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1. Music Video Analysis
The firstshot isa wide angle establishingshot,thisshowsthe environmentwere the musicvideois
shot,the locationwhichhasbeenusedisbarrenand abnormal.The skyis purple whichis
synonymouswiththe albumcoverwhichshowsaverysimilarlandscape tothe one inthis
establishingshot,thiscreatesasense of brandidentity.The purpleskyisprobablyaddedinpost-
productionthroughediting.The leadsingerthenwalksoutfromone of the rocks,revealinghimto
the audience.
Thisshot isa mid-shotof the leadsinger, thisisconventional asthe midshotshowsthe emotions
conveyedbythe artist while alsocatchingthe topof his body. The leadsingerscostume isquite
masculine,he isseenwearingasmart
blackjacketwhichpromotesthe ideaof
masculinityaroundhim. He alsohas
feathersonthe shouldersof the jacket
whichgiveshima masculine feel thisis
throughthe linksto the eagle which
promoteshisideaof power.The costume
style issimilartothat of the 80’s, this
helpstolinkthe bandto the style of music
fromthe time. A vignette isalsoused
throughoutthe video,thisfurtherrelatesthe videotothe 80’s and furthersthe bandidentity.

2. Thisshot againkeepsthe focusonthe leadartistwiththe use of shallow focusleavingthe guitarist
blurred inthe backgroundmeaningthere islessfocusonhimthanon the mainartist.Compositionis
alsousedto keepthe focusonthe mainartist,he is positionedonthe more dominantleftside and
the lessimportantguitaristisplacedbehindhimpositionedsohisheadisoutof shot.
The use of animalsinthe musiclinksdirectlytothe name of the song andlyrics,thiscreatesband
identity.
Thisshot furthersbrandidentitybysuperimposingthe albumcoverontothe lights,there isalsoa
superimposedpicture of aneagle whichisrelatedtothe band.

3. A wide longshotisusedto showthe whole bandinthe desertsection,thisis conventionalfora
musicvideoasit showsthe whole bandinthe settingof the recording.The bandmembersare stood
so that theirheightsare descending,thisisappealingtothe audience asitlooksattractive.The band
ison the leftmostside of the shot, thispromotesthe ideaof musicalityandalsoshowsthemasthe
mostimportantthinginthe shot.
A graphicmatch isusedat the endof the musicvideo,fadingfromasunsetoverthe desertwiththe
bandmemberstotheiralbumcover,thisfurthercreatesbandidentityandhelpstomake their
recognisable whichcouldbe anattemptto boostalbumsales.