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The core of innovation: Empathy and Experiment
- INNOVATION YAHOO mobile + design THE CORE OF EMPATHY & EXPERIEMENT
- HC Lai User researcher Joe Hsia UX Designer Kaba Su UX Designer
- 3
- INNOVATION
- 存續 Business viability 可行 Technology feasibility 需求 User desirability innovation
- UXUser eXperience
- UCDUser Centric Design
- Optimization
- Incremental innovation
- What a wonderful world?
- Radical Innovation
- Radical Innovation
- Technology Change Meaning Change
- Radical Innovation
- 2345N1
- 0 2 3 4 5 N 1
- 0 1
- Empathy
- Experiment
- U USER & EMPATHY
- Meaningful innovation start with USERS
- Go out and be Curious
- Go out and be Curious
- , Walk into their daily lives
- Visit their favorite spots
- Collect stories behind objects
- The role of internet in daily lives
- immerse in the context
- Increase empathy & Find meaning
- From user data to insights
- WHYs ?
- Digest insights and form POV
- Apple App Store App Google 2014 30 app
- Learn from existing and extreme users
- Discoverability Familiarity Delight Value framework
- Doesn’t matter if users plan to buy something or not, they need to have ability to discover products that interest them quickly and smoothly. User also expect to see good content being continuously updated. Discoverability
- As users’ interactions with our app increase, they expect to see more personalized content and UX. Similar to shoppers browsing in a physical store that they frequently visit, we want to create the sense of belonging. Familiarity
- This app should created delightful UX and surprises within our interactions. Using our app should be fun. Delight
- , Are meanings enough to help us move from 0 to 1 ?
- E EXPERIMENT
- 0 1
- 0 1
- 0 1
- design/build products people love
- What lean startup taught us…
- fail fast, often and smart, What lean startup taught us…
- What building products at Yahoo is fast, often and smart,learn
- how?
- empathy
- data
- empathy/data hypothesis
- brainstorming/ how might we
- ideation
- storyboarding
- prototyping
- iteration
- empathy/data hypothesis iteration
- empathy/data hypothesis iteration
- empathy/data hypothesisexperiment
- good/great ideas aren’t enough
- execution
- S SPACE & CULTURE
- Magic happens when we work at the same SPACE
- The magic field designed for open, transparent and fast communication
- The magic field designed for open, transparent and fast communication
- Make it tangible: what you see is what you get
- Find your collaboration tool: ideas can’t wait
- R REPEAT
- S EINNOVATION U SE REPEAT
- S EINNOVATION U SE Innovation doesn’t happen in a vacuum Rogier van der Heide, Chief Design Officer of Philips Lighting
- At Yahoo, innovation is a REPEAT of “starting and staying with USERS”, “giving the team the SPACE to be inspired and ideate”, and “EXPERIMENT over and over again.”
- Innovation is like exploring the sea
- yahoomode.tumblr.com
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SeriouslyCreative
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ksbaxter
Dec. 10, 2020
This is a talk for IT Next 2015 by HC, Joe and Kaba. Whether it's radical innovation or incremental innovation you are looking for, empathy and experiment are always the core of what you need to do. And the space and culture are also very important for making the magic happen. The USER model, User & Empathy, Space & culture, Experiment and Repeat, is the way we think could really foster innovation.
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