A brief description of the fundamentals of Digital Marketing and its various aspects. Includes crisp material on marketing approaches and other pictorial descriptions.

2. Digital marketing is the
marketing of products or services
using digital technologies, mainly
on the Internet, but also
including mobile phones, display
advertising, and any other digital
medium.

3. Digital Marketing
SEO SMM
Google
Ads
Email
Marketing
Content
Marketing
Mobile
Marketing
Analytics
Digital
Branding

4. Awareness
Interest
Consideration
Sales
Strategic planning and execution of
effort to develop and support brand
personality and broadcast offering to
defined target audience.
Transactions between parties resulting
in a conversion for the business and
goods or services delivered to the
buyer.

5. PRODUCT SERVICE
Definition An offering that can be sold to
customers.
An offering that derives value from
intangible elements.
Associated with Physical Items
Management
Service
Experiences

6. Marketing
Approaches

7. • Out of home advertising, TV
spots, radio ads, trade show
booths and direct mail are all
instances wherein traditional
ways have been and are still in
use in modern marketing