5. And digital tools can win that attention back.
Today: some thoughts on how
6. Using digital to earn attention: our ideas checklist
• Is it true to your organisation? Is it something only you can do?
• Does it offer a uniquely attractive opportunity?
• Is built around experiences and people or is it technology for technology’s sake?
7. Four methods of using digital technology in culture to earn attention
1. Breathe new life into the exhibition & staging of art
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2. Empower visitors to create
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3. Expand storytelling
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4. Build ongoing relationships with your communities through content