This is a talk for IT Next 2015 by HC, Joe and Kaba.
Whether it's radical innovation or incremental innovation you are looking for, empathy and experiment are always the core of what you need to do. And the space and culture are also very important for making the magic happen. The USER model, User & Empathy, Space & culture, Experiment and Repeat, is the way we think could really foster innovation.
37. Doesn’t matter if users plan to buy something or not,
they need to have ability to discover products that
interest them quickly and smoothly. User also expect to
see good content being continuously updated.
Discoverability
38. As users’ interactions with our app increase, they
expect to see more personalized content and UX.
Similar to shoppers browsing in a physical store that
they frequently visit, we want to create the sense of
belonging.
Familiarity
39. This app should created delightful UX and surprises
within our interactions. Using our app should be fun.
Delight
76. At Yahoo, innovation is a REPEAT of
“starting and staying with USERS”,
“giving the team the SPACE to be
inspired and ideate”, and “EXPERIMENT
over and over again.”