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The influence of Creative Technology within fashion and textiles.


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Exploring ways in which the traditional and cutting-edge can be fused to achieve new possibilities for the design and promotion of contemporary fashion and textile.

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The influence of Creative Technology within fashion and textiles.

  1. 1. Creative Technology Exploring ways in which the traditional and cutting-edge can be fused to achieve new possibilities for the design and promotion of contemporary fashion and textile.
  2. 2. A creative technology agency We create inspiring ideas for a mobile first, digital everywhere generation. We’re integrating the digital and physical worlds to create the future for our clients.
  3. 3. The connected digital journey At home, out-of-home, in-store and within experiential environments.
  4. 4. Core Services • Strategic and Creative Thinking • Prototyping • Innovating Interfaces (Gesture control, Face and Voice recognition, Conductive Ink) • Interactive Installations (Interactive Shop Windows, Billboards etc) • Interactive Gamification (Apps and digital/physical technology) • Mobile Applications (iOS, Android, NFC, i-Beacons, Google Glass) • Responsive website design and development • Virtual Reality, AR development and 360 content (Occulus Rift and Google Cardboard) • Internet of Things (Software and Hardware Development) • Social Media event amplification technology and applications Part of the Foolproof Group Innovation Award - Eventia Awards 2014 Best Use of Physical Interactive Technology – Event Technology Awards 2014
  5. 5. View video: Conductive Ink View video: Mobile & Big Data View video: NFC View video: Voice Recognition View video: Google Glass View video: Face Recognition View video: Google Cardboard & VR View video: RFID Social Amplification View video: Internet of Things Case Studies
  6. 6. Who we work with
  7. 7. Millennials: They're tech-savvy: As digital natives, this generation was born with technology in their hands. Millennials (also known as the MillennialGeneration or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends. Researchers and commentators use birth years ranging from the early 1980s to the early 2000s.
  8. 8. Wearables
  9. 9. Wellbeing and Fitness Apple watch Hexoskin and Ralph Lauren Biometric shirt Lechal's smart shoes with navigation technology to help the visually impaired Fitbit, Jawbone, Fitbug Orb, Nike Fuelband
  10. 10. Eyewear (AR & VR) Google Glass Microsoft Hololens Oculus Rift Samsung Gear Google Cardboard
  11. 11. Emerging Technology
  12. 12. LED’s and Movement Sensors Janet Cooke Hansen, is the president and chief Fashion Engineer of Enlighted Designs, Inc. her own business from the dream  to became a light-up clothing designer (  
  13. 13. Movement Sensors The concept of lesia trubat‘s ‘E-traces’ is based in capturing dance movements and transforming them into visual sensations through the use of new technologies.  
  14. 14. LED’s and Movement Sensors After observing the motions of their bodies as they glide and pirouette, she realized that through contact with the ground, a lilypad arduino microcontroller board could record the pressure and actions of their feet and send the signal to an electronic device.   
  15. 15. Conductive Ink / Paint
  16. 16. Tech as Fashion Accessories
  17. 17. Emotion Sensing Emotion Sensing Necklace: VIBE by Philips Design. Combines conductive ink and textile sensors. Can read multiple biometric signals of the wearer and communicate them to other wearers and devices. MOOD SWEATER is an emotive fashion that interprets emotions and displays mood instantly as an interactive light display. The GER: MOOD SWEATER sensors read excitement levels and translate the data into a palette of affective colours.
  18. 18. Tech & Fashion
  19. 19. Tech is cool. Partnerships Nokia has teamed up with fashion design duo Fyodor Golan to create a phone dress. CuteCircuit has designed the World’s first Haute Couture Twitter Dress. Commissioned by EE to mark the launch of the company’s super-fast 4G mobile network.
  20. 20. Partnerships PowerWellies: Wearable technology has its challenges, especially with how they get powered. Energy-harvesting solution by Orange in collaboration with Gotwind. The prototype uses a ‘power generating sole’ to convert heat from your feet into electric current. Ray-Ban and Oakley collaborated with Google Glass to make wearable tech desirable. HTC One X is inspired by Cushnie et Ochs
  21. 21. Tech Fashion Promo
  22. 22. Technology in Fashion Promo View video:
  23. 23. Technology in Fashion Promo View video:
  24. 24. Technology in Fashion Promo Cardigan made 35,000 pairs of jeans per week until they closed the factory.
  25. 25. Technology in Fashion Promo
  26. 26. View video: Hiut Jeans – Interactive Store Installation (Conductive Ink)
  27. 27. View video: Hiut Jeans – Interactive Store Installation (Conductive Ink) The project ran for 6 weeks during which sales increased 30% in-store, web traffic to Hiut doubled and the project attracted global press/ online/social coverage reaching in excess of 10million. "I think it will be safe to say it doubled our traffic on the site. At least. We got coverage all around the world on press and blogs because of it. We consider it a huge success.” David Hieatt – Joint Founder of Hiut Denim "We certainly noticed an increase in footfall. Due to some excellent social media coverage and many people came to check the window out even if they did not come in. That said, store visits increased at this time too along with sales of Hiut Jeans.  In October by 30% and again in November by a further 20%.” Danny from Rivet & Hide
  28. 28. View video Face Recognition Installation Face in the Snow @Jonathan Trumbell
  29. 29. Exciting future in the fusion between Technology & Fashion
  30. 30. Thank You Nick Thompson