Keeping in touch with supporters, managing a crisis, and measuring your impact are among the topics that will be discussed during this breakout session. Learn how to maintain easy-to-locate and consistently updated social channels for your constituents and how being engaged on the social web gives you another outlet to share information during emergency situations. Tracking, managing, executing, and reporting on social campaigns from one location will also be discussed showing you how to course-correct in-flight marketing campaigns and test multiple variations of content, channel, timing, and frequency to see what works.
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Connecting Nonprofits & Campuses through Social Engagement
1. Social Engagement Powering the
Connected Nonprofit & Campus
Donna Wertalik, M.S.
Director of Marketing
Virginia Tech, Pamplin College of Business
2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or
implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking,
including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements
regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded
services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality
for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results
and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated
with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history,
our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer
deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further
information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the
most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing
important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available
and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features
that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
3. Who we are. What we do. How we do it.
Global Force
for Good
Two
Organizations
Salesforce
FoundationSalesforce.org
Product Development
& Distribution
Programs & Grants
One
Model1% Product 1% Equity 1% Time
Pledge 1%
10 Free
Licenses
Deep
Discounts
Two
Product
Discounts
Three
Areas of
Reinvestment
Innovation Community Grants
Six
Nonprofit
Solutions
Fundraising Programs Engagement
Marketing Big Data Platform
Two
Social
Sectors Nonprofit Higher Ed
$85M+
Grants
920K+
Hours
25K+
Customers
$350M+
Donated
Product
4. Celebrating 16 Years of Giving Back
1-1-1
Model
Adopted
$85M+
Grants
1% Equity
25K+
Nonprofits & Higher Ed
1% Product
Sharethemodel.org
920K+
Service Hours
1% Time
9. Objectives
• Build strategic alliances with key colleges within Virginia Tech to secure top
1-2% talent of the top students within the areas of business, design,
engineering, computer science and analytic areas.
• Formulate an official RSO for the organization
• Research our key stakeholders use of social media
• Engage with the entire campus through social media and video story telling,
told through the eyes of the students
• Build a model which expands over time and successfully increases
placement and awareness of the College and it’s programs
10. #conversation
Curate
Facilitate
Monitor
Manage
Create content that our community
will view and interact with in the
social space
Manage and continue conversation
with proper resources built to
operate dialogue
Risk management will secure proper usage of our
social voice, making sure actions comply to an
appropriate message
Top level management will oversee
activity throughout each stage of the process
to align the PRISM/Pamplin vision
15. Radian6 | Overview
Radian6 gives PRISM the ability to track conversations across multiple social media
platforms, blogs, and news websites about Pamplin and other topics of choice
(e.g., First & Main, Business Horizons, President Sands’ Installation)
Enables PRISM to measure sentiment, find influencers, follow audience engagement in
topics, and the ability to track #hashtags efficiently
20. Pamplin
Facebook: 1,887 fans to 2,219 fans
18% increase
Twitter: 1,033 followers to 2,004
followers
94% increase
Instagram: 122 followers to 606
followers
397% increase
21. Pamplin Influencers
Top Influencers:
- Dean Sumichrast
- VT PRISM
- Emily Africa
- Donna Wertalik
- Center for Innovation
and
Entrepreneurship
Top Hashtags:
- #vt19
- #pamplindiversity
- #pamplinpride
22. Your Tweets | Analysis
Your tweets averaged higher reach and engagement when you:
- Tagged your influencers - @VTSandsman, @VTPamplin, @VTPRISM,
@SPEAKAdvertisin, and @DerickMaggard
- Included a photo or a video in your Tweet
23. Our Alumni*
98% of Prism Students are Employed Upon Graduation. Virginia Tech, Pamplin College of Business May 2015 .report
24. PRISM 2015 - 2016 | What’s Next?
Pamplin Graduate School Marketing (Video, Social, Print)
Pamplin Departments/International (Brochures, Social Media Content Assist)
Enhanced Multimedia
Mobile Apps
Augmented Reality
Training of faculty & staff
Editor's Notes
Key Takeaway:SFDC is a publicly traded company. Please make your buying decisions only on the products commercially available from Salesforce.com.
Talk Track:
Before I begin, just a word from our lawyers. While the Foundation is a separate entity from salesforce.com as we are a nonprofit organization, we will be talking about salesforce.com’s products. Salesforce.com is a publicly held company and this is our safe harbor statement which if you cannot read, you can find on our website. Any purchasing decisions you make, should be made based on currently available technology.
Key Takeaway:
Salesforce has also been a pioneer with our innovative Philanthropy to go along with our technology model. Our 1-1-1 (equity, time and product) has been successful and adopted by Google, Workday, etc.
ACTION: Provide personal philanthropy activity
Talk Track:
Salesforce has always been about a new technology model with the cloud; a new pay-as-you-go business model; but we've also created a new philanthropic model. This model is a 1-1-1 model where we give 1% of our equity, employees time, and product to non-profits.
Our 1-1-1 model has been so successful that companies like Google, Dropbox, Workday and Yelp have also adopted it.
We’ve given over 920,000 hours of community service, $85 million in grants have come out of the foundation, and 25,000 nonprofits use our products.
Personally, I am involved in… [Insert personal story here]
US THIS and
Radian 6 is what students work on. Enhances experiential learning.
Focus on this one
Just highlight Pamplin and use this to show that you’re able to measure what’s going on with channels