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WHAT VALENTINE’S DAY HATERS
can teach your small business
about holiday selling
THIS IS GRUMPY CAT
THIS IS GRUMPY CAT
and like millions,
he HATES Valentine’s Day
hates pink
HE’S A VALENTINE’S DAY HATER
FOR MANY REASONS
No girlcatfriend
No catdollars
Too commercial
made for dogs
BUT LIKE MANY HE’LL STILL
spend money on Valentine’s Day
BUT LIKE MANY HE’LL STILL
spend money on Valentine’s Day
Ok, but nothing
pink. I hate pink,
and hearts
YOU CAN EVEN SELL HEARTS TO
Valentine’s Day haters
ACTUALLY… DON’T LISTEN
TO GRUMPY CAT
ALL YOU NEED IS A TAILORED
marketing and sales approach
(I SWEAR)
FIRST, LET’S LOOK AT
people hate Valentine’s Day
WHY
FIRST, LET’S LOOK AT
people hate Valentine’s Day
WHY
1. FEEL
LEFT-OUT
Forever Alone
FIRST, LET’S LOOK AT
people hate Valentine’s Day
WHY
1. FEEL
LEFT-OUT
Forever Alone
2. DON’T LIKE
TO CONFORM
Too Commercial
FIRST, LET’S LOOK AT
people hate Valentine’s Day
WHY
1. FEEL
LEFT-OUT
Forever Alone
2. DON’T LIKE
TO CONFORM
Too Commercial
3. FEEL TOO MUCH
PRESSURE
No money/time
NOW, THIS DOESN’T ONLY
work for Valentine’s Day…
IT WORKS FOR EVERY HOLIDAY!
sell Valentine’s Day to Valentine Day haters!
SO, LET’S SEE HOW YOU CAN
1. LEFT-OUTS
They’re jealous
of happy couples
They just want
attention
They love fluffy
pink hearts
V-day makes them
feel lonely
WHAT DO THEY WANT?
1. They want to find love
2. They want to celebrate
3. They want someone to buy them a heart
HOW CAN YOU GIVE IT TO THEM?
1. Organize dating events
2. Give them a way to celebrate being single
3. Organize gift exchange between your
single customers
SECRETS TO SELL TO ALL
HOLIDAY LEFT-OUTS
Help them connect
with other left-outs
Give them something else
to celebrate
Find a way to include
them
Give them reasons to be
proud to be a left-out
SOCIAL CELEBRATION
BELONGING PRIDE
2. NONCONFORMISTS
They want a more
private celebration
They hate
everything
mainstream
They don’t need a
day to celebrate
love
They hate fluffy pink
hearts
WHAT DO THEY WANT?
1. They want to be different
2. They want to do things their way
3. They want their celebration to be meaningful
HOW CAN YOU GIVE IT TO THEM?
1. Insist on personalized gifts
2. Make them feel unique (in opposition to
others)
3. Don’t sell products, sell a unique love story
SECRETS TO SELL TO ALL
NONCONFORMISTS
Give them unique ways
to celebrate
Help them tell their own
story
Give them ways to
personalize their gift
Make them feel special as
customers
UNIQUENESS MEANING
CREATIVITY INTIMACY
3. STRESSED SHOPPERS
They don’t like
taking decisions
They focus on
preparation and
not celebration
They’re afraid to
disappoint their
significant other
They lack time or
money
WHAT DO THEY WANT?
1. They want to make their partner happy
2. They want to impress
3. They want the process to be easier
HOW CAN YOU GIVE IT TO THEM?
1. Help them find the perfect gift
2. Insist on how what they buy will make
them look good
3. Make idea lists, highlight best sellers…
SECRETS TO SELL TO ALL
STRESSED SHOPPERS
Help them find the
perfect gift or product
Show them how they can
make others happy
Insist on positive emotions
created by the purchase
Limit options to make the
decision process simple
ASSISTANCE PEOPLE PLEASING
GRATIFICATION SIMPLICITY
LET’S SUM IT ALL UP
HERE’S HOW TO PLEASE HOLIDAY HATERS
HERE’S HOW TO PLEASE HOLIDAY HATERS
Left-outs
Help them:
Meet their peers
Celebrate
Belong
Be proud
HERE’S HOW TO PLEASE HOLIDAY HATERS
Left-outs
Help them:
Meet their peers
Celebrate
Belong
Be proud
Nonconformists
Help them:
Be unique
Be meaningful
Be creative
Feel special
HERE’S HOW TO PLEASE HOLIDAY HATERS
Left-outs
Help them:
Meet their peers
Celebrate
Belong
Be proud
Nonconformists
Help them:
Be unique
Be meaningful
Be creative
Feel special
Stressed Shoppers
Help them:
Find the perfect product
Please others
See the end result
Make things simple
WANT MORE TIPS TO HELP
YOUR SMALL BUSINESS GROW?
Hi there!

!
Welcome to our inner circle, get 

ready for some super exclusive, 

awesome content!
Aurelie
at Customericare
Join our inner circle to receive
exclusive content to help you grow
a business even haters will love!
I WANT IN!
ABOUT CUSTOMERICARE
A free live chat software
that even haters will love using
x
CLICK HERE TO
LEARN MORE
THANK YOU!
connect with us on social media
and at http://customericare.com

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What Valentines Day Haters Can Teach Your Small Business About Holiday Selling

  • 1. WHAT VALENTINE’S DAY HATERS can teach your small business about holiday selling
  • 3. THIS IS GRUMPY CAT and like millions, he HATES Valentine’s Day
  • 4. hates pink HE’S A VALENTINE’S DAY HATER FOR MANY REASONS No girlcatfriend No catdollars Too commercial made for dogs
  • 5. BUT LIKE MANY HE’LL STILL spend money on Valentine’s Day
  • 6. BUT LIKE MANY HE’LL STILL spend money on Valentine’s Day Ok, but nothing pink. I hate pink, and hearts
  • 7. YOU CAN EVEN SELL HEARTS TO Valentine’s Day haters ACTUALLY… DON’T LISTEN TO GRUMPY CAT
  • 8. ALL YOU NEED IS A TAILORED marketing and sales approach (I SWEAR)
  • 9. FIRST, LET’S LOOK AT people hate Valentine’s Day WHY
  • 10. FIRST, LET’S LOOK AT people hate Valentine’s Day WHY 1. FEEL LEFT-OUT Forever Alone
  • 11. FIRST, LET’S LOOK AT people hate Valentine’s Day WHY 1. FEEL LEFT-OUT Forever Alone 2. DON’T LIKE TO CONFORM Too Commercial
  • 12. FIRST, LET’S LOOK AT people hate Valentine’s Day WHY 1. FEEL LEFT-OUT Forever Alone 2. DON’T LIKE TO CONFORM Too Commercial 3. FEEL TOO MUCH PRESSURE No money/time
  • 13. NOW, THIS DOESN’T ONLY work for Valentine’s Day… IT WORKS FOR EVERY HOLIDAY!
  • 14. sell Valentine’s Day to Valentine Day haters! SO, LET’S SEE HOW YOU CAN
  • 15. 1. LEFT-OUTS They’re jealous of happy couples They just want attention They love fluffy pink hearts V-day makes them feel lonely
  • 16. WHAT DO THEY WANT? 1. They want to find love 2. They want to celebrate 3. They want someone to buy them a heart HOW CAN YOU GIVE IT TO THEM? 1. Organize dating events 2. Give them a way to celebrate being single 3. Organize gift exchange between your single customers
  • 17. SECRETS TO SELL TO ALL HOLIDAY LEFT-OUTS Help them connect with other left-outs Give them something else to celebrate Find a way to include them Give them reasons to be proud to be a left-out SOCIAL CELEBRATION BELONGING PRIDE
  • 18. 2. NONCONFORMISTS They want a more private celebration They hate everything mainstream They don’t need a day to celebrate love They hate fluffy pink hearts
  • 19. WHAT DO THEY WANT? 1. They want to be different 2. They want to do things their way 3. They want their celebration to be meaningful HOW CAN YOU GIVE IT TO THEM? 1. Insist on personalized gifts 2. Make them feel unique (in opposition to others) 3. Don’t sell products, sell a unique love story
  • 20. SECRETS TO SELL TO ALL NONCONFORMISTS Give them unique ways to celebrate Help them tell their own story Give them ways to personalize their gift Make them feel special as customers UNIQUENESS MEANING CREATIVITY INTIMACY
  • 21. 3. STRESSED SHOPPERS They don’t like taking decisions They focus on preparation and not celebration They’re afraid to disappoint their significant other They lack time or money
  • 22. WHAT DO THEY WANT? 1. They want to make their partner happy 2. They want to impress 3. They want the process to be easier HOW CAN YOU GIVE IT TO THEM? 1. Help them find the perfect gift 2. Insist on how what they buy will make them look good 3. Make idea lists, highlight best sellers…
  • 23. SECRETS TO SELL TO ALL STRESSED SHOPPERS Help them find the perfect gift or product Show them how they can make others happy Insist on positive emotions created by the purchase Limit options to make the decision process simple ASSISTANCE PEOPLE PLEASING GRATIFICATION SIMPLICITY
  • 24. LET’S SUM IT ALL UP
  • 25. HERE’S HOW TO PLEASE HOLIDAY HATERS
  • 26. HERE’S HOW TO PLEASE HOLIDAY HATERS Left-outs Help them: Meet their peers Celebrate Belong Be proud
  • 27. HERE’S HOW TO PLEASE HOLIDAY HATERS Left-outs Help them: Meet their peers Celebrate Belong Be proud Nonconformists Help them: Be unique Be meaningful Be creative Feel special
  • 28. HERE’S HOW TO PLEASE HOLIDAY HATERS Left-outs Help them: Meet their peers Celebrate Belong Be proud Nonconformists Help them: Be unique Be meaningful Be creative Feel special Stressed Shoppers Help them: Find the perfect product Please others See the end result Make things simple
  • 29. WANT MORE TIPS TO HELP YOUR SMALL BUSINESS GROW? Hi there! ! Welcome to our inner circle, get ready for some super exclusive, awesome content! Aurelie at Customericare Join our inner circle to receive exclusive content to help you grow a business even haters will love! I WANT IN!
  • 30. ABOUT CUSTOMERICARE A free live chat software that even haters will love using x CLICK HERE TO LEARN MORE
  • 31. THANK YOU! connect with us on social media and at http://customericare.com