1. Section1A Section1B
Digital Technology
“Digital technologyturnsmediaconsumersinto
mediaproducers”.Inyourownexperience,howhas
your creativitydevelopedthroughusing digital
technologyto complete yourcoursework
productions?
√ MediaLanguage
“Mediais communication”. Discussthe waysthatyou
have usedmedialanguage tocreate meaningsinone
of yourmediaproducts.
Creativity
Above andbelow
√ Genre
“Mediatextsrely on audience knowledge ofgeneric
codesand conventionsinorder for them to create
meaning”.
Evaluate how you usedor subvertedgeneric
conventionsin one of your production pieces.
√
ResearchandPlanning
Describe howyoudeveloped researchandplanning
skillsformediaproductionandevaluatehowthese
skillscontributedto creative decisionmaking.Refer
√ Narrative
“Mediatextsrely on cultural experiencesin
√

2. to a range of examplesinyouranswertoshowhow
these skillsdevelopedovertime.
Describe the waysin whichyourproductionwork
was informedby research intorealmedia textsand
howyour abilitytouse suchresearchfor production
developedovertime.
order for audiencesto easilymake sense of
narratives”.Explainhowyouusedconventionaland/
or experimental narrativeapproachesinone of your
productionpieces.
Postproduction
Discuss the decisions you made during post-
production of two pieces of coursework.
How did you develop your post production skills to
ensure a finished product for your final coursework
√ Representation
“Representationsinmediatexts are oftensimplistic
andreinforcedominantideologiesso thataudiences
can makesenseof them”. Evaluate the waysthatyou
have used/challengedsimplisticrepresentations in
one of the mediaproductsyouhave produced.
√
Conventions
Explainhowyourunderstandingof the conventions
of existingmediainfluencedthe wayyou created
your ownmediaproducts. Refertoa range of
examplestoshowthisunderstandingdeveloped
overtime.
√ Audience
“Media texts will never be successful unless they are
carefully constructed to target established audience
needs or desires.” Evaluate the ways that you
constructed your media text to target a specific
audience.