2. Rourkela Store Launch
• Press Meet
• Staff Parents Meet
• Karta Ceremony
• Store Launch
• Activations: Kismat Ki Chaabi, Big FM Activity, Exit Interview
• Foot Falls
• Invitation Card to SAIL Employees
• Outdoors
• Auto Back
• Auto Announcement
• Tablo Van
• Elephant Branding
• News Paper Insertion
• Cable TV
• Media Coverage
• Operation Parameters

3. Press Meet

4. Staff-Parents Meet

5. Karta Ceremony

6. The Launch

7. The Launch

8. Kismat Ki Chaabi- Big FM Live – Exit Interview

9. Activities

10. Foot Falls

11. Invitation Card – SAIL Employees

12. BTL Plank (Outdoors)

13. BTL Plank (Auto Back)

14. BTL Plank
Cable TV
News Paper Insertion
Elephant Branding
Tablo Van & Auto Announcement

15. Media Coverage

16. Operation Parameters
Date Sale
(Rs. In Lac)
Footfalls Conv No of Bills Ticket Size
17-10-2014 17.47 25258 11% 2857 661
18-10-2014 15.48 11376 21% 2491 618
19-10-2014 22.71 23492 12% 2928 776