRM, registration?
Does this matter?
Back to the drawing board to
choose an app which fits your
organization better.
Is data easy to upload? Have you identified the winning app?
Time to look at the reasons why,
refine, reassess and start the
process again.
CONGRATULATIONS! The Project Timeline for an Event App
will be useful to your own bespoke schedule. Read
Chatbot Specific Challenges if you are interested in concierge features.
Here is an
Event App RFP Sample Template
You could consider a chatbot or a web-based app instead of
a native app to save time waiting for approval if lead times are
really short. Read other tips in What to Do When Time is Limited
YES
YES
YES
YES
NO
NO
YES
NO
NO
YES
NO
NO
YES NO
NO NO
NO
NO
NO
NO
YES YES
YES
YES
NO YES
YES
NOTSURE
NOTSURE
NATIVE WEB-ENABLED
YES

HOWTOEVALUATE
IFANEVENTAPPIS
WORTHWHILEFOR
YOUREVENTBecki Cross
Many event planners responding to our survey flagged up uncertainty
whether an event app could add enough value to justify the expenditure.
An event app can be a big commitment to make in terms of the event
budget and also the time and resources which need to be invested. It
seems that many eventprofs are still far from convinced. Chatbots are
still a relatively new innovation for the event industry too so the benefits
of having bot functionality may not be widely understood. Before
pressing ahead it is vital to look at the bigger picture to be assured that
you are making the right decision for your event.
Opinions from the survey were divided, as some of these quotes
highlight:
“Eventappsdonerightsavetimeandmoney.Theysimplify
communicationtoandfromattendees.

The Event App Bible 2017: REBOOT20 The Event App Bible 2017: REBOOT
“Eventappsareoneofthebestinventionsfornetworkingand
productivityintheeventplanningspace.
“Attendeeslovedthemobileappatour2016conference.
“We’veeliminatedpaperprogramsandrelystrictlyonanevent
appnow.Thechangehassavedusatonofmoney,wecanmake
instantchangesiftheschedulechangesandattendeesseemto
loveit.
“Itmakesaneventmoreinteractive,alive,realandinteresting
forattendees,theyareINtheprocess,notseparatedfromwhat
ishappening.Ourexperienceissuccessfulinthisfield.
“Surveyresultsshowourattendeeswouldnotuseone.
“Theyarenotused,notraffic.
“Wehavetriedeventappsthreetimes,2014,2015and2016
Conferences.Theusewasdismal.TheAppwaspushedquite
hardbothyears,butjustnotutilized.Thecostcouldnotbe
justifiedfor2017.
“Exceptforcurrentclients,wewillnolongeroffereventapp
development.
“Triedapps-thecostvsthereturnwastoolow.
“Itisdifficulttogetexecutivebuy-n.
Event planners probably know their event and the audience
better than anyone. Often you will have a “gut feeling” whether
an approach, such as implementing an event app, is the right
fit, or not. Although more often than not your intuition may be
correct, this is not sufficient to get others, who may be much
more skeptical, on your side.
Even if you are certain that investing in an event app is right for
your event there could still be resistance and reluctance from
your boss, your client, the board or the rest of your team before
you can implement an event app strategy. For the best chance
of success, you need to take the time to research and present
all the evidence. A rational, critical and professional approach,
backed up by data, facts and figures has the potential to win the
approval and investment of the wider event working group.
This section gives a framework for how to make your case and
confidently address some of the most common concerns raised.
Going through this evaluation process should mean that you can

have all the answers ready and can come to an informed decision
everyone is happy with.
1.KnowYourAudience
If you have used an event app previously at your event you should
have access to really useful data including who downloaded the
app, what devices the app was accessed on, how well the app was
used and what the most visited content was.
If not, you will need to be a lot more creative in trying to get a clearer
picture about your audience, particularly if this is a brand new event,
rather than a repeated, established event. To gauge how tech-savvy
your delegates are, some of the things to think about might be:
GG When you send out email campaigns what percentage are
accessed from mobile versus desktop? Is this higher or lower
than other events/markets you work with?
GG What is the seniority level of those attending in the past
and registering to attend for this year? Are they high-level
executives? Operations personnel?
GG What do you know about the audience demographics? Do you
have an idea of the age range of those attending?
GG At past events was interaction on social media high?
GG Is there an active social media interest, following and response?
GG At previous events did you notice people checking their phones?
Did people seem to be using more than one device? Was there a
high demand for charging points?
GG What has the response been to online and electronic
information issued? Are they receptive to online surveys for
example? Do you receive many calls for support with people
having difficulty with your online registration system or other
such warning signs?
GG Can you ask your audience if they would be interested in an
event app via a quick poll on social media or a survey? Can you
pick up the phone and ask a few attendees if they have a few
minutes to give their honest feedback?
These are of course only indicators, but hopefully, it could start to
give a clearer picture of how receptive or not your audience may be.
For some industry sectors, security and confidentiality are taken
extremely seriously and it may be very complex or impossible
to try to introduce an event app. These markets may include
pharmaceuticals, medicine, banking, the military and government.
21

2.AnalyzetheEventObjectives
Look at your overall event objectives; what do you want to achieve
and could an event app help to deliver? Here are some examples
of wider event objectives and how an app may contribute:
GG Event objective
To grow your customer base and increase customer loyalty.
An event app is one of the ways potential attendees can evaluate
your event and whether they should attend, before even booking
a place. It is also a way to cement your brand and company
personality. This could be particularly true if you use a chatbot as
it emulates a human relationship and communications.
GG Event objective
To be seen as the top innovator and thought leader in your
industry.
Using a groundbreaking app or chatbot could help to differentiate
your event from competitors, but most importantly it could also
offer greater feedback and insights from those attending through
polling, Q&A, surveys, reporting, content curation, data analytics,
etc. If you use a chatbot you should have access to the chat log
history to see the specific questions attendees are asking your bot.
By having your finger on the pulse and access to this privileged and
insightful information you can gain a better understanding of your
audience and use this data to your advantage, for example when
programming content for next year’s event or deciding what to
invest in.
If you go down the route of a chatbot this can be seen as a bold
and innovative move as, depending on the industries you work in,
you may be an early adopter and it is probably something your
competitors haven’t implemented yet. A certain kudos could come
from being the first to offer the technology to your event attendees,
in the same way, event apps were a big talking point for the thought
leaders that first introduced them to their events many years ago.
GG Event objective:
To create a green event in line with CSR objectives.
An app can help to vastly reduce the amount of printing required
by removing the need for a printed event brochure and abstract
guide. Many organizations are committing to going paperless and
reducing their carbon footprint so an event app supports these
ideals but ensure that the attendee has all the information they
need in one place. It can go further than just the event printing

too. If attendees can connect and share contact details via the
app, this reduces the reliance on paper business cards and
sharing hard copies of their research.
GG Event objective:
To create more business opportunities for attendees,
sponsors and exhibitors.
The app may be able to offer intelligent matchmaking, 1-to-1
appointment setting, lead retrieval, and to offer more robust
statistics which can help recruit new revenues (e.g. exhibitors
and sponsors) in the future. For example, you may be able to
analyze footfall and movement across the venue, the number
of leads generated by each exhibitor, the number of downloads
of content, the number of clicks on sponsor banners and so
forth. If your app has chatbot capabilities the bot may be able to
specifically highlight people you should meet at the event and
could even set up a meeting for you.
GG Event objective
To make a profit.
Although there is likely to be a cost for the app, does it also
offer significant potential savings and opportunities to generate
revenue? For example, by automating processing does it cut
down staff time spent on manual tasks such as matchmaking
and appointment setting and considerably cut costs? Apps often
give precedence to your sponsors and detailed analytics, which
could encourage them to come on board and support the event
in the first place. See 7. Undertake a Cost-Benefit Analysis for
more information about this
3.ConsiderSpecificAppObjectives
It is useful to formulate specific objectives for the event app too.
What would prove that the event app was a success? What will
give a positive ROI and satisfy your boss and the event board
members?
Think about the opportunities an event app will give you to
measure data more scientifically. Particularly look ahead to the
future and gather data that will help you to sell your event to
sponsors, partners and attendees next year. Some of the stats
which could be useful include:
GG The adoption and engagement rate with the app
23

GG The amount of activity before, during and after the event
GG Click-through rate to sponsors and exhibitors
GG Downloads and favorites
GG Most popular sessions
GG Exhibitor lead retrieval
GG The number of positive matches identified by the app
GG Connection requests and private messages sent
GG Appointments scheduled via the app
GG In-app searches
GG Poll results, questions submitted, session ratings, surveys and
feedback
GG Chatbot query log
GG The amount of user-generated content such as photos, videos,
social media updates
GG The content that attendees engaged with most
4.SegmentYourUsers
Think about the different groups that will use and benefit from the
app, such as the attendees, speakers, exhibitors, sponsors, press,
VIPs and the event management team. Each of these will have very
different and specific requirements from an app.
GG Segment the main user groups and look at an event app from
each perspective:
GG What would be their motivation to use your event app?
GG Think about what their pain points are and how an app can
address these.
GG How will the event app make their lives easier or better?
GG Why should they bother to download and use the app?
Some apps allow you to create different profiles which give
different permissions and functions to different users, so this is
something to think about now in terms of how to satisfy different
target users. For example, within a single app: exhibitors may be
able to use it for lead retrieval, the press could have access to press
releases and downloads, event managers could moderate live
questions submitted, and VIPs could use it to access special areas
on the event floor.

5.ResearchtheOptions
Whatever your specific event requirements, there is likely to be
an app out there which can meet all (or most) of your essential
demands. If you can determine your anticipated needs you will
then be able to get an idea of which app providers offer a good fit.
Vitally this can also start to give an indication of the likely costs
involved so you know if it is within reach.
It is much easier to pitch your case for an event app to your boss
based on precise, tangible products on the market, rather than
your wish list or what you think is available. By undertaking
detailed research into products it can also open your eye to other
useful functionality which would be useful but you didn’t even
know was possible.
6.WorkOuttheTotalInvestmentCost
The cost of an app can vary from free to over $100,000 if you
require a bespoke build. Keep in mind too that the off-the-shelf
starting price advertised for an app may differ substantially from
the end price if modifications, a custom build, support and extras
are required. Ensure that the cost you are sharing with your boss
is as close as possible to the complete anticipated end price,
otherwise, you may get agreement for an app that can’t actually
be delivered within your agreed projected budget.
Don’t forget that your boss will want to know the bigger picture
too. The cost of the app itself does not give the full true cost of
the investment - for example, the staff hours required to set up
the app within the team, costs such as upgrading the WiFi at
the venue and providing extra support staff on site to answer
questions attendees may have about the app.
7.UndertakeaCost-BenefitAnalysis
A cost-benefit analysis is a useful exercise to undertake and to
present the hard financial facts to your boss. Although there is
an outlay in terms of the investment in the app and the time and
resources required, there may also be cost-savings to be made,
for example:
GG Reducing printing costs by removing the need for items such
as the event brochure, daily updates/press, abstract catalog,
delegate list, sponsor inserts, evaluation forms.
25

GG Potentially removing the need for event badges if check in is via
the app or only printing badges on demand to ensure there is
no waste.
GG Eliminating the need for conference folders or bags.
GG Reducing staff time dedicated to tasks which can be
automated via the app such as matchmaking and appointment
scheduling.
GG Removing the requirement for staff to “stuff” delegate folders/
bags.
GG Cutting out the delivery and shipping costs for the items listed
above.
It is interesting to start considering these other potential knock-
on savings to the event budget. The larger the event the more
cost effective an event app is likely to become. Large conventions
sometimes find that an event app saves them money when the
hefty design and printing costs are removed. Some event app
providers offer a cost saving calculator via their website which will
do this cost analysis for you.
8.AddressConcernsfromtheEventTeam
Particularly in the lead up to the live event, event planners can
work ridiculously long hours. It is understandable therefore for
resistance from management if they believe it will increase their
wage bill and/or possibly reduce staff morale by placing extra
demands on staff. Likewise, if team members are worried about
an event app adding to their workload and causing extra pressure,
they are less likely to embrace it enthusiastically.
Look for app solutions which are easy to set up and avoid extra
work or duplication. Some apps may integrate or easily pull
data from your event registration site or allow easy importing
of data from a CSV or Excel file. Others will need data to be re-
entered manually or supplied in different formats to allow it
to be imported. As an event planner you probably have all the
information required at your fingertips, but making this process
as pain-free as possible is good.
There may be other worries too, so take time to listen and
address these specifically. Other real concerns might be
around operational issues. For instance, if there is slide sharing
functionality, how quick and easy is it for slides to be imported
and how will this affect the deadlines for speakers submitting
their presentations? What happens if there are last-minute

changes to the presentation on the day of the event?
Consider that having an event app may change people’s
behavior too. As people are aware that an app can often be
updated in real-time and is more flexible to update than a
printed event guide they may be less respectful of deadlines and
submit data late. Even if your team or event partners can add
and update information directly themselves it may still need a lot
of chasing to ensure that it is done promptly. No one wants an
unpopulated or out of date event app.
9.UndertakeaRiskAnalysis
Appreciate that there are potential risks in taking the decision
to use an event app or any event technology, and be prepared
to answer tricky questions from your boss. It may help to
undertake a written risk analysis addressing some common
concerns, large and small, and determining what the backup
plan is. For example:
GG What if there is a mistake in the content on the app?
GG What would we do in case of WiFi fail?
GG What if no one downloads and uses the app?
GG What happens if the app fails completely?
GG What if the app goes over budget?
GG What if there is a data security breach?
GG What if we find it is incompatible with specific phones/
operating systems?
GG What if the bot can’t answer the attendees’ queries?
By looking at the worse case scenarios you will be better placed
to deal with any problems effectively in the moment. You want
to ensure that the decision to use an event app was made and
agreed for all the right reasons. Undertaking an honest and
comprehensive review of the potential opportunities for things to
go wrong is a very important exercise.
10.InvestigatePeerReviews
Ask app providers for case studies and evidence from events
similar to your own. Can they provide testimonials, proven data
27

and reviews? This body of evidence can be revealing and useful.
You don’t just want to take their word for it though. Ideally, the
app company may be able to put you in contact with previous
clients who have used the app and are willing to have a short,
private conversation with you and your boss so you can find out
the low down and discuss any specific concerns.
Don’t forget to check how the app is rated in the app stores too.
11.HaveaDemo
Every app provider should be able to invite you to have a
demonstration of their product. This is the best way to
understand the capabilities and potential that an event app can
offer and navigate around the back system. If possible encourage
your boss and wider team to join you for the demo of the product
too. This can hopefully show how easy it is to set up the app,
to make quick updates and also demonstrate the features
and capability that a delegate, or your different users, would
experience.The provider can also answer specific concerns and
questions and focus on the unique selling points of the product
over their competitors.
12.TestItFirstHand
All providers should be able to recommend a live event app for a
similar event project using their platform for event planners to
download and test out. This is useful in terms of appreciating the
navigation and customization, however, this won’t necessarily give
an insight to any live event capability such as polling and live Q&A.
If you attend an event yourself and are impressed with the event
app they are using, find out the provider and enquire for further
information. This is particularly useful if you are able to test first-
hand functions such as slide sharing, Q&A, polling, lead retrieval
and location based notifications in a live event environment.
When creating your own app some providers also offer a test
version or a 14-day free trial so you can see exactly what your
app could look like, before committing to any payment.
13.SetUpaFocusGroup
It is important to find out what your key stakeholders think, be
they exhibitors, sponsors, speakers, attendees or event staff.
Consider having a small focus group to gauge the reaction

towards a few test apps and learn what they like and don’t like
and what they would want to see in your event app. The results
may give the confidence to progress with an event app or may
reveal that it isn’t the right time for your audience. It may show
that the expectations from an event app and the reality of what
is available and what can be afforded do not match. Or you may
realize that actually a simple app focused on a few key features
is what is really needed.
14.DoaCompetitorAnalysis
It isn’t always easy to know what your competitors are
planning and having an event app just to keep up with them is
a poor reason to implement an event app. Copying others is a
dangerous practice and recipe for disaster. Nevertheless, it is
interesting to know what are they doing, if they have used an
event app or chatbot, or if they are they planning to? It may be
that this impacts your decision and perhaps you will actually
decide not to have an event app or bot if a close competitor is
just introducing one for their event.
Innovate. Don’t imitate.
15.Lookatreal-timeDataandAnalytics
One of the strongest arguments for having an event app is the
possibility for strong data, the opportunity to understand your
audience better and use reporting to gain more revenue and
make better decisions in the future.
Look at your event and app objectives identified earlier in this
process and correlate and compare the real-time data and
analytics available from all event apps you are considering. The
data that can be measured and the reporting and exporting
which is available via the apps you are interested in may identify
a clear winner. Hopefully, there will be good synergy between
the app and your requirements and any app which is weak in this
area is not likely to be a good investment.
16.ConsiderFutureReturnsonthe
Investment
This is difficult to quantify and not scientific, but you should also
think about ways in which the investment in the app now may
lead to increased potential revenue in the future, such as:
29

GG More connections and better attendee networking, helping
to fulfill the main objective of attending the event for many
participants.
GG Targeted messages to change attendee behaviors e.g. to
encourage greater footfall to exhibitors or deal with a room
change more efficiently.
GG Greater satisfaction of exhibitors and hopefully more business
done as a result of better matchmaking, appointment
scheduling and lead retrieval.
GG Valuable event pictures, video and other content shared via
the app.
GG A greater insight into the pain points/interests/requirements
of the attendees via audience response or chatbot capability,
which may help with future programming decisions.
GG Better feedback to make improvements to the event -
hopefully resulting in increased demand/greater ticket sales
in future years.
GG Information available to attendees via the app or chatbot 24
hours a day, 7 days a week.
GG Opportunities to personalize and improve the service you can
offer attendees through machine learning.
GG More robust analytics to assist with future exhibitor sales and
sponsorship negotiations.
GG An opportunity to expand the life cycle of the event by keeping
the community engaged via the event app and more inclined
to purchase tickets.
These considerations may appeal to a forward-thinking boss,
looking ahead to the future.
Investing in any #eventtech needs to be a well thought out
decision rather than a nice to have, a gut feeling or keeping up
with your competitors. By undertaking this evaluation process
you can be certain that it is the right move for your event,
attendees and stakeholders. You might have only one chance
to sell an event app to your boss, client or board so by going
through this detailed analysis you will be well prepared to give
all the answers.
Good luck!

PURCHASINGFACTORSJulius Solaris
Once you have established the need for an event app and have defined
a clear mobile event app strategy it is time to make an actual decision
on which app to choose. This is usually where confusion kicks in. In
fact, the offerings are so numerous and diverse that it is almost too
much to take in.
After learning about hundreds of event professionals’ experiences
with selecting apps we came to the conclusion that five factors usually
influence the decision.

Evaluating the following selection criteria will help to simplify your
decision-making process.

Price and Cost

For event professionals using an event app for the first time price is a
major factor influencing the decision. In fact, a good model is to start
with a small investment in year one and then build into larger app
programs. We cannot emphasize enough the difference between the
app price and actual cost to your organization. The latter includes the
price of the app plus the time needed to roll the app out.


While price usually drives overall costs, it’s also good practice
to look at the time needed to set up the app and what support is
available from the app provider.

The online tables include pricing (at least of those apps that
disclose such information) yet it is still difficult to offer an
objective overview of the actual cost to your company. That cost
usually depends on the structure, size and skills of your team.
Looking at the app price is an excellent start but we encourage
you to look at the full picture before making a decision, that
includes delving into the features, trying the product and carefully
evaluating the support you will receive.

Low-cost or free apps are usually a good place to investigate
initially. ‘Freemium’ models, where you can get started for free
and then upgrade later, provide a low-risk way to get started and
a pathway to keep investing if your app program is successful.
Also, consider that some of the apps listed as pricing Not
Disclosed in our online tables are in fact free or low-cost apps
offered by a registration provider. The deal is that if you use their
registration platform the event app is offered at little or no cost
and is fully integrated with the back-end data provided. This could
be an appealing option to many eventprofs.
App Provider Location
The second factor influencing app program decision-making is
geographic location and the support network of the app provider.
The availability of the app provider in the country where your
event is held may be key for a successful app program.

If this is the first time you are going to use an app for your event you
will want the app provider to be readily available in your timezone to
contact for troubleshooting should anything go wrong.

Thesameistrueifyourunaverycomplexapp.Therisksassociated
withorganicapparchitecturesareusuallyhigh.Havingtheprovider
athandmayhelptoensurethateverythinggoestoplan.

While the country of origin of the app is a good indication of the
time zone where the provider operates, sometimes large app
providers feature wider support programs, custom setup, and
dedicated event teams. Therefore, we strongly suggest you give
consideration to geographic location and to refer to individual app
providers to find out more about their support network.

Web vs Native
The decision to use a web-based or native app is not
straightforward. There are many factors involved and each
alternative has different pros and cons for event planners.
A Native App, which is developed specifically for each operating
system (e.g. iOS, Android) offers many benefits in terms of
functionality, user experience, reliability and responsiveness. Apps
must be approved by the app stores before being available for
download. With Apple, this could take 1 or 2 weeks for approval.
Native apps can offer more sophisticated features on the whole
than web applications. Users must agree to the permissions of
the application to download a native app but this can enable the
app to integrate with the smartphone’s hardware and data such as
camera, address book, microphone and accelerometer (automatic
screen rotation).
Native apps allow the use of push notifications, alerting users
when their attention is required or when new content is available.
This gives an opportunity to regularly engage and bring your
audience back to the app.
The downsides of a native app are that space is required on the
device to download, which not all attendees may be willing to do
for a one off event and possible concern about what data the app
is extracting from the device about the user. The user must also
download it from the specific store, typically consisting of them
searching for the app within the store and downloading it to their
device of choice.
Another thing to consider when choosing a mobile app, is that all
content should be dynamic. This ensures a seamless transition
for the user in the case of information changes, additions or
deletions.. However, consider that if a structural issue exists,
an app update is required, which of course varies per mobile
ecosystem. For example on Apple, an app update is required to
be sent off to Apple to re-test and ensure the app follows their
guidelines of app development (this takes as long as it takes for
Apple to get around to reviewing your application, there is no set
timeframe). A web app, on the other hand, consists of the user
navigating to a specific web address on their mobile device, which
of course can be updated in real-time without any need for user
intervention or agreement. However, it proves more difficult when
wanting to include some form of persistence to the application,
typically this is where you want to store the user’s login, or
33

information such as favoriting content to be viewed when no data
connection is available.
Web-based apps operate across multiple platforms, operating
systems and devices rather than being developed natively.
Users do not need to download the app, although some web-
based apps may offer a shortcut which looks like an app icon.
This potentially removes the issue of users being unwilling to
download due to limited storage space on their phone.
The benefits of web apps are fast and easy updates from the
event planner and for the end user, quick availability (particularly
important if lead times for your event are short) and perhaps also
cost.
Web apps can however only access a limited amount of native
features. It can be more difficult to build a loyal user base from
web apps as you cannot send push notifications. Also as web
apps don’t appear on the app store you may be missing an
opportunity for marketing your event and app.
Web apps are however less of a privacy and security risk as they
do not require permissions on download like a native app but can
ask for permissions as required without requiring an update or
re-installation.
There are also benefits of the desktop and mobile experience
being streamlined.
Some web apps also allow content to be stored and accessed
even when offline.
A Hybrid App (web and native) can potentially offer an almost
native experience but with benefits of speed of development and
cost. Offering a seamless experience to attendees whether they
are using their desktop, smartphone or tablet will be appealing to
many Event Planners, however, a truly native app will always be
the most responsive and intuitive option.
Looking at Features
Features usually are the strongest decision-making factor in
the app selection process. By matching features to pricing most
consumers usually have a clear idea of what they are getting.

It is also important to carefully assess the features offered. In

fact, there are often different levels of complexity found for the
same feature. Saying that you should check which features are
offered is sterile. Looking at how these features are implemented
is a better course of action.

While the feature tables in this guide and the online tables will
help you to quickly assess whether or not an app has a feature you
are looking for, we suggest to further investigate how this feature
is implemented before making your final decision.
We cannot stress enough how more is not necessarily better.

Checking App Provider Credentials

Some event and meeting professionals give substantial weight to
the credentials of the app provider. Usually, this is one of the most
detailed sections of the app Request For Proposal (RFP).
We believe that checking app provider’s credentials is extremely
important. We invite you to use this report as a starting point to
visit app websites, ask for client references and search social
networks for opinions. This is especially true if you are looking for
a highly supported app.

With such a large and competitive market, there is a lot of hype by
providers to emphasize their own credibility. We believe that the
technology of the app should be carefully reviewed in conjunction
with the reputation of the company.

In those cases where you are comparing companies and the
technology provided is exactly the same, huge price discrepancies
are not justified by reputation alone.
The final decision is a mixture of the above five factors, your team’s
skills, time available, the size of your event, your budget, your
mobile program objectives and last, but by no means least, your
gut feeling.
35

VITALTHINGSYOUR
ORGANIZATIONSHOULD
CONFIRMBEFORE
INVESTINGINANAPPBecki Cross
There are several vital pieces of information which should be
confirmed internally within your organization or event team before
progressing your event app. If the evaluation process has confirmed
that implementing an event app is the right thing to do it will also have
opened dialogue and helped to start defining your requirements more
clearly, which may differ entirely from what you originally thought your
needs would be. At this stage, if you can determine answers to these
vital questions before approaching (or re-opening) discussions with
event app providers and issuing a Request For Proposal (RFP), you
will be in a much stronger position to communicate your event app
strategy and achieve what you want.
Priorities
From the evaluation process, your priorities for having an event app
should be much clearer to everyone. If you can list the importance or
weighting of your main objectives for having an app this will make it
easier to shortlist the potential app solutions that fit your criteria and
to ensure everyone is in agreement and support of the final decision.
Users
If you have identified users with different needs, certain app users
may take priority. For example, the needs of your paying partners -
such as sponsors and exhibitors - may need to be given preference
over the things your attendees would ideally like to see in the app.
You may be happy with one app to meet everyone’s needs or you may
prefer to segment how different groups use and access the app, so
this needs to be given some thought.

Chatbots and Artificial Intelligence (AI)
You may have identified that you are most interested in a chatbot
or in an event app which offers chatbot capabilities. If so you need
to give some thought to how this will be most useful. For example,
voice control may not be required but you may be looking for
features powered by AI to enable better problem solving and
greater personalization.
Roles and Responsibilities
The staff that have been identified to manage and input into the
event app should be confirmed at this stage. To ensure that they
are fully up to speed before a final decision is taken, it makes
sense to involve them in the reviewing process. Even if the app
allows exhibitors to upload data directly themselves it is still likely
to need some chasing to prompt people to submit. It will also
help to identify early on who will be responsible for updates and
queries on site at the live event.
Budget
Now is the time to identify the true budget you have available to
spend on the event app, any contingency that is available and to be
realistic about the other resources which may be required, such
as investment in boosting the WiFi strength.
Success and Failure
Consider what you expect for the event app to be recognized as
a success, and what would be seen as a failure. By visualizing
different outcomes you will be able to ask more probing questions
to the event app providers.
Communication
Start to think about communicating the app to your attendees and
the reasons that will encourage them to download and use the
app.
Timescales
Map out the key milestones for the event, including when you will
have data to populate the app, when you would like to announce
the app to attendees and the different opportunities to remind
people to download.

©© Whatareyourtop3prioritiesforimplementinganeventappin
orderofimportance?
©© Whoarethedifferentusergroups?
©© Doyouneedanapptoofferdifferentaccesstodifferentusers?Or
canitbethesameforallusers?
©© Isitimportanttosatisfyspecificuser’sneedsasapriority?
©© Whatfeaturesaremostimportanttodifferentusers?
©© Doyouknowwhatdevicesyourattendeesareusing?
©© Areyoulookingforaneventapporchatbot?
©© Doyouwantchatbotfunctionstobeavailablewithinyourapp?
©© Isvoicecontrolrequired?
©© IsAIimportanttoyou?
©© Whowilltaketheleadontheapp?
©© Whichteammemberswillsupportontheapp?
©© Whowillmakeupdatesonthedayoftheevent?
©© Whowillberesponsibleforchasingupexhibitors,sponsors,etcfor
information?
©© Shouldstakeholdersbeabletoaddinformationdirectly
themselves?
©© Whatisthetotalbudgetavailable?
©© Isanycontingencyavailable?
©© Whatotherresourceswillbemadeavailabletomaketheappa
reality?
©© Definewhatsuccesswilllooklikeintermsofyoureventapp?
©© Definewhatfailurewilllooklikeintermsofyoureventapp?
©© Howwillyoucommunicatetoattendeesabouttheapp?Whatis
thecommunicationsplan?
©© Whatwillencourageyourattendeestodownloadandusetheapp?
©© Whatistheleadtime?
©© Whatarethekeydeadlinesyouareworkingtowards?
©© Howwillthedataandstatsfromtheappbeused?
©© Ispasswordprotectionrequired?
CHECKLIST
38
26QUESTIONSTOANSWERINTERNALLY
BEFOREPROGRESSINGYOUREVENTAPP

TRICKYSUBJECTSTO
DISCUSSWITHYOUR
MOBILEAPPPROVIDERBecki Cross
You will already have lots of questions to ask the event app providers
you are considering working with, however, this section highlights
some difficult questions you may also want to discuss before making
a final decision.
Lead Time
The event app providers you are talking to will be in the best position
to let you know how much lead time is required, or recommended, to
get the most from the investment. They will know from experience how
long it generally takes an event planner from signing the contract to
populating the app. They will also be submitting apps to Apple every day
and so will have a fairly accurate idea of the current wait times (all iOS
apps need to get approval from Apple, which varies but can take over a
week). Often the more time that is available the better the response in
terms of encouraging downloads and usage prior to the event.

Set Up
If the app integrates with your registration platform you may be
able to pull the data that way to populate the app or to import the
data via CSV or Excel files. The app may need you to manipulate
the data you have into a specific format, which can be time-
consuming in itself. It is important to know the options and how
complex this is likely to be, otherwise, you might be typing in all
the event details manually.
Support
It is vital to know what support is available to event planners and
attendees. Even if it is a self-service product you are looking for
the peace of mind that someone is available to help when you
need it. This is also why location can still be an important factor
when deciding on an event app provider as operating in the same
time zone will give you the best chance of being able to reach the
support team when you need help.
Adoption and Engagement
Probe the event app providers in terms of the download and usage
rates you should realistically expect from the app and ask for tips
on how to ensure the best chance of success. Ask for their help and
advice for how to increase usage before, during and after the event.
Revenue Generation and Cost Savings
The best apps offer opportunities for increased revenue to be
generated by offering extra exposure and features which are of
interest to your sponsors and exhibitors. Most importantly it also
enables engagement to be tracked and analyzed for accurate
reporting to your stakeholders. At the same time, the app should
enable you to save money too in terms of reduced staff input,
conference bag and printing costs.
Pitfalls
Don’t be afraid to ask event app providers what the downsides of
the app are. It should be easy to see the benefits but you also want
to be aware of anything that lets it down too, for example, things
that it doesn’t do, any negative feedback received and areas they
are working on improving. They might be surprised to be asked
this question but hopefully, they will give an honest answer so that
you are prepared.
WiFi
We all know that WiFi is still notoriously slow, unreliable and
unstable in many venues when under pressure from numerous

event attendees, despite what they tell you on the site visits. It is
important to find out exactly what functions are reliant on WiFi
and what happens it the signal drops out completely.
ReviewsfromOtherPlanners
Talking to planners of similar event projects who have used the app
is the best way of getting the honest lowdown on the product and
learning from their experience. It is also the sign of a genuine app
provider if they are happy to connect people, as it means that they
are confident in the product they are offering.
UserDataandPrivacyPolicy
If you are accessing user data ensure that this is clearly defined in
your Privacy Policy. Apps must request permission to access data
from the user but this can be offputting to some of your audience
who will prefer not to download the event app if they are not happy
with the level of access being requested.
Security,LegislationandCompliance
WhetheryouarelookingforaneventapporChatbotitislikelythatyou
willbehandlingpersonaldataandsoyoumustensurethatyouare
workingwithinthelaw.Over100countriesworldwidehaveadopted
comprehensivedataprotectionandprivacylawstoprotectpersonal
dataheldbyprivatebodies.Thelawsapplytopersonalinformation
heldinbothelectronicandphysicalformandtoallornearlyallsubject
areas.Moreinformationcanbefoundhere:NationalComprehensive
DataProtection/PrivacyLawsandBills2016.
The legislation will vary depending on the country you operate
and the type of data you are handling but you may need to ensure
compliance with the following, as relevant:
PaymentCardIndustryDataSecurityStandard(PCIDSS)-Worldwide
DataProtectionAct1998(DPA)-UK
EUGeneralDataProtectionRegulation(GDPR)-Europe
HealthInsurancePortabilityandAccountabilityActof1996(HIPAA)-US
Sarbanes–OxleyAct(SOX)-US
FamilyEducationalRightsandPrivacyAct(FERPA)-US
PersonalInformationProtectionandElectronicDocumentsAct
(PIPEDA)-Canada
The Privacy Act 1988 - Australia
ReportingandAnalytics
Accessing and exporting real-time data is one of the big benefits of
using an event app. Check exactly what reporting and statistics are
available, particularly the valuable information that will be helpful to
feedback to event stakeholders, sponsors and exhibitors.
41

©© Whatoperatingsystemsanddevicesdoes
theappworkon?
©© Whatleadtimeisrequired?
©© Whatismaximumandminimumleadtime
youwouldrecommendforthebestresults?
©© HowlongisApplecurrentlytakingtoapprove
yourappsonaverage?
©© Doestheappintegratewitharegistration
provider?Canitextractthedatathatway?
©© ArethereotherintegrationsandAPIs
available?
©© Whatotherresourcesareneeded,e.g.
barcodescanners,tablets,robustWiFi,
chargingpoints?
©© Whatcontentcanbeadded?
©© Whatformatsaresupportede.g.HTML,
video,pictures,downloads,links?
©© Howcantheeventdetailsbepopulated?
©© Whatopportunitiesdoesyourappofferfor
revenuegeneration?
©© Doyouhaveacost-benefitcalculator
availableonyourwebsite?
©© Isiteasytoaddspeakersandexhibitors
confirmedlateintheday?
©© Canexhibitorsandsponsorsbegranted
accesstoaddtheirdatadirectly?
©© Whatsupportisavailabletoeventplanners?
©© Howcansupportbecontacted?
©© Duringwhathoursarethesupportteam
contactable?
©© Whattimezonedoyouworkon?
©© Howquicklyshouldaneventplanneror
attendeeexpectaresponsetoasupport
request?
©© Isthereanoptionfortheapptobesetupon
yourbehalf?
©© Whatdoesthiscost?
43QUESTIONSTOASKEVENTAPP
PROVIDERS
CHECKLIST
©© Do you have support available for app users
and are the support channels the same as for
an event planner?
©© Aretherevideos,picturetutorials,text
instructions,webchat,ahelplinenumber,etc?
©© Canyouprovideanon-siteeventsupport
team?
©© Whatdownloadandusageratesyoushould
realisticallyexpectfromtheapp?
©© Howcanyouensurethebestchanceof
successintermsofadoption?
©© Howcanyouencourageengagementbefore,
duringandaftertheevent?
©© Whatarethe‘cons’oftheapp?
©© WhatfeaturesrelyonWiFi?
©© Whathappensifthesignaldrops?
©© Cantheappoperateviaphonesignal(3G/4G)?
©© Whatcheckscanbedonetocheckthe
bandwidthatthevenue?
©© Cantheappuselocationfeaturessuchas
beacons?
©© Isitcompatiblewithwearabledevices?
©© How,andinwhatformats,candatabe
exportedfromtheapp?
©© Canyouputmeincontactdirectlywithevent
plannersofsimilareventsthathaveusedyour
app?
©© Cantheappbeusedformultipleevents?
©© Isdataheldsecurelyandsafely?
©© Whatmeasuresareinplacetoavoiddatabeing
hacked?
©© Istheappcompliantwithallrelevantdata
protectionlegislation?
©© CanyouprovideasamplePrivacyPolicy?
©© Arepasswordsencrypted?
©© Isfinancialandpasswordinformationkept
separatetopersonaldetails?

CHATBOTSPECIFIC
CHALLENGESBecki Cross
Set Up
Ask the provider how information should be provided to get the
chatbot operating. Set up times are generally much quicker than
a traditional event app and some allow you to name and brand
the event app to fit your event. It may operate within an event
app and/or through Facebook Messenger, your standard mobile
texting app, WhatsApp, webchat, or other popular messaging
providers so check how it operates.
Machine Learning
The more queries asked to a chatbot the more accurate the
responses can become as you can add new solutions and
information to the library as they are flagged up. The provider will
be able to advise how much time and input is required to ensure
you have a helpful bot.
Brand Voice
Ensure that your bot speaks the same language. For example, a
cool event brand aimed at the younger generation may encourage
‘text speak’ and emojis in a way that would not be suitable in a bot
aimed at high-level executives.

Artificial Intelligence
AI can be used to offer more intelligent matchmaking, problem
solving and logic. Discuss with the app provider the ways AI is
used within the app to make better decisions or offer better
solutions to users.
Personalization
A big bonus of chatbots is that it can be used to personalize
the experience for the attendee through personal
recommendations and learning the user’s likes and dislikes.
Ask the provider how this works in practice and what this
means for the future.
Chatbot User Data and Privacy
If your chatbot works through other apps and channels such
as Facebook Messenger, text, or WhatsApp the user is likely
to already have this app installed on their device and they will
not, therefore, be asked for permission to access data (as they
would when installing a native event app for the first time). It
is vital therefore that if your event chatbot operates through
third-party applications that you make clear to users any data
that you will access and what you will do with this data. It is vital
to be transparent, trustworthy and have a robust privacy policy
in place.
Chatbot Security and Data Protection
Your bot builds up a library of data and history so it is important
to ensure that the data is handled securely and in line with
legislation and regulations (see Security, Legislation and
Compliance).

©© What data should be added initially?
©© What format should this data be provided?
©© How long does it take to get up and running?
©© Which platforms does the chatbot work on?
©© Can the app be named and branded?
©© If the bot cannot answer a question how is this flagged?
©© How can you train the bot to speak in a way that fits your event
and brand?
©© How can you guarantee that the bot will stay true to your brand
voice?
©© Can the bot use emojis?
©© How is AI used to improve the experience?
©© Does the chatbot personalize recommendations?
©© How is data exported? E.g. survey data, chat log.
©© Is security and storage of your chatbot data fully compliant in
line with regulations?
©© How does the chatbot access user data?
©© What privacy policy needs to be put in place outlining any user
data the chatbot will access?
©© How should you make it clear to users how their data will be
used and handled?
CHECKLIST
16QUESTIONSTOASK
CHATBOTPROVIDERS
45

ISSUINGANEVENT
APPREQUESTFOR
PROPOSAL(RFP)Becki Cross
Once you have a shortlist of potential app providers you are interested
in you are likely to need a more formal quotation detailing the exact
costs and what precisely is included in each package. At this stage, it
is usual to issue a Request For Proposal (RFP) as this can be the most
comprehensive way to get detailed information back, in a format that
allows you to easily compare responses.
We have prepared a handy RFP template which you can complete and
issue to the providers you are most interested in.

EVENTAPPRFPSAMPLETEMPLATE
Request For Proposal
From: (Organisation name) __________________________________________________________
To: (Event App Provider Name) _______________________________________________________
Date of RFP issue: _________________________________________________________________
Required Response Date: ___________________________________________________________
EVENT DETAILS
Event Name: ______________________________________________________________________
Event Website: ____________________________________________________________________
Date: ____________________________________________________________________________
Format (e.g. Plenary Sessions, Breakout Sessions, 5 tracks running concurrently): _____________
Venue Full Address: ________________________________________________________________
Number of Attendees: ______________________________________________________________
Number of Exhibitors: ______________________________________________________________
Level and Number of Sponsors: ______________________________________________________
Event Brief Overview: ______________________________________________________________
Target Audience and Overview: _______________________________________________________
Audience Devices/Technology: _______________________________________________________
Details of Event Apps Used in the Past (providers, uptake, most popular features, etc): __________
Primary Objectives of the Event:
1. ______________________________________________________________________________
2. ______________________________________________________________________________
3. ______________________________________________________________________________
4. ______________________________________________________________________________
5. ______________________________________________________________________________
EVENT APP
Primary Objectives of the Event App
1. _____________________________________
2. _____________________________________
3. _____________________________________
4. _____________________________________
5. _____________________________________
Must Have Features
1. _______________________________________________________________________________
2. _______________________________________________________________________________
3. _______________________________________________________________________________
4. _______________________________________________________________________________
5. _______________________________________________________________________________
6. _______________________________________________________________________________
7. _______________________________________________________________________________
8. _______________________________________________________________________________
9. _______________________________________________________________________________
10. ______________________________________________________________________________
PRINT ME

Budget (if this can be disclosed): ______________________________________________________
Information Requested from the App Provider
Lead Contact Name: _______________________________________________________________
Email: ___________________________________________________________________________
Phone: __________________________________________________________________________
Website: _________________________________________________________________________
Overview of the App
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
What operating systems and devices does the app work on?
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
Features and Functionality Offered
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
Key Menu Options and Content
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
How is content added?
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
How quickly do changes and updates show up?
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
How can the app be used for communication with attendees?
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
What opportunities are available for revenue generation?
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________

How does your app enable event planners to save money?
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
What integrations do you offer?
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
Which features rely on WiFi to operate?
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
Please provide examples of apps provided for similar event projects?
_______________________________________________________________________________
_______________________________________________________________________________
Please include sample reports of statistics, data and analytics and how the data can be accessed
and exported.
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
Please give details of encryption, security and data protection compliance.
_______________________________________________________________________________
_______________________________________________________________________________
What differentiates your app from competitor apps? What are your USPs?
_______________________________________________________________________________
_______________________________________________________________________________
_______________________________________________________________________________
Please disclose the price of your app.
_______________________________________________________________________________
_______________________________________________________________________________
What are the payment terms for your app?
_______________________________________________________________________________
_______________________________________________________________________________
When a Decision will be Made
Shortlisting: ______________________________________________________________________
Final Decision: ____________________________________________________________________
How you will be notified: ____________________________________________________________
Person to Contact in Case of Any Questions
Name: ___________________________________________________________________________
Email: ___________________________________________________________________________
Phone: __________________________________________________________________________

The Event App Bible 2017: REBOOT50 The Event App Bible 2017: REBOOT50
PROJECTTIMELINETO
PREPAREYOUREVENTAPP
Becki Cross
It isn’t easy to create a specific timeline for implementing an event app.
Lead times, your event requirements, demands and timescales are
different for native, web-enabled, hybrid apps and chatbots. Every event
is different and every app has unique features and nuances. We have
however tried to look past this and create a basic project timeline as a
useful starting point.
The plan is an outline for your events when you do have the time and
resources to invest fully in your mobile app program. We have based
this on a 12-month lead time as you may have for an annual event or
large event project. This chart can of course still act as a starting point
for when you are working under much tighter time constraints and for
when time needs to be saved, corners cut and quick decisions made for
it to happen. The template is downloadable in Excel format so you can
adapt to your unique circumstances.
Download the Sample Project Management Template for an Event App
REGISTER* ONOURPORTAL
TOACCESSANEDITABLE
PROJECTMANAGEMENTTEMPLATE
OPEN NOW
*You need to register to access the online portal

WHATTODOWHEN
TIMEISLIMITEDBecki Cross
Event planners don’t always have the luxury of time, in fact, lead times
seem to be forever getting shorter. If timescales are challenging but
you are committed to implementing an event mobile app we would
recommend one or more of these things will help you make the most of
the time available and turn your event app into reality.
GG CutOuttheRFP. It takes time to issue and analyze responses
from a formal RFP process. When time is of the essence consider
requesting information and talking directly with a small number of
suppliers to enable a decision to be made in a shorter timeframe.
Our online tables will help you to make a fast assessment before
deciding who to talk to.
GG SpeaktotheAppProviders.The app providers are experts in app
development, current approval times on the app stores and their
specific product, so talk to them and ask their honest advice and
whether it is feasible. To bypass the sales talk also try to speak
directly to another event planner that has first-hand experience of
using the app and find out how long it really took and how easy it
really was to set up.

GG ChooseaChatbot. A chatbot can be set up much faster than a
traditional event app. If time is tight it may be worth considering
using a bot which can operate through messaging services your
attendees are already using.
GG ReviseYourVision. If time is short perhaps choose a free or low-
cost event app, over a high-end event app. This could be a useful
experiment and learning curve before investing further in an app
in future years. You still need to be confident though that you have
the resources to support it, rather than a half-hearted effort.
GG FocusonaSpecificFeature. Instead of implementing a
comprehensive event app why not choose a simpler app with
fewer features, or specialized in one particular area such as
audience response or slide sharing.
GG PayforFullSupport. Some providers can provide a full set up
service for you which could save you time, although you, or a
member of your team, will need to provide the information to
them in the first place.
GG ChooseanIntegratedApp. Some apps integrate directly with
registration systems or website to pull the data from there.
This can be a great time saver as much of the data required will
already be available.
GG EasyImport/SetUp. When time is short this is even more
reason to prioritize the apps with easy import and set up that
work with your data.
GG FavorWeb-EnabledorHybridApps.To avoid delays with the
app gaining approval from Apple consider going for a web-
enabled app over a native app. Some providers also offer hybrid
apps which don’t require new approvals each time. For instance,
you download the provider master app and attendees put in a
unique password which then pulls the data for your specific
event.
GG LoanDeviceswiththeAppPre-installed. You may want to
consider hiring tablet devices with the app pre-installed to bypass
publishing and approval on the app stores. This is particularly
feasible if the app is for a quiz or some form of gamification,
particularly if it is a team based event.

GG GetStarted. When time is of the essence get the app ready and
submitted to the app stores as soon as possible, knowing that
it can take 1-2 weeks for iOS approval. Of course, sometimes it
only takes a few days - there are no guarantees.
GG BoostWiFi.Realize that the nearer to the live event date the
app is published the less time there is for communicating
and encouraging your attendees to download the app. This
increases the likelihood that more people will only download
the app when they get to the event. With this in mind think
about whether the WiFi bandwidth will cope with multiple
simultaneous downloads and consider investing more money to
avoid failure.
GG ConsiderShelvingtheIdeauntilNextTime. If time is really
short, quality is going to be compromised and downloads and
usage are likely to be much lower as a result. Ask yourself if it
is essential to have an app at such short notice or whether it
is best to take proper time and care implementing an app for
future events and bypassing this event.
53

COMPARE
145 PROVIDERS IN A SNAP
*You need to register to access the online portal
145 providers advised us on the functionality of their event apps and
chatbots. We investigated 136 features across 8 key areas (last year we
enquired about 96 features). 48 features were uncommon - offered by
less than 60% of providers across any price point.
We have listed some of the most interesting features within the
following tables. The complete listings with details of all 136 features
surveyed are available in our online tables. The dynamic tables allow
you to search and filter the apps that meet your specific requirements
and budget and other detailed company information.
FEATURETABLES
Register* on our portal to access a full version
of the comparison tables and filter the apps
that meet your requirements
OPEN NOW

10times
Actigage Live Engagement Platform
ActivTouch
AgendaPop
AIDAIO Hub
Akkroo
All In The Loop
Attendease
Attendee Schedule Builder
Attendica
Attendify
Azavista Event App
Beekast
Blispa Events and Festivals
BOABEE
Boomset Lead Retrieval App
Built.io Conference App
BusyConf
ChirpE Premium
Clientry Concierge
ConBop
Concierge EventBot
Confer
Conference Compass
Conferience
Confrenz
ConnexMe
Conversation Starter
Core-apps
CrowdComms
CrowdCompass by Cvent
Crowdlink
Crystal Event App
Crystal Mobile
Dazzmobile
Delegate Select Web App
Delegia Mobile
Digivents
DoubleDutch
EasyTag
Engage
Equilar Engage
ERMobile
Evenbase Free
event app by etouches
Event Apptitude
Event Buddy
Event Mobile Apps by Poken
event2mobile
EventApp360
Eventbase Enterprise
Eventbase Premium
Eventbuizz
eventcloud
Eventdex
Eventdrive by myQaa
EventEdge
EventEye
Eventfuel.io
EventMobi
EventOPlanner
Eventory
Eventpedia
EventPilot Conference App
eventpowwow
EventsCase
eventScribe
Eventsential by Results Direct
Eventtus
eventuosity
evenTwo
EventXP
EventZebra
evenzu
FestApp
Festfeed
Gather Digital
GEVME
Glisser
Goomeo
Grenadine Event Guide
Grip
Guidebook
HelloCrowd
Hobnob
HOO Events
Howdy
IdeasEvent
iEvent App
ITM Mobile
JUBLIA
JUJAMA Networking Platform
KAYO
Krónos
LeaDS
Live Engagement App
Livecube
LOQUIZ
Lumi Show
Meet
MeetApp
Meetee
MeetingPlay
MeetingSift
MeetMatch
Meetoo
mEvent
Mobapplogic
mobLee
Moozup
MyEventApps
Networkapp
NetworkTables.com
Noodle Live
NVOLV
Panelsensor
Pathable
PheedLoop
Pitch and Match
PowerVote Event App
Presdo Match
QuickMobile
QuickTapSurvey
registraid.com
Results at Hand Event App
Sharypic
ShowGizmo
Slido
SpotMe
Superevent
Swapcard
Symposia
Tailgate
TapFuse
Time2
Topi
TripBuilder EventMobile
twoppy
uSummit
Velocevent
Virtual Event Bags
Whova
Wooclap
Yapp
Zuant
NEWEMERGINGFEATURES
LIVESTREAMING
VIRTUALREALITY
AUGMENTEDREALITY
MACHINELEARNING
INSTAGRAM
INTEGRATION
SMS/WHATSAPP
LIVESTREAMING
VIRTUALREALITY
AUGMENTEDREALITY
MACHINELEARNING
INSTAGRAM
INTEGRATION
SMS/WHATSAPP
feature available
feature not available
Providers are cliccable
55

10times
ActivTouch
AgendaPop
AIDAIO Hub
Akkroo
All In The Loop
Attendease
Attendica
Attendify
Azavista Event App
Beekast
BOABEE
BusyConf
ChirpE Premium
Clientry Concierge
ConBop
Concierge EventBot
Confer
Conference Compass
Conferience
Confrenz
ConnexMe
Core-apps
CrowdComms
Crowdlink
Crystal Event App
Crystal Mobile
Dazzmobile
Delegia Mobile
Digivents
DoubleDutch
EasyTag
Engage
Equilar Engage
ERMobile
Evenbase Free
Event Apptitude
Event Buddy
event2mobile
EventApp360
Eventbase Premium
Eventbuizz
eventcloud
Eventdex
Eventdrive by myQaa
EventEdge
EventEye
Eventfuel.io
EventMobi
EventOPlanner
Eventory
Eventpedia
eventpowwow
EventsCase
eventScribe
Eventtus
eventuosity
evenTwo
EventXP
EventZebra
evenzu
FestApp
Festfeed
Gather Digital
GEVME
Glisser
Goomeo
Grip
Guidebook
HelloCrowd
Hobnob
HOO Events
Howdy
IdeasEvent
iEvent App
ITM Mobile
JUBLIA
KAYO
Krónos
LeaDS
Live Engagement App
Livecube
LOQUIZ
Lumi Show
Meet
MeetApp
Meetee
MeetingPlay
MeetingSift
MeetMatch
Meetoo
mEvent
Mobapplogic
mobLee
Moozup
MyEventApps
Networkapp
NetworkTables.com
Noodle Live
NVOLV
Panelsensor
Pathable
PheedLoop
Pitch and Match
PowerVote Event App
Presdo Match
QuickMobile
QuickTapSurvey
registraid.com
Sharypic
ShowGizmo
Slido
SpotMe
Superevent
Swapcard
Symposia
Tailgate
TapFuse
Time2
Topi
twoppy
uSummit
Velocevent
Virtual Event Bags
Whova
Wooclap
Yapp
Zuant
PERSONALIZED
SCHEDULE
MULTI-EVENT
PUSHNOTIFICATIONS
REALTIMEANALYTICS
&REPORTS
PERSONALIZED
SCHEDULE
MULTI-EVENT
PUSHNOTIFICATIONS
REALTIMEANALYTICS
&REPORTS
EVENTMANAGEMENTFEATURES
56
feature available

10times
ActivTouch
AgendaPop
AIDAIO Hub
Akkroo
All In The Loop
Attendease
Attendica
Attendify
Azavista Event App
Beekast
BOABEE
BusyConf
ChirpE Premium
Clientry Concierge
ConBop
Concierge EventBot
Confer
Conference Compass
Conferience
Confrenz
ConnexMe
Core-apps
CrowdComms
Crowdlink
Crystal Event App
Crystal Mobile
Dazzmobile
Delegia Mobile
Digivents
DoubleDutch
EasyTag
Engage
Equilar Engage
ERMobile
Evenbase Free
Event Apptitude
Event Buddy
event2mobile
EventApp360
Eventbase Premium
Eventbuizz
eventcloud
Eventdex
Eventdrive by myQaa
EventEdge
EventEye
Eventfuel.io
EventMobi
EventOPlanner
Eventory
Eventpedia
eventpowwow
EventsCase
eventScribe
Eventtus
eventuosity
evenTwo
EventXP
EventZebra
evenzu
FestApp
Festfeed
Gather Digital
GEVME
Glisser
Goomeo
Grip
Guidebook
HelloCrowd
Hobnob
HOO Events
Howdy
IdeasEvent
iEvent App
ITM Mobile
JUBLIA
KAYO
Krónos
LeaDS
Live Engagement App
Livecube
LOQUIZ
Lumi Show
Meet
MeetApp
Meetee
MeetingPlay
MeetingSift
MeetMatch
Meetoo
mEvent
Mobapplogic
mobLee
Moozup
MyEventApps
Networkapp
NetworkTables.com
Noodle Live
NVOLV
Panelsensor
Pathable
PheedLoop
Pitch and Match
PowerVote Event App
Presdo Match
QuickMobile
QuickTapSurvey
registraid.com
Sharypic
ShowGizmo
Slido
SpotMe
Superevent
Swapcard
Symposia
Tailgate
TapFuse
Time2
Topi
twoppy
uSummit
Velocevent
Virtual Event Bags
Whova
Wooclap
Yapp
Zuant
ATTENDEE
MATCHMAKING
APPOINTMENT
SCHEDULING
SOCIALMEDIASIGNIN
LEADRETRIEVALFOR
EXHIBITORS
ATTENDEE
MATCHMAKING
APPOINTMENT
SCHEDULING
SOCIALMEDIASIGNIN
LEADRETRIEVALFOR
EXHIBITORS
NETWORKINGFEATURES
57
feature available

10times
ActivTouch
AgendaPop
AIDAIO Hub
Akkroo
All In The Loop
Attendease
Attendica
Attendify
Azavista Event App
Beekast
BOABEE
BusyConf
ChirpE Premium
Clientry Concierge
ConBop
Concierge EventBot
Confer
Conference Compass
Conferience
Confrenz
ConnexMe
Core-apps
CrowdComms
Crowdlink
Crystal Event App
Crystal Mobile
Dazzmobile
Delegia Mobile
Digivents
DoubleDutch
EasyTag
Engage
Equilar Engage
ERMobile
Evenbase Free
Event Apptitude
Event Buddy
event2mobile
EventApp360
Eventbase Premium
Eventbuizz
eventcloud
Eventdex
Eventdrive by myQaa
EventEdge
EventEye
Eventfuel.io
EventMobi
EventOPlanner
Eventory
Eventpedia
eventpowwow
EventsCase
eventScribe
Eventtus
eventuosity
evenTwo
EventXP
EventZebra
evenzu
FestApp
Festfeed
Gather Digital
GEVME
Glisser
Goomeo
Grip
Guidebook
HelloCrowd
Hobnob
HOO Events
Howdy
IdeasEvent
iEvent App
ITM Mobile
JUBLIA
KAYO
Krónos
LeaDS
Live Engagement App
Livecube
LOQUIZ
Lumi Show
Meet
MeetApp
Meetee
MeetingPlay
MeetingSift
MeetMatch
Meetoo
mEvent
Mobapplogic
mobLee
Moozup
MyEventApps
Networkapp
NetworkTables.com
Noodle Live
NVOLV
Panelsensor
Pathable
PheedLoop
Pitch and Match
PowerVote Event App
Presdo Match
QuickMobile
QuickTapSurvey
registraid.com
Sharypic
ShowGizmo
Slido
SpotMe
Superevent
Swapcard
Symposia
Tailgate
TapFuse
Time2
Topi
twoppy
uSummit
Velocevent
Virtual Event Bags
Whova
Wooclap
Yapp
Zuant
SLIDE-SHARING
ABSTRACTS
SLIDE-SHARING
ABSTRACTS
ENGAGEMENTFEATURES+
CONTENTFEATURES
GAMIFICATION
MULTISESSIONLIVE
INTERACTION
SUPPORTSLIVEDISPLAY
GAMIFICATION
MULTISESSIONLIVE
INTERACTION
SUPPORTSLIVEDISPLAY
58
feature available

10times
ActivTouch
AgendaPop
AIDAIO Hub
Akkroo
All In The Loop
Attendease
Attendica
Attendify
Azavista Event App
Beekast
BOABEE
BusyConf
ChirpE Premium
Clientry Concierge
ConBop
Concierge EventBot
Confer
Conference Compass
Conferience
Confrenz
ConnexMe
Core-apps
CrowdComms
Crowdlink
Crystal Event App
Crystal Mobile
Dazzmobile
Delegia Mobile
Digivents
DoubleDutch
EasyTag
Engage
Equilar Engage
ERMobile
Evenbase Free
Event Apptitude
Event Buddy
event2mobile
EventApp360
Eventbase Premium
Eventbuizz
eventcloud
Eventdex
Eventdrive by myQaa
EventEdge
EventEye
Eventfuel.io
EventMobi
EventOPlanner
Eventory
Eventpedia
eventpowwow
EventsCase
eventScribe
Eventtus
eventuosity
evenTwo
EventXP
EventZebra
evenzu
FestApp
Festfeed
Gather Digital
GEVME
Glisser
Goomeo
Grip
Guidebook
HelloCrowd
Hobnob
HOO Events
Howdy
IdeasEvent
iEvent App
ITM Mobile
JUBLIA
KAYO
Krónos
LeaDS
Live Engagement App
Livecube
LOQUIZ
Lumi Show
Meet
MeetApp
Meetee
MeetingPlay
MeetingSift
MeetMatch
Meetoo
mEvent
Mobapplogic
mobLee
Moozup
MyEventApps
Networkapp
NetworkTables.com
Noodle Live
NVOLV
Panelsensor
Pathable
PheedLoop
Pitch and Match
PowerVote Event App
Presdo Match
QuickMobile
QuickTapSurvey
registraid.com
Sharypic
ShowGizmo
Slido
SpotMe
Superevent
Swapcard
Symposia
Tailgate
TapFuse
Time2
Topi
twoppy
uSummit
Velocevent
Virtual Event Bags
Whova
Wooclap
Yapp
Zuant
APPTECHSPECSANDSUPPORTFEATURES+
INTEGRATIONFEATURES
24/7SUPPORT
WORKSOFFLINE
24/7SUPPORT
WORKSOFFLINE
CRMINTEGRATION
ONSITEREGISTRATION&
CHECK-INVIAAPP
CRMINTEGRATION
ONSITEREGISTRATION&
CHECK-INVIAAPP
59
feature available

10times
ActivTouch
AgendaPop
AIDAIO Hub
Akkroo
All In The Loop
Attendease
Attendica
Attendify
Azavista Event App
Beekast
BOABEE
BusyConf
ChirpE Premium
Clientry Concierge
ConBop
Concierge EventBot
Confer
Conference Compass
Conferience
Confrenz
ConnexMe
Core-apps
CrowdComms
Crowdlink
Crystal Event App
Crystal Mobile
Dazzmobile
Delegia Mobile
Digivents
DoubleDutch
EasyTag
Engage
Equilar Engage
ERMobile
Evenbase Free
Event Apptitude
Event Buddy
event2mobile
EventApp360
Eventbase Premium
Eventbuizz
eventcloud
Eventdex
Eventdrive by myQaa
EventEdge
EventEye
Eventfuel.io
EventMobi
EventOPlanner
Eventory
Eventpedia
eventpowwow
EventsCase
eventScribe
Eventtus
eventuosity
evenTwo
EventXP
EventZebra
evenzu
FestApp
Festfeed
Gather Digital
GEVME
Glisser
Goomeo
Grip
Guidebook
HelloCrowd
Hobnob
HOO Events
Howdy
IdeasEvent
iEvent App
ITM Mobile
JUBLIA
KAYO
Krónos
LeaDS
Live Engagement App
Livecube
LOQUIZ
Lumi Show
Meet
MeetApp
Meetee
MeetingPlay
MeetingSift
MeetMatch
Meetoo
mEvent
Mobapplogic
mobLee
Moozup
MyEventApps
Networkapp
NetworkTables.com
Noodle Live
NVOLV
Panelsensor
Pathable
PheedLoop
Pitch and Match
PowerVote Event App
Presdo Match
QuickMobile
QuickTapSurvey
registraid.com
Sharypic
ShowGizmo
Slido
SpotMe
Superevent
Swapcard
Symposia
Tailgate
TapFuse
Time2
Topi
twoppy
uSummit
Velocevent
Virtual Event Bags
Whova
Wooclap
Yapp
Zuant
INDOORNAVIGATION
INDOORNAVIGATION
ABILITYTONAME&
BRANDTHEBOT
GATHERSHISTORYFOR
PERSONALIZATION
ABILITYTONAME&
BRANDTHEBOT
GATHERSHISTORYFOR
PERSONALIZATION
INTEGRATIONFEATURES+
VOICECONTROLANDCONCIERGEFEATURES
6060
feature available

24/7SUPPORT
Round-the-clock support is available for the app from
the vendor.
3DMAPS
Mapswhichappear3-dimensional,ratherthan‘flat’.
ABSTRACTS
A summary of academic research often shared within
academic and scientific conferences.
AI
See artificial intelligence.
ALERTS
Some apps can send alerts to the event planner at
specific times, for instance when a VIP checks in.
ANDROID
Mobile operating system developed by Google. Apps are
available via the Google Play store.
ANONYMOUSVOTING
Attendees vote anonymously; it is not possible to track
the individual.
APPLEPAY
A method of making electronic payments via an iOS
device.
APPOINTMENTSCHEDULING
The app enables appointment scheduling with
exhibitors or other attendees.
ARTIFICIALINTELLIGENCE
Intelligent behaviour by machines, such as logic and
problem solving.
ATTENDEENETWORKING
Attendeescanusetheapptofindotherpeoplewithshared
interestsandcontactthemdirectlyviatheapp.
ATTENDEEPROFILES
Attendees can create customized profiles and consult
the profiles of other attendees to maximize networking
time and opportunities.
AUDIENCERESPONSE
Used during live events, the audience can interact via the
app to provide feedback in real time. This feature may
be used for attendees to place votes, respond to polls,
answer questions, etc. Results can be shown live.
AUDIOBEACONS
Audio beacons use your microphone to access your
deviceandsendultra-highfrequencysoundsthatyou
cannotheartoyoursmartphone.Withaudiobeacons,
contentisdeliveredoverawiderarea,dissimilarto
beacons,wherecontentcanbedifferentbasedonan
attendeeslocationwithinavenue.
AUGMENTEDREALITY
Computer generated content such as video, sound or
imagery superimposed on our real-world surroundings
to give a sense of illusion or virtual reality. Via an app
and our smartphone, we can access this hidden content
through a marker.
BADGES
Apps can provide a badge for attendees or check-in via
the app can trigger badge printing.
BEACONINTEGRATION
Beacons allow you to send push notifications to an
attendee based on their location. The beacon is a
transmitter that works through low energy bluetooth
technology via proximity sensing. Every iPhone and iPad
can be turned into a beacon, and beacon signals can be
received by both iOS and Android devices.
BOT
See chatbot.
BRAINSTORMING/COLLABORATIVEDOCUMENT
CREATION
Participants can contribute to a shared document, with
input from multiple people.
BRANDING/CUSTOMIZATION
The app can be branded with the event logo, graphics,
and colors. Different themes, icons, tabs and layouts
may also be available.
MOBILEAPPANDFEATURESGLOSSARY

BUSINESSCARDSCANNING
Some apps enable business cards to be scanned and
shared, sharing details between devices.
CALENDARSYNC
The ability to sync the app data with your electronic
calendar.
CHATBOXONWEBSITE
A text help box via a website, with responses often via a
chatbot.
CHATHISTORY
The full chat history is useful to be accessed by the event
planner.
CHATLOGFORATTENDEE
The participant can see the communications and
queries and the responses from a chatbot.
CHATBOT
A computer program which conducts a conversation via
voice or text and emulates how a human would respond
to specific queries.
CONCIERGE
Another description for chatbots, offering a concierge
service. Siri and Alexa are well known concierge
applications.
CONTENTCAPTURE/SHARE
Attendeescantakepicturesorvideoattheeventandeasily
sharewithotherattendeesand/ortheirsocialnetworksvia
theapp.Contentsharingcanboostappusage.
CMS
CMS stands for Content Management System. This
allows for data and changes to the app content to be
made directly by the event team without relying on input
from the provider.
CRM
CRM stands for Customer Relationship Management.
CRM is used to record interactions and engagement
with customers. Some apps integrate with popular CRM
software.
CUSTOMSOLUTIONS
These are fully customized applications, completely
redesigned graphically and/or functionally for a specific
use case or client (e.g. for a venue or multiple events).
CUSTOMSOLUTIONSFORVENUES
Some apps offer solutions specifically for venues, such
as local information and advertising.
DATAPROTECTION
The safe protection of user data, covered by legislation.
DOCUMENTSHARING
Documentscanbeaccessedand/ordownloadedvia
theapp.Thiscouldbesupportingresearch,sponsor
informationoranyotherrelevanteventcontent.
EVENTAGENDA/SCHEDULE
Enablesattendeestochecktheeventscheduleandthe
sessionscurrentlytakingplaceorabouttostart.
EVENTBUDGET
Some apps incorporate event management tools for the
planner, such as the event budget.
EVENTWEBSITE
Some apps create an event website in parallel with the
creation of the event app.
EXHIBITORCATEGORIES/TAGS
Descriptions to help it easier to search and find relevant
information which is of interest to attendees.
EXHIBITORPROFILESANDDIRECTORY
Tradeshowexhibitorprofilesarefeaturedtohelp
participantsdetermineinadvancewhichboothstovisit.
EXPORTINFORMATION
Informationwhichcanbeexportedfromtheapp,for
instance,notes,documentsandslidesexportedtoan
attendeeandreportsexportedtotheeventplanner.
FEEDBACK
Attendee feedback can be collected via the app.
FLOORPLAN
Attendees can access a floor plan of the event venue,
spaces and rooms. This may also include a detailed
layout of the exhibitor booths too.
GAMIFICATION
An interactive game component, such as trivia,
scavenger hunts, quizzes, leaderboards, to encourage
specific behaviour and with rewards to encourage
participation and competition.
GOOGLEANALYTICS
Analysis of traffic.
GOOGLEWALLET
The Android version of Apple Pay.
GPSBASEDSELFCHECK-IN
GPS stands for Global Positioning System and some

eventsusegeolocationtechnologytocheck-inattendees.
HTML
HyperText Markup Language (HTML) is the standard
code for creating web pages and web applications.
HTML5
The language of content on the internet which
allows you to create responsive web applications and
support mobiles, tablets and desktop access across
multiple platforms and browsers. The user can switch
seamlessly between desktop, mobile and tablet without
having to install a different app on each.
HTML5 can allow content to be stored and accessed
even when offline. Updates are much quicker and
easier than for a native app, which is particularly
important if the user is updating via their 3/4G rather
than WiFi.
Unlike a native app, a HTML5 app can ask for
permissions as required to access data or hardware,
without requiring an update or reinstallation.
HYBRIDAPPS(NativeandWeb)
Hybrid apps fall between native and web apps and are
built using cross compatible web technologies such as
HTML5, CSS or JavaScript, which offer a better, almost
native experience, whilst potentially offering a faster
development time and lower cost. For a better user
experience and to enable the app to access the wider
functionality of the device some native code is used.
However, a hybrid app will be a little slower than a truly
native app.
IN-APPSOCIALMEDIA
The user can interact with social media from within the
app, e.g. send a tweet, without having to switch to the
specific social media app.
INDOORNAVIGATION
Indoor navigation relies on an indoor positioning system
(IPS) to locate objects or people inside a building using
radio waves, magnetic fields, acoustic signals, or other
sensory information collected by mobile devices and
direct the user.
INSTAGRAM
A popular image sharing social media network.
INTEGRATIONWITHOTHERAPPS
Compatibility and integration with other apps, for
example, social media, weather, Google Maps, etc.
INTERACTIVEMAPS
Mapsandplanswithgreaterfunctionalityfortheuser.
iOS
The mobile operating system for Apple devices such as the
iPhone and iPad.
LEADERBOARD
A competitive scoreboard showing the positions of
those taking part. The most successful participant will
traditionally appear at the top of the list.
LEADRETRIEVAL
Contact data collected from an individual via the app. For
example exhibitors can collect the details of those that
would like to receive further information following the
event.
LIBRARY
Chatbots develop a library of queries, which develops over
time.
LIVEDISPLAY
The ability to link and show content on the big screen.
LIVEQ&A
Questions submitted by attendees in real time.
LIVESTREAMING
For large events or in cases where you have app users
who can’t be at the live event, live streaming allows you to
share live video of the presentations or performances.
LOCATIONSPECIFICNOTIFICATIONS
The participant receives alerts according to their specific
location.
MACHINELEARNING
Machine learning is a type of artificial intelligence (AI) that
means computers have the ability to learn when exposed
to new data, without being explicitly programmed. By
recognizing patterns it enables predictions to be made on
data.
MAPS
Attendees can access maps of the local area and points of
interest.
MATCHMAKING
Attendees can use the app to find other people with
shared interests and contact them directly via the app.
Some apps use algorithms or AI to intelligently match
people.
MODERATION(MANUAL/AUTOMATIC)
The ability to manipulate what is shown either using
automatic pre-set rules and filters or with human input.

This is commonly used to approve questions submitted,
comments and social media.
MULTI-EVENT
The management process for the app is designed in
such a way as to make it easy for organizers to create
content for multiple events, without duplication of effort.
MULTI-LANGUAGE
Theappisavailableinmorethanonelanguage.
MULTI-SESSIONLIVEINTERACTION
The ability to use live interaction across multiple
simultaneous sessions, such as polls, live Q&A, etc.
MULTI-TRACKAGENDAS
Specific content tracks can be segmented and
highlighted within a wider conference agenda.
NATIVE
An app developed for use on a particular platform e.g.
iOS or Android, or device e.g. tablet or smartphone. The
user downloads the app to their device via the relevant
app store.
More functionality can be built into native apps, for
example, the app can have permission to integrate with
the user’s address book, microphone, camera and so
forth and can often operate without a WiFi connection.
Native apps generally run faster than web-based
applications as they are designed specifically for that
operating platform.
NFCINTEGRATION
Near Field Communication (NFC) is a form of wireless
communication. NFC works on a very short range, of
about 4 to 20 cm. A NFC tag inserted into a name-tag
or wristband can be used by attendees to collect key
information. For example, an attendee could use their
tag to collect contact information, exhibitor brochures or
record their session attendance. When integrated with
an event app, this information can then be collated and
organized within the app.
NOTETAKING
The ability to take notes within the app which can be
accessed by the user.
OFFLINEMODE
The ability to work offline, without the need for an
internet connection. Some features rely on WiFi and
so will not function without it, otherwise will operate
without issues if the connection fails.
ONSITEREGISTRATIONANDCHECK-IN
Via the app users can register or check-in on site at
the event. The attendee may have an electronic version of
their ticket within the app, use QR codes, or location based
check-in.
OS
Stand for Operating System, such as Android and iOS.
PASSWORDPROTECTION
Additional security, such as password protection, may be
required for event apps in high-security sectors.
PERSONALIZATION
The ability to offer bespoke content based on a user’s
preferences or actions.
PERSONALIZEDSCHEDULING/REMINDERS
Attendeescancreateapersonalizedschedulebysaving
sessionsandappointmentsforquickreferenceduring
theevent.Theappmayalsosendthemremindersofthe
activitiesthattheyhaveselected.
PHOTOGALLERY
A collection of images.
POLLS
A survey or people’s thoughts and feelings.
PRIVATEAPP
An app which is not publically available via the app stores.
PRIVATEMESSAGING/IN-APPCHAT
Attendees are able to connect directly with other
attendees, speakers and exhibitors and have one-to-one
text-based conversations via private message.
PRIVATESOCIALNETWORK/CHATROOM
Some apps create a private area to exchange content with
other app users, without it being seen publicly as it could
be on a public social media network.
PROJECTMANAGEMENTFORTHEEVENT
Some apps offer specific functionality for the event
planner, such as project management tools.
PUBLICAPP
An app that is available in the public domain, e.g. through
the app stores.
PUSHNOTIFICATIONS
Organizers can send or ‘push’ customized alerts,
messages and reminders directly to the app on the user’s
smartphone.
QRCODE
AQuickResponse,2-dimensionalbarcode,whichstoresdata.

REALTIMEANALYTICSANDREPORTS
Statistics and insights for the organizer in relation to the
event. This may include app downloads, usage, survey
feedback, session attendance, ratings and poll results.
REGISTRATIONWITHINAPP
Attendees are able to register for the event via the app
itself.
RFIDINTEGRATION
Radio Frequency Identification (RFID) is a form of
wireless communication. A RFID tag inserted into a
name-tag or wristband can be used by attendees to
collect key information. For example, an attendee could
use their tag to collect contact information, exhibitor
brochures or record their session attendance. When
integrated with an event app, this information can then
be collated and organized within the app.
SCHEDULEAPPOINTMENTS
Functionality to schedule appointments via the app.
SEATINGALLOCATION/VIEW
Seating information via the app.
SECURITYCOMPLIANCE
App providers offer different levels of security
compliance. If you operate in a protected sector use
of an event app may be discouraged or high-level
encryption and compliance may be obligatory.
SESSIONCHECKIN
Use the app to check-in to a specific session. This may
trigger relevant content to be accessed, such as session
feedback, supporting information, etc.
SESSIONRATINGS
Attendees are able to rate sessions and speakers in the
app, providing valuable feedback to the organizer.
SLIDE-SHARING
Attendees can access the slides on the app and follow
along with the presentation in real-time.
SMS
A Short Message Service which enables text messages
to be sent via mobile phones.
SNAPCHAT
A popular social media network where content is time
sensitive and disappears within 24 hours.
SOCIALMEDIASIGN-IN
Attendees are able to use their social media account(s)
to sign-in to the app, and pull data, rather than creating
new profile information. Once the app is linked to their
social media account(s) attendees may be able to view
who else from their network is coming to the event. They
can also use the social sign-in to share event news via the
relevant network directly from the app.
SOCIALWALL/STREAM
A feed from social media, pulling data from one or more
social networks using a hashtag, keywords or account
handle. Comments and content posted from within the
app private network may also be able to sync and feed in.
SMARTPHONE
A mobile phone with an advanced operating system, such
as Android or iOS, and access to the world wide web and
apps.
SPEAKERPROFILES
The attendees are able to view detailed information,
such as biographies and photographs, of the speakers or
performers who are participating in the event.
SPLASHSCREEN
The full-screen bespoke graphic that shows for a few
seconds as an app is accessed.
SPONSORBANNERS
Areas within the app specifically designed to feature and
profile sponsors.
STICKERS/FILTERS
Stickers and filters were first made popular by Snapchat
and are now common across other social media.
TASKMANAGEMENT
Eventplannerscanscheduletasksviaappsiftheyofferevent
managementfeaturesaswellastheattendeefacingcontent.
TEXTMESSAGE
A common way to type and send messages between
mobile phones.
TRACKINGRESPONSESBACKTOTHEINDIVIDUAL
Some apps enable data such as feedback and polling to
be tracked back to the specific user. This can be useful to
analyze data more deeply.
TRAVELINFORMATION
Details about travel for the attendee.

TRAVEL/FLIGHTSTATUSUPDATES
Alerts and updates to travel information.
VIDEOFILESEMBEDDED
The option to add and access video content.
VIRTUALKEY
Grants or denies access to sessions or special areas
within an event.
VIRTUALREALITY(VR)
An immersive and realistic environment created
artificially by computer technology.
VOICEACTIVATED
Responds to voice commands.
VOTEUPQUESTIONS
Attendees can ‘vote’ for the questions they would most
like to be answered by a speaker to prioritize the order
that they are tackled.
WEARABLEDEVICES
Some apps are compatible with wearable devices such
as smart watches.
WEBAPPS
Web apps run via a browser to operate across multiple
platforms, operating systems and devices rather than
being developed natively. Web-based apps need a WiFi
connection to work fully, although some content can be
downloaded and stored locally.
Web apps are less of a privacy and security risk as they do
not require permissions like a native app and updates are
faster. Web apps remove the problem of a user’s device
being too full to download an app.
Web apps are written in HTML5, Javascript, CSS or other
languages.
WHATSAPP
A POPULAR SMS APPLICATION.
WHITELABEL
An app produced by one company but packaged and
offered under the branding of another company.
WINDOWS
The Operating System from Microsoft.

10times Noida, India - - - -
Actigage Live Engagement Platform Singapore, Singapore - - - -
AIDAIO Hub Bangalore, India - - - -
Attendica Mumbai, India - - - -
Blispa Events and Festivals Istanbul, Turkey - - - -
Built.io Conference App Mumbai, India - - - -
CrowdComms Sydney, Australia - - - -
CrowdCompass by Cvent Sydney, Australia - - - -
Delegia Mobile Thailand, Bangkok - - - -
EasyTag Hyderabad, India - - - -
event app by etouches Singapore, Singapore North Sydney, Australia - - -
Event Buddy Kochi, India Gurgaon, India - - -
event2mobile Singapore, Singapore - - - -
Eventdex Hyderabad, India - - - -
EventEdge Ahmedabad, India - - - -
Eventfuel.io Singapore, Singapore Melbourne, Australia - - -
EventMobi Sydney, Australia Singapore, Singapore - - -
Gather Digital Kinmen, Taiwan - - - -
GEVME Singapore, Singapore Yangon, Myanmar Hyderabad, India - -
Guidebook Seoul, South Korea - - - -
Hobnob Mumbai, India - - - -
Howdy Singapore, Singapore - - - -
ITM Mobile Bangkok, Thailand - - - -
JUBLIA Singapore, Singapore - - - -
JUJAMA Networking Platform Hyderabad, India - - - -
Live Engagement App Sydney, Australia Singapore - - -
Lumi Show Sydney, Australia Causeway Bay, Hong Kong Singapore, Singapore - -
Meetoo Hong Kong, Hong Kong - - - -
mEvent Sydney, Australia Melbourne, Australia Bangalore, India Hyderabad, India Singapore
Moozup Hyderabad, India - - - -
PowerVote Event App Singapore, Singapore - - - -
ShowGizmo Sydney, Australia Melbourne, Australia Wellington, New Zealand - -
Slido Singapore, Singapore Kuala Lumpur, Malaysia Melbourne, Australia Sydney, Australia Taipei, Taiwan
SpotMe Singapore, Singapore - - - -
Virtual Event Bags Sydney, Australia - - - -
Whova Beijing, China - - - -
ASIA & OCEANIA
GEOLOCATIONTABLES

Actigage Live Engagement P. Seattle, WA, USA - - - - - -
ActivTouch Montréal, QC, Canada - - - - - -
AgendaPop McLean, VA, USA - - - - - -
All In The Loop New Port Richey, FL, USA - - - - - -
Attendease Vancouver, Canada - - - - - -
Attendee Schedule Builder Vancouver, WA, USA - - - - - -
Attendify Palo Alto, CA, USA Phoenix, AZ, USA - - - - -
Azavista Event App New York, NY, USA - - - - - -
Blispa Events and Festivals South Carolina, SC, USA - - - - - -
Boomset Lead Retrieval App New York, NY, USA - - - - - -
Built.io Conference App San Francisco, CA, USA - - - - - -
BusyConf Lafayette, CO, USA - - - - - -
ChirpE Premium Columbia, MD, USA - - - - - -
Clientry Concierge Dallas, TX, USA - - - - - -
ConBop Costa Mesa, CA, USA - - - - - -
Concierge EventBot Salt Lake City, UT, USA Chicago, IL, USA Seattle, WA, USA - - - -
ConnexMe San Francisco, CA, USA - - - - - -
Core-apps Arnold, MD, USA - - - - - -
CrowdCompass by Cvent Tysons Corner, VA, USA Portland, OR, USA Santa Barbara, CA, USA Austin, TX, USA Dallas, TX, USA Atlanta, GA, USA Fredericton, NB, Canada
Crowdlink Ann Arbor, MI, USA - - - - - -
Dazzmobile Hopkinton, MA, USA - - - - - -
Delegia Mobile Los Angeles, CA, USA - - - - - -
Digivents New York, NY, USA Buenos Aires, Argentina - - - - -
DoubleDutch San Francisco, CA, USA Phoenix, AZ, USA Portland, OR, USA - - - -
Engage Frederick, MD, USA Lincolnshire, IL, USA Chicago, IL, USA Arlington, VA, USA Twinsburg, OH, USA Fenton, MO, USA -
Equilar Engage Redwood City, CA, USA - - - - - -
ERMobile Baltimore, MD, USA - - - - - -
Evenbase Free Vancouver, Canada - - - - - -
event app by etouches Norwalk, CT, USA Orlando, FL, USA - - - - -
Event Apptitude Golden, CO, USA - - - - - -
Event Mobile Apps by Poken New York, NY, USA Bogota, Colombia Ottawa, ON, Canada - - - -
event2mobile New York, NY, USA - - - - - -
Eventbase Enterprise Vancouver, Canada - - - - - -
Eventbase Premium Vancouver, Canada - - - - - -
Eventdex Morganville, NJ, USA - - - - - -
EventEdge Austin, TX, USA - - - - - -
EventMobi Toronto, ON, Canada - - - - - -
Eventory San Francisco, CA, USA - - - - - -
Eventpedia McLean, VA, USA Charleston, SC, USA Dallas, TX, USA Los Angeles, CA, USA - - -
EventsCase Austin, TX, USA - - - - - -
eventScribe Forest Hill, MD, USA Rockville, MD, USA Chicago, IL, USA - - - -
Eventsential by Results Direct Alexandria, VA, USA - - - - - -
eventuosity Pennsylvania, PA, USA - - - - - -
AMERICAS

evenTwo
Lomas del Campestre,
Mexico Aurora, IL, USA Las Condes, Chile - - - -
FestApp Nashville, TN, USA - - - - - -
Festfeed Vancouver, Canada - - - - - -
Gather Digital Chapel Hill, NC, USA Chicago, IL, USA Tampa, FL, USA - - - -
GEVME Seattle, WA, USA - - - - - -
Glisser New York, NY, USA Seattle, WA, USA - - - - -
Goomeo Montréal, QC, Canada - - - - - -
Grenadine Event Guide Montréal, QC, Canada - - - - - -
Guidebook San Francisco, CA, USA Raleigh, NC, USA - - - - -
HelloCrowd San Diego, CA, USA - - - - - -
HOO Events Toronto, ON, Canada - - - - - -
IdeasEvent Mississauga, ON, Canada - - - - - -
iEvent App Pleasanton, CA, USA - - - - - -
ITM Mobile Apple Valley, CA, USA - - - - - -
JUJAMA Networking Platform Scranton, PA, USA - - - - - -
Krónos Buenos Aires, Argentina - - - - - -
Live Engagement App San Francisco, CA, USA - - - - - -
Livecube New York, NY, USA - - - - - -
Lumi Show Minneapolis, MN, USA - - - - - -
MeetApp Chicago, IL, USA - - - - - -
MeetingPlay Frederick, MD, USA Tysons Corner, VA, USA - - - - -
MeetingSift San Francisco, CA, USA - - - - - -
Meetoo Boston, MA, USA - - - - - -
mEvent Dallas, TX, USA Fremont, CA, USA Bridge Water, NJ, USA Redmond, WA, USA Atlanta, GA, USA Chicago, IL, USA -
mobLee Florianópolis, Brazil Buenos Aires, Argentina - - - - -
MyEventApps Ottawa, ON, Canada - - - - - -
NVOLV San Mateo, CA, USA Milpitas, CA, USA - - - - -
Pathable Seattle, WA, USA Los Angeles, CA, USA Atlanta, GA, USA Fort Worth, TX, USA - - -
PheedLoop Toronto, ON, Canada Vancouver, BC, Canada San Francisco, SF, USA - - - -
PowerVote Event App Mexico, Mexico - - - - - -
Presdo Match Mountain View, CA, USA - - - - - -
QuickMobile Vancouver, Canada - - - - - -
QuickTapSurvey Toronto, ON, Canada - - - - - -
Results at Hand Event App Bloomfield Hills, MI, USA - - - - - -
ShowGizmo Denver, CO, USA - - - - - -
Slido New York City, NY, USA San Francisco, CA, USA Mexico City, Mexico - - - -
SpotMe Chicago, IL, USA - - - - - -
Swapcard Montréal, QC, Canada San Francisco, CA, USA - - - - -
Tailgate Silver Spring, MD, USA - - - - - -
Time2 Montréal, QC, Canada - - - - - -
Topi New York, NY, USA - - - - - -
TripBuilder EventMobile Westport, CT, USA - - - - - -
uSummit Chester, NJ, USA - - - - - -
Velocevent Marina Del Rey, CA, USA - - - - - -
Virtual Event Bags Dallas, TX, USA - - - - - -
Whova San Diego, CA, USA San Francisco, CA, USA Champaign, IL, USA - - - -
Wooclap Montréal, QC, Canada - - - - - -
Yapp New York, NY, USA - - - - - -
Zuant Los Angeles, CA, USA New York, NY, USA - - - - -

Akkroo London, UK - - - - -
All In The Loop Chesire, UK - - - - -
Azavista Event App Amsterdam, The Netherlands - - - - -
Beekast Paris, France - - - - -
Blispa Events and Festivals Bath, UK - - - - -
BOABEE Lokeren, Belgium - - - - -
Boomset Lead Retrieval App Istanbul, Turkey - - - - -
Built.io Conference App Paris, France - - - - -
Confer Oxford, UK - - - - -
Conference Compass Delft, The Netherlands - - - - -
Conferience Leicester,UK Chalandri, Greece - - - -
Confrenz Poznań, Poland - - - - -
ConnexMe Paris, France - - - - -
Conversation Starter Antwerp, Belgium - - - - -
CrowdComms Dorset, UK - - - - -
CrowdCompass by Cvent London, UK Maidenhead, UK Gurgaon, India - - -
Crystal Event App London, UK Liphook, UK - - - -
Crystal Mobile London, UK Liphook, UK - - - -
Delegate Select Web App London, UK - - - - -
Delegia Mobile Sweden, Stockholm Sweden, Gothemburg - - - -
Digivents Milan, Italy Avellino, Italy - - - -
DoubleDutch Amsterdam, The Netherlands London, UK - - - -
Evenbase Free London, UK - - - - -
event app by etouches Reading, UK Gent, Belgium - - - -
Event Mobile Apps by Poken Lausanne, Switzerland London, UK Dubai, UAE Centurion, South Africa - -
event2mobile London, UK Birmingham, UK - - - -
EventApp360 Heidelberg, Germany - - - - -
Eventbase Enterprise London, UK - - - - -
Eventbase Premium London, UK - - - - -
Eventbuizz Copenhagen, Denmark Berlin, Germany - - - -
eventcloud Dubai, UAE Cape Town, South Africa London, UK Frankfurt, Germany Vienna, Austria -
Eventdrive by myQaa Paris, France - - - - -
EventEye Oslo, Norway - - - - -
Eventfuel.io Lisbon, Portugal - - - - -
EventMobi Berlin, Germany London, UK Madrid, Spain Paris, France Dubai, UAE Durban, South Africa
EventOPlanner
Capelle aan den IJssel,
Netherlands - - - - -
Eventory Kraków, Poland - - - - -
eventpowwow London, UK - - - - -
EventsCase London, UK Valencia, Spain - - - -
eventScribe London, UK - - - - -
Eventtus Dubai, UAE Cairo, Egypt - - - -
evenTwo Madrid, Spain Düsseldorf, Germany - - - -
EUROPA, MIDDLE EAST & AFRICA

EventXP Rome, Italy Milan, Italy - - - -
EventZebra Cologne, Germany - - - - -
evenzu Copenhagen, Denmark - - - - -
Gather Digital Cardiff, UK - - - - -
GEVME Kiev, Ukraine - - - - -
Glisser London, UK - - - - -
Goomeo Paris, France Limoges, France London, UK - - -
Grip London, UK - - - - -
Guidebook London, UK - - - - -
HelloCrowd Glasgow, UK
Johannesburg, South
Africa Dublin, Ireland - - -
Howdy London, UK - - - - -
ITM Mobile Stockholm, Sweden London, UK Accra, Ghana Istanbul, Turkey - -
KAYO Rouen, France - - - - -
LeaDS London, UK - - - - -
LOQUIZ Tallinn, Estonia - - - - -
Lumi Show Breendonk, Belgium
Issy les Moulineaux,
France
Nuremberg,
Germany Breukelen, Netherlands
Gauteng, South
Africa Liphook, UK
Meet Bucharest, Romania - - - - -
MeetApp Stockholm, Sweden Hannover, Germany - - - -
Meetee Tel Aviv, Israel - - - - -
MeetMatch Zwijndrecht, Belgium - - - - -
Meetoo Liphook, UK London, UK Vasa, Finland - - -
mEvent Brentford, UK Frankfurt, Germany
Amsterdam,
Netherlands Paris, France Dubai, UAE Doha, Qatar
Mobapplogic London, UK - - - - -
Networkapp Utrecht, The Netherlands - - - - -
NetworkTables.com Amsterdam, The Netherlands - - - - -
Noodle Live London, UK - - - - -
Panelsensor West Sussex, UK Kallithea, Greece - - - -
Pitch and Match Utrecht, The Netherlands Madrid, Spain - - - -
PowerVote Event App London, UK Dusseldorf, Germany Madrid, Spain Milan, Italy Paris, France -
registraid.com Heemstede, The Netherlands - - - - -
Sharypic Paris, France - - - - -
Slido London, UK Bratislava, Slovakia Paris, France Copenhagen, Denmark - -
SpotMe Lausanne, Switzerland - - - - -
Superevent Vienna, Austria
Amsterdam, The
Netherlands - - - -
Swapcard Paris, France Abidjan, Ivory Coast - - - -
Symposia Bournemouth, UK London, UK - - - -
TapFuse London, UK - - - - -
Time2 Brussels, Belgium - - - - -
twoppy Amsterdam, The Netherlands - - - - -
Virtual Event Bags London, UK - - - - -
Wooclap Brussels, Belgium - - - - -
Zuant London, UK - - - - -

The Event App Bible 2017: REBOOT72 The Event App Bible 2017: REBOOT72 The Event App Bible 2017: REBOOT72
EVENTPROF
SURVEYRESULTS
Are you providing an event app for your attendees for any of
your current event projects?
Do you intend to provide an event app in the near future for
your attendees (within the next 12 months)?
YES
53%
NO
47%
YES
76%
NO
24%

ABOUTTHEAUTHORS
JuliusSolaris
Julius Solaris is the editor of Event Manager Blog.
Started in 2007, Event Manager Blog is the number
one website worldwide for event professionals,
covering topics such as event planning, social
media for events, event technology, event trends,
event inspiration but also destination management
marketing, meeting planning.
He has been named one of 25 most influential
individuals in the Meeting Industry in 2015 and 2016.
BeckiCross
Becki Cross set up UK based event management
company and SME, Events Northern Ltd, in 2004.
Becki has organized events ranging from conferences
to exhibitions, festivals to awards ceremonies, fashion
shows to golf tournaments and everything in between.
Organizing conferences and corporate events is
Becki’s passion and she believes that conferences
should never be boring!
Sheenjoysincorporatingeventtechnologiesandsocial
mediaintothemixandworkingcloselywithadiverse
rangeofclientstoachievetheireventobjectives.Becki
isalsointerestedininnovationandhowentrepreneurial
thinkingandskillscanbeencouraged.
BeckiistheDeputyEditorandContributortoEventMB,
whichshedescribesasherdreamjobalongsideevent
planning!FollowBeckionTwitter@beckitrain.

CMPCREDITS
EventMBistheleadingonlineresourceforeventplannersworldwide.
EventMBisaCMPPreferredProvideraccreditedbytheConventionIndustry
CouncilandprovidesContinuingEducationcreditsforlearningactivities.
Thisreportisworth2CECredits.
ToacquireCEcreditsthroughthisorotherreports,webinarsandreading
materialfromEventMB,pleaserefertowww.eventmanagerblog.com/cmp.
FormoreinformationabouttheCMPcredentialorPreferredProvider
Program,pleasevisitwww.conventionindustry.org.

CREDITS
This guide would not have been possible without the help of an
incredible team of people.
I would like to thank:
Carmen Boscolo - for making the project a reality.
Becki Cross, MD of Events Northern Ltd and Deputy Editor of EventMB
- for co-authoring the book and coordinating the book production.
Camille Wagner - for research support.
Beatrice Tagliaferri - for cover and ebook design.
Lee Stacey - for proofreading and validation of the content.
All the event professionals who participated in our questionnaire.
All of the providers that shared details of their products with us and
answered all of our questions.
Our sponsors - for making the book happen.

DISCLAIMER
This report is based on a research carried out in February and March
2017.
While this report has been sponsored by event technology providers the
analysis is completely unbiased.
If you wish to sponsor our future publications or receive sponsorship
opportunity notifications, get in touch with carmen at eventmanager-
blog dot com.
Publication release date: 21 March 2017.

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