1. Shadd Centre of Expertise Network
How to Effectively Use Social Media in Education
Rafael Scapin, Ph.D.
Coordinator of Educational Technology
Dawson College
February 10, 2017
2. • Introduction to Social Media
• Big Data and How Social Media Use it?
• Privacy in Social Media
• Facebook, Twitter, Instagram, Youtube
• Hashtag: The Folksonomy of Social Media
• Using Social Media in Education
• Do’s & Don’ts
• Questions
Content
8. “Social Media essentially is a category of
online media where people are talking,
participating, sharing, networking, and
bookmarking online.”
Ron Jones, CEO of Symetri Internet Marketing
Social Media: Definition
9. “Forms of electronic communication (as
websites for social networking and
microblogging) through which users create
online communities to share information,
ideas, personal messages, and other
content (as videos).”
Merriam-Webster Dictionary
Social Media: Definition
10. “ The purpose of a business
is to create a customer ”
- Peter Drucker
Writer, Professor & Management Consultant
11. The purpose of a business
is to create a customer
who creates customers
Social Media
40. In the Spring of 2008, United Airlines customer,
Dave Carroll (born in Timmins (ON), now living in Halifax (NS)),
witnessed baggage handlers throwing his $3,500 Taylor guitar.
When Carroll finally reached his destination he opened his
guitar case to find the guitar had in-fact been broken.
For nine months he called customer support to receive
compensation for his broken instrument.
Finally, when he received his final “no” he vowed to make a
music video about his negative experience and post it on the
web for all to see.
Case: United Airlines
42. Response
United Airlines took a week to react to the video and by that
time it had “gone viral.” Finally, when United Airlines did call to
compensate for the damages, Carroll declined because the
exposure was worth more than the $1,200 it cost for him to fix
the instrument.
Outcome
United Airlines stock price plunged 10% costing shareholders
$180 million.
United Airlines neglected to respond quickly to this video and
suffered the consequences when it eventually went viral and
has had over 7,000,000 views to date.
Case: United Airlines
54. Facebook – Fake News
Two of the world’s biggest digital information platforms say they’re getting ready to
roll out tools in Canada designed to crack down on so-called “fake news.”
Both Google and Facebook have been testing online tools in the U.S. and the U.K.
aimed at helping users identify credible information posted on their web portals.
And they say they expect to provide similar tools to Canadian users soon.
Google has incorporated a “fact-check” tag into some news pages to help readers
find fact-checked content in large stories.
https://www.thestar.com/business/2017/01/24/facebook-google-to-tackle-fake-
news-in-canada-with-new-tools.html
57. Facebook
Facebook is a social networking service and
website launched in February 2004.
It was founded by Mark Zuckerberg
Facebook had 1.79 billion active users on
the 3rd quarter of 2016.
61. Facebook
Facebook is probably the only company that possesses a high level of detailed customer
information. The more users use Facebook, the more information they suck out. Heavily
investing in their ability to collect, store, and analyze data, Facebook does not stop there.
Apart from analyzing user data, Facebook has other ways of determining user behavior.
1. Tracking cookies: Facebook tracks its users across the Web with the use of tracking
cookies. If a user is logged into Facebook and simultaneously browses the Web,
Facebook can track the sites they are visiting.
2. Facial recognition: The latest investment of Facebook is in facial recognition and image
processing capabilities. Facebook can track its users throughout the Web and other
Facebook profiles due to the image data that is stored with them due to user sharing.
3. Tag suggestion: Tag suggestions can be made on user photos due to image processing
and facial recognition.
4. Analyzing the ‘Likes’: Researchers at Cambridge University and Microsoft Research
shows how the patterns of Facebook ‘Likes’ can very accurately predict your sexual
orientation, satisfaction with life, intelligence, emotional stability, religion, alcohol use
and drug use, relationship status, age, gender, race and political views among many
others.”
68. PROFILE: A Profile Page can contain information all about
you, including both personal and professional details.
You can easily add photos and videos to your profile.
You can connect with other people, who become your
Facebook “friends.” When friends accept your invitation, you
can see their Profiles and they can see yours.
Facebook: Profile Page
70. Facebook Pages
Facebook Pages
Like a friend's profile, Facebook Pages enable public
figures, businesses, organizations and other entities to
create an authentic and public presence on Facebook.
Unlike your profile, Facebook Pages are visible to
everyone on the internet by default.
You, and every person on Facebook, can connect with
these Pages by becoming a fan and then receive their
updates in your News Feed and interact with them.
72. Facebook Groups
While Pages were designed to be the official profiles
for entities, such as celebrities, brands or
businesses, Facebook Groups are the place for small
group communication and for people to share their
common interests and express their opinion.
Groups allow people to come together around a
common cause, issue or activity to organize, express
objectives, discuss issues, post photos and share
related content.
74. Upload: Images and movies (no other files). Photo galleries can
be created.
Documents: can be edited in plain text or added through an
external link (from Dropbox, Google Docs, etc)
Forum threads
Ask Questions and have instant feedback
Video replies
Facebook Groups
76. Using Facebook in the Classroom
The Top 4 Ways to Use Facebook in Your Classroom
1. Create a Facebook Group for Your Class
By creating a group and adding your students to it, you will be
able to stay in touch with them effectively.
This practice will allow you to share assignment details, outlines
and other important information.
If you wish to start a project for your class, you will be able to
share complete details in the group and every student will have
access to it.
You will be able to post home work details as well. This way, your
students will have no trouble going through your requirements
from home.
77. Using Facebook in the Classroom
The Top 4 Ways to Use Facebook in Your Classroom
2. Share Videos Related to Your Course
Create your own videos. Keep them short, interesting and
to-the-point. This way your students will not mind watching
them. If your videos are long, chances are that most of your
students will not bother watching them.
You can share videos from YouTube. YouTube offers a wealth
of knowledge. You can find all kinds of tutorials there. You
will easily find quality tutorials related to fitness, design,
languages, cooking, science, math, dissertation help and
much more.
78. Using Facebook in the Classroom
The Top 4 Ways to Use Facebook in Your Classroom
3. Make it Easy for Students to Get Help
Using Facebook will make it easy for your students to
interact with you and fellow students quickly and effectively.
For example, after you post an assignment, some students
might have some questions.
They will post their questions there. You and other students
will be able to help them by replying to their queries. This
way, they will get help immediately and they will not have to
wait unnecessarily.
79. Using Facebook in the Classroom
The Top 4 Ways to Use Facebook in Your Classroom
4. Use Questions and Polls to Educate and Get Opinions
Using Facebook will make it easy for your students to
interact with you and fellow students quickly and effectively.
For example, after you post an assignment, some students
might have some questions.
They will post their questions there. You and other students
will be able to help them by replying to their queries. This
way, they will get help immediately and they will not have to
wait unnecessarily.
83. Facebook will try to tell you that they do take your
privacy seriously as noted in their privacy policy.
Facebook also has a vested interest in collecting your
information. After all, it’s how they make money.
The more information you share the more valuable you
are to Facebook. You should always take your privacy on
Facebook seriously as they may not always have your
best interest at heart.
Privacy in Facebook
86. 1. Do use your real name. The idea behind these sites is for
friends to stay in touch and reconnect.
2. Do create your photo albums with privacy settings
so only your friends can see them.
3. Do tag the pictures you post so that friends know when
you have put their picture online.
4. Do use the Facebook privacy settings to limit who can see
your full profile. Set it so that only friends can see things like
your pictures, your wall, and your personal and contact
information.
Privacy in Facebook
87. 5. Do create a private group for you and your close friends.
Make the group administrated and by invite only and only
allow friends to join if you know them in real life.
6. Do limit the type of email notifications that come to you
from Facebook.
Privacy in Facebook
88. 1. Don’t leave the default Facebook privacy settings as set.
Go in and customize your privacy.
2. Don’t be afraid to allow some people to only see a limited
version of your profile.
3. Don’t ever announce on your wall, or on any public wall,
where you plan to go or who you plan to go with. Cyber
stalkers are a real threat and if you have one this tells them
where to find you in real life.
4. Don’t be afraid to join public groups about interests you
share. Just be careful what you post on the walls of these
groups.
Social Media: Do’s and Don’ts
89. 5. Don’t accept Facebook invites to events. If you plan to
attend send your acceptance using a private message or tell
the host when you see them in person.
6. Don’t use Facebook to bully, harass, spread rumors,
challenge fights or otherwise incite violence. Facebook is a
social utility, not an anti-social utility
Social Media: Do’s and Don’ts
97. Twitter
50 Ways to Use Twitter in the Classroom
http://www.teachhub.com/50-ways-use-twitter-classroom
• Create a unique classroom hashtag: Students will use
this hashtag for each post they share.
• Connect classrooms
• Play with TweetStats
• Follow key people
• Create lists of topics