Tapit NFC Worldwide Handset Forecasts 2014

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Tapit are pleased to share our 2014 NFC Handset Forecasts which highlight the continued explosion of NFC enabled smartphones being adopted by consumers.

All handset manufacturers excluding Apple have now committed to releasing NFC as standard in their new model Smartphones which means the vast majority of new smartphones sold will come NFC enabled.

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Tapit NFC Worldwide Handset Forecasts 2014

  1. 1. 2014 NFC SMARTPHONE FORECASTS NFC Smartphone Penetration 2013 v 2014 2013 NFC Smartphones (Millions) NFC Smartphone Share 2013 v 2014 2014 NFC Smartphones (Millions) 2013 NFC Smartphone Share 2014 NFC Smartphone Share 42 5% 0.9 10% 5% 12 3.4 10% RUSSIA UK USA 74.8 27.5 30% 20% 6.5 CHINA INDIA 9.7 35% 20% INDONESIA BRAZIL 0.7 0.4 1.6 2.5% 2.8 2.5% 5% 40% 30% Global NFC Smartphone Penetration 670 2013 NFC Smartphones (Millions) 2014 NFC Smartphones (Millions) 6.5 Region NFC Smartphone Share 2013 NFC Smartphone Share 2014 NFC Smartphone Share 52.8 Asia/ Pacific 3.2 AUSTRALIA 5% 4 NFC Smartphone Penetration 0.8 5% 10% Asia/ Pacific 215.5 10% 25% 448 27.3 Europe Europe 15% 77.9 Middle East and Africa 335 27.5 North America Latin America 25% North America 74.8 170 9.1 Latin America 26 11.5 2012 38.8 Tapit is internationally recognised as one of the pioneers of NFC for content delivery services and has worked with many of the world’s leading brands across the world including Google, Microsoft, McDonalds, Xbox, Samsung & Nike. DATA SOURCES Canalys, IDC, Gartner, Tapit 2014 20% 2013 2014 (Millions) Founded in March 2011, Tapit work with enterprise level customers across outdoor, retail and government sectors to deliver globally scalable, innovative and secure NFC services that continue to reinforce Tapit as the global leader in NFC communications. 2015 Middle East and Africa For further information please feel free to email contact@tapit.com.au, follow us on Twitter @tapitnfc or visit our website www.tapitww.com 35% 10% 15% 20% 40%

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