The Creative Technology discipline in 2014.

1. CREATIVE TECHNOLOGY

2. WHAT IS CREATIVE TECHNOLOGY?

3. Anything is possible with a large enough
budget and a long enough timeline

4. Even with limited timelines
and fixed budgets
we can make magical things

5. Sometimes the things we make are about
brand truths

6. Sometimes the things we make are about
building communities

8. Creative Technology is not about the
technology

9. It’s about solving problems

10. Creative Technology lets us
tell stories in new ways

11. Creative Technology is about how
culture drives technology

12. And how technology drives culture

13. {examples}

14. WHAT IS A CREATIVE TECHNOLOGIST?

15. Art Director
Ideas → Visual
!
Copywriter
Ideas → Words
!
Creative Technologist
Ideas → Technology

16. WHAT DOES CREATIVE TECHNOLOGY DO?

17. Collaborate - solve problems by seeding, developing and refining ideas
Educate - share trends in technology, their potential uses and explore
emerging platforms
Prototype - writers gonna write, artists gonna draw, technologists gonna
program

18. Creative Technology is not about the
technology. It’s about telling stories in
new, compelling ways.