Social Buzz portfolio- Print Digital Content.pdf

360-Degree
Digital Marketing
Agency
Startup India – Recognised
A unit of GMS Hospitality Services Private Ltd. | Website: www.socialbuzz.org.in | Founded by IIM-A and MICA alumni

Flow of the Presentation
About Social
Buzz
Clients
Offerings:
Content | Website Press
Releases | Social Media
Print Collaterals
showcase
Case Studies
Creative Showcase

About Social Buzz
Founded by IIM-A, MICA and BITS Pilani alumni in January
2016, Social Buzz (A unit of GMS Hospitality Services Private
Ltd) is a 360 degree Digital Marketing agency that relies on
customer insights and research to drive strategies and execute
them end to end.
It is empanelled with Times of India and has handled various
projects of the Bennett Coleman and Company Limited, one of
India’s largest Media conglomerate including social media
strategy and execution of VARDAN. Recently, we were
registered under DPIIT Startup India scheme.
Buoyed by its successful campaigns in Education sector,
Jewelry sector, Lifestyle sector, BFSI sector and FnB sector,
Social Buzz has earned a highly positive word of mouth in a
very short span of time

Core Team
Anshul Saxena
• MBA from IIM-A, PGPX batch of 2013-14
• Leading Advisor/mentor to early stage startups in Fintech, Livelihoods,
Skilling, DeepTech, EduTech domains
• Mentored more than 45 companies across India, Australia, Vietnam,
Indonesia, US, Bangladesh, Senegal, and Nigeria
• Anshul led the Financial Inclusion Lab, an MSC (MicroSave Consulting) -
CIIE.CO partnership initiative, from MSC’s team. The Lab is funded and
supported by the top institutional and CSR funders such as JP Morgan, Dell
Foundation, Bill and Melinda Gates Foundation, Omidyar Network, and
Metlife Foundation. The program has been a huge success so far. It has
helped startups raise more than USD 50 million in aggregated funding and
impacted more than 40 million lives positively, so far.
• Served as DGM – Airtel 2014-15
• LinkedIn URL https://www.linkedin.com/in/anshulsaxena1/
Ambuj Saxena
• International Speaker, Podcast Host, Vlogging and Blogging
• MBA in Communications from MICA, 2013
• Founded Social Buzz in 2016 alongwith Anshul and running it profitably since
then.
• Brand Consultant for MicroSave Consulting since 2018, Ayushman India since
2017, Kayastha Encyclopedia since 2019
• Marketing Consultant for Entrepreneurial Success Consortium – An
accelerator based in Wisconsin since 2021
• Book Author, Indian BnBs: An emerging disruptor in the Hospitality sector,
2018
• Communication Consultant in Government of Gujarat
• Awarded the Most Creative Entrepreneur award by Vyaapar Jagat awards,
2021
• Outdoor Advertising in JC Decaux
• LinkedIn URL https://www.linkedin.com/in/ambujsaxena/

Core Team
Dheeraj Agrawal
• BITS Pilani 2013 batch
• MCA in First Division from APJ Abdul Kalam Technological University
• Google Adwords Certified
(https://www.google.com/partners/#i_profile;idtf=10732914004498284192
3;)
• SEO Certified Professional
• 15+ years within the Digital & Affiliate Marketing Arena, holding degree of
Master Of Computer Applications.
• Experienced with managing annual paid social marketing budgets over USD
6,00,000.
• Linkedin URL https://www.linkedin.com/in/dheeraj-agrawal-8229a212/
Nidhi Saxena
• MA in English from Miranda House, 2014
Kailash Satyarthi Children’s Foundation 2019- 2022:
• Successfully handled Mr. Kailash Satyarthi's personal, Kailash Satyarthi
Children's Foundation and Bachpan Bachao Andolan's social media channels
• Devised efficient Social Media strategies for 5+ major campaigns and 10+
minor campaigns, implemented them and delivered exemplar results for
each
• Exponentially increased Follower base, reach and impressions across Mr.
Kailash Satyarthi's personal, Kailash Satyarthi Children's Foundation and
Bachpan Bachao Andolan's social media channels
• Revived Instagram channel of Mr Kailash Satyarthi and got it verified within a
short span of time
• Single-handedly conducted 30+ Facebook/Insta/Twitter LIVE
• Seamlessly coordinated for social media requirements with 50+ organizers
• Successfully conducted LIVE tweeting in 30+ events
• Linkedin URL https://www.linkedin.com/in/nidhirani/

Startup India
Registered
company

Awarded Social Media
Marketing agency
Link: https://marketplace.afaqs.com/blog/digital-marketing/top-social-media-marketing-agencies-in-delhi-ncr

Our Satisfied Clients
Semi-Govt NGOs
ITES/VC
Healthcare
Jewelery
FMCG
Hospitality
Automobile

Our Satisfied Clients
Media &
Publishing
House
Financial
Sector
Education
Events
Infrastructure
& Real Estate
Personal
Branding
Agriculture-Tech

Social Buzz Offerings
✓ Branding Collaterals: Letterhead, Calendar, Brochure,
Flyer, Banners, Merchandise, etc.
✓ Website Design, Development and Marketing
✓ Press Releases
✓ Mobile App Design, Development and Marketing
✓ Social Media Marketing
✓ Content Marketing
✓ Performance Marketing
✓ Artificial Intelligence, Augmented Reality, Virtual Reality
solutions
✓ Virtual Museum creation

Branding and Print Collaterals
✓ Logo design
✓ Business Cards | Letterheads | Pamphlets | Brochures
✓ Newspaper Advertisements
✓ Emailers | Newsletters

Brochure Design and Print: NACO

Continental Tyres: Offline Print Collaterals

Park+ Offline Print Collaterals

Inara Charitable Trust Brand Collaterals

Kayastha Encyclopedia Brand Collaterals

Content Marketing
✓ Blog content creation
✓ Video Content Creation- 2D
✓ Podcast channel creation

Our Offerings: Content Marketing
Ctrl+Click to follow the
respective hyperlinks

Video Content Creation
https://www.youtube.com/watch?v=cB7Dtg7P0X4
https://www.youtube.com/watch?v=XG40dl1ZyBY
https://www.youtube.com/watch?v=SaSk7p63kLU

Website Design
& Development
✓ Website UI Design
✓ Website Development – Display websites
✓ Website Development – Ecommerce websites

Eco Earth Lighting:
Website Design and Development
Website: http://ecoearthlighting.com/ (in progress)

Ayushman India:
Branding and Website Consultation
Website: http://ayushmanindia.in/
(Design Consultation)

Green Earth Research Labs:
Website: https://greenearthlabs.in

Karanjawala & Company Advocates:
Website: https://karanjawala.in

Dermawear:
Website: https://www.dermawear.co.in/

Our Offerings: Press Release
https://indianexpress.com/article/opinion/columns/covid-19-india-migrants-civilisation-kailash-satyarthi-6442523/
Ctrl+Click to follow the respective hyperlinks

Our Offerings: Press Release
https://www.ndtv.com/opinion/opinion-protect-our-children-from-the-pandemic-by-kailash-satyarthi-2450965
Ctrl+Click to follow the respective hyperlinks

Previous Work: Hindi Content
Writing Ctrl+Click to follow the respective hyperlinks
Hindi Content article titled उद्योग मित्र Hindi Content article titled नेशनल हेल्थ पोर्टल

Our Offerings: Social Media
✓ Social Media optimisation
✓ Social Media content planning
✓ Social Media positioning
✓ Social Media content creation
✓ Social Media posting
✓ Social Media sharing

Case Studies and
Creative Showcase

Previous work: Clients/Case Studies
• LEAD – India’s 1st School EdTech Unicorn
• Delhi Tourism
• Times of India Buzzphoria
• VARDAN- CSR initiative of Times of India
• Dainik Jagran Sanskarshala
• Sun India
• Tapmi School of Business, Manipal University-
Jaipur
• Taiwan Expo 2019 and 2018
• Indian Direct Selling Association
• Ardor 2.1
• Laureates and Leaders by Kailash Satyarthi
Children’s Foundation
• DocNok- Healthcare at Home
• Prest Loans
• SRTekBox
• Titanic
• Peepal Kothi
• Makeup and Beauty
• Kayastha Encylopedia- Cause based marketing
• Study OxBridge- Education consultancy for UK
• DhaiStep- Disinfection Services

LEAD School- One of 100 Unicorns in India
- Digital Marketing
About:
LEAD School or LEAD is the first School Edtech Unicorn of India. It was founded by
Sumeet Mehta and Smita Deorah in 2012. It has a proven system in place to help K-12
students with the curriculum, how it is taught, secure books and other resources from
vendors and better evaluate their learning outcomes. Till June 2022, LEAD has
managed to transform the lives of 1.2 million students in 3000+ schools while raising
$100 million.
Social Buzz was tasked to develop a cohesive and continuous engagement on social
media while handling their online reputation among the leading Edtech brands in the
Digital Space. Social Buzz was given the additional responsibility to engage with
Influencers in Education space and creating 2-D Animation Video content for the brand.
Category:
Social Media + Influencer Marketing + Video Content Creation
Links:
https://www.instagram.com/leadschoolindia/
https://www.linkedin.com/school/leadedu/ etc
Videos:
https://www.youtube.com/watch?v=N8TgBikgs84/
https://www.youtube.com/watch?v=eVZEdSC0PrA etc.

Delhi Tourism’s 31st Garden Tourism Festival
- Event Marketing
About:
Garden Tourism Festival has been a hallmark of Delhi Tourism for since
1980’s. In 2018, the 3 day event was held in Garden of Five Senses with
the theme, ‘Skills in Gardening.’
The cultural extravagana saw the participation of leading newspaper
publications, media houses, plant nurseries, horticulture, and
floriculture societies.
Social Buzz was honored with the task of Social Media handling of
Delhi Tourism official channels for awareness via Social media posts
before and during the festival.
Category: Global Event coverage on Social Media
• Services offered:
• Branding on social media channels
• Creative support
• Pre event buzz creation
• Event coverage
Links: https://www.instagram.com/delhitourism_official/

Times of India Buzzphoria:
Video Marketing campaign
About:
Times of India executed a Video Marketing campaign in the Tri city of
Chandigarh, Mohali and Panchkula in the form of a flash mob that
captured the essence of the Tricity. Social Buzz was expected to
achieve 1 lakh views of the video and ended up achieving twice the
expected video views.
Category: Video Marketing for Publishing House
Services offered:
• Video view generation- organic and inorganic
• Influencer marketing
• Query handling on social media channels

Dainik Jagran Sanskarshala
Branding for Community initiative
About:
Jagran Sanskarshala is a 2.5 months campaign (10th Sep 2019 to 18th
Nov 2019) which aims to include the sense of moral values and social
responsibility in student’s day to day lives.
Category: Branding for a Publishing House
Services offered:
• Website Design and Development
• Search Engine Optimisation (SEO)
• Media buying through niche targeting
Website URL:
https://www.jagransanskarshala.com/

Laureates and Leaders by
Kailash Satyarthi Children’s Foundation:
Event Marketing
About:
The impact of COVID-19 will reverberate for years to come, but none will
feel it as painfully as the world’s most marginalised children. The Fair
Share for Children Summit will bring together Nobel laureates and global
leaders to push for urgent action to prevent a child rights disaster in the
wake of the pandemic.
Category: Global Event coverage on Social Media
Services offered:
• Creative support
• Pre event buzz creation
• Event coverage

Dermawear
Ecommerce website SEO
About:
Dermawear is a famous shape wear brand in India. Dermawear’s
shapewear collection is thoughtfully curated especially keeping in mind
the Indian body-structure and your shaping needs. The fabric used in our
products are of exceptional quality, stitched using state-of-the-art
machines to give a unique 4D stretch – for a comfortable all-day wear
effect!
Category: SEO for Ecommerce website
Services offered:
On page SEO
Off page SEO
Blog SEO
Paid media activity
Impact at the end of 12 month activity:
• Increase in Google SERP for relevant keywords
• Organic website traffic increased 4x
• Page views increased 3x
• Monthly sales also saw a healthy increase.

VARDAN- A wellness CSR initiative by Times Group
Branding for Wellness services
About:
Vardan, a welfare initiative from the Times Group, brings a unique and
effective treatment system that focuses on the optimum performance
of the human body by enhancing total body mobility, Core
FirstTM postural and movement strategies. Designed for the service of
humanity and the stakeholders of BCCL.
Category: CSR initiative focussing on Wellness
Services offered:
• Content Marketing- Blogs and Newsletters
• Influencer Marketing
• Media buying through niche targeting
Website URL:
https://www.vardan.in/

Make up and beauty.com
Website SEO
About:
Started in 2009 as just a makeup blog, makeupandbeauty.com (a.k.a.
IMBB) has today grown into an international makeup, beauty and fashion
community. Running three powerful blogs successfully – in India, Dubai
and Philippines- makeupandbeauty.com is already the biggest women’s
blog on the internet with more than 700 writers writing on it.
Category: SEO for a Beauty Brand
Services offered:
• On page SEO
• Off page SEO
• Directory Submission
• Link building
• 3 targeted keywords were #1 in Google SERP
• A sharp increase in Website’s Global and India Alexa rank
• Website traffic improved 2.5x
• Organic website traffic improved 4x
• Average Time spent on site improved 2x.

Microsave consulting
Website SEO
About:
Microsave Consulting is a Paris-headquartered Global Consultancy firm. It
focusses on Financial inclusion in India, Africa and Europe.
Category: SEO for Financial Consultancy firm
Services offered:
• On page SEO
• Off page SEO
• Directory Submission
• Link building
• 19 out of 25 targeted keywords rank on 1st page of SERP
• Website’s Global Alexa improved
• Website’s India Alexa improved sharply
• Sharp increase in Organic Website traffic, PDF downloads, user
sessions and Time spent on site.

Taiwan Expo 2019 by TAITRA:
Event Marketing
About:
Founded in 1970, TAITRA is Taiwan's foremost nonprofit trade
promoting organization. Taiwan Expo in India is the most important
platform for bringing Taiwanese and Indian corporates together. It
featured 8 dedicated pavilions. The expo also offered Taiwan culture
performance, industrial seminars and business matchmaking.
Category: Holistic coverage of International Demand – supplier event
Services offered:
Branding on social media channels
Query handling on social media channels
Content Marketing- Blogs and Emailers
Influencer Marketing
Mobile app Marketing
Website URL: https://www.taiwanexpoindia.com/

Taiwan Expo 2018 by TAITRA:
Event Marketing
About:
Taiwan Expo 2018 in India was the first venture by TAITRA into India
after conducting successful Business matchmaking events in South East
Asia. The event had 8 dedicated pavilions and 3 panel discussions that
required a buzz on Digital platforms. The expo also offered Taiwan
culture performance, industrial seminars and business matchmaking.
Category: Holistic Digital Marketing of International Demand – supplier
event
Services offered:
• Content Marketing- Blogs and Emailers
• Mobile app Marketing
Website URL: https://www.taiwanexpoindia.com/

Ardor 2.1
Restaurant/ Local Business Marketing
About:
Ardor 2.1 is a fine-dine restaurant cum lounge in the heart of New
Delhi. It earned fame for 56 inch Khalibali/Modi thali on digital
platforms and created a flutter in the highly competitive CP market
frequented by partygoers and foodies.
Category: Holistic Digital Marketing of FnB sector brand
Services offered:
• Digital Marketing of Khalibali Thali
• Personal branding on Ardor 2.1 owner
Website URL:
https://www.zomato.com/ncr/ardor-2-1-connaught-place-new-delhi

Prest Loans
Branding for NBFC
About:
Prest Loans is a trade name of “Lord Krishna Financial Services Ltd” a
Non-Banking Finance Company registered with RBI. Prest Loans
provides Business loans to SME for a small amount in a short span of
time giving a thrust to women entrepreneurs.
Category: Holistic Digitial Marketing for NBFC
Services offered:
• Website Search Engine Optimisation (SEO)
• Lead generation through digital channels
• Coverage of events and participation in events on social media
Website URL: https://prestloans.com/

Indian Direct Selling Association
Branding campaign
About:
The Indian Direct Selling Association IDSA is an autonomous, self-
regulatory body for the direct selling industry in India. The Association
acts as an interface between the industry and policy-making bodies of
the Government facilitating the cause of Direct Selling Industry in India.
Category: Branding and Awareness for Marketing for Self-Regulatory
organisation
Services offered:
• Coverage of events and participation in events on social media
• Content Marketing- Blogs
Website URL: https://idsa.co.in

Peepal Kothi
Branding of Hospitality product
About:
The Peepal Kothi is a unique Farm Homestay complex nestled
in the picturesque valley of the Aravally Hills, a short distance
from Gurgaon and Delhi. Peepal Kothi has found mentions in
Lonely Planet, Little Black Book and other publishing
magazines frequented by travellers and explorers.
Category: Branding for a Luxurious Tourism property
Services offered:
Website URL:
http://www.peepalkothi.com/

Atthah
About:
Atthah stands at the leading edge of the future - with adaptive
and original Interactive tech solutions, leveraging VR (Virtual
Reality), AR (Augmented Reality), MR (Mixed Reality), Physical
Computing, Experiential Design & Interaction Design- offering
high impact, disruptive experiences for the dynamic brand of
today. Creative disruptors, Bold innovators, Makers of a brand
new tomorrow
Category: Branding for a Experiential Technology company
Services offered:
Website URL:
https://www.atthah.com/

SRTekBox
About:
SRTekBox develops innovative software solutions that enable companies
to improve their work productivity and enhance their rate of growth.
Category: Holistic Digital Marketing of Software product company
Services offered:
• Video content creation
• Video content marketing
• Content Marketing- Blogs
Website URL:
http://srtekbox.com/

Makhmal
About:
Makhmal is a premium beauty brand with an extensive range of products
for both men and women.
Category: Women’s beauty products
Services offered:
Website landing page design and Development
Search Engine Optimisation (SEO)
Query handling on social media channels
Content Marketing- Blogs and Emailers
Ecommerce Lead generation
Lead generation on social media platforms
Website URL:
https://www.makhmal.in/

Makeup and Beauty
About:
Makeup and Beauty is a prominent skin care & beauty tips centric
website with 18 million hits per month.
Category: Lifestyle
Services offered:
Website landing page Design
Search Engine Optimisation (SEO)
Website URL:
https://makeupandbeauty.com/

Case Study for Contests
• Contests are an effective way of forming and nurturing an online community.
• Contests increases credibility and awareness about the brand

Indian Direct Selling Association
Direct selling Quiz contest
A Quiz with “DIRECT” benefits!
About IDSA:
Indian Direct Selling Association is an autonomous self-regulatory
body of the Direct Selling industry in India. Loaded with mouth-
watering gifts and cash prizes, IDSA contest broke all records and
its’ online community went into a contest-frenzy!

Taiwan Expo 2019
Event contest
A Durable Contest!
About Taiwan Expo 2019 contest:
Taiwan expo organisers wanted to create a buzz among its online
community in the run up to the Demand-supplier exhibition.
Thus, a social media contest was planned to stir up interest levels
and increase footfall.

DocNok
Healthcare contest
A Quiz that won hearts and
ailments!
About:
DocNok is a complete home healthcare organization with
specialization in Physiotherapy services, wound care services, all
from the the convenience of your homes. A contest brought alive
the dormant online community and exponentially increased the
brand awareness of DocNok!

Titanic Grooming
Personal Care brand contest
Good look comes at a price!
About Titanic Grooming:
With Valentine’s day looming over the corner, anxiety and
anticipation is high and palms are sweaty. All a man needs is a
reassurance of good looks! Titanic is a male grooming company
that caters to personal care products. The Valentine week contest
saw males and females (to our surprise) participate in scores in
order look good, feel good and to secure the date!

Infographic:
Highlights of all Contests till date
Sectors covered:
• Healthcare
• Direct Selling
• Buyer-Supplier International event
• Personal Care brands
• BFSI sector
Parameters under consideration:
• Reach
• Likes
• Comments
• Shares
• Retweet

Creative Showcase
Previous Social Media Posts
• LEAD School
• Yourbuk
• Laureates and Leaders by Kailash Satyarthi Children’s Foundation
• Dainik Jagran Sanskarshala
• Tapmi School of Business
• Titanic
• Makhmal
• Peepal Kothi
• Kayastha Encyclopedia

Thank you
Please feel free to contact us for setting up/scaling up your Digital Marketing strategy:
Ambuj Saxena | ambuj@socialbuzz.org.in | +91 7042106011
Dheeraj Agrawal | Dheeraj@socialbuzz.org.in | +91 9999351037

Social Buzz portfolio- Print Digital Content.pdf

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