1. Mobile Social Apps Market
NOBOT
Inc.
January,
2011
h"p://www.ad-­‐maker.net/
h"p://www.facebook.com/pages/Nobot-­‐Inc/148174558553744
h"p://twi"er.com/NobotInc

2. Social Networking

3. Expansion of Social networking
User is equal to nations’ population
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4. Huge Social Apps (MAU)
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Source : insidesocialgames.com etc..

5. Social Graph x Apps
Sharing the results of gaming, score,
“replay” to Facebook Wall and friends

6. Display ads (PC) by dominated by Social Networking
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networking in EU
Source : comScore etc..

7. Smartphone Market

8. Smartphone vs PC
There are some differences
Anytime
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Moving
Geo-info
Smaller Display
Connectivity
Much users
Computing Power
…
Source : appannie.com

9. Smartphone subscribers
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Japan Smartphone Subscribers
Smartphone penetration
Source : NOBOT estimated

10. Smartphone Ads market
Apps market is expanding. US market is ten times higher than Japan’
Billion
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Total Apps DL Forecast
Number of AppStore/Android Market Apps
Source : NOBOT estimated

11. But mess…

12. AppMarket Top 20 Grossing Ranking
Apps category in top chart are different because not only
nationality, but also Demographic
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Smartphone is already commodity male are dominated market
Source : Appannie.com 9th Jan 2011

13. AppStore US Top Ranking
in-apps purchase are popular
Source : Appannie.com 9th Jan 2011

14. AppStore Japan Top Ranking
Still in-apps purchase is early stage
Source : Appannie.com 9th Jan 2011

15. Apple / 2010 iPhone Top10 apps
50% of paid has in-apps purchase and 30% has social
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Source : Apple

16. Smartphone in-apps purchase and Social
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Source : appannie.com

17. Social apps Trend

18. Smartphone vs Feature phone
Users use Social networking and others more on Smartphone
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Source : Nielsen

19. Mobile Social Apps/Media by Category
*UGC : User Generated Contents

20. Mobile Social Platform Competition

21. Tap Zoo / Grossing No.4 : Free
Beautiful Graphic
Easy to understands
Many animals, peoples
Many kind of buildings etc..
Visit your friends’ Zoo
Many interactions
Hire people to take care animals etc..

22. Restaurant Story / Grossing No.20 : Free
Achievement, Sharing.
Easy to understand
Hospitality

23. MocoSpace (Mobile Social Networking)/ Street War
12M users,
Mobile based Social networking
Street Wars
- Mobile Web based
- First month 500k MAU
Oct, 2010
- Virtual currency, ARPU 13$
- 50% of Active Users play games daily
- 15M play in one month
http://www.mocospace.com/streetwars
Source : Mobile Commerce Daily, Social times etc..

24. Geosocial Universe
Smartphone
x
Geo
X
Social Graph
X
Apps
=
?
Source : Jess3

25. Location Based Service (LBS) apps

26. Needs for Social apps in future
Anywhere, At same time, Optimized for each circumstance,
Applying Social graph

27. Von Voyage…

28. Nobot Inc.
h"p://www.ad-­‐maker.net/
h"p://www.facebook.com/pages/Nobot-­‐Inc/148174558553744
h"p://twi"er.com/NobotInc