1. NOBOT
Inc.
January,
2011
h"p://www.ad-­‐maker.net/
h"p://www.facebook.com/pages/Nobot-­‐Inc/148174558553744
h"p://twi"er.com/NobotInc

2. Social Networking

3. !"" #!!"" $!!"" %!!"" &!!"" '(!!!"" '(#!!"" '($!!""
)*+,-"./.01-2/,"
3,4+-"./.01-2/,"
5-678//9"0:7;"
)*+,-"</8+17"=08:6;+87;:"
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?="./.01-2/,"
3,4/,7:+-"./.01-2/,"
@A/,7"0:7;"
BC+D7;"0:7;"
5-678//9"0:7;"E+-"</8+17"
F-.-,"./.01-2/,"

4. (MAU)
!"" #!$!!!$!!!"" %!$!!!$!!!"" &!$!!!$!!!"" '!$!!!$!!!"" (!$!!!$!!!"" )!$!!!$!!!"" *!$!!!$!!!"" +!$!!!$!!!"" ,!$!!!$!!!""
-./01.223450678"
98:;1.223450678"
<3=8>"?@2AB;"C@D3:450678"
9:@6E3:1.223450678"
F8G8"H8:>450678"
-8IJ"H@:2A450678"
F.=."<@/82"KK"
<:38>L:3"M>23450678"
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-./0"@I"H@6A3:4C280A@;"
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5L;8"R2./U4C@V-8V"
-:.63"-./049L6U.@"
1month
@1.223450678" 95,000,000 users
F822"H@:2A4(!"-L^3>"
_.67A@;>"@I"-8;32@/4_8^8;"
?8VV0"C3/>4-:@TAQ/8:"
Source : insidesocialgames.com etc..

5. x
-
-
- Facebook Wall

6. Display ads (PC)
Facebook
($"#
(!"# !"#$%&&'(#&)*
'$"# +",&&-*./0$1*
2/#3&1&4*./0$1*
'!"#
!&5*670$3"#89$*2$:/"*
&$"# ;&&<=$*./0$1*
&!!4#
&!"# >?@A*67#(*
&!%!#
%$"# BC37$3*D$0E&3'*
;=")*2$:/"*
%!"#
$F"G*
$"# H.ID*
!"# ?0,$31*
)*+,-.# /.*0+,1# 23#
SNS Display US 2010Q3 Imp
Ads
Source : comScore etc..

7. Veartul Goods
2011 21 (1,680
(inside vurtual good report

9. vs PC
Computing Power
Source : appannie.com

10. +*#$ &'#$
2011 1,000
&+#$ '!"
&*#$
"+#$ &!"
"*#$
%"#$ %!"
%+#$
%*#$
$!"
!+#$ !"#$
)#$
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(#$ #!"
+#$ "#$
*#$
%**)$ %*!*$ %*!!$ !"
$!!(" $!#!" $!##" $!#$" $!#%" $!#&" $!#'"
,-$ ./0/1$
Smartphone
Source : NOBOT estimated

11. 10
Billion (
'#!$!!!"" %#"
'!!$!!!""
%!"
&#!$!!!""
&!!$!!!"" $#"
%#!$!!!""
$!"
%!!$!!!""
#"
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!"
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&!!4)908"
&!%!)908"
&!!()*+,-"
%!!&" %!$!" %!$$" %!$%" %!$'" %!$("
DL
AppStore/Android Market
Source : NOBOT estimated

13. Top 20 Grossing
(67-87196$
5/'$ :;<"6$
8..$& !""#$
5/6.7& 49,& 5/'$ %&'$
!"##$%&'()%&
4+,& *+,&
,03$
5&'$
2.)30%& ()*+,-.$
4+,& %/'$
-./0($&'()%& 0122#-$314-$
1+,& %/'$
Smartphone 35
Source : Appannie.com 9th Jan 2011

14. AppStore Top
Source : Appannie.com 9th Jan 2011

15. AppStore Top
Source : Appannie.com 9th Jan 2011

16. Apple / 2010 iPhone Top10
50 3
)!"#
(!"#
'!"#
&!"# 4-*5#
6788#
%!"#
$!"#
!"#
*+,-../# 012*-3#
Source : Apple

17. SNS
SNS
$!!"#
,!"#
+!"#
*!"#
)!"#
(!"# 090#
20:.//;#
'!"#
&!"#
?
%!"#
$!"#
SNS
!"#
-./.0#1.23# -./.0#4566# 78#1.23# 78#4566#
Source : appannie.com

19. Smartphone vs
SNS
!"# $!"# %!"# &!"# '!"# (!"# )!"# *!"#
+,-.#
/.,01.2#
3,456,7859.,2:1#
9;:8,<#6.0=;2>8?@# 9-,2041;?.#
G.,0F2.#H1;?.#
6.=A#
B?0.20,8?-.?0#
C,?>8?@#
D8?8?@5E.A0,F2,?0#
30
Source : Nielsen

20. *UGC : User Generated Contents

21. Mobile /Mobile SNS Platform
?
83 apps
8 apps
150 apps

22. Tap Zoo / Grossing No.4 : Free

23. Restaurant Story / Grossing No.20 : Free

24. MocoSpace Mobile SNS / Street War
1200 Mobie SNS
Street Wars
- Mobile
-
- 50 MAU
2010 10
- ARPU 13 USD
(Facebook 13
- 50% Active User Play
-1 1500
http://www.mocospace.com/streetwars
Source : Mobile Commerce Daily, Social times etc..

25. Geosocial Universe
x
Geo
x
X
=
?
Source : Jess3

26. Location Based Service LBS

34. Tapjoy
PPI(Pay-Per-Install
iPhone/Android
MMO

35. PPI
Tapjoy
CVR

36. RPG

37. ZOMBIE FARM by Playforge
brain)

38. Restaurant Story by TeamLava
(GEM)

39. Original Gangstaz by Addmired

40. TAPOUT by Tapjoy

41. Facebook Connect
Push

43. stickybits
CheckPoints
ScanLife
RedLaser

44. Check-in
TopGuest

45. Pepsi Pepsi

46. Von Voyage…

47. Nobot Inc.
h"p://www.ad-­‐maker.net/
h"p://www.facebook.com/pages/Nobot-­‐Inc/148174558553744
h"p://twi"er.com/NobotInc