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This is a talk for IT Next 2015 by HC, Joe and Kaba.
Whether it's radical innovation or incremental innovation you are looking for, empathy and experiment are always the core of what you need to do. And the space and culture are also very important for making the magic happen. The USER model, User & Empathy, Space & culture, Experiment and Repeat, is the way we think could really foster innovation.
Doesn’t matter if users plan
to buy something or not, they need to have ability to discover products that interest them quickly and smoothly. User also expect to see good content being continuously updated. Discoverability
As users’ interactions with our
app increase, they expect to see more personalized content and UX. Similar to shoppers browsing in a physical store that they frequently visit, we want to create the sense of belonging. Familiarity
S EINNOVATION U SE Innovation
doesn’t happen in a vacuum Rogier van der Heide, Chief Design Officer of Philips Lighting
At Yahoo, innovation is a
REPEAT of “starting and staying with USERS”, “giving the team the SPACE to be inspired and ideate”, and “EXPERIMENT over and over again.”
This is a talk for IT Next 2015 by HC, Joe and Kaba.
Whether it's radical innovation or incremental innovation you are looking for, empathy and experiment are always the core of what you need to do. And the space and culture are also very important for making the magic happen. The USER model, User & Empathy, Space & culture, Experiment and Repeat, is the way we think could really foster innovation.
Doesn’t matter if users plan
to buy something or not, they need to have ability to discover products that interest them quickly and smoothly. User also expect to see good content being continuously updated. Discoverability
As users’ interactions with our
app increase, they expect to see more personalized content and UX. Similar to shoppers browsing in a physical store that they frequently visit, we want to create the sense of belonging. Familiarity
S EINNOVATION U SE Innovation
doesn’t happen in a vacuum Rogier van der Heide, Chief Design Officer of Philips Lighting
At Yahoo, innovation is a
REPEAT of “starting and staying with USERS”, “giving the team the SPACE to be inspired and ideate”, and “EXPERIMENT over and over again.”