2. SAMBALPUR– THE
CITY
• Sambalpur is a city in Sambalpur district in Orissa. It
lies at the western part of orissa , at a distance of
321 km from the state capital Bhubaneswar , located at
Mahanadi river basin .
• Sambalpur derives its name from Goddess
Samaleswari , an incarnation of Shakti and the presiding
deity of the Samaleswari Temple located in the city
which is one of the major tourist attaction from all over
Orissa and nearby states like Chattisgarh , Jharkhand &
MP .
• The distt has a total area of 6702 sq kms , of which
almost 60% of the area is covered with forest .
• Sambalpur city is a connecting city between Orissa
and 36 Garh .The district was used to be known for its
importance as a Diamond Trading Centre .Now its
famous for textiles –” ikat “
• In the year 1876, Sambalpur was established , as a
municipality. It is currently the headquarters and the
largest city of Sambalpur district. It is also the
3. SAMBALPUR– THE
CITY• After the economic liberalisation of India in 1990 many industries opened up in
and around this place, making this region as the industrial center of
gravity of Orissa.
• The economy of Sambalpur is mainly dependent on agriulture and forest .
Tendu leaf ( Leaves used for wrapping “ Bidi “ , also known as “ Green
Gold of Ori “ is one of the most imp non-wood forest product of
Sambalpur . Post industrilisation power , steel , textile have
contributed to the growth in economy .
• Sambalpur is located on the Mumbai - Howrah rail route. It is also a prime road
junction with the crossing of NH-6, NH-42 and SH-10 through the city.
• Hirakud Dam, the longest earthen dam in the world and the largest artificial
lake of Asia is situated here.
Sambalpur is also the headquarters of Mahanadi Coalfields Limited, a
subsidiary of Coal India Limited.
• Sambalpur is famous for Sambalpuri Saree , Sambalpuri songs , Sambalpuri
Dance, the Sitalsasthi Carnival .
• Sambalpur is known as a religious town with number of temples and mosques
spread across the town. The religious aspect of the town would be
visible every evening during “ SANDHYAAARATI“
4. SAMBALPUR– THE
CITY• Sambalpur is a town having a mix of old and new town formats.
At one end we can see a clumsy & populated old town and at an other end we
can visualise a developing town with wide roads and branded shops
across .
• Sambalpur is a 136 years old town of orissa but has more cosmopoliton culture
than towns like cuttack due to its location.People understands and
speak Hindi very requently .
• The town has a cosmopolitan culture due to mix population of Marwaris ,
Gujratis , Sikhs , Bengalis , Biharis , Christans and Muslims .
• The towns in Sambalpur District - Sambalpur , Bhojpur , Burla , Hirakud ,
Kuchinda , Lapanga , Laida , Maneswar , Redhakhol , Samasingha .
• Sambalpur is a part of Sambalpur Loksabha Constituency . Sitting M.P from
Sambalpur is Amarnath Pradhan , Current MLA is Jaynarayan Misra from BJP
,
• 35% of distt population is tribal .The 2 Tribal groups are – MUNDARI
LAUNGUAGE GROUP ( the Kisans , Orams , Mirdhas , Hos , Mundas ,
Kharias ) and DRAVIDIANS LAUNGUAGE GROUP ( the Gonds , Khanda
, Binjhals , Kudas )
5. Religious.
CITY – At a Glance
DevelopingIndustrial
Hot and dryTradional
A bit of Cosmopoliton
6. Narrow lanes . Clumsy
roads.Old houses.
CITY mix – At a Glance
Broad lanes . Sleek
roads.Beautiful houses.
Old & traditional shops Old & traditional market
Few modern retail Developing markets
7. • The store is located on the western part of the town . It’s location is not at the
heart of the town .
• The store is located at 2 kms from the station . 2-3 kms far from the main
market – “ Goal Bazaar “ .
• People entering the town from the station will be able to locate the store easily.
• The store is located at the place called Khetrajpur . “Sanje e vini Ho spital“ is the
nearest known landmark .
• The store is located at a mall with good parking space at the front .
• The present show stealer is Dominos , located at the ground floor of the mall. The
newly opening youth hangout joint , still needs to catch up the market .
STORE LOCATION
8. Big BazaarSambalpur – Site Snapshot
Total Retail Area – 24000 sq ft
No Floors - 2
Address - City Centre , Farm Road , Modi Para ,
Nearest Landmark - Near Sanjeevani
Hospital , Khetrajpur
1ST
Big Bazaar in the Town
LOB DETAILS
Ground Floor Food Bazaar , Appliances , GM , T-24 , Mobile
1ST
Floor Fashion , Home Fashion , Luggage , Toys
11. CITY
DEMOGRAPHICS
Nearest Schools from the
Store
Within 5 to 6kms – 6 Schools
GENDERBREAKUP%
Male – 51%
Female – 49%
LANGUAGE
SPOKEN
Sambalpuri , Oriya &
Hindi
POPULATION ( District )
Total – 10.44 Lacs
Males – 4.75 lacs , Female - 4.60
lacs
Sc Caste – 1.59 lacs , Sc tribe – 3.2
lacs
Urban – 2.70 lacs , Rural – 7.74 lacs
TOWN POPULATION ( Sambalpur , Burla ,
Hirakud)
Total – 2.70 Lacs
Male - 1.38 Lacs , Female – 1.30 Lacs
Nearest Colleges fromthe
Store
Within 5kms – 2 Colleges
5kms to 10kms – 2 Colleges
10 to 15kms – 2 Colleges
Nearest Banks fromthe Store
(5-6kms)
United Bank of India HDFC
SBI ING Vasya
ICICI
Axis
Total child population city -
18555 (0-6yr)
Urban male child - 9857
Urban female child - 8698
POP STRATA
Area - 6702 sq kms
District pop density - 122 inhabitants / sq kms
Sex ratio - 970 females : 1000 males
Households - Rural - ; Urban -
RELIGION MIX
1 . Hindu - 57%
2 . Muslim -
22%
3 . Christan -
12. CITY DEMOGRAPHICS
PROFESSIONAL MIX - The Major
trading forest product is Kendu
leaves ,also known as Green Gold
of Orissa and Sambalpuri fabric –
“ Bandha “
The town has lots of govt HQ’s
like railways , police , hirakund
hydroelectricity , Rice Mills ,
Aluminimium factory ( Hindalco ) ,
Bhushan Steel factory , Mahanadi
coal fields ,aluminium can factory
etc.
People are equally employed in
self employment like retail &
wholesale shops , hotels ,trading
and jobs as well ( govt and
CLASS MIX : -
1. Rich – 15 %
2. Middle Class – 45
%
3. Lower Middle Class – 40
%
Note – above data is on the basis of
conversation with local
residents of Sambalpur
CLASS MIX : -
1. Rich – 15 %
2. Middle Class – 45
%
3. Lower Middle Class – 40
%
Note – above data is on the basis of
conversation with local
residents of Sambalpur
CLIMATE
• TROPICAL
• Dry & Hot Summers (March end –June
Temp - 24ºC to 47
• Humid Monsoon ( July – Sept ) -
Avg Rainfall 152.7 cms
• Cold Winters ( Dec – Feb)
Temp –11ºC to 28º C
• Best time for tourism – Oct - March
LITERACY MIX %
Total – 66 %
Male – 74 %
Female – 58 %
13. CITY DEMOGRAPHICS
TRANSPORATION : -
AIRWAYS - Nearest airport are Raipur & Bhubeneswar . A newest airport
is been made in Jhasuguda .
RAILWAYS - It is located on the Howrah-Mumbai rail route but also
connects rest of orissa with Northern and Western India by rail . Sambalpur
has 4 railway stations inside town – Khetrajpur , Fatak , Hirakud & City .
ROADWAYS – The main bustand is located in Aithapally .Buses very well
connect Sambalpur with other towns of orissa .There are busses withing
every 10-15 mins to key towns Jhasuguda & Bargarh
Mode of communication inside the city is Rickshaw, Auto rickshaw approx
500 nos . 2 wheelers are the major mode of pvt communication followed by
4 wheelers .
15. CITY Attractions
Hirakund Dam
• It he Longest Dam in the world , located at
15km from Sambalpur , stands across the
great Mahanadi
• It drains an area of 133090 sq kms more
than twice the area of Srilanka .
• The resorvoir forms the largest artificial lake
in Asia with the area of 746 sq kms ,and a
shore line over 640 kms .
Sambleswari Temple
• Shree shree Sambleswari , the presiding of
Sambalpur , is a strong religious force in
western part of Orissa . The temple situated
on the banks of river Mahanadi .
• The mother of Godess Sambleswari is
worshipped from ancient times as
Jagatjanani , Adishakti , Mahalakshmi and
Mahasaraswati .
16. CITY Attractions
Wonder Fishes at HUMA
• The Leaning Temple of Huma , is
one of its kind of leaning temple
situated on the rocky cradle of Bank
of Mahanadi , 23kms south of
Sambalpur . The temple is dedicated
to Hindu god Shiva .
• The reasons for leaning of the
temple has still not been discovered .
It may be a architectural event or a
result due to a natural calamity like
earthquake or flood. But the
inclination has not changed for last40-
50 years .
• There is a special kind of fish found
here known as “Khudo Fish “ . These
fishes are so tame that they will eat
food from the hands of those are on
the banks
Leaning Temple
17. CITY Attractions
Gudguda Waterfalls
GHANTESWARI TEMPLE is situated on the banks of
the Mahanadi River, about 35 km south-west of
Sambalpur. Goddess Ghanteswari is the presiding deity.
• The prime attraction here is innumerable bells of
different sizes and shapes, which are believed to have
existed here from a very early period.
• The bells served as a warning against strong wind for
sailors who travelled via this place in olden times.
Ghanteswari Temple is believed to have been built by
those sailors. Later, the temple came to be known as
'lighthouse without light.'
Ghanteswari temple
GUDGUDA WATERFALL is one of the small but beautiful
waterfalls of Sambalpur district, Orissa. It sprinkles out from
the Gudguda mountain.
• It is surrounded by picturesque scenery of the dense
forest.
• The water from the waterfall is used for irrigation that
provides livelihood to the people of the locality. Litchi grows
during summer one of the mainstay of the area’s economy.
Other vegetables also grow that provides financial security to
the area and its people.
18. CITY Special Zone
Key Hangout Joint
• Dominos is the only joint
present at the ground floor of
the mall where Big Biazaar is
present . The youth crowd
gatherings have stated
happening at the mall.
• The town has typical old
town fast food joints like
golgappe , chat , samose ,
dosa , kulfi etc in the market
place where people eat while
market visits.
• Goalbazaar is the main
market which is crowded
everyday.
• The market remains open for
7 days a week .
• The entire market gets
closed at 1.00 pm then
Cinema halls Local Corporate offices
Branch Oficces like
Aircel
Reliance
Coca Cola
LIC
• Ashoka Talkies
• Lakshmi Talkies
• No Multiplexes in the
town
• Halls are clumsy
looking and old .
19. LOCAL FESTIVALS OF
SAMBALPURNAUKHAI – An important HARVEST FESTIVAL takes
place during the month of August – September , the
day after “ Ganesh Chathurthi ” .
“Nau” - New and “Khai” – Food. Significance is
“ Welcoming the New Rice ( Kharif Crop) of the season.
The key thought is to present the New Crop to God at
its initial stages before the birds/animals eats/peaks it .
The preparation of the festival start before 15 days of
the occasion. The first grain of the Paddy crop are cooked into various
dishes , are offered to the dieties .There after the eldest member of the family
distributes new rice to the junior members of the family.
All household articles are cleaned , people wear new dresses , people meet
and greet each other. Every class of people celebrates this festival .
Arisa Pitha is the traditional dish for the festival .
The districts where NAUKHAI is celebrated are Sambalpur , Jhansuguda ,
Kalahandi , Balangir , Bargarh , Sundargarh , Sonepur , Boudh & Naupada .
NAUKHAI
20. SITAL SASTHI – Anathor weeklong festival
celebrated in the month of June. It is the
marriage ceremony of LORD SHIVA with
GODESS PARVATI.
The key attraction is huge processions of
Idols of Goddess Parvati , carried out by
different Para’s of
Sambalupur.
Also includes melas , stage performances and
music competitions among the different para’s
which people enjoy one whole day and night .
Over 8-10Lakhs of people from the districts
and other states like M.P , Bihar etc visits
here to celebrate the occasion .
Even being a non consumption festival there
SITAL SASTHI
LOCAL FESTIVALS OF
SAMBALPUR
21. OTHER FESTIVALS
Other Festivals of Sambalpur
BHAIJIUNTIA – This festival is celebrated on
Mahastami day orDurga Puja.In this occasion the
female does fasting to seek long life of there
BROTHERS .
PUAJIUNTIA – This festival is done by mothers to
invoke the grace of Lord Dutibahana for the long life and
prosperity of their sons.
OTHER IMPORTANT FESTIVALS - Shiv Ratree ,
Dol Jatra , Durga Puja , Janmasthami , Dipawali ,
Sarawati Puja , Eid Ul Juha , GurunanakBirthday .
• Recent days Ganesh Chathurthi celebration has
been increased due to impact of culture of Western India
.
• Rath Yatra is also been celebrated across the town
but not in a big way .
• On the occasion of Makara Jatra a big fair is been
22. CULTURALLY RICHTRADITIONS
Dances of Sambalpur
Few various tribal dances famous within the region
DALKHAI /RASARKELI - It’s a SAMBALPURI dace
Young girls of Binjhals, Soura and Mirdha tribes performed this
dance during Dussera , Bhaijuntia and other festive occasions.
The young girls stand in a line or in a semicircular pattern with
song known as Dalkhai songs.
KARMA - Karma is the most colourful dance of the district. It
is a tribal dance in honour of “Karam Sani”, the deity who grants
children , as they belive. In the beginning the dancers enter the
dancing arena in two rows. The dramers and the singers
accompany with rhythmic steps.
HOME & BAULI- These are two playful dances performed
by young and un-married girls on special occasions who sing
and dance in groups. The stepping and movements of the
dance are very slow.
KOISABADI - This dance is prevalent among the Gond and
the Bhuyan tribes. Male dancers take part, holding a two feet
DALKHAI
KARMA
HOME & BAUL I
23. Music of Sambalpur
DHOLE- It is an age old instrument of Indian Folk Music. The
Dhole of Sambalpur is slightly different in its making and use. It
is made of trunk of a tree. Both the side of the Dhole are of
same size. Sambalpur dhole can be used for any type of
Sambalpuri Folk Song.
MADAL - The Sambalpuri Madal is different from that of all
other parts of India. The Madal is made out of fired clay and is
like a cylinder. Madal is a drum which is used in slower rhythms.
Most of the danceless songs are accomplished with the Madal.
NISHAN- Nishan is made out of iron sheets. The sound
emitted by the Nishan is heart-throbbing. This is mostly used in
worship of Kali or Durga and in the battle field.
TASHA - Tasha is played by two thin bamboo sticks. The sound
of Tasha creates an atmosphere of horror, fear and excitement.
DHOLE
MADAL
NISHAN
TASHA
CULTURALLY RICHTRADITIONS
24. Khetrajpur ( W/S mandi , Resd Area ) - 1.5 to 2km
Modi Para( Old traditional Resd Area ) - 0.5 km
Jharwapara/Nand Para ( Old trad brahmins Resd Area ) – 2 km
Marwari Para ( Jewewllery shop/ marwari resd area ) – 2.5 km
Municipality Chowk ( Main market & Muslim Resd Area ) - 4 km
Police Line( Police colony area ) – 0.5 kms
Christan Para ( Chirstan Com Area ) – 0.5 - 1 km
Gujrati Colony ( Gujrati com area ) – 0.5 – 1 km
Immediate Catchment
25. 5 kms 10 & above
Kalyan Nagar ( ori buss resd ) - 3-4 kms Hirakund - 15kms ( Colonies )
Sahayog Nagar( ori buss resd) - 3-4 kms Burla - 15kms ( university resd area )
Sakhi Para ( govt employee resd ) - 3 kms ( includes doctors colony , prof colony ,
students hostels etc .)
Chiplima - 15 kms(agricultural uni resd area)
Rengali - 25 kms( industrial resd area )
Extended Catchment
26. BURLA is an important extended catchment , 20 kms
from Sambalpurtown , consists of key educational hub.
The district medical college is based here . All the
professors and students resides in this area in hostels ,
quarters and few own residences .
This area has got majorhospital and majordigonistic
centres of the district.
KEY EXTENDEDCATCHMENT
HIGHLIGHTS
27. HIRAKUD - Hirakud is otherkey extended catchment
for Sambalpur. Hirakud is the industrial hub of
Sambalpurtown.
It has important industries like Hirakud
Hydroelectricity ,Hindalco , Rice Mills , Aluminiumcan
factory etc .
Population working in the concern industries reside in
Hirakud and Sambalpur.
KEY EXTENDEDCATCHMENT
HIGHLIGHTS
29. • Housewives mainly wear Saree or Churidar . Males are more in
formal dressing .
• Youth (Girls & Boys) prefer wearing semi casual , formal wear and
ethnic wear .
• Inspite of being a cosmopoliton population , the culture seems to be
traditional the majority people behaviour is traditional.
TOWN BEHAVORIAL PATTERN
30. Food Habits
• Food habit is pretty balanced between the non-vegetarian and vegetarian habits.
• Fish is a very important part of the diet.
• Their food habit is actually the horizon between the South Indian food habit and the North
Indian food habits.
Locally made dates
and other delicacies
GRUHUSTI is local
Food brand from
Rourkella .
Some Specialties
LOCAL FOODHABBITS
DURGA BHOG is One
Of the local Atta brand .
JAGANNATH BHOG is
one of the local
Atta brand .
31. Regular Food habits
RICE EATING BEHAVIOUR –
Rice is the main stable in this part of india . Usage of rice is
very high in there daily food habbits.
FEW OTHER DISHES
• Mudhi (puffed rice) is an integral part of every
household. Mudhi serves the purpose of an
instant snacks.
• Kolatha Dali – This a popular dish of Sambalpur made of
horse gram , rice flour and vegetables.
• Alu Baigan Jhol - A preparation of potatoes and
brinjal.
• Panas Tarkari - A preparation made of jackfruit.
NON VEGETARIAN EATING HABBIT :
The Favorites - chicke n and fish .
Traditional Food
Habit
SPECIAL FOODS
Peda - A sweet dish made of milk
• One of the most famous delicacies of
is
Kakara Peetha (made of sooji or finely
grained wheat) especially with coconut
filling. Its one of the major delicacy
during the festival occasions.
• Kalakand, is a special sweetmeat
of the locality.
•
LOCAL FOODHABBITS
33. Below 20yrs – 8
20 to 30yrs – 33
30 to 40yrs – 28
40 to 50yrs – 22
>50yrs – 9
Less than 1km – 12
1-5km – 86
Beyond 5km – 2
QUANTITATIVE RESEARCH– SAMPLE SIZE – 100 (WITHIN CATCHMENT
AREA - 5km)
Distance fromthe Store (%)Age Bracket (yrs%)GenderBreakup
Female % – 17
Male% – 83
34. Business Class – 57
Service Class – 30
Students – 10
Professional Class – 3
QUANTITATIVE RESEARCH– SAMPLE SIZE – 100 (WITHIN CATCHMENT
AREA - 5km)
Occupation (%)MajorFestivals Celebrated Income Bracket (%)
<10k – 6
10 to 20k – 40
20 to 50k – 36
50k to1lac – 4
>1lac – 14
Naukhai – 48
Durga Puja – 20
Diwali – 20
Id – 6
Pongal - 2
In income bracket the
segment are not uniform.
20 to 50k is a large
segment
35. Family Size (%)
QUANTITATIVE RESEARCH– SAMPLE SIZE – 100 (WITHIN CATCHMENT
AREA - 5km)
What u do on Weekends(%) Community BreakUp(%) (Top 5)
Shopping – 54
Movies – 28
Parks – 4
Depends (Shopping or Movies) –
20
Oriya – 59
Marwadi – 16
Gujarati – 4
Bengali/Punjabi – 3
each
Muslim – 11
Up to 4 members –
58
Above 4 members –
42
36. Samaja Daily - 34
Sampad – 26
Dharitri – 22
TOI – 9
Navbharat – 4
Hindu – 2
Dainik Jagran / Ananda Bazaar Patri – 1
each
QUANTITATIVE RESEARCH– SAMPLE SIZE – 100 (WITHIN CATCHMENT
AREA - 5km)
NewspaperPreferred News Channel Preferred
Aaj Tak – 77
CNN-IBN – 7
Star News – 6
Headlines Today – 4
Times Now – 3
India TV – 2
NDTV – 1
Regional Channel Viewership
OTV – 54
RCC – 23
Tarang – 16
ETV – 5
Kanak TV – 2
37. Star Plus – 23
Sony Max – 22
Sony – 18
Zee TV – 12
9XM – 10
Colors & Star Gold – 6 each
QUANTITATIVE RESEARCH– SAMPLE SIZE – 100 (WITHIN CATCHMENT
AREA - 5km)
Entertainment Channel Preferred Vehicle Owned
Two Wheelers – 75
Four Wheelers – 15
Both – 10
Refrigerator & TV – 34
Refrigerator, TV, Washing
machine, Microwave & AC – 29
Microwave, Refrigerator, TV–
15
TV – 12
Washing Machine, Fridge, TV–
10
Electronics Owned
38. QUANTITATIVE RESEARCH– SAMPLE SIZE – 100 (WITHIN CATCHMENT
AREA - 5km)
Grocery Expense per
month
Rs.1000 to Rs.3000 – 42%
Rs.3000 to Rs.4000 – 25%
Rs.5000 to Rs.8000 – 28%
Rs.8000 to Rs.10000 – 5%
Purchase F&V ,Grocery from
Local Market – 72%
Main Market – 24%
Super Market – 4%
42. GOAL BAZAAR is the main market place for the locals .You will get each and every
Daily need items . There are more than 50 jewellery shops in this market.
This market is overcrowded till 10.00 pm
SAMBALPUR– GOALBAZAAR MARKET
43. OTHERRETAIL PLAYERS PRESENT
List of Other Retail Players –
• Bazaar Kolkata
• Anand World
• Harjit Planet
• Levi’s
Important days for Fashion
Category
Naukhai - A festival when clothes
are purchased .
• Koutons
• Peter England
• Planet Fashion
• Turtle
• Reliance Footprint
44. SMBALPUR– OTHERRETAIL PLAYERS PRESENT (FASHION)
(Munichalai)
Store is ___yrs old
Timings – 10.30 am to
9.30pm
Around - 2000 sqft
Distance from BB - 3 kms
BAZAAR KOLKATA
Navabathkana Street
6 storey building (B+G+4)
Major Attributes – Fashion Only
Approx Monthly Sales – Rs …………Lacs
USP / Speciality – Value Fashion
Apparels
45. SMBALPUR– OTHERRETAIL PLAYERS PRESENT (FASHION)
Store is ___yrs old
Timings – 10.30 am to
9.30pm
Around - 8000 sqft
Distance from BB - 3 kms
ANANDWORLD
V.S.S Marg
Major Attributes – Fashion & Personal Care
Only
Approx Monthly Sales – Rs ………….Lacs
USP / Speciality – Lifestyle Fashion
Apparels
46. SMBALPUR– OTHERRETAIL PLAYERS PRESENT (FASHION)
Store is ___yrs old
Timings – 10.30 am to
9.30pm
Around - 8000 sqft
Distance from BB - 4 kms
HARJIT PLANET
V.S.S Marg
Major Attributes – Fashion & Personal Care
Approx Monthly Sales – Rs ………. Lacs
USP / Speciality – Lifestyle Fashion Apparels
47. SMBALPUR– OTHERRETAIL PLAYERS PRESENT (FASHION)
Store is 2 yrs old
Timings – 10.30 am to
9.30pm
Around - 3000 sqft
Distance from BB – 4 kms
LEVI’S
V.S.S Marg
Major Attributes – branded fashion
Approx Monthly Sales – Rs ….…….Lacs
USP / Speciality – Jeans
48. SMBALPUR– OTHERRETAIL PLAYERS PRESENT (FASHION)
Store is 6 yrs old
Timings – 10.30 am to
9.30pm
Around - 4000 sqft
Distance from BB – 3 kms
KOUTONS
Buda Raja
Major Attributes – fashion only
Approx Monthly Sales – Rs ……… Lacs
USP / Speciality – top-up discount
store
49. SMBALPUR– OTHERRETAIL PLAYERS PRESENT (FASHION)
Store is 8 yrs old
Timings – 10.30 am to
9.30pm
Around - 3000 sqft
Distance from BB – 4 km
PETERENGLAND
V.S.S Marg
Major Attributes – branded fashion
Approx Monthly Sales – Rs ………. Lacs
USP / Speciality – peter england
brand
50. SMBALPUR– OTHERRETAIL PLAYERS PRESENT (FASHION)
Store is ---- yrs old
Timings – 10.30 am to
9.30pm
Around _____sqft
Distance from BB – km
PLANET FASHION
Buda Raja
Major Attributes – branded fashion
Approx Monthly Sales – Rs ………….
Lacs
USP / Speciality – Rs …………Lacs
51. SMBALPUR– OTHERRETAIL PLAYERS PRESENT (FASHION)
Store is 8 yrs old
Timings – 10.30 am to
9.30pm
Around - 3000 sqft
Distance from BB – 4 km
TURTLE
Major Attributes – branded fashion
Approx Monthly Sales – Rs ………. Lacs
USP / Speciality – Peter England
Brand
52. SMBALPUR– OTHERRETAIL PLAYERS PRESENT (FASHION)
Store is 1 month old
Timings – 10.30 am to
9.30pm
Around ---------sqft
Distance from BB – 4 km
RELIANCE FOOTPRINTS
Ainthapalli
Major Attributes – Range of
Footwear
Approx Monthly Sales – Rs ---------- Lacs
USP / Speciality –
55. CUSTOMER CONNECT THOUGHT
• Being a culturally rich town we need to adapt and align our events with
Sambalpuri traditional dance/music/art , like Dalhai , Karma , Dhole , Nishan ,
Tasha , Madol etc .
• Being a religious town we have to align our activations with their local festivals
like SHITAL SASTHI , NAUKHAI etc.
• Being one of the major industrial town of orissa we should try to connect with their
employees , occassionally and try to create events around them .ie , special
offers designed for Hindalco , Bhushan Steel , Mahanadi Coal Fields etc.
• Major PSU’s like Hindalco , Mahanadi Coal Fields etc should be approached with
special offers and loyality programs like PAYBACK & T-24 .
SUGGESTEDMARKETING TIPS
56. COMMUNICATION & BRANDING STRATEGY
• All marketing communications should preferably be in 1>English , 2>Oriya as the
population is mix of cosmopoliton , local and tribal.
• Being the key feeder town of Sambalpur distt , where people from other towns
come to shop , we should work on permanent branding and BTL activation at the
key points like Ainthapally Chowk , Dhanupalli , Gol Bazaar , Station , Laksmi
Talkies Chowk etc inside city.
• Auto being the major transportation mode inside the town , we need to explore
autoback brandings in different campaigns which will help us to spread the
campaign communication across the town .
• We need to explore out doors at key extended town at Burla , Hirakud ,
Chiplima , Jhasuguda , Bargarh which is the major extended town.
SUGGESTEDMARKETING TIPS
57. SUGGESTEDMARKETING TIPS
BTL ACTIVATION STRATEGY
• Extended catchments like Burla , Hirakud , Chiplima , Jhasuguda , Bargarh
should be focussed in BTL during major campaigns like M.B.B , SS5D ,
Mahabachat etc .
• Being a town where major hangout places like CCD ,Barista , Multiplexes are
absent the Mall would be the key hangout destination after GOL BAZAAR
MARKET , so we can try to create regular events at the mall to create exitement
for the people visiting the mall .
• There are no major high footfall tourist spots which can be branded .
ATL STRATEGY
• Samaj is the preffred print media . Followed by Samwad & Dharitri .
• In addittion to OTV , low cost communications can be given in local cable
channels Nageswar channel and Raj Cable ( RCC ) which can help us to increase
the width of reach .
58. SUGGESTEDMARKETING TIPS
SOME CATEGORY INSIGHTS
• Rice being the major staple , we should ensure , focus and highlight the
assortments of Rice at our stores , in a big way .
• Local FMCG brands like Gruhasti , Jaggasnath , Durga etc could be kept at the
stores to bring in local flavours .
• As there are limited value Fashion stores, other than the branded stores , we
have a good opportunity for casuals , formals and traditional ethnic.
• As there are less fast food option a snacks/sweets/bakery sis will definitely add
value to our customers.
