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The process is the project – Alessandro Tartaglia

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The 1st part of the 1st lesson about #Design of #Communication @ La Scuola Open Source done by Alessandro Tartaglia

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The process is the project – Alessandro Tartaglia

  1. 1. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 The process is the project
  2. 2. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 The process is the project — Iterative design systems / processes
  3. 3. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 1 What is a Blueprint? — A blueprint for something is a plan or set of proposals that shows how it is expected to work.
  4. 4. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 What is a Blueprint? — A blueprint of an architect’s building plans or a designer’s pattern is a photographic print consisting of white lines on a blue background.
  5. 5. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 What is a Blueprint? — Blueprints contain all of the information that is needed to build or make something.
  6. 6. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 What is a Blueprint? — A genetic blueprint is a pattern which is contained within all living cells.
  7. 7. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 What is a Blueprint? — This pattern decides how the organism develops and what it looks like.
  8. 8. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 What is a Blueprint? — A detailed plan of action. A model or prototype.
  9. 9. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 What is a Blueprint? — A blueprint is a guide for making something — it’s a design or pattern that can be followed.
  10. 10. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 What is a Blueprint? — Want to build the best tree house ever? Draw up a blueprint and follow the design carefully.
  11. 11. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 What is a Blueprint? — Something intended as a guideline for making something else
  12. 12. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 What is a Blueprint? — a series of steps to be carried out or goals to be accomplished.
  13. 13. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 2 Design definitions What does “design” mean?
  14. 14. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 “Industrial Design is a strategic problem-solving process that drives innovation, builds business success and leads to a better quality of life through innovative products, systems, services and experiences.” At the 29th General Assembly in Gwangju, South Korea
  15. 15. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 Industrial Design is a strategic problem-solving process that drives innovation, builds business success and leads to a better quality of life through innovative products, systems, services and experiences. Industrial Design bridges the gap between what is and what’s possible. It is a trans-disciplinary profession that harnesses creativity to resolve problems and co-create solutions with the intent of making a product, system, service, experience or a business, better. At its heart, Industrial Design provides a more optimistic way of looking at the future by reframing problems as opportunities. It links innovation, technology, research, business and customers to provide new value and competitive advantage across economic, social and environmental spheres. Industrial Designers place the human in the centre of the process. They acquire a deep understanding of user needs through empathy and apply a pragmatic, user centric problem solving process to design products, systems, services and experiences. They are strategic stakeholders in the innovation process and are uniquely positioned to bridge varied professional disciplines and business interests. They value the economic, social and environmental impact of their work and their contribution towards co-creating a better quality of life. At the 29th General Assembly in Gwangju, South Korea (extended version)
  16. 16. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 For digital humanists, design is a creative practice harnessing cultural, social, economic, and technological constraints in order to bring systems and objects into the world.
  17. 17. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 Design in dialogue with research is simply a technique, but when used to pose and frame questions about knowledge, design becomes an intellectual method.
  18. 18. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 In the hundred-plus years during which a self-conscious practice of design has existed, the field has successfully exploited technology for cultural production, either as useful design technologies in and of themselves, or by shaping the culture’s technological imaginary.
  19. 19. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 As Digital Humanities both shapes and interprets this imaginary, its engagement with design as a method of thinking-through-practice is indispensable.
  20. 20. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 Digital Humanities is a production-based endeavor in which theoretical issues get tested in the design of implementations, and implementations are loci of theoretical reflection and elaboration. (Burdick et al. 2012, 13).
  21. 21. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 3 Design Based Research What does “design based research” mean?
  22. 22. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 “Design-based research is not so much an approach as it is a series of approaches, with the intent of producing new theories, artifacts, and practices that account for and potentially impact learning and teaching in naturalistic settings”. Sasha Barab, Kurt Squire
  23. 23. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 According to Reeves (2000:8), Ann Brown (1992) and Alan Collins (1992) defined critical characteristics of design experiments as: — addressing complex problems in real contexts in collaboration with practitioners,
  24. 24. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 — integrating known and hypothetical design-principles with technological affordances to render plausible solutions to these complex problems, and conducting rigorous and reflective inquiry to test and refine innovative learning environments as well as to define new design-principles.
  25. 25. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 According to the Design-Based Research Collective (2003): — First, the central goals of designing learning environments and developing theories or “prototheories” of learning are intertwined.
  26. 26. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 According to the Design-Based Research Collective (2003): — Second, development and research take place through continuous cycles of design, enactment, analysis, and redesign.
  27. 27. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 According to the Design-Based Research Collective (2003): — Third, research on designs must lead to sharable theories that help communicate relevant implications to practitioners and other educational designers.
  28. 28. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 According to the Design-Based Research Collective (2003): — Fourth, research must account for how designs function in authentic settings. It must not only document success or failure but also focus on interactions that refine our understanding of the learning issues involved.
  29. 29. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 4 What is not DBR ? For example: — Single case one-shot field studies of various sorts; User centered technical implementation studies that do not document output of various cycles
  30. 30. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 What is not DBR ? For example: — Studies that do not produce design rules as output. Studies that are vague about educational workflows, etc. I.e. the ones that do not use any kind of semi-formal modeling.
  31. 31. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 5 In other words: — In other words: Studies that neither precisely describe a design, nor its mechanics, nor its “making”, nor contextual variables that make it work.
  32. 32. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 There is no final result, only a continuous succession of phases. K.Lynch, The image of the city, MIT Press
  33. 33. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 The process is the project. Interactive, iterative and flexible design/research processes.
  34. 34. La �cuola Open �ource Alessandro Tartaglia — Design della Comunicazione — 16 gen 2017 Thank You. Now 15 min to have a break.

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