This assignment brief outlines tasks for a Level 3 qualification in Creative Media Production. Learners must complete 4 tasks involving photography over 12 weeks: 1) Research and blog about uses of photography, citing examples of photographers and their styles. [Independent enquirers, reflective learners, team workers] 2) Create a presentation and experimental photos exploring techniques like depth of field and night photography. [Creative thinkers, reflective learners] 3) Plan and complete photo shoots for landscapes/urban areas and portraits, producing 100 images to select final 10. [Team workers, self-managers] 4) Evaluate strengths/weaknesses of planning, selection process, and gather peer feedback to improve final

1. Assignment brief
Qualification Level 3 Extended Diploma in Creative Media Production
Unit number and title Unit 57 Photography and Photographic Practice
Start date Thursday 4th
September, 2014
Deadline Thursday 18th
December, 2014
Assessor name Iain Goodyear
Assignment title IG4: Landscapes and Portraits
The purpose of this assignment is to:
On completion of this unit a learner should:
Understand different applications of photography
Know how to use photographic equipment and employ photographic techniques
Be able to plan and produce photographic images for a specified purpose
Be able to reflect upon photographic work.
Photography, or photo-imaging, is a major industry of the media sector in its own right with a wide variety of applications, from
the production of personal records such as wedding photographs or family portraits to technical applications such as industrial or
medical photography. Many other media industries, such as the press, television, film and interactive media, use (and often rely
on) photo images to support their products. Professional photographers can also operate independently, working to commissions
or producing exhibition work that derives from their own interests.
Digital technology is rapidly changing the way in which images are produced and digital imaging is becoming increasingly
prevalent within the industry. Many professional photographers now shoot exclusively in a digital format, and are required to do
so by their clients.
The unit will enable learners to experiment with a range of technology and techniques and will be explore the capabilities of
digital image production and how digital cameras and processes can be controlled and manipulated to produce the desired
effect.
Landscape Photography
Landscape photography is intended to show different spaces within the world,
sometimes vast and unending, but other times microscopic. Photographs typically
capture the presence of nature and are often free of man-made obstructions.
Landscape photographers often attempt to document the space as well as convey an
appreciation of the scenery. (Left Carr Clifton)
Many landscape photographs show little or no human activity featuring subjects such as
strongly defined landforms, weather, and ambient light. As with most forms of art, the
definition of a landscape photograph is broad, and now includes urban settings, industrial
areas, and nature photography. Waterfalls, coastlines, seascapes and mountains are especially popular in classic landscape
photography.
Portrait Photography
Portrait photography can be one of the most challenging forms of photography.
Capturing a photo that appears natural and conveys the subject's personality is a skill
that takes patience and practice. (Kate Moss by MarionTestino)
Portrait photography is all about people. Your photos don't have to be technically brilliant
so long as you capture the essence of your subject. Think about what makes your model
so uniquely "them" and try to capture that in your portrait. A good portrait photograph
will tell a story about the person in it. Uses include school photos, wedding, magazines,
news papers, fashion and promotional work
Digitals cameras are available to borrow within the department but need to be booked out in advanced.

2. Tasks Grading Criteria Mapping
Task 1
Using your blog create at least 6 entries evaluating the different uses of photography, examples may
include: advertising; promotional; photojournalism; fashion; music; portraiture; high street; studio
work; architectural; medical; illustration; landscape; fine art and documentary
This should include references to photographers both past and present and a description of their aims,
styles and why they are successful.
Unit 57 P1/M1/D1
Task 2
Complete a power point for your blog, with examples, explaining photographic techniques, equipment
and terminology.
Complete at least 4 mini shoots, which explore technique and camera settings, including night
photography, depth of field, shutter speeds and rule of thirds. As well as explorations into a range of
Photoshop manipulations techniques. Remember to annotate your work.
Unit 57 P2/M2/D2
Task 3
Complete 2 photo shoots. You must include a project proposal and risk assessment for each.
1. The Urban Landscape. Produce a collection of annotated images for a set of posters to
advertise Manchester/ Salford Quays.
2. Portraiture. Produce a collection of annotated portrait images for a Music magazine.
Aim to produce 100 digital images so that you can select 10 final images.
Annotations should include a capture log and aims for the shoot
Unit 57 P3/M3/D3
Task 4
Write an evaluation of your project. Use your blog posts to identify the strengths and weaknesses of
your planning process. Try to establish whether or not your finished product has achieved what you set
out to? If you completed the task again what would you change?
Document the process of selecting your final images through the use of a capture log and capture
sheet.
You need to gain feedback from your peers. Create an online questionnaire and distribute via email and
other social media outlets. This questionnaire must help you to ascertain the strengths and weaknesses
of your final 10 images.
Unit 57 P4/M4/D4
This brief has been verified as being fit for purpose
Assessor Iain Goodyear
Signature Date 04/09/2014
Internal verifier
Signature Date

3. Unit 57: Photography and Photographic Practice
P1: describe different
applications of photography with
some appropriate use of subject
terminology
M1: explain different applications
of photography with reference to
detailed illustrative examples,
and with generally correct use of
subject terminology
D1: critically evaluate different
applications of photography with
supporting arguments and
elucidated examples, consistently
using subject terminology
correctly
P2: use photographic equipment
and employ photographic
techniques with some assistance
M2: use photographic equipment
and employ photographic
techniques to a good technical
standard with only occasional
assistance
D2: use photographic equipment
and employ photographic
techniques to a technical quality
that reflects near professional
standards, working independently
to professional expectations
P3: produce photographic images
for a specified purpose with
relevant planning material,
working within appropriate
conventions and with some
assistance
M3: produce photographic images
for a specified purpose with
relevant planning material to a
good technical standard, showing
some imagination and with only
occasional assistance
D3: produce photographic images
for a specified purpose with
relevant planning material to a
technical quality that reflects
near-professional standards,
showing creativity and flair and
working independently to
professional expectations
P4: comment on own
photographic work with some
appropriate use of subject
terminology.
M4: explain own photographic
work with reference to detailed
illustrative examples and with
generally correct use of subject
terminology.
D4: critically evaluate own
photographic work in the context
of professional practice with
supporting arguments and
elucidated examples, and
consistently using subject
terminology correctly.
:PLTS: This summary referenceswhere applicable, in the square brackets, the elements of the personal, learning and thinking skills applicable in
the pass criteria. Itidentifies opportunities for learners to demonstrate effective application of the referenced elements of the skills.