What's Hot & What's Not in Alumni/ae Relations - Dana Hall

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What's Hot & What's Not in Alumni/ae Relations - Dana Hall

  1. 1. @brentgrinna @evertrue September  2011
  2. 2. We’re  Young  Alumni Brent  Grinna,  Founder  &  CEO • Brown  (BA),  Harvard  (MBA,  Honors) • Captain  of  Brown  Varsity  Football • William  Blair,  Madison  Dearborn • VP  of  Brown  Football  Association Jesse  Bardo,  Director  of  Sales • Phillips  Andover,  Wesleyan  (BA) • Leading  education  social  media  expert   • Director  of  www.edsocialmedia.com   Courtney  Camps,  Relationship  Manager • Brimmer  and  May,  Bowdoin  College • Lead  marketing  at  Carney,  Sandoe • Manages  customer  success September  2011
  3. 3. Mobile  Is  Winning September  2011
  4. 4. Existing  Alumni  Solutions Print  Directories Web  Directories Social  Networks Pros Pros Pros• Opt-­‐out • Opt-­‐out • Excellent  data  quality• Full  location  data • Full  location  data • Better  filtering Cons Cons Cons• Expensive  ($80+) • Poor  design • Opt-­‐in• 5  year  publishing  cycle • Limited  filtering • Minimal  location  data• No  filtering • No  link  to  social  graph • Limited  alumni  focus September  2011
  5. 5. EverTrue  Solution EverTrue  For  Alumni Opt-­‐Out  *  Location-­‐Based  *  Filtering  *  Social  Graph EverTrue  For  Schools Data  Collection  *  Analytics  *  Push  Notifications September  2011
  6. 6. * +, )! !"!!!! !#$$!! !%$$!! !&$$!! !$$!! !()$$$!! !()#$$!! !()%$$!! !()&$$!! !()$$!! !#)$$$!! 01 -./ .) !# !- %! 34 ./! 5)! #2 - Cumulative  profile  views 67 ./ ! 8)! !#& 6. -./ ! : !# ; )!-. 9! <: /! )!- # 0. ./ ! + !# * )!-. =! + , /! )!- >$ 01 ./ ! .) !>( !6+ ! 34 ?! 5)! $( 6 67 +? ! 8)! !$# MX  User  Engagement 6. 6+? ! : !$ ; )!6+ >! <: ?! )!6 $%! 0. + ? +) !$2 * !6+ ! +, ?!$ )! & 01 6+? ! .) !$9 !6+ ! 34 ?!$ 5)! 6 67 +? ! 8)! !$= 6. 6+? ! :) !($ ; !6+ ! <: ?! )!6 ((! +? !( #!September  2011
  7. 7. Geographic  EngagementHigh  US  Engagement • 97%  of  sessions  in  the  United  States  -­‐  heavy  New  England  /  East  Coast  usage • Top  5  states:  Massachusetts,  Colorado,  New  York,  California,  Maine   • Canada  and  Japan  rank  #2  and  #3,  respectively September  2011
  8. 8. Data  Updates“Suggest  an  Update” • >  40  updates  in  first  month • Updates  include  address  change,  phone  numbers,  e-­‐mail  addresses  and  career  movesSample  Update September  2011
  9. 9. EverTrue  Portfolio September  2011
  10. 10. Your  Alumni  Community.    At  Your  Fingertips. www.evertrue.com brent@evertrue.com twitter:  @brentgrinna September  2011

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