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INNOVATION
YAHOO
mobile + design
THE CORE OF
EMPATHY & EXPERIEMENT
HC Lai
User researcher
Joe Hsia
UX Designer
Kaba Su
UX Designer
3
INNOVATION
存續
Business

viability
可行
Technology

feasibility
需求
User

desirability
innovation
UXUser eXperience
UCDUser Centric Design
Optimization
Incremental innovation
What a wonderful world?
Radical Innovation
Radical Innovation
Technology
Change
Meaning
Change
Radical Innovation
2345N1
0
2
3
4
5
N
1
0 1
Empathy
Experiment
U
USER & EMPATHY
Meaningful innovation
start with USERS
Go out and be Curious
Go out and be Curious
,
Walk into their daily lives
Visit their favorite spots
Collect stories behind objects
The role of internet in daily lives
immerse in the context
Increase empathy & Find meaning
From user data to insights
WHYs
?
Digest insights and form POV
Apple App Store
App
Google 2014 30 app
Learn from existing and
extreme users
Discoverability
Familiarity Delight
Value framework
Doesn’t matter if users plan to buy something or not,
they need to have ability to discover products that
interest them qu...
As users’ interactions with our app increase, they
expect to see more personalized content and UX.
Similar to shoppers bro...
This app should created delightful UX and surprises
within our interactions. Using our app should be fun.
Delight
,
Are meanings enough to help
us move from 0 to 1 ?
E
EXPERIMENT
0 1
0 1
0 1
design/build products people love
What lean startup taught us…
fail fast, often and smart,
What lean startup taught us…
What building products at Yahoo is
fast, often and smart,learn
how?
empathy
data
empathy/data hypothesis
brainstorming/
how might we
ideation
storyboarding
prototyping
iteration
empathy/data hypothesis
iteration
empathy/data hypothesis
iteration
empathy/data hypothesisexperiment
good/great ideas aren’t enough
execution
S
SPACE & CULTURE
Magic happens
when we work at the same
SPACE
The magic field designed for
open, transparent and fast
communication
The magic field designed for
open, transparent and fast
communication
Make it tangible:
what you see is what you get
Find your collaboration tool:
ideas can’t wait
R
REPEAT
S EINNOVATION
U
SE
REPEAT
S EINNOVATION
U
SE
Innovation doesn’t happen in a vacuum
Rogier van der Heide, Chief Design Officer of Philips Lighting
At Yahoo, innovation is a REPEAT of
“starting and staying with USERS”,
“giving the team the SPACE to be
inspired and ideat...
Innovation
is like exploring the sea
yahoomode.tumblr.com
The core of innovation: Empathy and Experiment
The core of innovation: Empathy and Experiment
The core of innovation: Empathy and Experiment
The core of innovation: Empathy and Experiment
The core of innovation: Empathy and Experiment
The core of innovation: Empathy and Experiment
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The core of innovation: Empathy and Experiment

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This is a talk for IT Next 2015 by HC, Joe and Kaba.
Whether it's radical innovation or incremental innovation you are looking for, empathy and experiment are always the core of what you need to do. And the space and culture are also very important for making the magic happen. The USER model, User & Empathy, Space & culture, Experiment and Repeat, is the way we think could really foster innovation.

Published in: Technology, Design
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The core of innovation: Empathy and Experiment

  1. INNOVATION YAHOO mobile + design THE CORE OF EMPATHY & EXPERIEMENT
  2. HC Lai User researcher Joe Hsia UX Designer Kaba Su UX Designer
  3. 3
  4. INNOVATION
  5. 存續 Business viability 可行 Technology feasibility 需求 User desirability innovation
  6. UXUser eXperience
  7. UCDUser Centric Design
  8. Optimization
  9. Incremental innovation
  10. What a wonderful world?
  11. Radical Innovation
  12. Radical Innovation
  13. Technology Change Meaning Change
  14. Radical Innovation
  15. 2345N1
  16. 0 2 3 4 5 N 1
  17. 0 1
  18. Empathy
  19. Experiment
  20. U USER & EMPATHY
  21. Meaningful innovation start with USERS
  22. Go out and be Curious
  23. Go out and be Curious
  24. , Walk into their daily lives
  25. Visit their favorite spots
  26. Collect stories behind objects
  27. The role of internet in daily lives
  28. immerse in the context
  29. Increase empathy & Find meaning
  30. From user data to insights
  31. WHYs ?
  32. Digest insights and form POV
  33. Apple App Store App Google 2014 30 app
  34. Learn from existing and extreme users
  35. Discoverability Familiarity Delight Value framework
  36. Doesn’t matter if users plan to buy something or not, they need to have ability to discover products that interest them quickly and smoothly. User also expect to see good content being continuously updated. Discoverability
  37. As users’ interactions with our app increase, they expect to see more personalized content and UX. Similar to shoppers browsing in a physical store that they frequently visit, we want to create the sense of belonging. Familiarity
  38. This app should created delightful UX and surprises within our interactions. Using our app should be fun. Delight
  39. , Are meanings enough to help us move from 0 to 1 ?
  40. E EXPERIMENT
  41. 0 1
  42. 0 1
  43. 0 1
  44. design/build products people love
  45. What lean startup taught us…
  46. fail fast, often and smart, What lean startup taught us…
  47. What building products at Yahoo is fast, often and smart,learn
  48. how?
  49. empathy
  50. data
  51. empathy/data hypothesis
  52. brainstorming/ how might we
  53. ideation
  54. storyboarding
  55. prototyping
  56. iteration
  57. empathy/data hypothesis iteration
  58. empathy/data hypothesis iteration
  59. empathy/data hypothesisexperiment
  60. good/great ideas aren’t enough
  61. execution
  62. S SPACE & CULTURE
  63. Magic happens when we work at the same SPACE
  64. The magic field designed for open, transparent and fast communication
  65. The magic field designed for open, transparent and fast communication
  66. Make it tangible: what you see is what you get
  67. Find your collaboration tool: ideas can’t wait
  68. R REPEAT
  69. S EINNOVATION U SE REPEAT
  70. S EINNOVATION U SE Innovation doesn’t happen in a vacuum Rogier van der Heide, Chief Design Officer of Philips Lighting
  71. At Yahoo, innovation is a REPEAT of “starting and staying with USERS”, “giving the team the SPACE to be inspired and ideate”, and “EXPERIMENT over and over again.”
  72. Innovation is like exploring the sea
  73. yahoomode.tumblr.com

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