2. Facebook: The Journey
Primary Thoughts:
Zuckerberg has always been keen to build something that is
useful and procuctive for people to use digitally
Had a vision to create a ’social utitlity’ that would connect
the web users globally: A Phone book!!!
The Facebook Vision:
Connect the entire world on facebook
The main tool of communication for work and entertainment
A central place for sharing and organizing personal events Mark Zuckerberg
Share photos, watch videos, play games organize events CEO, Facebook
26 & A Harvard Dropout!
A place where people will live their digital life
The Ultimate Goal – Turn Facebook into the palnets’s
standardized communication (and marketing) platform that is
more interactive, multidimensional – and indispensable.
3. Facebook Today
Facebook Stats
A Digital Social Life: 5 million
An expression of someones personality NEW users each week
A place for social interaction
A place to share all personal events and photos 175 million
Ensures maximum privacy User worldwide
$280 million
A Digital Work Life: Revenue in 2008
A place to seek jobs
169 minutes
Employers choice for assesssing potential job seeker
Spent by each user
every month
Socio-Economic Use:
Polotical Parties use Facebook as a platform $15 billion
People use it for event management Worth of facebook
assessed by Microsotf
4. A look at face book’s growth in users and usage of the site
1.1 4 million 250,000 250 13
billion million million
Total daily Users who Users who Photos Pieces of
minutes of update become uploaded content
use status daily “fans” each each month shared each
day month
More than 15 million More than More than More than
3 billion 3.5 million 850 million 24 million
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5. Face book-A business tool
Firms use face book for recruitment and
selection .
Microsoft used face book for designing
windows-7
OBAMA used FB as an election tool.
Democratic parties organized meeting
through face book.
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6. Business on Facebook
Promise:
• Gives a behavioral aspect of users
• Get info about targeted demographic market
Tools
– Group or commercial pages visited more frequently
– FacebookConnect provides information of users to commercial concerns
– Privacy setting options sometimes become handy
Limitations
• Access to user page depends on users choice
• Doesn’t poke users with irrelevant ads
• Advertising firms cannot pick spaces they wish to penetrate
7. Commercial Aspect
• Key investor is Microsoft who again is a competitor
• Investors are less prone to profit at this stage
• The decision of profit lies solely with the COO, Sheryl
Sandberg
• More focused towards innovation and expansion rather
than revenue
8. Advertisement and product marketing
Provide a great platform to promote new
business.
Connect and engage
Create a community
Promotes content
Advertisement and product
marketing .
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