traditional marketing is the oldest of marketing

1. TRADITIONAL MARKETING
VS
DIGITAL MARKETING

2. Traditional marketing
refers to any type of
promotion, advertising
or campaign that has
been in use by
companies for years,
and that has a proven
success rate.

3. METHODS OF TRADITIONAL MARKETING CAN INCLUDE
PRINT ADVERTISEMENTS, BILLBOARDS, FLYERS OR
PAMPHLETS, TV, NEWSPAPER, RADIO, ETC.

4. Digital marketing
is advertising delivered
through digital channels that
involves the usage of digital
mediums such as Internet &
Wireless for creating
Awareness, Consideration,
Purchase & Loyalty for a brand,
product or a service.

6. TRADITIONAL MARKETING VS DIGITAL MARKETING

7. Traditional Marketing Digital Marketing
People Reach Low High
User Target No Yes
Cost High Low
Return on Investment (ROI) Low High
Tracking No Yes
People Reach
(Internet)
Without internet With internet
Communication One way Two way
Target market Message may not hit target market Due to analytical data message hit target market
Ad Static and unchangeable Dynamic and can be revised
Focus Business Profit User satisfaction + business profit
Value vs Advertising Try to increase sales with their ad posts Provide value to audience