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Session Overview
• Context
• What is Human Capital?
• Labour Force Trends
• CIRRO Program
• Overview of the Community Attractiveness Indicators
  for Newcomers tool
• Available Resources
• Peterborough Case Study
Context…

• I have lived in my current community for:

  a) 0 to 5 years

  b) 5 to 10 years

  c) 10 to 20 years

  d) 20 years +
Who Is a Newcomer?
 Newcomers are anyone who come from outside the
 community and chose to move to work and / or live in
                 your community.

• New immigrants
• Established immigrants
• Canadians




                                                    !
Context…

• What was the change in population in your
  community between 2006-2011?

  a)My community grew in population

  b) My community had no change in
    population

  c) My community saw a drop in population

  d) I do not know
Population growth in Eastern Ontario, 2006-2011




                            Legend
                                  Less than -10 %
                                  to -5 percent
                                  to 0
   Ontario’s                      up to 5 percent
   population grew                to 10 percent

   by 5.7% between                over 10 percent

   2006 to 2011.            Percent Change in Population 2006 to 2011
                                                                      "
                            Census Subdivisions
H@,')&0)I$#,%)!,;&',7J
What Is Human Capital?
Human capital refers to the attributes of a person from productivity
perspectives in an economic context. It is the knowledge, skills
and abilities that allow the people working in your community to be
productive.



Human Capital includes:
-Hard skills
-Soft skills




                                                                       #
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  (#$/3%6,5;%<9(%,((3,+(/-4%'.,3(%
  2$*2)$%/'%-$1$3%$,'5;=




Edward Glaeser
          The New York Times
          Saturday, Feb 15, 2011
Components for Human Capital Strategy

                    Human Capital
                      Attraction
                    and Retention
                       Strategy




                       Encourage
 Youth Retention
                     people to stay      Newcomers
Skill Development
                      longer in job       Attraction
      Training
                    before retirement   and Retention
     Education
K,D"$+)L"+-/)6+/%20




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Human Capital in Small Cities and Rural Areas


  • These shortages in human capital could hamper
    the economic growth or even the viability of
    some communities.

  • There may not be the people and the know-how
    to retain and grow existing businesses in rural
    areas, especially the small and medium-sized
    businesses.

                                                 %$
6@/)!1AA8)M+">+,#
The CIRRO Guidebook
• Raises awareness about changing
  demographics and its effect on
  local economy

• Offers strategies and methodology
  on newcomer attraction and
  retention

• Presents an integrated approach to
  newcomer attraction and retention

• Provides examples and illustrates
  recommended practices for
  newcomer attraction and retention
  for small communities


                                              %&
Training Process Map                         Guidebook
            LAYING THE CONTEXT
            LAYING THE CONTEXT                  Section 1
                                                Section 1

            STAGE I: GETTING STARTED            Section 2
                                                Section 2
     Community              Establishing a      Module 1
                                                Module 1
     Engagement           Steering Committee


   STAGE II: BUILDING KNOWLEDGE
   STAGE II: BUILDING KNOWLEDGE
                 BR+E FICE                     Section 2
                                                Section 2
Community       Specific          Other
 Analysis       Indicators       Research       Module 2
                                                Module 2
               Indicators

STAGE III: PLANNING AND TAKING ACTION
STAGE III: PLANNING AND TAKING ACTION           Section 2
                                                Section 2
                                                Module 3
                                                Module 3

                                                Section 2
                                                Section 2
   STAGE IV: MEASURING SUCCESS
   STAGE IV: MEASURING SUCCESS                  Module 4
                                                Module 4

                                                            %'
E#,(%.,7$'%,%
+*..9-/(5%,((3,+(/1$F   %!
Key Characteristics of attractive Community

  ! Employment Opportunities      ! Available and Accessible
  ! Affordable and Suitable         Public Transit
    Housing                       ! Presence of Diverse
  ! Positive Attitudes toward       Religious Organizations
    Immigrants, Cultural          ! Social Engagement
    Diversity, and the Presence     Opportunities
    of Newcomers                  ! Safety
  ! Presence of Newcomer-         ! Opportunities for Use of
    Serving Agencies                Public Space and
  ! Educational Opportunities       Recreation Facilities
  ! Accessible and Suitable       ! Favourable Media Coverage
    Health Care


                                                            %(
Project Origin
• Conference Board of
  Canada City Magnets:
  Benchmarking the
  Attractiveness of Canada’s
  Cities

• Project looked at the
  application of attractiveness
  measures in a rural context
Project Partners
• !"#$%&#'()*+,&-&./*&,+$("$+(",+'0**/#$+1#/2+
  34567+389:7+;0#".+<%$"#)/+30%)=)*".+
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  "%,+$(&+;0#".+<%$"#)/+6%'$)$0$&
F(7$0!*%%/);$;(7
!"#$"#%&'()$
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23)#4(
5((670809+():;--(0!*/)$1
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<;)$*
?*+@*-=0!*/)$1
?*+$"0A#1
B+;--;#
C#++10D*/)6
C($(+E*+*/3"0!*/)$1
D*/$"0./+*)
Purpose

• A tool utilizing indicators based on national
  and provincial statistics in a number of
  theme areas was developed

• Enables communities of all sizes to measure
  and assess their attractiveness to
  newcomers, benchmarked against
  comparable communities
Functionalities

• It provides a realistic measures for small
  communities

• It allows comparisons with peers communities

• It includes all Census Subdivisions (e.g.
  township) and Census Divisions (e.g. Districts)
  in Ontario
CSDs by Population size and Metro
Influence Zones (MIZ) - 18 different groups
7 Theme Areas and 44 Indicators
0(*$*"1                                        !"#$%&%#'                                   7*(%#&1
•42*./D2&%$+)%=/2&+*&#+="*)$"                  •!#/*/#$)/%+/1+E/#@1/#=&+&2*./D&,+)%+       •!#/*/#$)/%+/1+*/*0."$)/%+"A&,+NOKPQ
•4=/%/2)=+,)-&#')$D                            =0.$0#".+)%,0'$#)&'                         •!#/*/#$)/%+/1+*/*0."$)/%+1/#&)A%+F/#%
•!#/*/#$)/%+/1+=#&"$)-&+=."''+E/#@&#'          •!#/*/#$)/%+/1+E/#@1/#=&+&2*./D&,+)%+       •C0==&''+/1+1/#&)A%+F/#%+*/*0."$)/%
                                               $/0#)'2+)%,0'$#)&'                          •5)-&#')$D+/1+*/*0."$)/%
•42*./D2&%$+A#/E$(
•!"#$)=)*"$)/%+#"$&                            •G02F&#+/1+'&"'/%".+,E&..)%A'+*&#+H7III+    •!#/*/#$)/%+/1+*/*0."$)/%+F&./E+./E+
                                               *&/*.&                                      )%=/2&+=0$K/11+RS69<T
•:%&2*./D2&%$+#"$&
                                               •8#"-&.+$)2&+$/+.)F#"#)&'                   •J&%,&#+)%=/2&+&U0".)$D
•!#/*/#$)/%+/1+E/#@1/#=&+$#"-&..)%A+/0$'),&+
                                               •8#"-&.+$)2&+$/+20'&02'
$(&+=)$D+1/#+E/#@
                                               •>-&#"A&+,)'$"%=&+$/+")#*/#$
023(,&%*$                                      •>-&#"A&+,)'$"%=&+$/+F0'+'$"$)/%
                                                                      5$$*6,&%*$
                                               !((#'')&*)+#,-&.(,/#) •!#/,0=$)-)$D
•!#/*/#$)/%+/1+*/*0."$)/%+E)$(+=/..&A&+
&,0="$)/%                                                                                  •!#/,0=$)-)$D+A#/E$(
•!#/*/#$)/%+/1+*/*0."$)/%+E)$(+F"=(&./#'+      •G02F&#+/1+'*&=)".)'$+*(D')=)"%'+*&#+       •!#/*/#$)/%+/1+*/*0."$)/%+&2*./D&,+)%+
,&A#&&                                         HII7III+*/*0."$)/%                          %"$0#".+"%,+"**.)&,+'=)&%=&+/==0*"$)/%'
•!#/*/#$)/%+/1+*/*0."$)/%+E)$(+",-"%=&,+       •G02F&#+/1+A&%&#".+*#"=$)$)/%&#'+*&#+       •!#/*/#$)/%+/1+*/*0."$)/%+&2*./D&,+)%+
,&A#&&                                         HII7III+*/*0."$)/%                          =/2*0$&#+"%,+)%1/#2"$)/%+'D'$&2'+
•G02F&#+/1+&.&2&%$"#D+"%,+'&=/%,"#D+           •G02F&#+/1+,&%$)'$'+*&#+HII7II+*/*0."$)/%   /==0*"$)/%'
'=(//.+$&"=(&#'+1/#+'=(//.+"A&+*/*0."$)/%      •!#/*/#$)/%+/1+*/*0."$)/%+&2*./D&,+)%+      •!#/*/#$)/%+/1+=#&"$)-&+=."''+E/#@&#'+RFD+
•:%)-&#')$D+*#/1&''/#'+"%,+=/..&A&+            (&".$(+="#&+'&#-)=&'+/==0*"$)/%'            *."=&+/1+E/#@T
)%'$#0=$/#'+*&#+H7III+",0.$+*/*0."$)/%                                                     •J#",0"$&'+)%+4%A)%&&#)%A7+3"$(+"%,+
•J#/E$(+/1+&,0="$&,+*/*0."$)/%                 +*3'%$4                                     C=)&%=&+*&#+H7III+*/*0."$)/%
•8#"-&.+$)2&+$/+*/'$K'&=/%,"#D+)%'$)$0$)/%     •!#/*/#$)/%+/1+)%=/2&+'*&%$+/%+2/#$A"A&     •!#/*/#$)/%+/1+F0')%&''&'+E)$(+HKV+
•8#"-&.+$)2&+$/+-/="$)/%".+'=(//.              •!#/*/#$)/%+/1+)%=/2&+'*&%$+/%+#&%$         &2*./D&&'
                                               •!#/*/#$)/%+/1+(/2&'+)%+%&&,+/1+2"L/#+      •!#/*/#$)/%+/1+F0')%&''&'+=."'')1)&,+"'+
                                               #&*")#                                      )%,&$&#2)%"$&
                                               •M/0')%A+"11/#,"F).)$D
HBM (Example)
HBM (Example)
HBM (Example)
Theme Averages
• The theme are sets or groups of indicators that measure different
  aspects of a community’s attractiveness.

• In the theme average each indicator was given equal weighting.

• The theme averages are based adjusted on a scale from 1 to 0,
  where the top ranked community is given a value of 1 and the
  lowest ranked community receives a value of 0.

• For every community two theme averages were created:
   – “Average (Group)” is the theme average compared to the
     other CSDs within the group
   – “Average (Province)” is the theme average compared against
     all CSDs in the province (432)
• Quintiles is a statistical
  term where a group is
  divided into fifths

• Quintiles were used to
  assist in benchmarking
  communities against its
  peers
Interpretation
Start by looking at the theme areas (Group Average)

• Generate a radar or bar chart to display this
  information.

• What are the theme areas that the community has
  the greatest strengths and weaknesses?

• Then focus on the Indicators in those theme areas
  first. Trying to identify how the community can we
  build on their strengths, or mitigate weaknesses?
Important note about the Data
Data is based on municipal boundaries


     Number of general practitioners per 100,000 population


   Municipality A                                  Municipality B
    Pop 10,000                                      Pop 10,000



                        Distance 10 km


     1 MD
                                                           5 MDs

  Residents will know that regionally there is a good supply of MDs.
  As it is a short commute for medical services in a neighbour
  community. However, indicator may show low value. Local
  knowledge is important in interpretation.
Resources
How to access the Tool
http://www.omafra.gov.on.ca/engli
sh/rural/edr/cirro/index.html

The tool is available free of
charge to any not-for-profit
organization in Ontario

Potential users are asked to
complete and submit the
“Letter of Agreement”, which
is the usage agreement for the
tool
We are here to help
Questions & More Information:
           Stephen Morris M.A.E.S, Ec.D.
           Economic Development Specialist
           Regional Economic Development
              Branch
           Ontario Ministry of Agriculture, Food
              and
           Rural Affairs

           1Stone Rd. West, 3rd SW
           Guelph, ON
           N1G 4Y2

           Phone: (519) 826-3954
           Fax: (519) 826-4328
           Stephen.morris@ontario.ca
           www.omafra.gov.ca/rural
Data Won’t Tell You What to Do
             Data Will Help Start A Conversation

• Important to understand where our communities
  stand – relative strengths and weaknesses

• Using facts to build community capacity and
  sustainability

• Newcomer integration requires a holistic approach
  & a strategy

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Community Attractiveness for Newcomers pt.2

  • 1. !"##$%&'() *''+,-'&./%/00)1%2&-,'"+0) 3"+)4/5-"#/+0)6""7 8%',+&")9,0'):$%&-&;,7)!"%3/+/%-/< =&%>0'"% ?'/;@/%):"++&0) A/>&"%,7)9-"%"#&-)B/./7";#/%')C+,%-@ ?/;'/#D/+)EFGE
  • 2.
  • 3. Session Overview • Context • What is Human Capital? • Labour Force Trends • CIRRO Program • Overview of the Community Attractiveness Indicators for Newcomers tool • Available Resources • Peterborough Case Study
  • 4. Context… • I have lived in my current community for: a) 0 to 5 years b) 5 to 10 years c) 10 to 20 years d) 20 years +
  • 5. Who Is a Newcomer? Newcomers are anyone who come from outside the community and chose to move to work and / or live in your community. • New immigrants • Established immigrants • Canadians !
  • 6. Context… • What was the change in population in your community between 2006-2011? a)My community grew in population b) My community had no change in population c) My community saw a drop in population d) I do not know
  • 7. Population growth in Eastern Ontario, 2006-2011 Legend Less than -10 % to -5 percent to 0 Ontario’s up to 5 percent population grew to 10 percent by 5.7% between over 10 percent 2006 to 2011. Percent Change in Population 2006 to 2011 " Census Subdivisions
  • 9. What Is Human Capital? Human capital refers to the attributes of a person from productivity perspectives in an economic context. It is the knowledge, skills and abilities that allow the people working in your community to be productive. Human Capital includes: -Hard skills -Soft skills #
  • 10. !"#$%&$'(%)*+,)%$+*-*./+% 0$1$)*2.$-(%'(3,($45%/'%(*%6*37% *-%!""#!$"%&'()*!#"+( ,&"#,-#,&,.#%!/(-,0-/, ,-0% (#$-8%.*3$%*3%)$''8%4$(%*9(%*:% (#$/3%6,5;%<9(%,((3,+(/-4%'.,3(% 2$*2)$%/'%-$1$3%$,'5;= Edward Glaeser The New York Times Saturday, Feb 15, 2011
  • 11. Components for Human Capital Strategy Human Capital Attraction and Retention Strategy Encourage Youth Retention people to stay Newcomers Skill Development longer in job Attraction Training before retirement and Retention Education
  • 15.
  • 21. Human Capital in Small Cities and Rural Areas • These shortages in human capital could hamper the economic growth or even the viability of some communities. • There may not be the people and the know-how to retain and grow existing businesses in rural areas, especially the small and medium-sized businesses. %$
  • 23. The CIRRO Guidebook • Raises awareness about changing demographics and its effect on local economy • Offers strategies and methodology on newcomer attraction and retention • Presents an integrated approach to newcomer attraction and retention • Provides examples and illustrates recommended practices for newcomer attraction and retention for small communities %&
  • 24. Training Process Map Guidebook LAYING THE CONTEXT LAYING THE CONTEXT Section 1 Section 1 STAGE I: GETTING STARTED Section 2 Section 2 Community Establishing a Module 1 Module 1 Engagement Steering Committee STAGE II: BUILDING KNOWLEDGE STAGE II: BUILDING KNOWLEDGE BR+E FICE Section 2 Section 2 Community Specific Other Analysis Indicators Research Module 2 Module 2 Indicators STAGE III: PLANNING AND TAKING ACTION STAGE III: PLANNING AND TAKING ACTION Section 2 Section 2 Module 3 Module 3 Section 2 Section 2 STAGE IV: MEASURING SUCCESS STAGE IV: MEASURING SUCCESS Module 4 Module 4 %'
  • 26. Key Characteristics of attractive Community ! Employment Opportunities ! Available and Accessible ! Affordable and Suitable Public Transit Housing ! Presence of Diverse ! Positive Attitudes toward Religious Organizations Immigrants, Cultural ! Social Engagement Diversity, and the Presence Opportunities of Newcomers ! Safety ! Presence of Newcomer- ! Opportunities for Use of Serving Agencies Public Space and ! Educational Opportunities Recreation Facilities ! Accessible and Suitable ! Favourable Media Coverage Health Care %(
  • 27. Project Origin • Conference Board of Canada City Magnets: Benchmarking the Attractiveness of Canada’s Cities • Project looked at the application of attractiveness measures in a rural context
  • 28. Project Partners • !"#$%&#'()*+,&-&./*&,+$("$+(",+'0**/#$+1#/2+ 34567+389:7+;0#".+<%$"#)/+30%)=)*".+ >''/=)"$)/%7+?/#@1/#=&+!."%%)%A+<%$"#)/7+$(&+ 9/%1&#&%=&+B/"#,+/1+9"%","7+C$"$)'$)='+9"%","+ "%,+$(&+;0#".+<%$"#)/+6%'$)$0$&
  • 30. Purpose • A tool utilizing indicators based on national and provincial statistics in a number of theme areas was developed • Enables communities of all sizes to measure and assess their attractiveness to newcomers, benchmarked against comparable communities
  • 31. Functionalities • It provides a realistic measures for small communities • It allows comparisons with peers communities • It includes all Census Subdivisions (e.g. township) and Census Divisions (e.g. Districts) in Ontario
  • 32. CSDs by Population size and Metro Influence Zones (MIZ) - 18 different groups
  • 33.
  • 34. 7 Theme Areas and 44 Indicators 0(*$*"1 !"#$%&%#' 7*(%#&1 •42*./D2&%$+)%=/2&+*&#+="*)$" •!#/*/#$)/%+/1+E/#@1/#=&+&2*./D&,+)%+ •!#/*/#$)/%+/1+*/*0."$)/%+"A&,+NOKPQ •4=/%/2)=+,)-&#')$D =0.$0#".+)%,0'$#)&' •!#/*/#$)/%+/1+*/*0."$)/%+1/#&)A%+F/#% •!#/*/#$)/%+/1+=#&"$)-&+=."''+E/#@&#' •!#/*/#$)/%+/1+E/#@1/#=&+&2*./D&,+)%+ •C0==&''+/1+1/#&)A%+F/#%+*/*0."$)/% $/0#)'2+)%,0'$#)&' •5)-&#')$D+/1+*/*0."$)/% •42*./D2&%$+A#/E$( •!"#$)=)*"$)/%+#"$& •G02F&#+/1+'&"'/%".+,E&..)%A'+*&#+H7III+ •!#/*/#$)/%+/1+*/*0."$)/%+F&./E+./E+ *&/*.& )%=/2&+=0$K/11+RS69<T •:%&2*./D2&%$+#"$& •8#"-&.+$)2&+$/+.)F#"#)&' •J&%,&#+)%=/2&+&U0".)$D •!#/*/#$)/%+/1+E/#@1/#=&+$#"-&..)%A+/0$'),&+ •8#"-&.+$)2&+$/+20'&02' $(&+=)$D+1/#+E/#@ •>-&#"A&+,)'$"%=&+$/+")#*/#$ 023(,&%*$ •>-&#"A&+,)'$"%=&+$/+F0'+'$"$)/% 5$$*6,&%*$ !((#'')&*)+#,-&.(,/#) •!#/,0=$)-)$D •!#/*/#$)/%+/1+*/*0."$)/%+E)$(+=/..&A&+ &,0="$)/% •!#/,0=$)-)$D+A#/E$( •!#/*/#$)/%+/1+*/*0."$)/%+E)$(+F"=(&./#'+ •G02F&#+/1+'*&=)".)'$+*(D')=)"%'+*&#+ •!#/*/#$)/%+/1+*/*0."$)/%+&2*./D&,+)%+ ,&A#&& HII7III+*/*0."$)/% %"$0#".+"%,+"**.)&,+'=)&%=&+/==0*"$)/%' •!#/*/#$)/%+/1+*/*0."$)/%+E)$(+",-"%=&,+ •G02F&#+/1+A&%&#".+*#"=$)$)/%&#'+*&#+ •!#/*/#$)/%+/1+*/*0."$)/%+&2*./D&,+)%+ ,&A#&& HII7III+*/*0."$)/% =/2*0$&#+"%,+)%1/#2"$)/%+'D'$&2'+ •G02F&#+/1+&.&2&%$"#D+"%,+'&=/%,"#D+ •G02F&#+/1+,&%$)'$'+*&#+HII7II+*/*0."$)/% /==0*"$)/%' '=(//.+$&"=(&#'+1/#+'=(//.+"A&+*/*0."$)/% •!#/*/#$)/%+/1+*/*0."$)/%+&2*./D&,+)%+ •!#/*/#$)/%+/1+=#&"$)-&+=."''+E/#@&#'+RFD+ •:%)-&#')$D+*#/1&''/#'+"%,+=/..&A&+ (&".$(+="#&+'&#-)=&'+/==0*"$)/%' *."=&+/1+E/#@T )%'$#0=$/#'+*&#+H7III+",0.$+*/*0."$)/% •J#",0"$&'+)%+4%A)%&&#)%A7+3"$(+"%,+ •J#/E$(+/1+&,0="$&,+*/*0."$)/% +*3'%$4 C=)&%=&+*&#+H7III+*/*0."$)/% •8#"-&.+$)2&+$/+*/'$K'&=/%,"#D+)%'$)$0$)/% •!#/*/#$)/%+/1+)%=/2&+'*&%$+/%+2/#$A"A& •!#/*/#$)/%+/1+F0')%&''&'+E)$(+HKV+ •8#"-&.+$)2&+$/+-/="$)/%".+'=(//. •!#/*/#$)/%+/1+)%=/2&+'*&%$+/%+#&%$ &2*./D&&' •!#/*/#$)/%+/1+(/2&'+)%+%&&,+/1+2"L/#+ •!#/*/#$)/%+/1+F0')%&''&'+=."'')1)&,+"'+ #&*")# )%,&$&#2)%"$& •M/0')%A+"11/#,"F).)$D
  • 38.
  • 39.
  • 40.
  • 41. Theme Averages • The theme are sets or groups of indicators that measure different aspects of a community’s attractiveness. • In the theme average each indicator was given equal weighting. • The theme averages are based adjusted on a scale from 1 to 0, where the top ranked community is given a value of 1 and the lowest ranked community receives a value of 0. • For every community two theme averages were created: – “Average (Group)” is the theme average compared to the other CSDs within the group – “Average (Province)” is the theme average compared against all CSDs in the province (432)
  • 42.
  • 43.
  • 44. • Quintiles is a statistical term where a group is divided into fifths • Quintiles were used to assist in benchmarking communities against its peers
  • 45.
  • 46.
  • 47. Interpretation Start by looking at the theme areas (Group Average) • Generate a radar or bar chart to display this information. • What are the theme areas that the community has the greatest strengths and weaknesses? • Then focus on the Indicators in those theme areas first. Trying to identify how the community can we build on their strengths, or mitigate weaknesses?
  • 48. Important note about the Data Data is based on municipal boundaries Number of general practitioners per 100,000 population Municipality A Municipality B Pop 10,000 Pop 10,000 Distance 10 km 1 MD 5 MDs Residents will know that regionally there is a good supply of MDs. As it is a short commute for medical services in a neighbour community. However, indicator may show low value. Local knowledge is important in interpretation.
  • 50. How to access the Tool http://www.omafra.gov.on.ca/engli sh/rural/edr/cirro/index.html The tool is available free of charge to any not-for-profit organization in Ontario Potential users are asked to complete and submit the “Letter of Agreement”, which is the usage agreement for the tool
  • 51. We are here to help
  • 52. Questions & More Information: Stephen Morris M.A.E.S, Ec.D. Economic Development Specialist Regional Economic Development Branch Ontario Ministry of Agriculture, Food and Rural Affairs 1Stone Rd. West, 3rd SW Guelph, ON N1G 4Y2 Phone: (519) 826-3954 Fax: (519) 826-4328 Stephen.morris@ontario.ca www.omafra.gov.ca/rural
  • 53. Data Won’t Tell You What to Do Data Will Help Start A Conversation • Important to understand where our communities stand – relative strengths and weaknesses • Using facts to build community capacity and sustainability • Newcomer integration requires a holistic approach & a strategy