The music video for Nirvana's "Heart Shaped Box" uses various camera techniques and editing styles that would appeal to the target teenage and young adult audience who enjoy grunge music. It features controversial religious and fetal imagery as well as fast, aggressive music that matches the angry lyrics. The video uses aerial shots, long shots, and close-ups of the band and scenes that cut between the hospital, crucifixion, and band performance. It employs color corrections and a green screen to create vivid backgrounds and cold or eerie tones that enhance the dark themes.

1. Music VideoAnalysis Sadie Bailey–Nirvana-Heart Shaped Box - https://www.youtube.com/watch?v=n6P0SitRwy8
Commenton the followingaspectsinrelation to your music videochoice.
How will these techniquesappeal to the target audienceneeds?
Target Audience &
Needs The target audience forthisbandwouldbe teenagersandyoungadultsof bothgendersthatenjoyrock/grunge music,thisvideois
reallycontroversialbecause of the differentthemesinthe video.The audience maylikethisvideobecause of the bandsshort
performancesinthe videoandthe differentcontroversial partsinthe video.
Lyrics (Meaning
Implied?)
The lyricsfor thissong such as “ throwdownyou’re umbilical noosetoIcan climbrightback” couldbe referringtothe leadsingers
motherwhenshe wasgivingbirthtohim,and howhe wisheshe wasn’tbornand howhe doesn’twantto live because inthe video
deadfoetusesare seen hangingfromtreesandalittle girl triestograb one of them.
Tempo The tempoof thissongis fast, aggressive andangrysoundingwhichgivesthe audience anideaof whatthe leadsingerisimplying
whenhe waswritingor singingthe song.
Genre The genre of thissongis rock /grunge whichisbecause of the aggressive soundof the musicandthe controversial lyrics,the video
isa narrative video,the videotellsthe storyof questioningthe differentthingsinlifenobody reallyquestionssuchasreligion,
close to the start of the videoaman isseenona crucifiedona cross like JesuswearingaChristmashatwhichcouldbe seenas
some sort of religiouselement.
CameraTechnique The camera techniquesusedinthismusicvideo,start off withaerial shotof a man lyingInbedand thenthe three bandmembers
sat inthe chairsopposite himwatchinghim. Thenalongshotis usedfromthe side of the room which
showsthe 3 membersof the bandand the man inthe hospital bed,ina clearerview.

2. Music VideoAnalysis Sadie Bailey–Nirvana-Heart Shaped Box - https://www.youtube.com/watch?v=n6P0SitRwy8
Thena close upof the 3 membersof the band lookingatthe man inthe bedfrom across the room.
The scene thenchangesto the man whowas inthe hospital bedthenona cross and a close up of hisface comesintoshot.
A longshot of the bandis thenusedwhentheyare
performingunderneaththe cross. The leadsingerthenhasa close upon hisface buthas
thisblurryeffectbecause of hismovementwhenperforming.

3. Music VideoAnalysis Sadie Bailey–Nirvana-Heart Shaped Box - https://www.youtube.com/watch?v=n6P0SitRwy8
Editing The editingusedinthe videoare cutawayswhichare usedthroughoutare cutawayswhichgo fromthe band and tothe other
people thatare featuredinthe video,andthe sceneschange fromthe hospital tothe manon the cross , then back to the band
performing,agreenscreenhasalsobeenusedtogetthe differentbackgrounds thatchangedcontinuously.
Use of Digital Effects The digital effectsusedinthismusicvideoare thingssuchas colourcorrections,whichhave beenchangedtoverybrightandvivid
colours such as brightreds,orange, blues, andsome purplesmakingthem standoutinthe backgroundbehindthe band
performing, the beginningof the videostartsoff withdarkcoldcoloursto give off a coldeffect because that’sthe feelingmost
people getwheninhospitalsbecause of the amountof people thatdie inthere,sothe use of colourssuchas greysand blackin
that scene give anearie effect.