assignment brief

1. Page 1
Assignment Brief – QCF BTEC
Assignment Brief
Qualification Level 3 Extended Diploma in Creative Media Production
Unit number and title Unit 57 Photography and Photographic Practice
Assessor name Iain Goodyear
Date issued Tuesday 29th
September, 2015
Hand in deadline Tuesday 5th
January, 2016
Assignment title IG3 Landscapes and Portraits
Purpose of this assignment is to:
 LO1: Understand different applications of photography
 LO2: Know how to use photographic equipment and employ photographic techniques
 LO3: Be able to plan and produce photographic images for a specified purpose
 LO4: Be able to reflect upon photographic work
Scenario
You have been hired as a photographer by Manchester city council to produce landscape and
portrait photography for use in printed promotional and tourist information.
Your brief is to positively depict Manchester as a city people should visit. You will also be required to
produce portrait photographs for testimonials by residents and tourists to the city.
Manchester City Council will require five final portrait images and five final landscape images that
positively showcase Manchester City centre and the people who live in and visit Manchester.
Task 1 – Photography Research
Using your blog create at least 4 entries evaluating the different uses of photography, examples may
include: advertising; promotional; photojournalism; fashion; music; portraiture; high street; studio
work; architectural; medical; illustration; landscape; fine art and documentary
This should include references to photographers both past and present and a description of their
aims, styles and why they are successful.
This provides evidence for P1/M1/D1
Task 2 – Photographic Techniques
Complete a power point for your blog, with examples you have shot yourself, explaining
photographic techniques, equipment and terminology.
Complete at least 5 mini shoots which explore technique and camera settings. This should include
depth of field, shutter speeds, aperture, ISO and rule of thirds. In addition, you must also
demonstrate explorations into a range of Photoshop manipulations techniques. Remember to
annotate your work.

2. Page 2
This provides evidence for P2/M2/D2
Task 3 – Main Landscape and Portrait Photography Shoots
Complete 2 photo shoots. You must include a project proposal and risk assessment for each.
1. The Urban Landscape. Produce a final set of 5 annotated images taken of landmarks in
Manchester City centre for a set of posters to positively advertise Manchester.
2. Portraiture. Produce a final set of 5 annotated portrait images for promotional print media to
be used by Manchester City council.
Aim to shoot a minimum 100 digital images so that you can select 10 final images in total for both
styles of photography.
Annotations should include a capture log and aims for the shoot
This provides evidence for P3/M3/D3
Task 4 – Photography Evaluation
Write an evaluation of your project. Use your blog posts to identify the strengths and weaknesses of
your planning process. Try to establish whether or not your finished product has achieved what you
set out to? If you completed the task again what would you change?
Document the process of selecting your final images through the use of a capture log and capture
sheet.
You need to gain feedback from your peers. Create an online questionnaire and distribute via email
and other social media outlets. This questionnaire must help you to ascertain the strengths and
weaknesses of your final 10 images.
This provides evidence for P4/M4/D4
Evidence checklist
Task 1: Word processed analysis of 4 different styles of photography (including reference
to photographer, analysis of their style and technical analysis of their photography).
[ ]
Task 2: Examples of practical application of 5 photographic techniques (with example
shots, word processed explanation of techniques applied and word processed analysis of
images produced).
[ ]
Task 3: For both a landscape and portrait shoot you must produce the following: project
proposals, risk assessments, contact sheets (showing final selections for editing) and
before & after versions of final selections.
[ ]
Task 4: 2 evaluations (1 for your landscape shoot & 1 for your portrait shoot) with fina l
edited photographs. In addition, word processed evidence and analysis of audience survey
questionnaires and responses to surveys.
[ ]

3. Page 3
Sources of information
www.behance.net
www.americansuburbx.com/
www.artshow.com/resources/photo.html
www.smashingmagazine.com/2009/04/the-ultimate-photography-round-up/
www.youtube.com
http://www.digitalcameraworld.com/2012/05/16/26-landscape-photography-tips-every-pro-
photographer-still-uses/