2. concept
• The eldest son of the family gets honoured being believed as the
most obedient and successor to take care of the family if the
father dies too and symbol of auspiciousness.
•Rituals- Maternal uncle sends new clothes or money to buy new
clothes for the eldest child of the family (Nephew). Then the eldest
child is worshipped with a aarti by the mother only with the new
dress worn.
•Food - Enduri pitha is the most relished food of the day.
A cake made of batter and coconut mixed with jaggery stuffings
made in steaming process with turmeric leaf wrapped.
The dish in which the pitha is made is called Atharhandi.

3. Prathamastami Campaign summary
• Took Dharitri and BIG FM as media partners to blow up prathamastami .
•Uncle/Nephew fbb style tips contest designed where uncle calls in the
0674-3927927 number to give style tips to nephew taken in concall by BIG FM Rj
and 10 best style tips winners gets felicitated at BB-Forum on prathamastami day
with 1500/- worth of fbb merchandise.
•Print adv in Dharitri with 6 fashion offers (4 range highlight and 2 offerings) on
18th Nov.
•Launch done by BIG BAZAAR employees and customers acting as uncle for the
sri maa ananda ashrama children to do the prathamastami rituals treating them
with enduri pitha and gifting new fbb clothes as a noble gesture who miss the
bonding during the festival to connect well in the society in 17th Nov.
•Press coverage of the launch event in more than 15 news papers and promotion
in big fm from 17th nov – 21st nov.
•VM décor with fbb printed balloons and danglers and closure on 21st Nov

4. Prathamastami Launch
with
Sri Sri Maa Ananda Ashrama

5. Big Bazaar Employees as Uncles

6. Launch photo up

7. Rituals

10. Press Coverage

11. Dharitri
Prameya

12. Indian Era
The New Indian Express

13. Sambad
Sanmarg

14. Samaja
Amruta Duniya

15. Kalinga Mail Nitidina
Kholadwara

16. Print Add in Dharitri as Media Partner

17. Big FM Promo Burn Report-radio partner
Audio Number Play Length Audio Title Audio Length Log Time Log Date
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 22:47:37 16/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 23:55:42 16/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 17:00:00 16/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 24:00:00 16/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 17:58:26 16/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 18:57:38 16/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 19:56:02 16/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 21:58:45 16/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 22:58:15 16/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 10:44:25 17/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 12:19:44 17/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 14:32:03 17/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 15:25:15 17/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 17:23:45 17/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 18:42:39 17/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 19:40:45 17/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 21:43:53 17/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 22:39:59 17/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 22:59:59 17/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 7:17:16 18/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 8:11:16 18/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 11:51:53 18/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 12:53:51 18/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 13:32:54 PM 18/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 14:39:32 18/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 16:40:17 18/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 16:34:22PM 18/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 17:45:07 18/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 18:49:25 18/11/2016

18. Audio Number Play Length Audio Title Audio Length Log Time Log Date
0340902-001 03:30.7 PRATHAMASTHAMI PROMO 00:59.8 13:00:00 19/11/2016
0340902-001 03:30.7 PRATHAMASTHAMI PROMO 00:59.8 14:00:00 19/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 7:49:59 19/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 8:47:16 19/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 10:52:31 19/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 13:47:59 19/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 14:42:14 19/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 15:38:32 19/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 17:25:15 19/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 17:49:25 19/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 8:24:59 20/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 9:34:51 20/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 10:23:59 20/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 11:51:22 20/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 14:18:54 20/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 15:55:25 20/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 17:24:08 20/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 17:48:55 20/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 18:47:57 20/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 19:32:47 20/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 9:23:56 21/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO 00:59.8 10:49:50 21/11/2016
0340902-001 00:59.8 PRATHAMASTHAMI PROMO
Big FM Promo Burn Report-radio partner

19. Auto Announcement

21. Customer Feedback

25. Uncle /nephew
fbb style tips contest winners
Culmination

28. V M

30. Post Event Coverage

31. Dharitri

32. Thank You