2. Purposes of Pop Videos
• Markets an image
• Tells a story
• Illustrates the song
• For advertisement
• Appeals to a visual
audience
• Expresses an
individual’s emotions
CREATES A BRAND
3. Formation of ‘The Spice Girls’
• Bob Hebert, Chris Herbert and Lindsey
Casbon, who together formed the family
management team “Heart Management”,
noticed a gap in the market. They notice that
there was a dominance of boy bands in the
pop music scene from the mid to late nineties.
• They therefore decided to create a girl group
who would stand to compete against these
more popular boy bands.
4. Formation of ‘The Spice Girls’
• Heart Management place an advertisement in
The Stage Magazine asking for potential girls
to audition for this girl group.
The actual
advert
5. Image of ‘The Spice Girls’
• For their first appearance on American TV, the
clothes were carefully chosen with:
• Victoria
• Mel B
• Emma
• Geri
• Mel C
6. Selling ‘The Spice Girls
• The Spice Girls were sold as a group of friends,
who play around and happen to make top-selling
singles together
• When in fact, they were carefully chosen
group of strangers found through several
auditions.
• They image went through endless
merchandising and sponsorship deals, and
were involved in all manner of advertising.
7. Selling ‘Spice Girls’
• Everything about the group’s image was under
the control of their record label and
management including the nicknames given to
the girls.
• Geri Haliwell (Ginger Spice) almost didn’t
make it into the group based on the fact she
looked older than the other girls.
