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1. BUS 401 Week 5 Final Paper
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Evaluation of Corporate Performance
For the Final Paper, you will apply the concepts learned in class to an
analysis of a company using data from its annual report. Using the
concepts from this course, you will analyze the strengths and
weaknesses of the company. You will then write a report either
recommending or not recommending purchase of the company stock.
Research Tip: The Mergent database in the Ashford University Library
contains company profiles and financial information for publicly traded
companies and their competitors. To access this database, enter the
Ashford University Library by clicking the “Library” link on the left
navigation bar in your online course. Once you are in the Library, select
“Find Articles and More” in the top menu panel. Next, select “Databases
A-Z” and go to section M to access the Mergent database. For help with
using Mergent, use “Mergent Online Quick Tips.”
For help with reading an annual report access this handy guide from
Money Chimp.

2. The completed report should include:
a. An introduction to the company, including background information.
b. A complete and thorough financial statement review.
c. Pro Forma financial statements (balance sheet and income statement)
for the next fiscal year, assuming a 10% growth rate in sales and cost of
goods sold (COGS) for the next year.
d. Complete ratio analysis for the last fiscal year using at least two ratios
from each of the following categories:
Liquidity
Financial leverage
Asset management
Profitability
Market value
e. Calculate return on equity (ROE) using the DuPont system.
f. Calculate economic value added.
g. A synopsis of your findings, including your recommendations and
rationale for whether or not to purchase stock from this company.
This report should be eight to ten pages long excluding title page and
reference page(s). Use APA 6th edition formatting guidelines as outlined
in the Ashford Writing Center. Support your findings and
recommendations with evidence from at least five scholarly resources;
such as the textbook, industry reports, and articles from the Ashford
University Library.