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Salesforce.org Higher Ed Summit 2016 Keynote

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Presentation from the 2016 Salesforce.org Higher Education Summit at Tulane University. Become a Connected Campus with Salesforce. Learn more at www.salesforce.org/highered.

Published in: Education

Salesforce.org Higher Ed Summit 2016 Keynote

  1. 1. Opening Keynote
  2. 2. Forward-Looking Statements Statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. Peter Coffee VP, Strategy & Research Salesforce Welcome
  4. 4. Rob Acker CEO, Salesforce.org Our Mission
  5. 5. Where We Started… Prospects Alumni Faculty & Staff Parents Corporations Students Donors Recruitment Student Success Advancement Salesforce for Higher Ed SIS Housing HCM Financial Aid LMS Degree Audit GL Meal Plans Payroll Salesforce Platform
  6. 6. SIS Housing HCM Financial Aid LMS Degree Audit GL Meal Plans Payroll Prospects Alumni Faculty & Staff Parents Corporations Students Donors The Connected Campus Salesforce for Higher Ed Community Salesforce Platform Recruitment Student Success Advancement
  7. 7. SIS Housing HCM Financial Aid LMS Degree Audit GL Meal Plans Payroll Prospects Alumni Faculty & Staff Parents Corporations Students Donors The Connected Campus Salesforce for Higher Ed Community Salesforce Platform Recruitment Student Success Advancement Marketing
  8. 8. SIS Housing HCM Financial Aid LMS Degree Audit GL Meal Plans Payroll Prospects Alumni Faculty & Staff Parents Corporations Students Donors The Connected Campus Salesforce for Higher Ed Community Salesforce Platform Recruitment Student Success Advancement Marketing Analytics
  9. 9. SIS Housing HCM Financial Aid LMS Degree Audit GL Meal Plans Payroll Prospects Alumni Faculty & Staff Parents Corporations Students Donors The Connected Campus Salesforce for Higher Ed Community Salesforce Platform Recruitment Student Success Advancement Marketing Analytics Build Apps
  10. 10. SIS Housing HCM Financial Aid LMS Degree Audit GL Meal Plans Payroll Prospects Alumni Faculty & Staff Parents Corporations Students Donors The Connected Campus Salesforce for Higher Ed Community Salesforce Platform Marketing Build Apps Higher Ed Data Architecture (HEDA) Recruitment Student Success Advancement Analytics New
  11. 11. Pat McQueen Our Vision Allyson Fryhoff Our Strategy Cheryl Porro Our Innovation The Salesforce.org Higher Ed Team
  12. 12. Pat McQueen General Manager, Higher Ed Salesforce.org The Higher Ed Revolution
  13. 13. Student Centric University Centric The World Has Been Turned Upside-Down Higher Education is Just Beginning to Experience This
  14. 14. Other Industries Have Reset Expectations Know me Guide me Connect me Customer Expectations Delight me
  15. 15. FIN MKT BI SIS HR ERP CRM ERP FIN BI SIS HR CRM MKT CRM Institution drives business processes Constituents drive business processes System of Engagement System of Intelligence System of Record A Common Tech Paradigm Shift Behind These New Models
  16. 16. Higher Ed Can Also Make These Connections Innovation Required Connected Students 5B smart phones by 2017 4.5B social users Siloed Processes Funding Challenges Legacy Systems Disconnected Institutions 1:1 Engagement Proactive Support Mobile Communities
  17. 17. Disruptors are Clear on the Opportunity in Higher Ed “We have to deliver the same phenomenal customer service experience that businesses do.” “We’re in the greatest age in the history of education. It’s all about how we capture knowledge, how we transmit knowledge, and how we share knowledge.” “We’re not just upgrading the information technology. We’re transforming the way we conduct business.” Rick Matasar VP, Strategy & Innovation Mark Lombardi President Jack George AVP for Enterprise Application Services & IT
  18. 18. Allyson Fryhoff Chief Customer Officer, Salesforce.org The Connected Campus Strategy
  19. 19. 5 Things Disruptive Leaders Recognize Strategy Behind the Connected Campus Connected Recruitment Student Success Advancement Community Salesforce Platform Marketing Analytics Build Apps Higher Ed Data Architecture Student Centric Data Driven Open Community Led
  20. 20. Data Everywhere SATGPA Social Courses Attendance LMS Swipes Activities Logins Cases Donations Events Financials SIS Student Data Admissions Data Academic Data Alumni Data
  21. 21. The Connected Campus Student-Centric & Data-Driven Data Across the Lifecycle is: Accessible Accurate Automated Actionable Recruiting Student Success Advancement
  22. 22. The Connected Campus Connect in a Whole New Way Marketing Deliver 1:1 Communications Apps Build Apps Faster Than Ever Create Engaging Constituent Experiences Community Analytics Get Instant Insights Across Your Institution Recruiting Recruit the Right Students Student Success Provide Personalized, Proactive Support Advancement Optimize Alumni Lifetime Value
  23. 23. 5 Things Disruptive Leaders Recognize The Strategy Behind the Connected Campus Connected Recruitment Student Success Advancement Community Salesforce Platform Marketing Analytics Build Apps Higher Ed Data Architecture Student Centric Data Driven Open Community Led
  24. 24. The Connected Campus Strategy Yields Huge Results Source: Salesforce Customer Relationship Survey conducted March 2015 - May 2015, by an independent third-party, Confirmit Inc., on 4,600+ customers randomly selected. Question response sizes vary. May be drawn from individual customer-reported results rather than Survey. Percentage Improvements Reported by Salesforce.org Customers - 48% IT Costs + 70% Data QualityLeads Generated + 23%Retention + 17% Funds Raised + 22%
  25. 25. Cheryl Porro SVP, Technology & Products, Salesforce.org Technology Innovation
  26. 26. Salesforce Multitenant Cloud Open & Community-Led Innovation Community-Led Success #1 CRM Technology People & Resources Power of Us Hub Salesforce.org Success Program Partner Ecosystem SIs / ISVs / Consultants Premier Success 10,000 members Community / MVPs Trailhead Apps Analytics Community Marketing AdvancementStudent Success Recruiting Community-Led Solutions
  27. 27. Salesforce Multitenant Cloud CRM for Higher Ed Higher Ed Data Architecture (HEDA) Open & Community-Led Innovation Community-Led Success #1 CRM Technology People & Resources New Apps Analytics Community Marketing AdvancementStudent Success Recruiting Community-Led Solutions Power of Us Hub Salesforce.org Success Program Partner Ecosystem SIs / ISVs / Consultants Premier Success 10,000 members Community / MVPs Trailhead
  28. 28. HEDA: Film
  29. 29. Create a 360-degree view across the lifecycle Innovate with confidence on a framework that’s built for iteration Accelerate time-to-value for new projects Extend with AppExchange apps Harness community best practices HEDA: The Foundation for the Connected Campus The #1 CRM is now the #1 CRM for Higher Ed HEDA “HEDA enables the institution to feel more confident that they’re making good long-term decisions with their relationship management strategy.” – Nicole Engelbert, Ovum
  30. 30. Built For & By the Higher Ed Community “Faster time-to- value for our higher education clients.” –Huron Consulting “It’s a roadmap for getting started with Salesforce.” –ACF Solutions “HEDA will accelerate Salesforce adoption in Higher Ed.” –Enrollment Rx “HEDA accelerates the pace of innovation.” –TargetX
  31. 31. Exciting Developments on the Horizon for Higher Ed Salesforce Platform Innovation Lightning Experience App Builder Components Journey Builder Marketing Cloud Connect Predictive Marketing Internet of Things Sensors & Devices Smart Campus Wave Platform Actions Service Wave
  32. 32. Our Community is Leading the Way Your Innovation Unity Community accelerator FacultyForce Research management & faculty collaboration
  33. 33. Pat McQueen SVP & General Manager, Higher Ed Innovating Together
  34. 34. Innovator Interviews
  35. 35. Maryville University: Film
  36. 36. Dr. Mark Lombardi President, Maryville University
  37. 37. Maryville University: Demo Biran Patel Solution Engineer
  38. 38. Florence Parodi Manager, Information Technology, University of Miami
  39. 39. University of Miami: Demo Brent Wege Solution Engineer
  40. 40. Tulane University: Film
  41. 41. Amjad Ayoubi Senior Associate Dean for Undergraduate Education, Tulane University
  42. 42. Tulane University: Demo Shea Lewis Solution Engineer
  43. 43. Nathalie Mainland Higher Ed Product Marketing Director, Salesforce.org Summit Preview
  44. 44. WEDNESDAY THURSDAY FRIDAY Download the Salesforce Events ’16 app from the App Store or Google Play. Lunch Workshops, Breakouts & Theaters 1:00-4:15pm Sir Ken Robinson Leading a Culture of Innovation 10:45-11:45am Salesforce.org Keynote 9:00-10:30am 4:15-5:00pm Dan Greenstein Bridge or Barrier? Higher Education in 2025 Visit the Expo Area in the Grand Foyer Partner Booths Genius Bar Theater DemosCocktail Reception 5:00 – 7:00pm Charlie McMahon Richard Matasar Fireside Chat with Tulane 9:00-9:45am Breakouts & Theaters 10:00-11:45am Lunch Rita McGrath Tipping Point? Re-thinking our Assumptions in Higher Education 1:00-1:45pm Workshops, Breakouts & Theaters 2:00-4:00pm Tulane Campus Tour or Volunteer at Roots of Music 4:00 – 6:30pm Breakout & Theaters 9:00-11:00am Dan Dillon Applying Consumer Marketing Practices to Higher Education 11:00-11:45am Closing
  45. 45. Roots of Music
  46. 46. Thank you!

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