Session Overview• Context• What is Human Capital?• Labour Force Trends• CIRRO Program• Overview of the Community Attractiveness Indicators for Newcomers tool• Available Resources• Peterborough Case Study
Context…• I have lived in my current community for: a) 0 to 5 years b) 5 to 10 years c) 10 to 20 years d) 20 years +
Who Is a Newcomer? Newcomers are anyone who come from outside the community and chose to move to work and / or live in your community.• New immigrants• Established immigrants• Canadians !
Context…• What was the change in population in your community between 2006-2011? a)My community grew in population b) My community had no change in population c) My community saw a drop in population d) I do not know
Population growth in Eastern Ontario, 2006-2011 Legend Less than -10 % to -5 percent to 0 Ontario’s up to 5 percent population grew to 10 percent by 5.7% between over 10 percent 2006 to 2011. Percent Change in Population 2006 to 2011 " Census Subdivisions
What Is Human Capital?Human capital refers to the attributes of a person from productivityperspectives in an economic context. It is the knowledge, skillsand abilities that allow the people working in your community to beproductive.Human Capital includes:-Hard skills-Soft skills #
!"#$%&$(%)*+,)%$+*-*./+% 0$1$)*2.$-(%(3,($45%/%(*%6*37% *-%!""#!$"%&()*!#"+( ,&"#,-#,&,.#%!/(-,0-/, ,-0% (#$-8%.*3$%*3%)$8%4$(%*9(%*:% (#$/3%6,5;%<9(%,((3,+(/-4%.,3(% 2$*2)$%/%-$1$3%$,5;=Edward Glaeser The New York Times Saturday, Feb 15, 2011
Components for Human Capital Strategy Human Capital Attraction and Retention Strategy Encourage Youth Retention people to stay NewcomersSkill Development longer in job Attraction Training before retirement and Retention Education
Human Capital in Small Cities and Rural Areas • These shortages in human capital could hamper the economic growth or even the viability of some communities. • There may not be the people and the know-how to retain and grow existing businesses in rural areas, especially the small and medium-sized businesses. %$
The CIRRO Guidebook• Raises awareness about changing demographics and its effect on local economy• Offers strategies and methodology on newcomer attraction and retention• Presents an integrated approach to newcomer attraction and retention• Provides examples and illustrates recommended practices for newcomer attraction and retention for small communities %&
Training Process Map Guidebook LAYING THE CONTEXT LAYING THE CONTEXT Section 1 Section 1 STAGE I: GETTING STARTED Section 2 Section 2 Community Establishing a Module 1 Module 1 Engagement Steering Committee STAGE II: BUILDING KNOWLEDGE STAGE II: BUILDING KNOWLEDGE BR+E FICE Section 2 Section 2Community Specific Other Analysis Indicators Research Module 2 Module 2 IndicatorsSTAGE III: PLANNING AND TAKING ACTIONSTAGE III: PLANNING AND TAKING ACTION Section 2 Section 2 Module 3 Module 3 Section 2 Section 2 STAGE IV: MEASURING SUCCESS STAGE IV: MEASURING SUCCESS Module 4 Module 4 %
Key Characteristics of attractive Community ! Employment Opportunities ! Available and Accessible ! Affordable and Suitable Public Transit Housing ! Presence of Diverse ! Positive Attitudes toward Religious Organizations Immigrants, Cultural ! Social Engagement Diversity, and the Presence Opportunities of Newcomers ! Safety ! Presence of Newcomer- ! Opportunities for Use of Serving Agencies Public Space and ! Educational Opportunities Recreation Facilities ! Accessible and Suitable ! Favourable Media Coverage Health Care %(
Project Origin• Conference Board of Canada City Magnets: Benchmarking the Attractiveness of Canada’s Cities• Project looked at the application of attractiveness measures in a rural context
Purpose• A tool utilizing indicators based on national and provincial statistics in a number of theme areas was developed• Enables communities of all sizes to measure and assess their attractiveness to newcomers, benchmarked against comparable communities
Functionalities• It provides a realistic measures for small communities• It allows comparisons with peers communities• It includes all Census Subdivisions (e.g. township) and Census Divisions (e.g. Districts) in Ontario
CSDs by Population size and MetroInfluence Zones (MIZ) - 18 different groups
Theme Averages• The theme are sets or groups of indicators that measure different aspects of a community’s attractiveness.• In the theme average each indicator was given equal weighting.• The theme averages are based adjusted on a scale from 1 to 0, where the top ranked community is given a value of 1 and the lowest ranked community receives a value of 0.• For every community two theme averages were created: – “Average (Group)” is the theme average compared to the other CSDs within the group – “Average (Province)” is the theme average compared against all CSDs in the province (432)
• Quintiles is a statistical term where a group is divided into fifths• Quintiles were used to assist in benchmarking communities against its peers
InterpretationStart by looking at the theme areas (Group Average)• Generate a radar or bar chart to display this information.• What are the theme areas that the community has the greatest strengths and weaknesses?• Then focus on the Indicators in those theme areas first. Trying to identify how the community can we build on their strengths, or mitigate weaknesses?
Important note about the DataData is based on municipal boundaries Number of general practitioners per 100,000 population Municipality A Municipality B Pop 10,000 Pop 10,000 Distance 10 km 1 MD 5 MDs Residents will know that regionally there is a good supply of MDs. As it is a short commute for medical services in a neighbour community. However, indicator may show low value. Local knowledge is important in interpretation.
How to access the Toolhttp://www.omafra.gov.on.ca/english/rural/edr/cirro/index.htmlThe tool is available free ofcharge to any not-for-profitorganization in OntarioPotential users are asked tocomplete and submit the“Letter of Agreement”, whichis the usage agreement for thetool
Questions & More Information: Stephen Morris M.A.E.S, Ec.D. Economic Development Specialist Regional Economic Development Branch Ontario Ministry of Agriculture, Food and Rural Affairs 1Stone Rd. West, 3rd SW Guelph, ON N1G 4Y2 Phone: (519) 826-3954 Fax: (519) 826-4328 Stephen.firstname.lastname@example.org www.omafra.gov.ca/rural
Data Won’t Tell You What to Do Data Will Help Start A Conversation• Important to understand where our communities stand – relative strengths and weaknesses• Using facts to build community capacity and sustainability• Newcomer integration requires a holistic approach & a strategy