Re-engineered Job Postings
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Start Attracting the Right Tech Talent with Re-engineered Job Postings. Presentation by SearchVelocity to Silicon Hatlon, in August 2017 Location: Milton Education Village Innovation Centre, Milton, Ontario, Canada
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Re-engineered Job Postings
- 1. Siilcon Halton Meetup #94: Start Attracting the Right Tech Talent with Re-engineered Job Postings Milton Education Village Innovation Centre Aug 2017 Presenter: Rick Stomphorst SearchVelocity, Oakville, ON rick@searchvelocity.ca @searchvelocity
- 3. Recruiting = Marketing Today you have to sell your job & company to attract the best candidates
- 4. Agenda • Job postings have to move candidate from Interest → Desire → Action • Titles • Location, location, location • Write to leverage the medium
- 5. Job postings have to move candidate from Interest Desire Action Awareness
- 7. • Virtually 100% of the job postings only list the employer’s needs are and written as a legally binding document • Don’t do that Disclaimer: While measures were taken to ensure the accuracy of this document, SearchVelocity or our Client cannot warrant 100% accuracy or completeness.
- 8. Boilerplate job postings CRM Technical Support Analyst (Temporary)
- 9. Open with • A question • Every job exists for a reason. What is the role’s core purpose? Why you need to hire this person? How the company will gain? • What does the person needs to accomplish in this role? What problem is being solved? • What are the 6 – 12 month goals? • State this reason early in the posting to provide some overall context and to transition from interest → desire [“yes, I want that job”] • Will also help you write a better job posting
- 10. Boilerplate job postings CRM Technical Support Analyst (Temporary) Technical Support – CRM (Contract) Can you lead our CRM implementation? We need someone to lead in the implementation, maintenance and ongoing development of our PeopleSoft CRM. We need a CRM Specialist to mentor and provide primary support to other departments on enhancements, improvements and show us how to best leverage our CRM. after…
- 11. Be brief and to the point Not like this (822 words)
- 12. Imagine being the first QA person in an existing software company. Our business continues to grow and we are adding our first QA person. You will take the reins and introduce QA best practices, new processes and workflow, and new tools. You will bring technical background, preferable as a software developer and you will establish a QA environment where QA can scale. You will become the driving force behind quality assurance. The ideal candidate will have a programming background and has chosen to take Quality Assurance as their desired career path About the Company Our client builds commercial applications. They're 6+ year old growing firm with over 10 software engineers plus business analysts/project managers, and creative talent delivering some really cool stuff. They own some projects entirely, sometimes they’re an extension of the client. 50%+ of their products can be found in an app store or publicly on-line. Perks • Flex-hours outside core hours 10-4 • Flexible working location when required • Summer hours (every 2nd Friday off) • … Key Areas of Responsibility • Review requirements specifications and technical design documents to provide timely QA estimates, author test cases and plans, prioritize, coordinate and perform testing activities for multiple simultaneous projects • Ensure all user stories have adequate detail in the acceptance criteria as input to test case development • … What would make you successful here • You have past QA experience in software companies vs. banks or insurance companies • Positive Customer Service aptitude • …. Essential Qualifications • 5 years experience performing QA within software companies and strong knowledge of software QA methodologies, tools, and processes • Experience with creating test cases & plan, manual and automated regression testing, and load testing • …
- 13. and other duties as required
- 14. Agenda • Job postings have to move candidate from Interest → Desire → Action • Titles • Location, location, location • Write to leverage the medium
- 15. Transparency Enhancement Facilitator • Technology Lead • Cloud Engineer • Senior Programmer • Staff Programmer • Verification Engineer • Information Developer • Systems Analyst • Technical Lead
- 16. Use generally industry accepted job titles • or functional titles • Change titles to see which title attracts the right kind of candidates • Use titles that candidates are actually searching for • “Official” title can be used in offer letter • KISS
- 17. .NET Developer or Senior .NET Developer ? https://www.indeed.com/jobtrends
- 18. Agenda • Job postings have to move candidate from Interest → Desire → Action • Titles • Location, location, location • Write to leverage the medium
- 20. Insert location in Job Titles • Technology Lead - OAKVILLE • Cloud Engineer - BURLINGTON • Senior Programmer - MILTON • Staff Programmer - HAMILTON • Verification Engineer - VAUGHAN • Information Developer - AJAX • Systems Analyst - TORONTO • Technical Lead – HALTON HILLS • Location matters to candidates • Location matters to companies • E.g. TITLE – By GO Train stop
- 21. Agenda • Job postings have to move candidate from Interest → Desire → Action • Titles • Location, location, location • Write to leverage the medium
- 22. Consider the Medium • Company career page • LinkedIn company page • LinkedIn job board • Indeed • Facebook • Twitter (generate awareness, interest, desire, and action in 140 chars) • Google Jobs Interest Awareness
- 28. LinkedIn Job Board • Top 10-12 lines need to push candidate along Interest curve towards Desire
- 29. Indeed.ca • Job title is important • Top 2 lines of job posting are displayed
- 30. Facebook • Post via applicable FB group • Post via company page
- 31. Twitter
- 32. Google for Jobs • Machine learning • Googling “Marketing jobs” should also return “SEO analyst” • Google has partnered with a number of sites where you can post jobs. These include: • Facebook • LinkedIn • Careerbuilder • Glassdoor • Ziprecruiter • and 15+ others • Add structured data to your postings • Learn more here: https://developers.google.com/search/docs/data-types/job-postings
- 33. Start Attracting the Right Tech Talent with Re-engineered Job Postings Presenter: Rick Stomphorst SearchVelocity, Oakville, ON rick@searchvelocity.ca @searchvelocity We provide recruitment services to technology companies to identify and acquire high-value technology staff. We specialize in complex assignments, roles requiring multiple technologies, skills and/or business vertical knowledge.
Editor's Notes
- I come from a time where seemingly, you could post a job on a postit note, under a chair, at some obscure location, and it generated resumes. Today, candidate’s are just not that into you. I believe the employer/employer contract is broken during the recession.
- Today recruiting is a marketing job. If you don’t capture the candidate’s desire (and action), they’ll just keep walking.
- Won’t dive into Awareness
- Awareness – in this context, how do you promote the job, eg. Which job boards. Someone candidates have to become aware of the opening. interested in the title – small “i” More interest, opened job. – big “I” While reading job moves from interest to desire Build desire early in posting. Like a news story, don’t bury “and the result was Chris Herbert was killed in an IoT experiment that went horribly wrong”
- Interest
- Interest Candidates aren’t reading the original JD anyhow
- Interest Candidates aren’t reading the original JD anyhow
- Interest What are the must haves (list) What are the should have (maybe list some) What are the really really really nice to have (list 1 - 2) Eg/ 822 words
- Interest / Desire – another example Prioritize everything Clear, concise description of the three+ major areas of responsibility (or more if greater than three) in order of percentage. List Min qualifications Don’t list everything. This allows you to break things down into their separate component parts and the act of describing the major duties much easier.
- Avoid this
- Lets talk about titles Unmotivational titles Have to move the reader from awareness > interest
- 4x more jobs called “.Net Developer” 16X more candidates searching for “.net developer” To generate Desire, use “.net Developer”
- Cover this in the context of generating interest
- Still in a list like this you have to create interest Here you can skip reading the job and just apply – serve the lazy job seeker
- Good optunity to provide additional interest per job However many rows lead in with the same text Highlight Big Data Engineer Have to open the job
- Employes should get on Eluta, company job board aggregator
- Too often these top 10-12 lines are filled with non-motivating text Click < See more > to view entire listing
- Similar to Eluta.ca Alerts.google.ca