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Mobile Social Apps and Ads JP version

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Mobile Social apps trend and Ads info in Japanese. Nobot Inc.
English version is also available.

Published in: Technology
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Mobile Social Apps and Ads JP version

  1. 1. NOBOT  Inc. January,  2011 h"p://www.ad-­‐maker.net/ h"p://www.facebook.com/pages/Nobot-­‐Inc/148174558553744 h"p://twi"er.com/NobotInc
  2. 2. Social Networking
  3. 3. !"" #!!"" $!!"" %!!"" &!!"" (!!!"" (#!!"" ($!!"" )*+,-"./.01-2/," 3,4+-"./.01-2/," 5-678//9"0:7;")*+,-"</8+17"=08:6;+87;:" >?"./.01-2/," ?="./.01-2/," 3,4/,7:+-"./.01-2/," @A/,7"0:7;" BC+D7;"0:7;"5-678//9"0:7;"E+-"</8+17" F-.-,"./.01-2/,"
  4. 4. (MAU) !"" #!$!!!$!!!"" %!$!!!$!!!"" &!$!!!$!!!"" !$!!!$!!!"" (!$!!!$!!!"" )!$!!!$!!!"" *!$!!!$!!!"" +!$!!!$!!!"" ,!$!!!$!!!"" -./01.223450678" 98:;1.223450678" <3=8>"?@2AB;"C@D3:450678" 9:@6E3:1.223450678" F8G8"H8:>450678" -8IJ"H@:2A450678" F.=."<@/82"KK" <:38>L:3"M>23450678"F.22.@68.:3"-./04N.7./82"-O@P@28/3" C3/"Q@P.3/04C280G>O" R3S3T323A"R2./U4C@V-8V" F.6AW@2/"X8;3>4F.6AW@2/" ?8VV0"YZL8:.L;4-:@TAQ/8:" -./0"@I"H@6A3:4C280A@;" 5@@"H@:2A4[@PD@L" C3/1.223450678" [3>/8L:86/"-./04C280G>O" -8:"<@T64-.3"X8;3>" M/"X.:24-:@TAQ/8:" X8;3>4XQ]" 5L;8"R2./U4C@V-8V" -:.63"-./049L6U.@" 1month @1.223450678" 95,000,000 users F822"H@:2A4(!"-L^3>" _.67A@;>"@I"-8;32@/4_8^8;" ?8VV0"C3/>4-:@TAQ/8:" Source : insidesocialgames.com etc..
  5. 5. x --- Facebook Wall
  6. 6. Display ads (PC) Facebook ($"#(!"# !"#$%&&(#&)*$"# +",&&-*./0$1* 2/#3&1&4*./0$1*!"# !&5*670$3"#89$*2$:/"*&$"# ;&&<=$*./0$1* &!!4#&!"# >?@A*67#(* &!%!#%$"# BC37$3*D$0E&3* ;=")*2$:/"*%!"# $F"G* $"# H.ID* !"# ?0,$31* )*+,-.# /.*0+,1# 23# SNS Display US 2010Q3 Imp Ads Source : comScore etc..
  7. 7. Veartul Goods 2011 21 (1,680 (inside vurtual good report
  8. 8. vs PC Computing Power Source : appannie.com
  9. 9. +*#$ &#$ 2011 1,000 &+#$ !"&*#$"+#$ &!""*#$ %"#$ %!"%+#$%*#$ $!"!+#$ !"#$ )#$!*#$ (#$ #!" +#$ "#$ *#$ %**)$ %*!*$ %*!!$ !" $!!(" $!#!" $!##" $!#$" $!#%" $!#&" $!#" ,-$ ./0/1$ Smartphone Source : NOBOT estimated
  10. 10. 10 Billion ( #!$!!!"" %#"!!$!!!"" %!"&#!$!!!""&!!$!!!"" $#"%#!$!!!"" $!"%!!$!!!"" #" #!$!!!"" !"" !" &!!()123" &!!4)*56" &!!4)*+6" &!!4)*+," &!!4)123" &!!4):;<" &!%!)*56" &!%!)*+6" &!%!)123" &!%%)*56" &!!()./0" &!!4)758" &!!4)./0" &!%!)758" &!%!)./0" &!!4)908" &!%!)908" &!!()*+,-" %!!&" %!$!" %!$$" %!$%" %!$" %!$(" DL AppStore/Android Market Source : NOBOT estimated
  11. 11. Top 20 Grossing (67-87196$ 5/$ :;<"6$ 8..$& !""#$ 5/6.7& 49,& 5/$ %&$ !"##$%&()%& 4+,& *+,& ,03$ 5&$2.)30%& ()*+,-.$ 4+,& %/$ -./0($&()%& 0122#-$314-$ 1+,& %/$ Smartphone 35 Source : Appannie.com 9th Jan 2011
  12. 12. AppStore Top Source : Appannie.com 9th Jan 2011
  13. 13. AppStore Top Source : Appannie.com 9th Jan 2011
  14. 14. Apple / 2010 iPhone Top10 50 3 )!"# (!"# !"# &!"# 4-*5# 6788# %!"# $!"# !"# *+,-../# 012*-3# Source : Apple
  15. 15. SNS SNS $!!"# ,!"# +!"# *!"# )!"# (!"# 090# 20:.//;# !"# &!"# ? %!"# $!"#SNS !"# -./.0#1.23# -./.0#4566# 78#1.23# 78#4566# Source : appannie.com
  16. 16. Smartphone vs SNS !"# $!"# %!"# &!"# !"# (!"# )!"# *!"# +,-.# /.,01.2# 3,456,7859.,2:1# 9;:8,<#6.0=;2>8?@# 9-,2041;?.# G.,0F2.#H1;?.# 6.=A# B?0.20,8?-.?0# C,?>8?@# D8?8?@5E.A0,F2,?0# 30 Source : Nielsen
  17. 17. *UGC : User Generated Contents
  18. 18. Mobile /Mobile SNS Platform ? 83 apps 8 apps 150 apps
  19. 19. Tap Zoo / Grossing No.4 : Free
  20. 20. Restaurant Story / Grossing No.20 : Free
  21. 21. MocoSpace Mobile SNS / Street War 1200 Mobie SNS Street Wars - Mobile - - 50 MAU 2010 10 - ARPU 13 USD (Facebook 13 - 50% Active User Play -1 1500 http://www.mocospace.com/streetwars Source : Mobile Commerce Daily, Social times etc..
  22. 22. Geosocial Universe x Geo x X = ? Source : Jess3
  23. 23. Location Based Service LBS
  24. 24. Tapjoy PPI(Pay-Per-Install iPhone/Android MMO
  25. 25. PPI Tapjoy CVR
  26. 26. RPG
  27. 27. ZOMBIE FARM by Playforge brain)
  28. 28. Restaurant Story by TeamLava (GEM)
  29. 29. Original Gangstaz by Addmired
  30. 30. TAPOUT by Tapjoy
  31. 31. Facebook Connect Push
  32. 32. stickybits CheckPoints ScanLife RedLaser
  33. 33. Check-in TopGuest
  34. 34. Pepsi Pepsi
  35. 35. Von Voyage…
  36. 36. Nobot Inc. h"p://www.ad-­‐maker.net/ h"p://www.facebook.com/pages/Nobot-­‐Inc/148174558553744 h"p://twi"er.com/NobotInc

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