4. KENDUJHAR– HISTORICAL
BACKGROUND
Keonjhar in Orissa in India is one of the idyllic retreat
which attracts tourists from all over.
If you wish to explore the unspoilt beauty of the vast
acres of green forests in Orissa, then Keonjhar is your
ideal destination.
The district of Keonjhar was a princely state before it
became a part of Orissa.
The Keonjhar District emerged as one of the District on
1st January, 1948
5. KENDUJHAR– THE TOWN
Keonjhar is a city and a municipality in
Kendujhar District.
It is the administrative headquarters of the
Kendujhar district.
It is surrounded by Singhbhum district
of JHARKHAND in the North, JAIPUR in the
South, Dhenkanal and Sundargarh in the West
and Mayurbhanj and Bhadrak in the East.
The soil is mostly red throughout the district.
In the South there is a small patch of black
cotton soil.
The important minerals available in huge
quantity in the district are Iron-ore,
Manganese and Chromites
6. The climate of Keonjhar District is characterized
by an oppressively hot summer with high
humidity. Summer generally commences in the
month of March. Temperature begins to rise
rapidly attaining the maximum in the month of
May.
Keonjhar District celebrates many festivals round
the year.
Sarhul, Sohrai, Chaitra Parab, Makar Sankaranti,
Nuakhai, Raja Parab, Burani Jatra, Ratha Jatra,
Shivaratri are the famous festivals celebrated in
the District.
The other local festivals celebrated in the District
are Ram Navami, Dusshera, Dola Yatra, Bada Osha
and Chandan Jatra etc.
KENDUJHAR - THE TOWN
7. Keonjhar lies between 21°1'N and 22°10'N latitudes, between 85°11'E and
86°22'E longitude and at 480 meter altitude.
To the West is a range of lofty hills which contains some of the highest peaks of
Orissa namely Gandhamardan (3477 ft.), Machakandana (3639 ft.), Gonasika
( 3219 ft.) and Thakurani ( 3003 ft.).
It is a land locked district with an area of 8240 km2. It is situated in the northern
part of Orissa.
The district’s extreme length from north to south is nearly 145 km & the average
breadth from East to West is about 65 km.
It is bounded by Mayurbahnj District, Balasore District and Bhadrak District to
the east, Jaipur District to the south, Dhenkanal District, Anugul District and
Sundargarh District to the west, and West Singhbhum District of the state
of Jharkhand to the north.
Baitrani river originate from Keonjhar plateau.
The National Highway-215 passing through Keonjhargarh approximately bi-sects
the district into two similar natural regions.
KENDUJHAR - GEOGRAPHICAL DETAILS
8. The climate of the district is characterized by an oppressively hot summer
with high humidity.
Summer generally commences in the month of March.
Temperature begins to rise rapidly attaining the maximum in the month of
May.
During the Summer maximum temperature is 38.20 C.
The weather becomes more pleasant with the advent of the monsoon in
June and remains as such up to the end of October.
The temperature in the month of December is lowest i.e. 11.70 C.
Sometimes it even drops down to 70 C.
The average annual rainfall is 1534.5 mms.
KENDUJHAR- CLIMATE
9. In 2006 the Ministry of Panchavati Raj named Kendujhar one of
the country's 250 most backward district.
It is one of the 19 districts in Orissa currently receiving funds
from the Backward Regions Grant Fund Programme (BRGF).
As per the amended Mines and Minerals (Development &
Regulation) MMDR Act, 2015 the district is set to receive an
estimated 2800 crore from the mining companies and lease
holders.
Around 80% of the rural workforce earns through agriculture,
selling of wood for fuel, collection of non-timber forest products.
there are over 70 working mines in the district that provide
around 6% of the workforce a chance to earn their livelihood.
KENDUJHAR- ECONOMY
10. KENDUJHAR - CULTURE
Keeonjhar depicts a rich tribal culture along with rich royal heritage .
In Keonjhar District is Sitabinj, where paintings have been executed on the ceiling of a huge
boulder called Ravanchhaya.
Sitabinj depicts the procession scene of a King or royal dignitary riding a caparisoned
elephant; this procession proceeding with an attendant, horse riders and soldiers on march–
they holding shafts and banners and followed by another female attendant. The painted
inscription has been read as that of King Dishabhaja.
11. REASONS FOR OPENING A BIG BAZAAR
STORE IN KEONJHAR?
India is witnessing a revolutionary change in its organized retail trade in the form of
shopping malls, hypermarkets, supermarkets, departmental stores etc paving its way
down from major metros to the tier II and III towns as well.
The industry is fueled by the gradual increase in the disposable income of middle &
upper middle class households, changing lifestyles and overall economic growth of the
country. This has finally led the retail market becomes more attractive to the real
estate developers in the country for developing commercial establishments.
The concept of commercial complexes with everything under one roof is gradually
gaining popularity in every corner of the country. This is the First mall that will be
opening in Keonjhar.
There is no other retail store like Big Bazaar in Keonjhar and this will definitely attract
the younger generation and match their needs. Many people from Keonjhar would
earlier purchase their requirement from Bhubaneswar, Cuttack, Tata, Ranchi.
Keonjhar, being a district headquarter of Keonjhar district, with presence of a large no.
of government & administrative offices along with schools, colleges, banks, and
endless tourist spots has led the town as a prominent business hub in the district.
Mining business to resume soon by govt clearances would pump money in the town
12. DEMOGRAPHICS
KEONJHAR DIST TOTAL MALE FEMALE
Population 18,02,777 9,07,135 8,95,642
Literates 10,52,518 6,05,119 4,47,399
Average Literacy (%) 68.24 78.12 58.28
Sex Ratio 1000
987
Child Sex Ratio
1000 967
KEONJHAR City
(14.02% of Keonjhar District)
2,53,059 1,31,820 1,21,239
• The sex ratio of Keonjhar is 987 females per 1000 males
• The population census is as per Odisha Government
(2011)
13. CITY DEMOGRAPHICS
LANGUAGE SPOKEN
Odia, Bhunjia,Hindi
RELIGION MIX
CLIMATE
Hot summer
with high
Humidity
SOCIAL CLASS
OCCUPATION
Hindu – 86.42%
Muslim –1.23%
Tribal's – 12.35%
Govt. Services, Retail and Wholesale Shops, Hotels
& tourism, agriculture, selling of wood for fuel,
collection of non-timber forest products , wage
earning, and mining job.
Odia & Bhunjia
14. Rural 15,49,718
Urban 2,53,059
Male 9,07,135
Female 8,95,642
Scheduled Caste 1,81,488
Scheduled Tribe 6,95,141
Other Caste 6,85,361
Total Population 18,02,777
POPULATION
20. FAMOUS PLACES IN KEONJHAR
KEONJHAR, town is famous for Vishnu Temple,
Baladevjew Temple and on its outskirts the
shrines of Sidha Jagannath, Siddha Kali, Maa
Tarini and Panchbati amidist picturesque
settings.
21. Sanaghagara
1. 6 kms. From Keonjhar town situated by the side of N.H.-6.
2. It is a small (100 ft) beautiful waterfalls suitable for outing.
3. The spot is a very good picnic spot.
4. Further it keeps one's eye standstill adding the beauty of
Keonjhar town.
5. Service buses and hired vehicles are available at Keonjhar.
6. For accommodation a good number of hotels are available in the
town.
22. Sitabinji
Sitabinji Pictographs located
on the banks of the Sita
River, is famous for ancient
fresco paintings carved on a
rock shelter called the
‘Ravan Chhaya’.( 20 KMs
from kendujhar)
Bada Gahgara
Bada Gahgara Water Fall
is situated at a distance
of 12 KMs from
Keonjhar Town
23. Bhimkund
Salandi DamSalandi Dam, Hadagarh
which is 40 KMs from
kendujhar is a famous
picnic spot.
Bhimkund is situated at about
40 KMs from kendujhar, which is
a religious spot for some tribal
communities and is also a picnic
spot.
26. Baladev Jew Temple is situated in Shiv Narayan Pur, Kendujhar, Odisha. Baladevjew
Temple is a very famous temple of Kendujhar, Odisha and Balarama is its main divinity.
However, Jagannath and Subhadra are also worshipped in the Ratna Sinhasan in the main temple.
27. Gonashika Mela
The Gonashika Mela is a trade fair held
in the month of January normally for
seven days
Gonashika mela is held at just opp
tarini cinema hall ground called
Kali Padia
It attracts around 30000 people from all
over the keonjhar district
The mela houses tribal art and
handicraft stalls to lipsmacking food
stalls to paintings and other crockery
products to handloom fashion too
28. Maa Tarini is one of the shakti pheeta and the chief
preceding goddess of odisha culture.
It is situated in Keonjhar district and where Maa
Tarini is situated that place is Ghatagaon.
Previous people beleive to shakti of natural things
like to worship the river, tree trunks and rocks .
Now in rural areas people believe to the shakti of
natural things.
Maa Tarini is always with a red face with two large
eyes and a mark on the middle which indicates the
tilak or nose.
She is very similar to the goddess Kali of kallighat
which is located in Kolkata.
The temple of Maa is set on a sal tree,where she
takes rest with full glory.
Maa Tarini
29. Changu Dance
The Changu dance derives its name from a kind of drum called
Changu, which invariably accompanies the dance. This dance is
common to almost all the tribes but is more popular among the
Bhuyans.
30. Juang Dance
1. The Juang dance is performed to the accompaniment of
tambourines.
2. Earlier they used to dance dressed in primitive leaf which is
no more in practice.
3. Men sing as the girls dance being accompanied by deep
sounding tambourines.
31. HO Dance
1. The Hos are a purely
agricultural tribe.
2. They have dances during
Magh festival which is held in
the month of January when
the granaries are full.
3. The chief beverage taken
during the celebrations is a
kind of home brewed rice
beer called Illi.
4. During Ho celebrations all
restrictions are set aside.
33. NUAKHAI
Nuakhai means ceremonial
eating of new grains.
It is observed on a Thursday in
the month of Bhadrab.
In the morning a handful of
new paddy is collected from each
household.
The rice prepared out of this
grain is used for preparing
porridge to serve Grama Devati.
RATHA JATRA
Like the Puri Rath Jatra, the Gundicha jatra
takes place on Asadha Sukla Duitiya (June-July) .
The three deities are brought from the main
temple and placed in the wooden chariot ( RATHA
).
After due ceremony, the chariot is dragged by
thousands of devotees to the Sri Gundicha
mandira where the deities stay for a week.
The return car festival or Bahuda jatra is
performed on Asadha Sukla Dasami i.e. the tenth
day of the bright fortnight. This festival is
celebrated in Keonjhar,Anandapur and Champua.
More than 50 thousand people gather in Old
town of Keonjhar to witness Ratha Jatra.
The height of the Baladev Jew temple is 135 ft
or 41.15 meters and the height of the Ratha is 60
feet.
FESTIVALS
37. The town have ample no of Autos to commute inside
the town .
People prefer to travel in two wheelers specially inside
the town being the town bit small and narrow
Mini busses and Large busses are used to travel to the
major towns like barbil/joda/jajpur/cuttack/bbsr
Few rich and govt officials too prefer cars in the town
INSIDE CITY COMMUNICATION
38. ROADWAYS
The road transport is one of the important transportation
medium of Keonjhar. It is adequate in terms of bus availability and
goods flow
NH 5 connects from Bhubaneswar to Chandikhole & from
Chandikhole sq. taking a left turn on NH215 via. Duburi &
Harichandan pur to Keonjhar.
Keonjhar has excellent road connectivity with Rourkela industrial
belt and from Bhubaneswar as well. Odisha State Transport
Corporation runs 8 buses from Keonjhar to Bhubaneswar, Kolkata,
TATA, Cuttack, Bolangir, Bhanjnagar & Ranchi .
Many private bus operators on this route as well.
39. Chief Minister, Naveen Patnaik on Thursday opened the state-of-
the-art bus terminus constructed by Tata Steel at Keonjhar to traffic.
The bus terminus has been constructed over an area of 2.7 acres at
a cost of Rs 7 crore.
It has been designed to accommodate 24 buses inside the bay and
has provision for parking of four to six buses.
Facilities for parking of cars, taxis and auto rickshaws have been
provided in the bus stand premises.
The terminal building boasts of food court, waiting hall, ticket
counters, office room, first aid room, shopping arcade, ATM, and
lavatories.
BUS STAND
42. Bolangir (H.T.) Hi-Tech 352 km 9.30pm
Barbil-Kolkata Hi- Com 445 km 7.30pm
Cuttack-I Hi- Com 198 km 5.30am
Cuttack-Iii (H.T.) Hi-Tech 198 km 10.30pm
Bhubaneswar Marcopolo (Exp) 227 km 9.30pm
Bhanjanagar
(H.T.)
Hi-Tech 400 km 1.50pm
Ranchi Hi-Comf 312 km 9.00am
Tata Hi-Comf 199 km 4.30am
BUS AVAILABILITY (OSRTC)
43. Keonjhar railway station is on the
Puri/Bhubaneswar/Cuttack- Barbil line.
Major cities near Keonjhar are Barbil &
Harichandanpur.
There is no railway link from Keonjhar
to different metro Politian cities.
Major cities of Odisha like Puri,
Bhubaneswar, Cuttack & Barbil connects
Keonjhar through railway.
There are two trains running from
Bhubaneswar to Kendujhar named as
Puri-Kendujhar Express (Puri to Barbil)
and Puri-Kendujhar (Puri to Kendujhar)
Passenger Train.
RAILWAYS
Kendujhar Railway Station
44. RAILWAYS
Harichandanpur is a medium size village located in Harichandanpur
Block of Kendujhar district, Odisha with total 442 families residing. The
Harichandanpur village has population of 1990 of which 1106 are
males while 884 are females as per Population Census 2011.
Barbil is a town and a municipality in the Kendujhar district also
known as Keonjhar district of the state of Odisha, India.
The region around Barbil has the fifth largest deposit of iron ore and
manganese ore in the world. It is a major source of revenue
generation for both the central and the state government.
Barbil has a cosmopolitan culture due to the influx of people from
almost all states of India and boost of a very good Indian culture
schools like ‘ Saraswati Sishu Vidya Mandir' , Govt schools like Barbil
High school, Barbil Girl's High school, Nalda High school and other
private schools like Gopabandhu High school and convent school by
the name 'St. Mary's School' and ‘ Jindal School‘ etc.
45. The closest airport to Kendujhar District Railway station is:
1. Bhubaneswar Airport, Bhubaneswar (235 kms)
2. Sonari Airport, Jamshedpur (174 kms)
AIR ROUTES
46.
47. LANGUAGE SPOKEN
Bengali and English
RELIGION MIX
CLIMATE
Tropical savanna
SOCIAL CLASS
OCCUPATTION
Hindu – 75%
Muslim – 20%
Others – 5%
Upper Class – 25%
Middle Class – 55%
Lower Middle Class – 20%
Mostly Businessman. They are the whole sellers for Nadia.
Rest of the people are employees in different government and private
organizations like retail, wholesale, hotels, traders and service
providers, etc.
Catchments
Immediate 0 – 5 km
Semi Extended 16 – 30 km
Extended 40 km and above
48. Immediate Catchment- Less than 15 kms
Less than 5 kms: Focus Campaign
Thana chowk ( residential) All Campaigns
Hudco Colony (residential ) All Campaigns
Gandhi chowk (market area) All campaigns
Hospital road ( Veg market) All Campaigns
Mining road – BIG BAZAAR All Campaigns
Mochibandha ( residential) All Campaigns
Govind pur ( residential) All campaigns
Jhudia (residential) All campaigns
Puruna Bazaar (residential) All campaigns
Main Market (daily Market) All Campaigns
Labanya Chowk ( administrative area) All Campaigns
D. D. College Road ( Youth area ) All Campaigns
Buladuarsahi ( residential ) All Campaigns
Sirajudin chowk ( market area) All Campaigns
Naranpur (residential) All campaigns
Baniapat (residential) All Campaigns
Pabitra Dhia (residential) All Campaigns
52. Extended Catchment- More than 40 kms
More than 30 kms: Focus Campaign
Joda (60kms) Big Days
Barbil (80kms) Big Days
Ghatagaon (40kms) Big Days
Champua (60kms) Big Days
Andapur (80kms) Big Days
58. Kendujhar Local Food Habits
Regular Food habits
RICE EATING BEHAVIOUR –
Rice is the main stable in this part of Odisha . Usage of rice is very high in there daily food
habits. Also they take South Indian Food - Dosa, Idli, Vada in breakfast.
FEW OTHER DISHES
• Phula Badhi- Phula badi is a typical Odia preparation which is prepared out of soaked and
ground black gram. This can be stored for a longer period to be consumed with rice meal
after roasting or frying in oil. In Keonjhar members take up this activity as a means for
generating additional income by preparing, packing and selling bad
•Mudhi (puffed rice) is an integral part of every household. Mudhi serves the purpose of an
instant snacks.
•Kaipimpudi(ants) – specially consumed by tribals.
•Amba koili(mango seed) - specially consumed by tribals.
•Panas Tarkari - A preparation made of jackfruit.
NON VEGETARIAN EATING HABBIT :
The Favorites - Desi chicken/Mutton/Fish .
Desi Kukra Jhol - A non-veg preparation gravy made of Desi
chicken added Indian spices and potato.
Mutton Curry - A non-veg preparation gravy made of Desi
Mutton added Indian spices and potato.
59. Kendujhar Local Food Habits
Special delicacy
One of the most famous
delicacies of Keonjhar is
patrapoda desi chicken
and poda mutton.
Malpua /chenapoda/
magaj laddu/ jalebee
/rassogola are among
the most consumed
sweet dishes of
Keonjhar.
60. Kendujhar Town Behavioral Pattern
• Housewives mainly wear Saree or Churidar .
• Males are more in formal dressing .
• Youth (Girls & Boys) prefer wearing semi casual , formal wear and
ethnic wear .
• The culture seems to be traditional and the majority people behavior
is traditional.
62. School – The Catchment Photos
1. Kendriya Vidyalaya
2. Rabindra Vidya Niketan
3. Govt. High School
4. Ashram School
5. Govt. Girls High School
6. Govt. Boys High School
7. Kusumita Govt. Girls High School
8. D. N. High School
9. St. Xavier International School
10. Kids Public School
65. Higher Education
1. Dharanidhar Autonomous College
2. Odisha School of Mining
3. Santosi Maa Regional College
4. LAW College
5. Anandapur College
6. C.S. College
7. TT Mahavidyalaya
8. Govt. Women’s College
9. OUAT
10.Kanaka Manjari women’s College
68. Key Hangout Joint
• The town has typical old town
fast food joints like golgappe ,
chat , samose , dosa , kulfi, roll,
chow mien, etc in the market
place where people eat during
market visits.
•Kolkata Biryani, Kebab Centre,
Swasti Food Emporium, Hotel
Payel are the main food joints of
the City.
• Daily Market is the main market
which is crowded everyday.
• The market remains open for 6
days a week .
•Market remains closed on
Monday
• Most of the market gets closed
at 1.00 pm then reopens at
5.00pm and stays open till 10.00
pm.
Cinema halls Local Corporate offices
Branch Offices like
Birla Sun life
Insurance
Bajaj Alliance
Kotak Mahindra
Insurance
Vodafone
Airtel
•PSR CINEMAS
•Tarini Talkies
• Halls are clumsy
looking and old .
CITY Special Zone
69. Hangout Places in Kendujhar
Kolkata Biriyani House
Hotel Payal
Chappan Bhog
Swosti Food emporium
77. Store Location
Store is located at a very convenient location of the town
named mining road.
The area is very well connected via all roads in Keonjhar. The
area is also almost free from traffic jams. Hence coming to
this place is not at all problematic when it comes to mobility.
V-Mart is another modern trade Retail outlet located approx
2 kms from the store.
The famous law college is just present opposite to the store
Old Bus stand is just 2km away from the store and new one is
around 5 kms . Railway station will be around 6km away too.
Daily Market is only at a 2KM distance.
78. The closest airport to Keonjhar Junction Railway station is:
1. Bhubaneswar Airport, Bhubaneswar(235 kms)
2. Sonari Airport, Jamshedpur (174 kms)
AIR ROUTES
79. Daily Market
Daily Market is the main market place of the town where all the category shops
exist and is too crowded. People depend on this market heavily for their daily
needs and shopping.
Market - Fashion (Mens, ladies & kids) Women’s fashion accessories ,
Puja Samagri, GM , food and groceries , Fruits and Vegetabales
Distance from Big Bazaar - 2 Kms
81. Gandhi Chowk
This is the intersection point of entrance to keonjhar town from
barbil/bbsr/rourkela/Baripada and houses many branded outlets of fashion and
electronics too with the likes k-lounge/law man samsung plaza etc to hotels as
well .
Market - Hotels, Restaurants and Food/ Sweets Shops/Branded fashion outlets
Distance From Big Bazaar- 2 Kms
82. Sirajuddin chowk
This chowk is the entry point from the Railway station to kendujhar town and
houses lot of auto spare part shops to variety stores to flex printers and
saloons.
It is the route to the DD college .
Market - Auto spare parts / flex printers/ variety stores/ saloons
Distance From Big Bazaar- 2 Kms
83. Thana Chowk
Thana Chowk is the middle point of the kendujhar town and houses few small
kirana shops and banks near by .
Market - Banks / Small Kirana Shops
Distance From Big Bazaar- 2 Kms
84. Hospital Road
Hospital Road is the road between kachery chowk to thana chowk way to the
govt hospital and regarded as a very important joint .
Market - Banks / road side garments and luggage Shops/ mobile / mobile
recharge counters / fast food corners / medicine shops / payal hotel/
prince hotel/
Distance From Big Bazaar- 2 Kms
85. Labanya Chowk
This is the administrative area where the court is located and the place of the
bus stop too coming from new bus stand going through the town.
Market - court / collectorate office/ Small Kirana Shops/bus stop
Distance From Big Bazaar- 1 Kms
86. Kendujhar - Branded Retail Shops
V- Mart
Ligo super Bazar
John Players
Duke
Lawman
Aanchal
Style India
Jockey
Samsung smart plaza
LG/SONY shop
Raj Garments
Peter england
95. KENDUJHAR LAUNCH PLAN
MEDIA QTY SIZE (wth x Ht) REMARKS
Outdoors 10 diff sizes
gandhi chowk/main market/town entry from new
bus stand/traffic more/dd college road/ kachery
chowk/sirajudin chowk/barbil/joda/ghatagaon
cut outs 40 6 ft x 6ft
Thana chowk/siraj udin chowk/dd college
road/labanya chowk/kachery chowk/college gate
chowk/mochibanda/jhudia/hospital road /mining
road/purana bazaar/naranpur/ pabitra
dhia/govindpur/ghatagaon/harichandanpur/
dhenkicot
Non lit boards (fbb highlight) 100 2ft x 4ft cutout catchment
BIG Cut Out 6 15 ft
naranpur/ thana chowk/ dd college front/labanya
chowk/mining road
Cloth Bannering 500 8 ft x 3 ft cutout catchment
Wall wraps 10 15 ft x 10 ft
harichandanpur/dhenkicot/Jhumpura/ panda
pada
Tata ace with trolley 1 6 ft x 4ft cutout catchment
Auto announcements 2 5ft x 5ft cutout catchment
Auto Backs 300 2ft x 2ft immediate catchment
water distribution shade sewa 1 4 ft x 4ft Ghatagaon mandir
