From the Desk of Active Campaign: The Not-talked-about Secret to Hypergrowth: Acceleration through Customer Experience

•

0 likes•93 views

Looking for the secret to hyper-growth? In this session you will hear from 4X unicorn creator, Maria Pergolino on the not-talked-about secret to hypergrowth: Acceleration through Customer Experience.

The Not-Talked-About
Secret to Hypergrowth:
Acceleration through Customer Experience
Maria Pergolino
CMO
ActiveCampaign
@inboundmarketer

The global leader in
customer experience
automation
150k
Customers
170
Countries
4B
Weekly automated
experiences
850+
Integrations
6000+
Active
partners
#1
On G2 & TrustRadius
Email Marketing
Marketing Automation
CRM
Customer Service
OUR SOLUTIONS INCLUDE:

150,000
Customers
$240M
Series C Funding
$150M
ARR
Founded
2003
Launches SaaS
platform
2016
500
Employees
2019
100k
Customers
2020
1,000*
Employees
2021 *expected
ActiveCampaign did it diﬀerently

We’ve all
heard what it
takes for
hypergrowth

1. Solve for
underserved
markets
✔ Viral growth
✔ Early advocacy
✔ Freedom to innovate
✔ Momentum

2. Focus on your
vision — not
the competition

3. Focus on
sustainability
before your
focus on growth
✔ Controlled Growth
✔ Ownership of Roadmap
✔ Optionality
✔ Real Customers & Revenue

5. Reduce risk
through
optionality
No one customer will
represent more than
.5% of revenue
The AC Rule

6. Invest in your
community and
they will invest
in you

7. Even if it doesn’t
“make sense”
on paper 200 small business events in 2019,
reimagined virtual experience in 2020
Free implementation & migration

”We were able to quickly promote
the new business to existing
contacts... It was seamless, and
because of ActiveCampaign, we
were able to pivot immediately.
This was crucial to our survival.”
— Monika Reti

8. We understand
that CX
investments lead
to advocacy

9. Our teams test
drive & create
new innovation

11. We help
customers see
what to do next

12. We learned to
balance personal
touch with 1:1
automation
AUTOMATION
HUMAN
TOUCH
THE SWEET SPOT

THANK YOU
Maria Pergolino
CMO
ActiveCampaign
@inboundmarketer

Whether you just raised a bunch of capital, closed a huge customer, or are expanding your global footprint, one thing all hyper-growth companies have in common is the need to scale their product and engineering organizations. But seamlessly transitioning from a small and scrappy team to a well-oiled enterprise-level organization doesn’t happen overnight. It takes strategic planning, ongoing communication, goal setting, and continued investment in team and company culture. In this session, Nylas Co-Founder & CTO, Christine Spang will discuss the impacts and best practices for successfully scaling engineering teams. She’ll highlight how to think about priorities, metrics, and KPIs that align with the size and growth of your organization and business.

SaaStrU 301: Unlocking Growth in the Internet Economy: a Perspective from Str...

saastr

On Shifting to the Next Gear: Proven Strategies to Accelerate Growth with Int...

saastr

When is the best time to find your next gear of growth? Now. Whether you are growing rapidly or seeing growth start to slow, this talk will share proven ways to accelerate. Karen Peacock, CEO of Intercom and former SVP of Small Business at Intuit, will discuss how putting customers at the forefront of your business is the key to hitting that next level. She’ll cover how to segment your customer base and analyze the health of each part as input to strategy, design and package your product based on value and build highly contextual and personalized customer experiences that lead to happy customers, retention, expansion and growth. Karen will share stories based on her experience at Intuit building one of the world’s largest SaaS product lines from $500M to $2.5B and in her current role leading Intercom’s high growth on the path to IPO.

Five Effective Things We Did to Move Up Market and Build Pipeline with Mapistry

saastr

Lots of us fantasize about moving up market, but are unsure of how to get started, is it just a matter of hiring a team of SDRs and getting them to hit the phones? At Mapistry, moving up market is exactly what CEO, Allie Janoch, set out to do two years ago and in this talk, she and Lauren Alexander, Mapistry’s VP of Marketing and Demand Generation, will share the playbook they have developed for generating warm leads in a market of buyers unused to purchasing software. Cold calling to set up demos has never worked for Mapistry, but we’ll share with you some of the strategies that have allowed us to increase our qualified lead flow by more than 400% and increase our sales ops by more than 3x in 2018.

Green, Yellow and Red SMBs: Where to Help and How to Do It with Gorgias

saastr

Top 10 Learnings about Free Trials with Tomasz Tunguz

saastr

The Path to a Billion Dollars: How to Create Multi-Revenue Streams with Bill....

saastr

#RevenueSummit San Francisco 2017 - Peter Isaacson, Aman Naimat - Artificial ...

#FlipMyFunnel

Gone are the days of Sales and Marketing building their own tech fiefdoms. In this session you’ll learn how and why to take a holistic approach to the technology that powers your revenue engine. What do you need when you’re starting? What is the next investment as you expand beyond $10M? How do you build teams and infrastructure to scale beyond $100M? Sydney Sloan will share examples of tech stacks, best practices, and org designs from successful companies at different growth stages.

I F M007 Luke V Schreiber91807

Dreamforce07

500’s Demo Day Batch 15 >> Metadata

500 Startups

Mastering SaaS Pricing - SaaStr Annual 2018

OpenView

The Key Drivers for SaaS Success

David Skok

SaaS/subscription businesses are much more complex than traditional businesses, and SaaS performance cannot be measured in the same way as traditional businesses are measured. Based on a talk given at the SaaStr Annual Conference in San Francisco, this slide deck offers a comprehensive and detailed look at the key metrics that are needed to understand and optimize a SaaS business, and how these can be used to drive SaaS success. This presentation includes information on: - An intro to SaaS metrics - Unit economics - LTV and churn: An in-depth look - Variable pricing axes - Months to recover CAC - The primary unit of growth: Sales - Understanding public SaaS companies

The Startup’s Guide to Building a Trusted Brand with OneTrust's Chief Ethics ...

saastr

40%: That’s the number of people who say they love a brand, but won’t purchase it because they don’t trust the company. 59%: that’s how many people left their companies because they did not align to corporate values. 80%: That’s the percentage of institutional banks that are making sustainability-driven investments. The data is clear: trust can make or break a brand. Hear key ways you as a startup can start building trust today among your customers, employees, and the community.

NYC Meetup - Riskified

Riskified

StackCommerce

500 Startups

Journey Through the AppExchange: Product-Led Growth with MagicRobot

CodeScience

We are in the midst of a major shift towards product-led growth (PLG) in the market. If you’re not yet leveraging a product-centric strategy to drive customer acquisition, innovation, and growth on the AppExchange, you’re going to want to watch this session! In this fifth installment of our Journey Through the AppExchange series, CodeScience Chief Revenue Officer, Sean Hogan, is speaking with Dave Vacanti, Founder of MagicRobot, a Salesforce-native data attribution intelligence solution. Sean and Dave discuss how MagicRobot has found success in the AppExchange by focusing on the product and innovating through strong partnerships with key early customers.

Pitch deck we are using to raise $6m for Veeqo from VCs

Matt Warren

We have just started the process of raising a $6m (£4m) funding round for Veeqo, and I wanted to share the pitch deck we are using for this. Veeqo is SaaS startup focused on helping retail brands sell and ship everywhere. We took (deep) inspiration from the Front pitch deck for this (thanks Mathilde Collin!). Two weeks in, and following 12 meetings, we’ve had some really positive feedback from VCs and progressing to next steps with all of them. Going into the process I really didn’t know what to expect. I had a fear that our traction or growth was not impressive enough compared the stories you read on TechCrunch. The reality is we have been so heads-down and self-critical over the last few years, we didn't have a clue how well we were doing. Turns out, pretty good - lots of nice comments so far, but I await to see the terms sheets :-) Prior to any face-to-face meeting with VCs, I always send over all the other documents that make up our investor pack. I prefer they have everything in advance, so that we’re not wasting each other's time. The documents I always include are: 1/ Our go-to market strategy (slides) 2/ Product Roadmap (slides) 3/ 3-year financial forecast (giant Excel sheet) I found it interesting that whilst all VC care about the key things like market size, team, product etc, that each VC has a bias to one area. For example, so far only one VC has had a strong bias towards product and roadmap. A few were focused on the market and its TAM, and a few others on commercials and the business’s ability to scale. I invested about a week to create the investor pack, and had a lot of support from key members of my team. It was a great exercise anyway to review our current strategy and progress to date.

Top 3 Mistakes Building Outbound Sales

OpenView

Growth Fracking for 2017 - Suneet Bhatt at SaaSFest 2016

Price Intelligently

Growth hacking is something that's been defined and re-defined over the years to the point that most of the tactics have become fairly weak. Suneet Bhatt, Help Scout's Chief Growth Officer, in his presentation at Price Intelligently's SaaSFest 2016 walks through how to properly model, evaluate, and understand growth, particularly when it comes to stepping on the gas and accelerating metrics across the board.

DiscoverOrg Company Overview - August, 2015

DiscoverOrg

8 surprising reasons why your business has outgrown spread sheets

Sage

Did you know there are 8 reasons why your business has outgrown spread sheets? 1. You can improve the quality of sales forecasts 2. You can act on more accurate sales information 3. You can plan ahead more effectively 4. You can stay grounded in reality 5. You can protect your business 6. You can use better metrics to track progress 7. You can take the surprise out of a setback 8. You can guard your time

Overcoming the Top 3 SMB Challenges with Marketing Automation

Mediacurrent

Principles of Modern Marketing at NetSuite - Rob Israch (TOPO Demand Generati...TOPO

2019 Expansion SaaS Benchmarks

OpenView

#FlipMyFunnel Austin - Christopher Long & Mike Sanchez - Account Based SMarke...

#FlipMyFunnel

Sell.DoAnkeet Shah, Product Evangelist

Sirius Decisions 2015 Case Study With SalesLoft & Terminus

Terminus

Marketing Strategies That Lead To Hypergrowth - Maria Pergolino, ActiveCampaign

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

We’ve all heard what it takes to achieve hypergrowth, which includes but is not limited to: employees working 24/7, high turnover, rush for funding, scandals and growth at all costs. But it doesn’t have to be this way. Maria Pergolino, CMO of ActiveCampaign, will dive into her top 10 marketing strategies that lead to hypergrowth and how marketers can find success by focusing on the customer experience.

What's hot

"From Day 0 to IPO: What Went to Plan, What Most Certainly Didn't" at SaaStr ...

saastr

The RevTech Stack Playbook: Going from $1M to $100M with SalesLoft's CMO

saastr

I F M007 Luke V Schreiber91807

Dreamforce07

500’s Demo Day Batch 15 >> Metadata

500 Startups

Mastering SaaS Pricing - SaaStr Annual 2018

OpenView

The Key Drivers for SaaS Success

David Skok

The Startup’s Guide to Building a Trusted Brand with OneTrust's Chief Ethics ...

saastr

NYC Meetup - Riskified

Riskified

StackCommerce

500 Startups

Journey Through the AppExchange: Product-Led Growth with MagicRobot

CodeScience

Pitch deck we are using to raise $6m for Veeqo from VCs

Matt Warren

Top 3 Mistakes Building Outbound Sales

OpenView

Growth Fracking for 2017 - Suneet Bhatt at SaaSFest 2016

Price Intelligently

DiscoverOrg Company Overview - August, 2015

DiscoverOrg

8 surprising reasons why your business has outgrown spread sheets

Sage

Overcoming the Top 3 SMB Challenges with Marketing Automation

Mediacurrent

Principles of Modern Marketing at NetSuite - Rob Israch (TOPO Demand Generati...TOPO

2019 Expansion SaaS Benchmarks

OpenView

#FlipMyFunnel Austin - Christopher Long & Mike Sanchez - Account Based SMarke...

#FlipMyFunnel

What's hot (19)

"From Day 0 to IPO: What Went to Plan, What Most Certainly Didn't" at SaaStr ...

The RevTech Stack Playbook: Going from $1M to $100M with SalesLoft's CMO

I F M007 Luke V Schreiber91807

500’s Demo Day Batch 15 >> Metadata

Mastering SaaS Pricing - SaaStr Annual 2018

The Key Drivers for SaaS Success

The Startup’s Guide to Building a Trusted Brand with OneTrust's Chief Ethics ...

NYC Meetup - Riskified

StackCommerce

Journey Through the AppExchange: Product-Led Growth with MagicRobot

Pitch deck we are using to raise $6m for Veeqo from VCs

Top 3 Mistakes Building Outbound Sales

Growth Fracking for 2017 - Suneet Bhatt at SaaSFest 2016

DiscoverOrg Company Overview - August, 2015

8 surprising reasons why your business has outgrown spread sheets

Overcoming the Top 3 SMB Challenges with Marketing Automation

Principles of Modern Marketing at NetSuite - Rob Israch (TOPO Demand Generati...

2019 Expansion SaaS Benchmarks

#FlipMyFunnel Austin - Christopher Long & Mike Sanchez - Account Based SMarke...

Similar to From the Desk of Active Campaign: The Not-talked-about Secret to Hypergrowth: Acceleration through Customer Experience

Sell.DoAnkeet Shah, Product Evangelist

Sirius Decisions 2015 Case Study With SalesLoft & Terminus

Terminus

Marketing Strategies That Lead To Hypergrowth - Maria Pergolino, ActiveCampaign

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

edrone All hands product 2019 1/10

Michał Blak

What Sales Leaders Should REALLY Expect from Marketing Automation

Gleanster Research

Double the bid-to-win ratio for the top 20% highest performing sales reps as a result of marketing automation. If they used to close 2 out of 10 deals per period, they will close an average of 4 out of 10 qualified and prioritized deals within a year of investing in marketing automation (possibly more). According to research 68% of All Other organizations are passing unqualified leads to sales – which means sales has to search for the needles

The long and_short_of_roi

Tina Rødahl

Engaging with Today’s Empowered Healthcare Consumer

Marketo

What Sales Leaders Should REALLY Expect from Marketing Automation

Act-On Software

Marketing Automation: Nurturing & Prioritizing Leads To Convert More To Revenue

Driven Growth

Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster. In this presentation we will cover the following topics 1. Changing Buyer and the Leaky Funnel 2. What you can do to improve your results 3. Business benefits from these improvements 4. Lead nurturing for improved ROI

The Intersection of Predictive and Account-Based Marketing

Perkuto

The traditional methods we have used to reach our prospects are less effective in this new world. The top-of-funnel, mass-communication approach—blasting messaging on every channel to see what sticks—is proving only marginal success. For a B2B marketer, you engage in numerous marketing activities, but still get poor quality leads. There has to be a better way. Engaging in a target account strategy not only helps you be much more targeted with your marketing, but it increases sales and marketing alignment—account-based sales should be met with account-based marketing. In this webinar we will cover how account-based marketing (ABM) and predictive marketing can make your campaigns incredibly precise and effective. Join our webinar and learn: - How to use predictive for target account selection - How to deliver powerful, 1:1 interactions with your target accounts - How to build a compelling, omni-channel ABM campaign at scale

The Era of Accountability

Dan McDade

B2B marketing - Make ABM Actually Work: A Blueprint Forward

RollWorks

While the power of account-based marketing (ABM) isn’t a secret, successful campaign execution still remains a mystery to most. According to Constellation Research, only 19% of B2B marketers are confident in their ability to implement ABM. Join RollWorks manager of demand gen, Jessica Cross, for her behind the scenes look at first-hand lessons learned, actionable tips, and a blueprint for ABM success. Whether you’re a seasoned ABM specialist or just starting out, there will be something for you in this comprehensive presentation. At the end of this session you will be able to: Understand why ABM is a sales + marketing lifestyle change Realize the importance of executive support and tips to achieve alignment Build target account lists and put your data to work Measure success and build your metrics framework Get first-hand results of ABM campaigns from RollWorks

Marketing Impact Talks - Leveraging Attribution for Better Results

Perkuto

Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and Beyond

Aquent

Secrets to Automating Your Growth Engine

Autopilot

Hubs ir deck q417 final

IR_HubSpot

SIGMA Capabilities Brochure

guest57a4f

Business Beat Event: Minds & More - 28/05/2013Infront NV

130528 bb minds_moreInfront NV

Mitigo Consulting Customer Advocacy Managed Services Presentation V1

SachinPilaniwala1

Similar to From the Desk of Active Campaign: The Not-talked-about Secret to Hypergrowth: Acceleration through Customer Experience (20)

Sell.Do

Sirius Decisions 2015 Case Study With SalesLoft & Terminus

Marketing Strategies That Lead To Hypergrowth - Maria Pergolino, ActiveCampaign

edrone All hands product 2019 1/10

What Sales Leaders Should REALLY Expect from Marketing Automation

The long and_short_of_roi

Engaging with Today’s Empowered Healthcare Consumer

What Sales Leaders Should REALLY Expect from Marketing Automation

Marketing Automation: Nurturing & Prioritizing Leads To Convert More To Revenue

The Intersection of Predictive and Account-Based Marketing

The Era of Accountability

B2B marketing - Make ABM Actually Work: A Blueprint Forward

Marketing Impact Talks - Leveraging Attribution for Better Results

Aquent/AMA Webcast: 2010 Trends in Marketing: Salaries, Strategies, and Beyond

Secrets to Automating Your Growth Engine

Hubs ir deck q417 final

SIGMA Capabilities Brochure

Business Beat Event: Minds & More - 28/05/2013

130528 bb minds_more

Mitigo Consulting Customer Advocacy Managed Services Presentation V1

Recently uploaded

Kseniya Leshchenko: Shared development support service model as the way to ma...

Lviv Startup Club

In the Adani-Hindenburg case, what is SEBI investigating.pptx

Adani case

Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.

Exploring Patterns of Connection with Social Dreaming

Nicola Wreford-Howard

Training my puppy and implementation in this story

WilliamRodrigues148

Organizational Change Leadership Agile Tour Geneve 2024

Kirill Klimov

Authentically Social Presented by Corey Perlman

Corey Perlman, Social Media Speaker and Consultant

Cree_Rey_BrandIdentityKit.PDF_PersonalBd

creerey

Cracking the Workplace Discipline Code Main.pptx

Workforce Group

Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations. Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration. Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures. In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn • Four (4) workplace discipline methods you should consider • The best and most practical approach to implementing workplace discipline. • Three (3) key tips to maintain a disciplined workplace.

Buy Verified PayPal Account | Buy Google 5 Star Reviews

usawebmarket

Buy Verified PayPal Account Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions. PayPal Services Features- 🟢 Email Access 🟢 Bank Added 🟢 Card Verified 🟢 Full SSN Provided 🟢 Phone Number Access 🟢 Driving License Copy 🟢 Fasted Delivery Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram. 24/7 Hours Reply/Please Contact usawebmarketEmail: support@usawebmarket.com Skype: usawebmarket Telegram: @usawebmarket WhatsApp: +1‪(218) 203-5951‬ USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.

Set off and carry forward of losses and assessment of individuals.pptx

HARSHITHV26

Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...

bosssp10

Premium MEAN Stack Development Solutions for Modern Businesses

SynapseIndia

ikea_woodgreen_petscharity_cat-alogue_digital.pdf

agatadrynko

ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf

fisherameliaisabella

Auditing study material for b.com final year students

narasimhamurthyh4

Sustainability: Balancing the Environment, Equity & Economy

Operational Excellence Consulting

[Note: This is a partial preview. To download this presentation, visit: https://www.oeconsulting.com.sg/training-presentations] Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit. Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability. LEARNING OBJECTIVES 1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments. 2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts. 3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations. CONTENTS 1. Introduction and Key Concepts of Sustainability 2. Principles and Practices of Sustainability 3. Measures and Reporting in Sustainability 4. Sustainability Implementation & Best Practices To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations

Brand Analysis for an artist named Struan

sarahvanessa51503

Project File Report BBA 6th semester.pdf

RajPriye

VAT Registration Outlined In UAE: Benefits and Requirements

uae taxgpt

Company Valuation webinar series - Tuesday, 4 June 2024

FelixPerez547899

Recently uploaded (20)

Kseniya Leshchenko: Shared development support service model as the way to ma...

In the Adani-Hindenburg case, what is SEBI investigating.pptx

Exploring Patterns of Connection with Social Dreaming

Training my puppy and implementation in this story

Organizational Change Leadership Agile Tour Geneve 2024

Authentically Social Presented by Corey Perlman

Cree_Rey_BrandIdentityKit.PDF_PersonalBd

Cracking the Workplace Discipline Code Main.pptx

Buy Verified PayPal Account | Buy Google 5 Star Reviews

Set off and carry forward of losses and assessment of individuals.pptx

Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...

Premium MEAN Stack Development Solutions for Modern Businesses

ikea_woodgreen_petscharity_cat-alogue_digital.pdf

ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf

Auditing study material for b.com final year students

Sustainability: Balancing the Environment, Equity & Economy

Brand Analysis for an artist named Struan

Project File Report BBA 6th semester.pdf

VAT Registration Outlined In UAE: Benefits and Requirements

Company Valuation webinar series - Tuesday, 4 June 2024

From the Desk of Active Campaign: The Not-talked-about Secret to Hypergrowth: Acceleration through Customer Experience

1. The Not-Talked-About Secret to Hypergrowth: Acceleration through Customer Experience Maria Pergolino CMO ActiveCampaign @inboundmarketer

2. The global leader in customer experience automation 150k Customers 170 Countries 4B Weekly automated experiences 850+ Integrations 6000+ Active partners #1 On G2 & TrustRadius Email Marketing Marketing Automation CRM Customer Service OUR SOLUTIONS INCLUDE:

3. 150,000 Customers $240M Series C Funding $150M ARR Founded 2003 Launches SaaS platform 2016 500 Employees 2019 100k Customers 2020 1,000* Employees 2021 *expected ActiveCampaign did it diﬀerently

4. We’ve all heard what it takes for hypergrowth

5. So what have we learned?

6. 1. Solve for underserved markets ✔ Viral growth ✔ Early advocacy ✔ Freedom to innovate ✔ Momentum

7. 2. Focus on your vision — not the competition

8. 3. Focus on sustainability before your focus on growth ✔ Controlled Growth ✔ Ownership of Roadmap ✔ Optionality ✔ Real Customers & Revenue

9. 4. Don’t overlook global markets

10. 5. Reduce risk through optionality No one customer will represent more than .5% of revenue The AC Rule

11. 6. Invest in your community and they will invest in you

12. 7. Even if it doesn’t “make sense” on paper 200 small business events in 2019, reimagined virtual experience in 2020 Free implementation & migration

13. ”We were able to quickly promote the new business to existing contacts... It was seamless, and because of ActiveCampaign, we were able to pivot immediately. This was crucial to our survival.” — Monika Reti

14. 8. We understand that CX investments lead to advocacy

15. 9. Our teams test drive & create new innovation

16. 10. We became our own best customer

17. 11. We help customers see what to do next

18. 12. We learned to balance personal touch with 1:1 automation AUTOMATION HUMAN TOUCH THE SWEET SPOT

19. THANK YOU Maria Pergolino CMO ActiveCampaign @inboundmarketer

From the Desk of Active Campaign: The Not-talked-about Secret to Hypergrowth: Acceleration through Customer Experience

Recommended

Recommended

More Related Content

What's hot

What's hot (19)

Similar to From the Desk of Active Campaign: The Not-talked-about Secret to Hypergrowth: Acceleration through Customer Experience

Similar to From the Desk of Active Campaign: The Not-talked-about Secret to Hypergrowth: Acceleration through Customer Experience (20)

More from saastr

More from saastr (20)

Recently uploaded

Recently uploaded (20)

From the Desk of Active Campaign: The Not-talked-about Secret to Hypergrowth: Acceleration through Customer Experience