Mobile Social Apps Market Eng version

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Mobile Social Apps market trends

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Mobile Social Apps Market Eng version

  1. 1. Mobile Social Apps Market NOBOT  Inc. January,  2011 h"p://www.ad-­‐maker.net/ h"p://www.facebook.com/pages/Nobot-­‐Inc/148174558553744 h"p://twi"er.com/NobotInc
  2. 2. Social Networking
  3. 3. Expansion of Social networking User is equal to nations’ population !"" #!!"" $!!"" %!!"" &!!"" (!!!"" (#!!"" ($!!"" )*+,-"./.01-2/," 3,4+-"./.01-2/," 5-678//9"0:7;" )*+,-"</8+17"=08:6;+87;:" >?"./.01-2/," ?="./.01-2/," 3,4/,7:+-"./.01-2/," @A/,7"0:7;" BC+D7;"0:7;" 5-678//9"0:7;"E+-"</8+17" F-.-,"./.01-2/,"
  4. 4. Huge Social Apps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month @1.223450678" 95,000,000 users F822"H@:2A4(!"-L^3>" _.67A@;>"@I"-8;32@/4_8^8;" ?8VV0"C3/>4-:@TAQ/8:" Source : insidesocialgames.com etc..
  5. 5. Social Graph x Apps Sharing the results of gaming, score,“replay” to Facebook Wall and friends
  6. 6. Display ads (PC) by dominated by Social Networking ($"# (!"# !"#$%&&(#&)* $"# +",&&-*./0$1* 2/#3&1&4*./0$1* !"# !&5*670$3"#89$*2$:/"* &$"# ;&&<=$*./0$1* &!!4# &!"# >?@A*67#(* &!%!# %$"# BC37$3*D$0E&3* ;=")*2$:/"* %!"# $F"G* $"# H.ID* !"# ?0,$31* )*+,-.# /.*0+,1# 23# Display ads by Social US 2010Q3 Ads Imp share networking in EU Source : comScore etc..
  7. 7. Smartphone Market
  8. 8. Smartphone vs PC There are some differences Anytime Anywhere Moving Geo-info Smaller Display Connectivity Much users Computing Power … Source : appannie.com
  9. 9. Smartphone subscribers +*#$ &#$ &+#$ !" &*#$ "+#$ &!" "*#$ %"#$ %!" %+#$ %*#$ $!" !+#$ !"#$ )#$ !*#$ (#$ #!" +#$ "#$ *#$ %**)$ %*!*$ %*!!$ !" $!!(" $!#!" $!##" $!#$" $!#%" $!#&" $!#" ,-$ ./0/1$ Japan Smartphone Subscribers Smartphone penetration Source : NOBOT estimated
  10. 10. Smartphone Ads market Apps market is expanding. US market is ten times higher than Japan’ Billion #!$!!!"" %#" !!$!!!"" %!" &#!$!!!"" &!!$!!!"" $#" %#!$!!!"" $!" %!!$!!!"" #" #!$!!!"" !"" !" &!!()123" &!!4)*56" &!!4)*+6" &!!4)*+," &!!4)123" &!!4):;<" &!%!)*56" &!%!)*+6" &!%!)123" &!%%)*56" &!!()./0" &!!4)758" &!!4)./0" &!%!)758" &!%!)./0" &!!4)908" &!%!)908" &!!()*+,-" %!!&" %!$!" %!$$" %!$%" %!$" %!$(" Total Apps DL Forecast Number of AppStore/Android Market Apps Source : NOBOT estimated
  11. 11. But mess…
  12. 12. AppMarket Top 20 Grossing Ranking Apps category in top chart are different because not onlynationality, but also Demographic (67-87196$ 5/$ :;<"6$ 8..$& !""#$ 5/6.7& 49,& 5/$ %&$ !"##$%&()%& 4+,& *+,& ,03$ 5&$ 2.)30%& ()*+,-.$ 4+,& %/$ -./0($&()%& 0122#-$314-$ 1+,& %/$ Still early stage, 30-40 years Smartphone is already commodity male are dominated market Source : Appannie.com 9th Jan 2011
  13. 13. AppStore US Top Ranking in-apps purchase are popular Source : Appannie.com 9th Jan 2011
  14. 14. AppStore Japan Top Ranking Still in-apps purchase is early stage Source : Appannie.com 9th Jan 2011
  15. 15. Apple / 2010 iPhone Top10 apps 50% of paid has in-apps purchase and 30% has social )!"# (!"# !"# &!"# 4-*5# 6788# %!"# $!"# !"# *+,-../# 012*-3# Source : Apple
  16. 16. Smartphone in-apps purchase and Social Much in-Apps purchase/Social in US than Japan’s, but Japanese likesthese a lot on Feature phone, so ? $!!"# In-apps purchase ,!"# +!"# *!"# )!"# (!"# 090# 20:.//;# !"# &!"# ? %!"# $!"# Social Networking !"# -./.0#1.23# -./.0#4566# 78#1.23# 78#4566# Source : appannie.com
  17. 17. Social apps Trend
  18. 18. Smartphone vs Feature phone Users use Social networking and others more on Smartphone !"# $!"# %!"# &!"# !"# (!"# )!"# *!"# +,-.# /.,01.2# 3,456,7859.,2:1# 9;:8,<#6.0=;2>8?@# 9-,2041;?.# G.,0F2.#H1;?.# 6.=A# B?0.20,8?-.?0# C,?>8?@# D8?8?@5E.A0,F2,?0# In past 30 days, apps usage in US Source : Nielsen
  19. 19. Mobile Social Apps/Media by Category *UGC : User Generated Contents
  20. 20. Mobile Social Platform Competition
  21. 21. Tap Zoo / Grossing No.4 : Free Beautiful Graphic Easy to understands Many animals, peoples Many kind of buildings etc.. Visit your friends’ Zoo Many interactions Hire people to take care animals etc..
  22. 22. Restaurant Story / Grossing No.20 : Free Achievement, Sharing. Easy to understand Hospitality
  23. 23. MocoSpace (Mobile Social Networking)/ Street War 12M users, Mobile based Social networking Street Wars - Mobile Web based - First month 500k MAU Oct, 2010 - Virtual currency, ARPU 13$ - 50% of Active Users play games daily - 15M play in one month http://www.mocospace.com/streetwars Source : Mobile Commerce Daily, Social times etc..
  24. 24. Geosocial Universe Smartphone x Geo X Social Graph X Apps = ? Source : Jess3
  25. 25. Location Based Service (LBS) apps
  26. 26. Needs for Social apps in futureAnywhere, At same time, Optimized for each circumstance,Applying Social graph
  27. 27. Von Voyage…
  28. 28. Nobot Inc. h"p://www.ad-­‐maker.net/ h"p://www.facebook.com/pages/Nobot-­‐Inc/148174558553744 h"p://twi"er.com/NobotInc

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